Segment Information

12 Months Ended

Dec. 31, 2025

16. Segment Information

Subsequent to the disposition of the Cannabis-Derived (THC) Beverages segment, the Company’s only operating and reportable segment is beverages. This segment includes both Jones Soda’s traditional craft sodas, known for their unique flavors, pure cane sugar formulation, and consumer-driven branding as well as our modern soda’s such as Pop Jones, Fiesta Jones and hemp derived products such as HD9. The products are distributed through various channels, including retail stores, foodservice outlets, and direct-to-consumer platforms.

The Chief Operating Decision Maker (“CODM”) of the Company, who is also the Chief Executive Officer (“CEO”), is responsible for evaluating the performance of the Company’s operations. The evaluation focuses primarily on key financial metrics such as net operating revenues and operating income (loss). Based on this consolidated approach to assessing performance and allocating resources, the Company does not present additional segment information in its financial disclosures.

Furthermore, in accordance with ASC 280, the Company provides the following entity-wide disclosures for the year ended December 31, 2025 and 2024:

Net Sales by Geographic Location: The breakdown of the Company’s net sales by geographic location are as follows:

(in thousands)	December 31, 2025		December 31, 2024
	For the year ended
(in thousands)	December 31, 2025		December 31, 2024
Segment Results – Net sales
United States	$	22,473	$	14,713
Canada		2,830		3,080
Total	$	25,303	$	17,793
Net sales	$	25,303	$	17,793

Net sales generated in the United States accounted for 89% and 83% of total revenue during the year ended December 31, 2025, and 2024, respectively.

Income (loss) from Operations by Geographic Location: The breakdown of the Company’s income (loss) from operations by geographic location is as follows:

(in thousands)	December 31, 2025			December 31, 2024
	For the year ended
(in thousands)	December 31, 2025			December 31, 2024
Segment Results – Income (loss) from continuing operations
United States	$	(1,662	)	$	(9,606	)
Canada		(26	)		(138	)
Total	$	(1,688	)	$	(9,744	)
Income (loss) from continuing operations	$	(1,688	)	$	(9,744	)

Long-Lived Assets: All of the Company’s long-lived assets are located in the United States.

- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

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+ Details

JONES SODA CO. 10-K