SEGMENT REPORTING (Tables)

9 Months Ended

Sep. 30, 2025

Segments revenues and operating results:


	For the nine months ended September 30, 2025
	Search segment			Digital content segment			Adjustments and eliminations (See below)			Total

Revenues from external customers		1,225			6,486			20			7,731
Inter segment revenues		-			(55	)		55			-
Total revenues		1,225			6,431			75			7,731
Traffic-acquisition and related costs		188			6,093			55			6,336
Research and development expenses		57			330			-			387
Sales and marketing expenses		76			503			-			579
General and administrative expenses		191			258			999			1,448
Depreciation and amortization		-			-			2,291			2,291
Impairment of intangible assets and goodwill		-			-			5,525			5,525
Other expenses, net		-			-			688			688
Segment operating income (loss)		713			(753	)		(9,483	)		(9,523	)
Financial expenses, net		(160	)		(20	)		(11,013	)^(*)		(11,193	)
Segment income (loss), before income taxes		553			(773	)		(20,496	)		(20,716	)


	For the nine months ended September 30, 2024
	Search segment			Digital content segment			Adjustments and eliminations (See below)			Total

Revenues from external customers		4,376			19,240			-			23,616
Inter segment revenues		-			183			(183	)		-
Total revenues		4,376			19,423			(183	)		23,616
Traffic-acquisition and related costs		1,830			17,567			(183	)		19,214
Research and development expenses		762			827			11			1,600
Sales and marketing expenses		281			1,155			4			1,440
General and administrative expenses		455			297			985			1,737
Depreciation and amortization		-			-			2,282			2,282
Goodwill Impairment		-			-			4,739			4,739
Other expenses (income), net		(5	)		(237	)		242			-
Segment operating income (loss)		1,053			(186	)		(8,263	)		(7,396	)
Financial expenses, net		(21	)		(131	)		(2,603	)^(**)		(2,755	)
Segment income (loss), before income taxes		1,032			(317	)		(10,866	)		(10,151	)

VIEWBIX INC.

NOTES TO INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

U.S. dollars in thousands (except share data)

NOTE 12: SEGMENT REPORTING (Cont.)

Segments revenues and operating results (Cont.):


	For the three months ended September 30, 2025
	Search segment			Digital content segment			Adjustments and eliminations (See below)			Total

Revenues from external customers		342			2,371			4			2,717
Inter segment revenues		-			(55	)		55			-
Total revenues		342			2,316			59			2,717
Traffic-acquisition and related costs		4			2,074			55			2,133
Research and development expenses		21			94			-			115
Sales and marketing expenses		26			147			-			173
General and administrative expenses		46			184			389			619
Depreciation and amortization		-			-			791			791
Impairment of intangible assets and goodwill		-			-			2,375			2,375
Other expenses, net		-			-			144			144
Segment operating income (loss)		245			(183	)		(3,695	)		(3,633	)
Financial expenses, net		(120	)		(23	)		(525	)^(*)		(668	)
Segment income (loss), before income taxes		125			(206	)		(4,220	)		(4,301	)


	For the three months ended September 30, 2024
	Search segment			Digital content segment			Adjustments and eliminations (See below)			Total

Revenues from external customers		789			5,492			-			6,281
Inter segment revenues		-			183			(183	)		-
Total revenues		789			5,675			(183	)		6,281
Traffic-acquisition and related costs		215			5,113			(183	)		5,145
Research and development expenses		85			246			7			338
Sales and marketing expenses		38			288			3			329
General and administrative expenses		116			15			304			435
Depreciation and amortization		-			-			727			727
Other expenses, net		-			-			213			213
Segment operating income (loss)		335			13			(1,254	)		(906	)
Financial income (expenses), net		(11	)		(57	)		220	^(*)		152
Segment income (loss), before income taxes		324			(44	)		(1,034	)		(754	)

	(*)	Mainly consist of financial expenses arising from changes in the fair value of financial assets measured at fair value through profit or loss (see note 8).

	(**)	Mainly consist of financial expenses from substantial debt terms modification loss and interest expenses on bank loans in connection with the Financing Agreement (see notes 7.B, 7.D).

	For the nine months ended September 30, 2025			For the three months ended September 30, 2025

Depreciation and amortization expenses not attributable to segments (***)		(2,291	)		(791	)
Revenues, research and development expenses, sales and marketing expenses, general and administrative expenses and other expenses, net not attributable to the segments (****)		(1,667	)		(529	)
Impairment of intangible assets and goodwill		(5,525	)		(2,375	)
		(9,483	)		(3,695	)

	For the nine months ended September 30, 2024			For the three months ended September 30, 2024

Depreciation and amortization expenses not attributable to segments (***)		(2,282	)		(727	)
Research and development expenses, sales and marketing expenses, general and administrative expenses and other expenses, net not attributable to the segments (****)		(1,242	)		(527	)
Goodwill Impairment		(4,739	)		-
		(8,263	)		(1,254	)

	(*)	Mainly consist of financial expenses arising from changes in the fair value of financial assets measured at fair value through profit or loss (see note 8).

	(**)	Mainly consist of financial expenses from substantial debt terms modification loss and interest expenses on bank loans in connection with the Financing Agreement (see notes 7.B, 7.D).

	(***)	Mainly consist of technology and customer relations amortization costs from business combinations.

	(****)	Mainly consist of general and administrative expenses such as salary and related expenses and professional consulting expenses.

Viewbix Inc. 10-Q