v3.7.0.1

SEGMENTS (Details) $ in Thousands	3 Months Ended		6 Months Ended
SEGMENTS (Details) $ in Thousands	Jun. 30, 2017 USD ($)	Jun. 30, 2016 USD ($)	Jun. 30, 2017 USD ($) manager business_activity	Jun. 30, 2016 USD ($)	Dec. 31, 2016 USD ($)
Segments
Number of business activities \| business_activity			1
Number of segment managers held accountable for operations, operating results or plans for levels or components below the consolidated unit level \| manager			0
Total revenue	$ 90,747	$ 116,968	$ 185,919	$ 221,713
Total long-lived assets	42,429		42,429		$ 49,561
North America
Segments
Total revenue	68,603	89,973	142,210	171,370
Total long-lived assets	38,512		38,512		44,871
All Other Countries
Segments
Total revenue	22,144	$ 26,995	43,709	$ 50,343
Total long-lived assets	$ 3,917		$ 3,917		$ 4,690

Represents the number of business activities.

+ References

No definition available.

+ Details

Name:	fuel_NumberOfBusinessActivities
Namespace Prefix:	fuel_
Data Type:	xbrli:integerItemType
Balance Type:	na
Period Type:	duration

- Definition

Represents the number of segment managers held accountable for operations, operating results or plans for levels or components below the consolidated unit level.

+ References

No definition available.

+ Details

Name:	fuel_NumberOfSegmentManagersHeldAccountable
Namespace Prefix:	fuel_
Data Type:	xbrli:integerItemType
Balance Type:	na
Period Type:	duration

- Definition

Amount after accumulated depreciation, depletion and amortization of physical assets used in the normal conduct of business to produce goods and services and not intended for resale. Examples include, but are not limited to, land, buildings, machinery and equipment, office equipment, and furniture and fixtures.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.5-02(13))
-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.5-02(14))
-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 944
-SubTopic 210
-Section S99
-Paragraph 1
-Subparagraph (SX 210.7-03(a)(8))
-URI http://asc.fasb.org/extlink&oid=6879938&loc=d3e572229-122910

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 360
-SubTopic 10
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6391035&loc=d3e2868-110229

+ Details

Name:	us-gaap_PropertyPlantAndEquipmentNet
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	instant

- Definition

Amount of revenue recognized from goods sold, services rendered, insurance premiums, or other activities that constitute an earning process. Includes, but is not limited to, investment and interest income before deduction of interest expense when recognized as a component of revenue, and sales and trading gain (loss).

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.1)
-URI http://asc.fasb.org/extlink&oid=63488584&loc=d3e20235-122688

+ Details

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Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	duration

- Definition

Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

+ References

No definition available.

+ Details

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Namespace Prefix:	us-gaap_
Data Type:	xbrli:stringItemType
Balance Type:	na
Period Type:	duration

- Details

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Namespace Prefix:
Data Type:	na
Balance Type:
Period Type:

- Details

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Namespace Prefix:
Data Type:	na
Balance Type:
Period Type:

Rocket Fuel Inc. 10-Q