13. Segment and Geographic Information

3 Months Ended

Jun. 30, 2012

13. Segment and Geographic Information:

13. SEGMENT AND GEOGRAPHIC INFORMATION

Presstek is a market-focused high technology company that designs, manufactures and distributes proprietary and non-proprietary solutions to the printing and communications industries, primarily serving short-run, full-color customers.

The Company’s classification of revenue by geographic area is determined by the location of the Company’s customer. The following table summarizes revenue information by geographic area (in thousands):

	Three months ended		Six months ended

	June 30, 2012	July 2, 2011	June 30, 2012	July 2, 2011

United States	$20,897	$20,840	$39,205	$40,764
United Kingdom	3,293	2,535	5,470	5,771
All other	5,471	8,020	12,012	16,740
	$29,661	$31,395	$56,687	$63,275

The Company’s long-lived assets by geographic area are as follows (in thousands):

	June 30, 2012	December 31, 2012

United States	$22,116	$23,818
United Kingdom	258	351
All other	254	306
	$22,628	$24,475

- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

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+ Details

PRESSTEK INC /DE/ 10-Q