9 & 10. Convertible debentures & Derivatives (Details)	6 Months Ended			12 Months Ended	6 Months Ended	12 Months Ended	6 Months Ended	12 Months Ended	6 Months Ended	12 Months Ended
9 & 10. Convertible debentures & Derivatives (Details)	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013 Convertible Debentures Minimum	Dec. 31, 2012 Convertible Debentures Minimum	Jun. 30, 2013 Convertible Debentures Maximum	Dec. 31, 2012 Convertible Debentures Maximum	Jun. 30, 2013 Embedded Conversion on Option Liabilities Minimum	Dec. 31, 2012 Embedded Conversion on Option Liabilities Minimum	Jun. 30, 2013 Embedded Conversion on Option Liabilities Maximum	Dec. 31, 2012 Embedded Conversion on Option Liabilities Maximum
Expected dividend yield			0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%
Risk-free interest rate			17.00%	0.15%	17.00%	0.62%	0.16%	0.15%	0.71%	1.41%
Expected volatility			121.17%	140.70%	123.11%	230.60%	153.30%	0.00%	280.10%	353.90%
Expected life (in years)	5 years	5 years	1 year	9 months	1 year	3 years 7 months 6 days	1 year		4 years	3 years 1 month 6 days

DNA BRANDS INC 10-Q