v3.5.0.1

CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED) - USD ($)	3 Months Ended		9 Months Ended
	Apr. 30, 2016	Apr. 30, 2015	Apr. 30, 2016	Apr. 30, 2015
Income Statement [Abstract]
REVENUE	$ 29,053	$ 34,885	$ 65,385	$ 85,895
COST OF GOODS SOLD	20,665	32,583	51,247	70,550
GROSS PROFIT	8,388	2,302	14,138	15,345
OPERATING EXPENSES
Sales and marketing expenses	16,076	126,493	189,934	387,786
General and administrative expenses	182,569	246,595	703,032	711,158
Total operating expenses	198,645	373,088	892,966	1,098,944
LOSS FROM OPERATIONS	(190,257)	(370,786)	(878,828)	(1,083,599)
OTHER INCOME (EXPENSE)
Interest expense	(236,834)	(137,730)	(782,569)	(427,798)
NET LOSS	$ (427,091)	$ (508,516)	$ (1,661,397)	$ (1,511,397)
NET LOSS PER COMMON SHARE: Basic and diluted (in dollars per share)	$ (0.12)	$ (0.61)	$ (0.56)	$ (1.86)
WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING: Basic and diluted (in shares)	3,694,146	840,418	2,963,805	811,737

The aggregate costs related to goods produced and sold and services rendered by an entity during the reporting period. This excludes costs incurred during the reporting period related to financial services rendered and other revenue generating activities.

+ References

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-Publisher FASB
-Name Accounting Standards Codification
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The amount of net income or loss for the period per each share in instances when basic and diluted earnings per share are the same amount and reported as a single line item on the face of the financial statements. Basic earnings per share is the amount of net income or loss for the period per each share of common stock or unit outstanding during the reporting period. Diluted earnings per share includes the amount of net income or loss for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period.

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The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line.

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Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity.

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Amount of the cost of borrowed funds accounted for as interest expense.

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The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

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Generally recurring costs associated with normal operations except for the portion of these expenses which can be clearly related to production and included in cost of sales or services. Includes selling, general and administrative expense.

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The net result for the period of deducting operating expenses from operating revenues.

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Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts.

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The aggregate total amount of expenses directly related to the marketing or selling of products or services.

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Average number of shares or units issued and outstanding that are used in calculating basic and diluted earnings per share (EPS).

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