Segment Reporting (Tables)

12 Months Ended

Feb. 01, 2026

The following table summarizes reported net revenues, significant segment expenses, operating income and earnings before income taxes for fiscal 2025, fiscal 2024 and fiscal 2023:


	For the Fiscal Year Ended
(In thousands)	February 1, 2026		February 2, 2025		January 28, 2024
Net revenues	$	7,806,816	$	7,711,541	$	7,750,652
Less:
Cost of merchandise and shipping	3,383,429		3,336,102		3,632,761
Occupancy, excluding depreciation	591,678		567,602		584,469
Employment	1,254,658		1,227,305		1,167,024
Advertising	552,587		567,723		502,245
Other segment items 1	378,891		354,914		389,938
Depreciation and amortization expense	229,851		227,712		230,022
Operating income	$	1,415,722	$	1,430,184	$	1,244,193
Interest income, net	36,838		55,548		29,162
Earnings before income taxes	$	1,452,560	$	1,485,732	$	1,273,355

1Other segment items within operating income include general expenses, which consist primarily of credit card fees, data processing expenses and administrative expenses.

The following table summarizes our net revenues by brand for fiscal 2025, fiscal 2024 and fiscal 2023:


	For the Fiscal Year Ended 1
(In thousands)	February 1, 2026		February 2, 2025		January 28, 2024
Pottery Barn	$	2,999,332	$	3,039,939	$	3,206,167
West Elm	1,859,501		1,840,582		1,854,811
Williams Sonoma 2	1,362,308		1,302,821		1,260,045
Pottery Barn Kids and Teen	1,138,051		1,107,057		1,060,470
Other 3	447,624		421,142		369,159
Total 4	$	7,806,816	$	7,711,541	$	7,750,652

1Includes business-to-business net revenues within each brand.

2Includes Williams Sonoma Home net revenues.

3Primarily consists of net revenues from Rejuvenation, Mark and Graham, our international franchise operations and GreenRow.

4Includes net revenues related to our international operations (including our operations in Canada, Australia and the United Kingdom and our franchise businesses) of $321.3 million, $336.3 million and $328.9 million for fiscal 2025, fiscal 2024 and fiscal 2023, respectively.

Summary of Long-lived Assets by Geographic Location

Long-lived assets by geographic location, which excludes deferred income taxes, goodwill and intangible assets, are as follows:


(In thousands)	February 1, 2026		February 2, 2025
U.S.	$	2,448,273	$	2,268,691
International	57,552		68,425
Total	$	2,505,825	$	2,337,116

WILLIAMS SONOMA INC 10-K