Potter Jason J. N. 4

What Happened
Jason J. N. Potter, President and CEO (also a director) of Grocery Outlet Holding Corp. (GO), acquired 286,097 shares on 2026-03-19. The shares were purchased at $5.90 each for a total reported purchase price of $1,687,972 (about $1.69M). This was a purchase (transaction code P), i.e., the insider bought stock rather than selling.

Key Details

• Transaction date: 2026-03-19; Filing date: 2026-03-20 (filed the next business day).
• Price and size: 286,097 shares at $5.90 per share; total consideration $1,687,972.
• Purchase type: Open market or private purchase (reported as “P” on the Form 4).
• Shares owned after transaction: Not specified in the information provided in this summary.
• Footnotes/plan: No 10b5-1 plan, tax withholding, or other special footnotes were indicated in the provided filing.

Context
Insider purchases are often watched by investors because they can reflect an executive’s willingness to increase personal exposure to the company, but they are one data point among many and do not by themselves prove future performance. This filing reports a straightforward open‑market buy by the company’s CEO; no option exercises, gifts, or immediate sales were reported.