Povinelli Brian 4

What Happened

• Brian Povinelli, Chief Marketing Officer of Planet Fitness (PLNT), had 220 shares withheld to satisfy tax withholding obligations related to the vesting of restricted stock units (RSUs). The shares were valued at $73.62 each, totaling $16,196, and the transaction is reported as a disposition for tax withholding purposes.
• The withholding covered taxes on 903 RSUs that vested, per the filing footnote; this was not an open-market sale or a discretionary sale by the insider.

Key Details

• Transaction date: March 15, 2026; filing date: March 17, 2026 (no late filing noted in the report).
• Price: $73.62 per share; 220 shares withheld; total value ≈ $16,196.
• Shares owned after transaction: not specified in this filing.
• Footnote: The 220 shares were withheld pursuant to a prior written election to pay taxes on the vesting of 903 RSUs (tax withholding, transaction code F).
• Transaction type: tax withholding to cover tax liability on vested equity (not a purchase or market sale).

Context

• Tax-withholding dispositions are routine when equity awards vest and do not necessarily indicate an insider’s view on the company's stock—this action reflects tax compliance rather than a confidence signal.
• For retail investors, purchases or open-market sales by insiders tend to be more informative than share withholdings for taxes; treat this as a standard administrative transaction.