Keough Kelli 4

What Happened
Kelli Keough, an Executive Vice President at SoFi Technologies (roles listed as EVP, GBUL, SIPS), sold 9,742 shares of SOFI stock on March 20, 2026. The weighted-average sale price was $16.9438 per share (reported), for total proceeds of approximately $165,066. The trades were executed as open-market/private sales and were completed pursuant to a pre-established Rule 10b5-1 trading plan.

Key Details

• Transaction date: 2026-03-20.
• Shares sold: 9,742; weighted-average sale price reported: $16.9438 per share; price range across trades: $16.70–$17.36.
• Total proceeds: ~$165,066.
• Shares owned after transaction: not disclosed in the provided filing.
• Footnotes: (1) Sale executed under a Rule 10b5-1 plan adopted July 30, 2025. (2) The sale was done in multiple trades; the filer will provide a breakdown of shares sold at each price upon request.
• Filing timeliness: the provided record shows the report date as 2026-03-20 with no indication it was filed late.

Context
This was a sale executed under a prearranged 10b5-1 plan, which is a common mechanism insiders use to sell shares on an automatic schedule and does not by itself indicate change in insider sentiment. Retail investors typically view purchases as stronger signals than routine sales; this transaction appears to be a planned disposition rather than an ad hoc sale.