Keating Colleen 4

What Happened

• Colleen Keating, CEO of Planet Fitness, had 4,219 shares withheld (disposed) to satisfy tax withholding related to the vesting of restricted stock units. The withholding price was $73.62 per share, for a total of $310,603. This was a tax-withholding transaction (code F), not an open-market purchase.

Key Details

• Transaction date: 2026-03-15; filing date: 2026-03-17 (appears to be filed timely).
• Price per share: $73.62; total proceeds from withheld shares: $310,603.
• Reported as a tax withholding (code F); footnote: 4,219 shares were withheld to pay taxes on the vesting of 8,725 restricted stock units (F1).
• Net shares delivered to the insider from the vesting: 8,725 vested − 4,219 withheld = 4,506 shares retained by Keating.
• Shares owned after the transaction: not disclosed in the provided filing details.

Context

• This was a routine tax-withholding event tied to RSU vesting. Withholding shares to cover taxes is common and differs from an open-market sale; it generally does not signal a change in the insider’s view of the company.
• For transparency, note that withholding reduces the number of shares delivered upon vesting rather than indicating a discretionary sale.