Valentine Curtis 4
4 · Sprouts Farmers Market, Inc. · Filed Mar 17, 2026
Research Summary
AI-generated summary of this filing
Sprouts (SFM) CFO Valentine Curtis Sells 2,268 Shares
What Happened
Valentine Curtis, CFO of Sprouts Farmers Market (SFM), had 8,320 performance shares vest on March 14, 2026 (these were originally awarded March 14, 2023 at a target of 4,160 and achieved 200% performance). Following the vesting, Curtis had a broker-assisted sale on March 16, 2026 of 2,268 shares at $80.82 per share, generating proceeds of $183,308. The sale was executed to satisfy tax withholding obligations and was not a discretionary trade by the reporting person.
Key Details
- Vesting date: March 14, 2026 — 8,320 performance shares vested (200% of target).
- Sale date: March 16, 2026 — 2,268 shares sold at $80.82 for $183,308.
- Transaction type codes: A = Award/Acquisition (vesting); S = Sale.
- Reason for sale: Broker-assisted sale to satisfy withholding tax upon vesting (per company plan), not a voluntary market-timing sale.
- Report filed: March 17, 2026 (covers events through March 14–16, 2026); filing appears timely.
- Holdings reported after transactions: includes 12,292 shares of common stock and 8,555 restricted stock units (RSUs).
- RSU vesting schedule noted: various tranches vesting through March 2029 (see footnote for dates and amounts).
Context: This was primarily a vesting event followed by a tax-withholding sale. Vesting of performance shares increases insider holdings; the subsequent sale was routine to cover taxes and, per the filing, should not be read as an intentional investment or divestment signal.
Insider Transaction Report
- Award
Common Stock, par value $0.001 per share
[F1]2026-03-14+8,320→ 23,115 total - Sale
Common Stock, par value $0.001 per share
[F2][F3]2026-03-16$80.82/sh−2,268$183,308→ 20,847 total
Footnotes (3)
- [F1]On March 14, 2023, the reporting person was granted performance share awards covering 4,160 shares of the Issuer's common stock at the target performance level, zero to 200% of which would become eligible to vest based on the achievement of 2025 performance goals as certified by the Issuer's compensation committee. Following certification of achievement of the performance criteria for fiscal 2025 by the Issuer's compensation committee at the 200% performance level, 8,320 shares vested on March 14, 2026.
- [F2]This transaction was a broker-assisted sale of shares of common stock to satisfy the withholding tax liability incurred upon the vesting of performance share awards, as mandated by the Issuer's election under its equity incentive plan documents, and does not represent a discretionary trade by the reporting person.
- [F3]Includes 12,292 shares of common stock and 8,555 restricted stock units. Each restricted stock unit represents the right to receive, upon vesting, one share of common stock. 1,860 restricted stock units will vest evenly over two years on March 19, 2026 and March 19, 2027, 1,624 restricted stock units will vest evenly over two years on September 4, 2026 and September 4, 2027, 1,285 restricted stock units will vest evenly over two years on March 12, 2027 and March 12, 2028, and 3,786 restricted stock units will vest evenly over three years on March 12, 2027, March 12, 2028 and March 12, 2029. All such vests assume continued employment through the applicable vest date.