Capital V LLC 4
4 · Viant Technology Inc. · Filed Mar 19, 2026
Research Summary
AI-generated summary of this filing
Viant (DSP) Capital V LLC (10% Owner) Sells Shares After Conversion
What Happened
- Capital V LLC (a 10% owner of Viant Technology Inc., ticker DSP) converted Class B Units into Class A common stock and then sold shares in the open market. The filing shows a conversion/exercise on 2026-03-17 of 37,500 units/shares (reported at $0.00 per share) in connection with an exchange/redemption of Class B Units for Class A shares (the corresponding Class B common stock was cancelled).
- Following the conversion, Capital V sold a total of 38,760 Class A shares in open-market transactions: 15,000 shares on 2026-03-17 at a weighted avg $11.80 (≈ $176,939), 15,000 shares on 2026-03-18 at a weighted avg $12.00 (≈ $179,979), and 8,760 shares on 2026-03-19 at a weighted avg $11.42 (≈ $100,065). Total proceeds reported ≈ $456,983. These are disposals (sales), not purchases.
Key Details
- Transaction dates and values:
- 2026-03-17: conversion/exercise of 37,500 units into shares (reported $0.00) and open-market sale of 15,000 shares at weighted avg $11.80 (≈ $176,939).
- 2026-03-18: open-market sale of 15,000 shares at weighted avg $12.00 (≈ $179,979).
- 2026-03-19: open-market sale of 8,760 shares at weighted avg $11.42 (≈ $100,065).
- Total open-market sale proceeds ≈ $456,983.
- Shares owned after the transactions: not specified in the provided excerpt of the filing.
- Notable footnotes:
- F1–F2: Class B Units are exchangeable one-for-one into Class A shares; redemption led to cancellation of corresponding Class B common stock for no consideration.
- F3: Sales were made pursuant to a pre-established 10b5-1 trading plan (adopted Mar 18, 2025; amended Sep 17, 2025).
- F4–F6: Reported prices are weighted averages; the sales occurred at multiple prices within the stated ranges (details available on request).
- Filing timeliness: Report covers transactions on 2026-03-17 and was filed 2026-03-19 — appears timely (Form 4 deadline is generally two business days).
Context
- This filing reflects activity by a significant institutional holder (10% owner), not an individual executive. Sales executed under a 10b5-1 plan are typically pre-arranged and do not necessarily reflect the holder’s current view of the company.
- The conversion of units into Class A shares and the cancellation of Class B common stock is an administrative/structural step; some or all resulting Class A shares were sold in the market rather than retained.
Insider Transaction Report
Form 4
Capital V LLC
10% Owner
Transactions
- Exercise/Conversion
Class A Common Stock
[F1]2026-03-17+37,500→ 38,760 total - Disposition to Issuer
Class B Common Stock
[F2]2026-03-17−37,500→ 27,359,326 total - Sale
Class A Common Stock
[F3][F4]2026-03-17$11.80/sh−15,000$176,939→ 23,760 total - Sale
Class A Common Stock
[F3][F5]2026-03-18$12.00/sh−15,000$179,979→ 8,760 total - Sale
Class A Common Stock
[F3][F6]2026-03-19$11.42/sh−8,760$100,065→ 0 total - Exercise/Conversion
Class B Units
[F1]2026-03-17−37,500→ 27,359,326 total→ Class A Common Stock (37,500 underlying)
Footnotes (6)
- [F1]The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled.
- [F2]Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by the Reporting Person of an equal number of Class B Units for Class A common stock.
- [F3]Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025.
- [F4]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.59 to $12.23. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F5]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.675 to $12.46. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F6]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.10 to $11.855. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Signature
/s/ Larry Madden, Attorney-in-Fact for Capital V LLC|2026-03-19