Capital V LLC 4

What Happened Capital V LLC (a 10% owner of Viant Technology, ticker DSP) converted/exchanged Class B units into Class A common stock and sold a total of 37,500 Class A shares in open-market transactions on Jan 20–22, 2026. The sales generated approximately $459,389 in gross proceeds (15,000 shares on Jan 20 for ~$179,105; 14,778 shares on Jan 21 for ~$180,890; 7,722 shares on Jan 22 for ~$99,394). The filing shows the conversion/exercise or exchange of 37,500 derivative units/shares at $0.00 and the cancellation of corresponding Class B common stock for no consideration.

Key Details

• Transaction dates and prices:
  • Jan 20, 2026 — 15,000 shares sold, weighted avg $11.94 (range $11.615–$12.37).
  • Jan 21, 2026 — 14,778 shares sold, weighted avg $12.24 (range $11.95–$12.55).
  • Jan 22, 2026 — 7,722 shares sold, weighted avg $12.87 (range $12.575–$13.195).
• Total shares sold: 37,500; total gross proceeds: approx. $459,389.
• Conversion/exercise: 37,500 derivative units converted/exercised at $0.00 (reflects exchange of Class B Units for Class A shares and cancellation of corresponding Class B common stock).
• Sales were made pursuant to a 10b5-1 plan adopted March 18, 2025 (amended Sept 17, 2025).
• Shares owned after the transactions: not specified in the Form 4 (not reported in the provided filing summary).
• Filing: Report filed Jan 22, 2026 for transactions beginning Jan 20, 2026 — appears to be timely (Form 4 is due within two business days).

Context

• Capital V LLC is a 10% owner (institutional holder), not an operating executive; such institutional sales are often part of planned disposition programs rather than direct signals about company operations.
• The $0.00 exercise/conversion entries reflect unit-for-share exchanges and related cancellation of Class B common stock (per footnotes), not a cash exercise of options.
• The sales were executed under a pre-established 10b5-1 plan, which typically schedules trades in advance and can limit inference about immediate insider sentiment.