Vanderhook Christopher 4
4 · Viant Technology Inc. · Filed Mar 19, 2026
Research Summary
AI-generated summary of this filing
Viant (DSP) COO Christopher Vanderhook Sells Shares & Exercises Units
What Happened
- Christopher Vanderhook, COO of Viant Technology Inc. (DSP), converted exchangeable Class B units into Class A common stock (reported as “exercise/conversion of derivative”) and sold shares in open-market transactions. He had conversions/cancellations of 12,500 shares (no cash paid) and disposed of 12,920 Class A shares in market trades across March 17–19, 2026, generating approximately $152,328 in gross proceeds from the reported open-market sales.
- These transactions are primarily sales (routine liquidity) after conversion of exchangeable units; the conversion was reported at $0.00 per share (no exercise price).
Key Details
- Transaction dates & sale prices:
- 2026-03-17: 5,000 shares sold @ $11.80 — $58,980
- 2026-03-18: 5,000 shares sold @ $12.00 — $59,993
- 2026-03-19: 2,920 shares sold @ $11.42 — $33,355
- 2026-03-17: 12,500 shares acquired via conversion of Class B Units @ $0.00; 12,500 shares later disposed to the issuer (cancellation/redemption) per footnotes.
- Total reported proceeds from the open-market sales ≈ $152,328.
- Shares owned after the transactions: not specified in the filing.
- Notable footnotes:
- F1/F3: Class B Units are exchangeable 1-for-1 into Class A common stock; some Class B common stock was canceled in connection with redemption.
- F2: Vanderhook has a one‑third indirect interest in Capital V LLC and may be deemed to have an indirect pecuniary interest in one‑third of its holdings.
- F4-F7: Portions of the sales were executed on behalf of Capital V LLC under a 10b5-1 plan; reported prices for some lots are weighted averages of multiple trades (ranges provided in the footnotes).
- Filing: Report filed March 19, 2026, covering transactions from March 17–19, 2026. The filing does not indicate a late filing.
Context
- The derivative activity reflects conversion/exchange of Class B Units into Class A shares (M = exercise/conversion). The conversion price reported was $0.00, and some converted shares were cancelled to the issuer (redemption), per footnotes.
- Some of the sold shares represent Vanderhook’s pro rata portion of larger dispositions by Capital V LLC executed under a 10b5‑1 plan; that means the trades may have been pre‑planned and not discretionary at the time of sale.
- These are sales (liquidity/portfolio management) rather than purchases; sales are common and do not by themselves signal management views on company prospects.
Insider Transaction Report
Form 4
Vanderhook Christopher
DirectorChief Operating Officer10% Owner
Transactions
- Exercise/Conversion
Class A Common Stock
[F1][F2]2026-03-17+12,500→ 12,920 total(indirect: By LLC) - Disposition to Issuer
Class B Common Stock
[F3][F2]2026-03-17−12,500→ 9,119,775 total(indirect: By LLC) - Sale
Class A Common Stock
[F4][F5][F2]2026-03-17$11.80/sh−5,000$58,980→ 7,920 total(indirect: By LLC) - Sale
Class A Common Stock
[F4][F6][F2]2026-03-18$12.00/sh−5,000$59,993→ 2,920 total(indirect: By LLC) - Sale
Class A Common Stock
[F4][F7][F2]2026-03-19$11.42/sh−2,920$33,355→ 0 total(indirect: By LLC) - Exercise/Conversion
Class B Units
[F1][F2]2026-03-17−12,500→ 9,119,775 total(indirect: By LLC)→ Class A Common Stock (12,500 underlying)
Footnotes (7)
- [F1]The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled.
- [F2]The Reporting Person holds a one-third interest in Capital V LLC and may therefore be deemed to have an indirect pecuniary interest in one-third of Capital V LLC's total holdings.
- [F3]Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by Capital V LLC of an equal number of Class B Units for Class A common stock.
- [F4]Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025.
- [F5]The price reported in Column 4 is a weighted average price, based on the Reporting Person's pro rata portion of a total of 15,000 shares of Class A Common Stock sold on behalf of Capital V LLC. These shares were sold in multiple transactions at prices ranging from $11.59 to $12.23. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F6]The price reported in Column 4 is a weighted average price, based on the Reporting Person's pro rata portion of a total of 15,000 shares of Class A Common Stock sold on behalf of Capital V LLC. These shares were sold in multiple transactions at prices ranging from $11.675 to $12.46. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F7]The price reported in Column 4 is a weighted average price, based on the Reporting Person's pro rata portion of a total of 8,760 shares of Class A Common Stock sold on behalf of Capital V LLC. These shares were sold in multiple transactions at prices ranging from $11.10 to $11.855. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Signature
/s/ Larry Madden, Attorney-in-Fact for Christopher Vanderhook|2026-03-19