Yeh Kuanling Amy 4
4 · MediaAlpha, Inc. · Filed Mar 27, 2026
Research Summary
AI-generated summary of this filing
MediaAlpha (MAX) CTO Yeh Kuanling Amy Sells 3,000 Shares
What Happened
Yeh Kuanling Amy, Chief Technology Officer of MediaAlpha (MAX), disposed of 3,000 shares on March 27, 2026. The shares were sold at $9.44 per share for a total proceeds of $28,320. The filing identifies the sale as occurring under an open-market transaction (code S).
Key Details
- Transaction date: 2026-03-27
- Price: $9.44 per share; Total proceeds: $28,320
- Transaction type/code: Sale (S) — open-market or private sale listed on the Form 4
- Shares owned after transaction: Not specified in the provided excerpt of the filing
- Footnote: The sale was effected under a pre-established Rule 10b5-1 trading plan, adopted primarily to cover taxes from RSU vesting (footnote F1)
- Filing timeliness: Form 4 filed with accession on 2026-03-27; no late filing indicated from the provided data
Context
Sales under 10b5-1 plans are commonly used by insiders to sell shares on a pre-set schedule and are often tied to tax obligations from vesting equity rather than a change in company outlook. This report reflects a routine insider sale rather than an acquisition or option exercise.
Insider Transaction Report
Form 4
Yeh Kuanling Amy
Chief Technology Officer
Transactions
- Sale
Class A Common Stock
[F1]2026-03-27$9.44/sh−3,000$28,320→ 577,879 total
Footnotes (1)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
Signature
/s/ Jeffrey B. Coyne|2026-03-27