Nonko Eugene 4
4 · MediaAlpha, Inc. · Filed Mar 17, 2026
Research Summary
AI-generated summary of this filing
MediaAlpha (MAX) Director Nonko Eugene Receives RSUs, Sells Shares
What Happened Nonko Eugene, a director of MediaAlpha, was granted 174,450 restricted stock units (RSUs) on 2026-03-15 (acquisition value $0) and subsequently sold a total of 5,205 shares in open-market transactions on 2026-03-16 and 2026-03-17 for aggregate proceeds of about $52,060. The sales were executed at prices ranging from $10.00 to $10.01 (weighted-average per F3 ~ $10.00). The RSU grant represents a contingent right to receive one share per RSU upon vesting.
Key Details
- Grant: 174,450 RSUs on 2026-03-15 (reported as an award, acquisition price $0). Vesting: 1/16 vests May 15, 2026, remainder vest quarterly over four years, subject to continued service (F1).
- Sales: 5,205 shares sold across 2026-03-16 and 2026-03-17 (individual disposals: 2,444; 1,899; 458; 404) for total proceeds ≈ $52,060 (prices $10.00–$10.01; weighted avg noted in filing) (F3).
- Reason for sales: Executed under a pre-established Rule 10b5-1 trading plan, primarily to cover tax obligations from RSU vesting (F2).
- Filing: Form 4 filed 2026-03-17 reporting transactions 2026-03-15–03-17; appears timely (filed within the SEC’s two-business-day window).
- Shares owned after transactions: Not specified in the provided Form 4 excerpt.
Context RSUs are contingent awards that convert to actual shares only upon vesting; the grant itself is not an immediate cash purchase. The open-market sales were made under a 10b5-1 plan (commonly used to automate sales and cover tax liabilities) and are generally considered routine rather than a straightforward signal of the insider’s view on the company. The filing discloses the grant, the sale quantities and proceeds, and the vesting schedule for investors who want to track potential future dilution or scheduled insider sales.
Insider Transaction Report
- Award
Class A Common Stock
[F1]2026-03-15+174,450→ 1,059,400 total - Sale
Class A Common Stock
[F2][F3]2026-03-16$10.00/sh−2,444$24,449→ 1,056,956 total - Sale
Class A Common Stock
[F2]2026-03-17$10.00/sh−1,899$18,990→ 1,055,057 total - Sale
Class A Common Stock
[F3]2026-03-16$10.00/sh−458$4,581→ 1,379,347 total(indirect: By LLC) - Sale
Class A Common Stock
2026-03-17$10.00/sh−404$4,040→ 1,378,943 total(indirect: By LLC)
Footnotes (3)
- [F1]Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2026 and the remainder will vest quarterly over the following four years, in each case subject to continued employment. with the Issuer through each vesting date.
- [F2]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- [F3]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.