4//SEC Filing
Cramer Keith 4
Accession 0001818383-26-000013
CIK 0001818383other
Filed
Jan 15, 7:00 PM ET
Accepted
Jan 16, 4:46 PM ET
Size
5.2 KB
Accession
0001818383-26-000013
Insider Transaction Report
Form 4
Cramer Keith
Chief Revenue Officer
Transactions
- Sale
Class A Common Stock
[F1][F2]2026-01-15$11.37/sh−10,000$113,736→ 177,169 total
Footnotes (2)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- [F2]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.18 to $11.50 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Signature
/s/ Jeffrey B. Coyne|2026-01-16
Documents
Issuer
MediaAlpha, Inc.
CIK 0001818383
Entity typeother
Related Parties
1- filerCIK 0001829989
Filing Metadata
- Form type
- 4
- Filed
- Jan 15, 7:00 PM ET
- Accepted
- Jan 16, 4:46 PM ET
- Size
- 5.2 KB