Sweetser Jeff 4
4 · MediaAlpha, Inc. · Filed Jul 6, 2021
Insider Transaction Report
Form 4
Sweetser Jeff
See Remarks
Transactions
- Exercise/Conversion
Class A Common Stock
2021-07-01+8,000→ 23,314 total - Exercise/Conversion
Class B-1 Units of QL Holdings LLC and Class B Common Stock
2021-07-01−8,000→ 119,754 total→ Class A Common Stock (8,000 underlying) - Sale
Class A Common Stock
2021-07-06$38.60/sh−8,000$308,800→ 15,314 total
Footnotes (3)
- [F1]On July 1, 2021, the Reporting Person exchanged 8,000 Class B-1 Units of QLH (the "Class B-1 Units"), along with 8,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.
- [F2]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
- [F3]Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.