MediaAlpha, Inc.·4

Jul 2, 7:04 PM ET

Perine Robert 4

4 · MediaAlpha, Inc. · Filed Jul 2, 2021

Insider Transaction Report

Form 4
Period: 2021-07-01
Perine Robert
VICE PRESIDENT, PRODUCT
Transactions
  • Sale

    Class A Common Stock

    2021-07-01$41.51/sh11,214$465,49324,000 total
  • Exercise/Conversion

    Class B-1 Units of QL Holdings LLC and Class B Common Stock

    2021-07-0124,00087,119 total
    Class A Common Stock (24,000 underlying)
  • Exercise/Conversion

    Class A Common Stock

    2021-07-01+24,00035,214 total
Footnotes (4)
  • [F1]On July 1, 2021, the Reporting Person exchanged 24,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 24,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.
  • [F2]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
  • [F3]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.91 to $41.86 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  • [F4]Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.

Documents

1 file
  • 4
    wf-form4_162526704794920.xmlPrimary

    FORM 4