Breitbard Mark 4/A
4/A · GAP INC · Filed Mar 23, 2026
Research Summary
AI-generated summary of this filing
GAP (GAP) President & CEO (Gap Brand) Mark Breitbard Sells 11,899 Shares
What Happened
Mark Breitbard, President & CEO of the Gap brand at GAP Inc., sold 11,899 shares on March 18, 2026. The sales were reported at a weighted-average price of $24.21 per share for aggregate proceeds of approximately $288,072. The filing indicates these were effected under a Rule 10b5-1 trading plan.
Key Details
- Transaction date: 2026-03-18 (reported via an amended Form 4 filed 2026-03-23).
- Price: Weighted-average $24.21; actual sale prices ranged $23.75–$24.42 (per footnote).
- Shares sold: 11,899 — total proceeds ≈ $288,072.
- Shares owned after transaction: Not specified in the provided summary; see the Form 4 for post-transaction holdings.
- Footnotes: (1) Sale executed under a 10b5-1 plan adopted June 13, 2025. (2) This Form 4/A was filed to include a sale that was inadvertently omitted (i.e., an amended/late filing). The filer can provide per-transaction price/quantity details on request.
Context
Sales made under a Rule 10b5-1 plan are pre-arranged and are generally considered routine compliance transactions rather than an active signal of management sentiment. This was an amended filing to correct an omission, so the report was filed after the original transaction date.
Insider Transaction Report
Form 4/AAmended
GAP INCGAP
Breitbard Mark
President & CEO, Gap Brand
Transactions
- Sale
Common Stock
[F1][F2]2026-03-18$24.21/sh−11,899$288,072→ 132,471 total
Footnotes (2)
- [F1]The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 13, 2025. This Form 4/A is being filed to include this sale which was inadvertently omitted due to an administrative error.
- [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.75 to $24.42, inclusive. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected.
Signature
Susanna Zhang, Power of Attorney For: Mark Breitbard|2026-03-23