Shah Niraj 4
4 · Wayfair Inc. · Filed Mar 26, 2026
Research Summary
AI-generated summary of this filing
Wayfair (W) CEO Niraj Shah Sells 10,611 Shares
What Happened
Niraj Shah, CEO of Wayfair Inc. (W), sold a total of 10,611 shares in open-market transactions on March 25, 2026, for aggregate proceeds of approximately $834,935. The sales broke down as follows: 3,012 shares at a weighted avg $77.64 for $233,852; 2,531 shares at a weighted avg $78.54 for $198,785; and 5,068 shares at a weighted avg $79.38 for $402,298. These were sales (not purchases), which generally represent liquidity actions rather than a bullish purchase signal.
Key Details
- Transaction date: 2026-03-25; Form 4 filed 2026-03-26 (appears timely).
- Individual sale details:
- 3,012 shares @ $77.64 (weighted avg; actual prices ranged $77.06–$77.98) — $233,852. (Footnote F2)
- 2,531 shares @ $78.54 (weighted avg; actual prices ranged $78.01–$78.99) — $198,785. (Footnote F3)
- 5,068 shares @ $79.38 (weighted avg; actual prices ranged $79.00–$79.81) — $402,298. (Footnote F4)
- Total sold: 10,611 shares for ~$834,935.
- Plan/authorization: Sales were made under a Rule 10b5‑1 trading plan adopted May 29, 2025 (Footnote F1), indicating prearranged trades.
- Ownership note: Footnote F5 indicates some shares are held directly by SK Ventures LLC, of which Shah is a member and may be deemed a beneficial owner.
- Shares owned after transaction: not specified in the provided excerpt of the filing.
Context: The trades were executed under a 10b5‑1 plan, which typically means the trades were pre-scheduled and do not necessarily reflect new views on the company. For retail investors, purchases tend to carry more immediate informational weight; routine sales under prearranged plans are common for executives managing tax or diversification needs.
Insider Transaction Report
- Sale
Class A Common Stock
[F1][F2]2026-03-25$77.64/sh−3,012$233,852→ 56,736 total - Sale
Class A Common Stock
[F1][F3]2026-03-25$78.54/sh−2,531$198,785→ 54,205 total - Sale
Class A Common Stock
[F1][F4]2026-03-25$79.38/sh−5,068$402,298→ 49,137 total
- 22,857(indirect: See Footnote)
Class A Common Stock
[F5]
Footnotes (5)
- [F1]The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.
- [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.06 to $77.98, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F3]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.01 to $78.99, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F4]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.00 to $79.81, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F5]Represents shares directly owned by SK Ventures LLC, of which the reporting person is a member and may be deemed to be a beneficial owner.