Shah Niraj 4
4 · Wayfair Inc. · Filed Mar 25, 2026
Research Summary
AI-generated summary of this filing
Wayfair (W) CEO Niraj Shah Sells 109,389 Shares
What Happened Niraj Shah, CEO of Wayfair Inc. (W), disposed of 109,389 shares in a series of open-market sales on March 23–24, 2026, generating aggregate proceeds of approximately $8,444,245. The reported transactions by lot: 1,994 shares at a weighted average $75.45 ($150,447); 50,198 shares at $76.53 ($3,841,653); 32,087 shares at $77.43 ($2,484,496); 23,539 shares at $78.44 ($1,846,399); and 1,571 shares at $77.18 ($121,250). These were sales (disposals), not purchases.
Key Details
- Transaction dates: March 23, 2026 (majority of lots) and March 24, 2026 (final lot).
- Reported weighted-average prices and ranges (per filing footnotes):
- 1,994 shares at $75.45 (sales ranged $75.01–$75.99)
- 50,198 shares at $76.53 (sales ranged $76.00–$76.99)
- 32,087 shares at $77.43 (sales ranged $77.00–$77.99)
- 23,539 shares at $78.44 (sales ranged $78.01–$78.91)
- 1,571 shares at $77.18 (sales ranged $77.00–$77.55)
- Proceeds: ~ $8.44 million total.
- Plan/footnotes: Sales were effected pursuant to a Rule 10b5-1 trading plan adopted May 29, 2025; weighted-average prices reflect multiple transactions and the filer will provide a per-price breakdown on request.
- Shares owned after transaction: Not specified in the details provided here.
- Timeliness: Form 4 was filed March 25, 2026 for transactions on March 23–24, which is within the typical two-business-day filing window (filed timely).
Context
- These sales were made under a pre-established Rule 10b5-1 plan, which generally means the trades were pre-scheduled and do not necessarily reflect the insider’s current view of the company. This was a disposal of shares (not an acquisition or option exercise).
Insider Transaction Report
Form 4
Shah Niraj
DirectorChief Executive Officer
Transactions
- Sale
Class A Common Stock
[F1][F2]2026-03-23$75.45/sh−1,994$150,447→ 167,143 total - Sale
Class A Common Stock
[F1][F3]2026-03-23$76.53/sh−50,198$3,841,653→ 116,945 total - Sale
Class A Common Stock
[F1][F4]2026-03-23$77.43/sh−32,087$2,484,496→ 84,858 total - Sale
Class A Common Stock
[F1][F5]2026-03-23$78.44/sh−23,539$1,846,399→ 61,319 total - Sale
Class A Common Stock
[F1][F6]2026-03-24$77.18/sh−1,571$121,250→ 59,748 total
Holdings
- 22,857(indirect: See Footnote)
Class A Common Stock
[F7]
Footnotes (7)
- [F1]The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.
- [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.01 to $75.99, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F3]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.00 to $76.99, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F4]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.00 to $77.99, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F5]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.01 to $78.91, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F6]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.00 to $77.55, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F7]Represents shares directly owned by SK Ventures LLC, of which the reporting person is a member and may be deemed to be a beneficial owner.
Signature
/s/ Enrique Colbert, Attorney-in-fact for Niraj Shah|2026-03-25