Fogel Glenn D 4
4 · Booking Holdings Inc. · Filed Mar 17, 2026
Research Summary
AI-generated summary of this filing
Booking Holdings (BKNG) CEO Glenn Fogel Sells Shares
What Happened
Glenn D. Fogel, CEO, President and a director of Booking Holdings (BKNG), sold 669 shares in multiple open‑market transactions on March 16, 2026. The individual trade prices ranged from $4,262.06 to $4,330.20, producing total gross proceeds of approximately $2,871,412 and a weighted average sale price of about $4,292.10. These were sales (not purchases or option exercises).
Key Details
- Transaction date: March 16, 2026 (reported on Form 4 filed March 17, 2026 — timely filing).
- Total shares sold: 669; total proceeds: ~$2.87 million.
- Price range: $4,262.06 – $4,330.20; weighted average ≈ $4,292.10.
- Transaction code: S (sale).
- Footnotes: Sales were made under a pre‑arranged 10b5‑1(c) plan adopted December 9, 2024 (F1). Multiple footnotes (F2–F21, etc.) note weighted average price ranges for groups of trades and that Booking will provide detailed price breakdowns to the SEC on request. F22 references shares held by a grantor retained annuity trust of which the reporting person is trustee.
- Shares owned after the transactions: not specified in the provided excerpt.
Context
Sales executed under a 10b5‑1 plan are pre‑planned trades and are commonly used by insiders to sell shares on a set schedule; they do not, by themselves, indicate the insider’s current view of the company. For retail investors, insider purchases tend to carry more informational weight than routine sales.
Insider Transaction Report
Form 4
Fogel Glenn D
DirectorCEO AND PRESIDENT
Transactions
- Sale
Common Stock
[F1]2026-03-16$4262.06/sh−14$59,669→ 13,251 total - Sale
Common Stock
[F1]2026-03-16$4267.29/sh−10$42,673→ 13,241 total - Sale
Common Stock
[F1][F2]2026-03-16$4269.89/sh−28$119,557→ 13,213 total - Sale
Common Stock
[F1][F3]2026-03-16$4274.43/sh−20$85,489→ 13,193 total - Sale
Common Stock
[F1][F4]2026-03-16$4280.31/sh−24$102,727→ 13,169 total - Sale
Common Stock
[F1][F5]2026-03-16$4282.38/sh−40$171,295→ 13,129 total - Sale
Common Stock
[F1][F6]2026-03-16$4284.83/sh−38$162,824→ 13,091 total - Sale
Common Stock
[F1][F7]2026-03-16$4285.77/sh−30$128,573→ 13,061 total - Sale
Common Stock
[F1][F8]2026-03-16$4288.04/sh−42$180,098→ 13,019 total - Sale
Common Stock
[F1][F9]2026-03-16$4289.20/sh−21$90,073→ 12,998 total - Sale
Common Stock
[F1][F10]2026-03-16$4291.28/sh−78$334,720→ 12,920 total - Sale
Common Stock
[F1][F11]2026-03-16$4292.72/sh−42$180,294→ 12,878 total - Sale
Common Stock
[F1][F12]2026-03-16$4294.18/sh−66$283,416→ 12,812 total - Sale
Common Stock
[F1][F13]2026-03-16$4295.42/sh−20$85,908→ 12,792 total - Sale
Common Stock
[F1][F14]2026-03-16$4297.00/sh−28$120,316→ 12,764 total - Sale
Common Stock
[F1][F15]2026-03-16$4298.05/sh−24$103,153→ 12,740 total - Sale
Common Stock
[F1][F16]2026-03-16$4299.59/sh−24$103,190→ 12,716 total - Sale
Common Stock
[F1][F17]2026-03-16$4300.19/sh−24$103,205→ 12,692 total - Sale
Common Stock
[F1]2026-03-16$4303.35/sh−4$17,213→ 12,688 total - Sale
Common Stock
[F1][F18]2026-03-16$4306.78/sh−20$86,136→ 12,668 total - Sale
Common Stock
[F1]2026-03-16$4308.38/sh−10$43,084→ 12,658 total - Sale
Common Stock
[F1][F19]2026-03-16$4312.39/sh−14$60,373→ 12,644 total - Sale
Common Stock
[F1][F20]2026-03-16$4313.39/sh−14$60,387→ 12,630 total - Sale
Common Stock
[F1]2026-03-16$4314.73/sh−10$43,147→ 12,620 total - Sale
Common Stock
[F1]2026-03-16$4322.08/sh−4$17,288→ 12,616 total - Sale
Common Stock
[F1][F21]2026-03-16$4330.20/sh−20$86,604→ 12,596 total
Holdings
- 13,820(indirect: By GRAT)
Common Stock
[F22]
Footnotes (22)
- [F1]The 10b5-1(c) sales plan was adopted on December 9, 2024.
- [F10]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,290.87 - $4,291.81. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F11]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,292.31 - $4,293.23. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F12]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,293.61 - $4,294.58. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F13]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,295.25 - $4,295.59. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F14]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,296.61 - $4,297.52. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F15]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,297.65 - $4,298.17. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F16]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,299.17 - $4,299.89. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F17]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,300.17 - $4,300.21. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F18]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,306.29 - $4,307.28. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F19]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,312.37 - $4,312.40. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F2]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,269.58 - $4,270.21. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F20]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,313.38 - $4,313.42. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F21]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,330.19 - $4,330.22. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F22]Shares held by a grantor retained annuity trust of which the Reporting Person is trustee.
- [F3]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,274.15 - $4,274.71. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F4]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,279.88 - $4,280.81. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F5]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,282.13 - $4,282.74. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F6]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,284.36 - $4,285.19. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F7]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,285.62 - $4,286.03. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F8]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,287.45 - $4,288.36. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
- [F9]Represents the weighted average sales price. The range of prices received for the reported transactions was $4,288.46 - $4,289.28. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
Signature
/s/ Vijay Iyer, Attorney-in-Fact|2026-03-17