Sadowsky Kenneth 4

What Happened Kenneth Sadowsky, a director of Vita Coco Company, Inc. (COCO), sold 10,000 shares of common stock on March 16, 2026. The shares were disposed at a weighted average price of $60.14 (prices ranged $60.00–$60.19), for total proceeds of approximately $601,370. The sale was executed as an open-market/private sale and was reported on a Form 4 filed March 17, 2026.

Key Details

• Transaction date: 2026-03-16; Form 4 filed: 2026-03-17.
• Transaction type/code: Sale (S) — open market or private sale.
• Shares sold: 10,000; weighted average price: $60.14; price range: $60.00–$60.19.
• Approximate proceeds: $601,370.
• Shares owned after transaction: not specified in the excerpt provided (check the full Form 4 for post-transaction holdings).
• Notable footnotes:
  • F1: Sale was effected pursuant to a Rule 10b5-1 trading plan (pre‑planned trades).
  • F2: Reported price is a weighted average; seller can provide a per-price breakdown on request.
  • F3: Reporting person holds a stock option that is fully vested and currently exercisable.
• Timeliness: Filing appears timely (filed the day after the transaction); no late‑filing flag noted.

Context This was a sale under a 10b5-1 plan, which typically means the trade was pre‑scheduled and may be routine rather than a reaction to private information. Sales provide less clear bullish/bearish signals than purchases—retail investors should avoid inferring motive from this single transaction. For a full picture, review the complete Form 4 to see remaining holdings, any related option exercises, or subsequent insider activity.