Hirsch Jeffrey K. 4

What Happened

• Jeffrey K. Hirsch, a director of Bright Mountain Media, Inc. (BMTM), was granted a derivative award of 100,000 shares on February 26, 2026. The Form 4 reports the award at a $0.00 price and characterizes the grant as a stock option per the filing footnote. The footnote states the options vest and become exercisable on December 31, 2026, with prorated vesting if the reporting person resigns from the board without cause during 2026.

Key Details

• Transaction date: 2026-02-26
• Transaction type/code: Grant/Award (A) — derivative (stock option)
• Shares/options granted: 100,000
• Reported price: $0.00 (filing lists $0.00 for the award)
• Vesting: Options vest and become exercisable on 12/31/2026; prorated vesting if Hirsch resigns without cause during 2026 (per footnote)
• Filing date (SEC accession): 2026-03-02 — filed within the SEC’s Form 4 timing window (timely)
• Shares owned after transaction: Not disclosed in the provided filing

Context

• This transaction is a grant of stock options (a derivative award), not a market purchase or sale — it does not represent an immediate cash outlay or proceeds. Such awards are commonly used for director compensation and align long-term interests, but the filing itself does not indicate Hirsch’s intent or future trading.