Sullivan Amy Ervin 4

What Happened
Amy Ervin Sullivan, President, CEO and a director of Brand House Collective, Inc. (TBHC), had 3,612 shares withheld on March 27, 2026 to satisfy her tax withholding obligation related to 14,831 restricted stock units (RSUs) that vested that day. The withheld shares were disposed to cover taxes (reported as transaction code F) for a reported value of $3,233 at $0.90 per share. The reporting person retained the remaining vested shares (11,219 shares from this vesting).

Key Details

• Transaction date: 2026-03-27; Filing date (Form 4): 2026-03-30 (appears timely)
• Transaction type/code: Tax withholding on vested RSUs (Code F) — 3,612 shares withheld at $0.90/share, total $3,233
• Vesting: 14,831 RSUs vested on Mar 27, 2026; 3,612 shares withheld, 11,219 shares retained from this vesting
• Ownership after transaction: Form notes retention of remaining vested shares; total insider holdings (including pre-existing shares) not reported in the summary provided
• Footnote: Withholding was specifically to satisfy tax liability on vested RSUs

Context
This was a tax-related withholding on vested restricted stock, not an open-market sale or purchase. Such withholdings are routine and do not necessarily indicate the insider’s view on the stock. The filing appears to have been made within the SEC’s two-business-day window for Form 4 filings.