Campbell Bruce 4

What Happened Bruce Campbell, Chief Revenue & Strategy Officer at Warner Bros. Discovery (WBD), disposed of a total of 85,362 shares in two transactions for combined proceeds of roughly $2.38 million. On 2026-03-06 he had 43,578 shares withheld/treated for tax or exercise-related purposes (code F) at a reported price of $27.95 per share (total ≈ $1,218,005). On 2026-03-09 he sold 41,784 shares in an open-market transaction (code S) at $27.82 per share (total ≈ $1,162,431).

Key Details

• Transaction dates and amounts:
  • 2026-03-06 — 43,578 shares disposed (F: payment of exercise price/tax) at $27.95; proceeds ≈ $1,218,005.
  • 2026-03-09 — 41,784 shares sold (S: open market) at $27.82; proceeds ≈ $1,162,431.
• Combined shares disposed: 85,362; combined proceeds ≈ $2,380,436.
• Shares owned after transaction: not specified in the excerpt provided — see the full Form 4 for post-transaction holdings.
• Footnote: F1 notes the reported price is a weighted average from multiple transactions with prices ranging $28.82 to $27.84; the filer can provide the per-price breakdown on request.
• Filing: Form 4 was filed 2026-03-10 and covers trades on 2026-03-06 and 2026-03-09. Check the full filing for any late-filing designation (if marked “L” that indicates a late report).

Context

• Code F typically means shares were withheld or surrendered to cover tax withholding or exercise price from an option/award (a common, non-market-sale disposition). The separate S-coded sale on 3/9 was an open-market sale.
• Sales by executives are routine and do not by themselves indicate company performance; purchases are generally considered more informative about insider confidence.
• For a complete view (post-transaction holdings, whether these relate to option exercises, or any 10b5-1 plan), review the full Form 4 filing.