UNITED ~~STATES SECURITIES~~STATESSECURITIES AND EXCHANGE ~~COMMISSION Washington~~COMMISSIONWashington, DC 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15 (d) of the Securities Exchange Act of 1934

Date of Report (date of earliest event reported): ~~May~~February 1428, ~~2013~~2014

MediaShift, Inc.

(Exact name of Registrant as specified in its charter)

Nevada (State or other jurisdiction of incorporation or organization)	001-32438 (Commission File Number)		20-1373949 (IRS employer identification no.)
20062 S.W. Birch Street, Suite 220 Newport Beach, CA		92660
(Address of principal executive offices)		(Zip Code)
Registrant’s telephone number, including area code:		(888) 996-7887

Nevada

(State or other jurisdiction of

incorporation or organization)

001-32438

(Commission File Number)

20-1373949

(IRS employer

identification no.)

600 Brand Blvd., Suite 230, Glendale, CA 91203


20062 S.W. Birch Street, Suite 220 Newport Beach, CA	92660
(Address of principal executive offices)	(Zip Code)

Registrant’s telephone number, including area code:	(888) 996-7887

_______________________

(Registrant’s former name or former address, if changed since last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the Registrant under any of the following provisions:

¨[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

¨[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

¨[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

¨[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 57.0201. ~~Departure~~Regulation ofFD ~~Directors or Principal Officers; Appointment of Principal Officers~~Disclosure.

On ~~May~~February 1428, ~~2013~~2014, MediaShift, ~~announced~~Inc. (the “Company”) issued a press release announcing that ~~Rick~~its ~~Baran~~Board ~~had~~of ~~accepted~~Directors has unanimously approved the ~~position~~voluntary deregistration of ~~Chief~~the ~~Financial~~Company’s ~~Officer~~securities under the Securities Exchange Act of 1934, ~~effective~~as ~~June~~amended 3(the “Exchange Act”), ~~2013.~~upon Mrthe consummation of the next equity financing round in which the Company raises at least $10 million.. A ~~Baran~~copy ~~will~~of bethe ~~replacing~~Company’s ~~David~~February ~~Eastman~~28, ~~who~~2014 ~~has~~press ~~tendered~~release ~~his~~is ~~resignation~~attached hereto as ~~Chief~~Exhibit ~~Financial~~99.1 ~~Officer~~and ~~effective~~is ~~June~~incorporated 3,herein ~~2013~~by reference.

AsThe ~~CFO,~~information ~~Baran~~in isItem ~~responsible~~7.01 ~~for~~of ~~MediaShift’s~~this ~~global~~Current ~~finance~~Report ~~functions,~~on Form 8-K (including ~~financial~~Exhibit 99.1) ~~planning~~shall ~~and~~not ~~analysis,~~be ~~investor~~deemed ~~relations,~~“filed” ~~accounting~~for ~~and~~purposes ~~controls,~~of ~~treasury,~~Section 18 ~~risk~~of ~~management,~~the ~~and~~Exchange ~~mergers~~Act, ~~and~~or ~~acquisitions.~~otherwise ~~With~~subject ~~more~~to ~~than~~the 20liabilities ~~years~~ of ~~financial~~that Section, ~~operations~~nor ~~and~~shall ~~strategic~~it ~~management~~be ~~experience,~~deemed heincorporated ~~has~~by areference ~~track~~in ~~record~~any offiling ~~improving~~under the ~~performance~~Securities Act of ~~several~~1933, ~~multi-national~~as ~~corporations~~amended, inor the ~~media~~Exchange ~~and~~Act, ~~technology~~except ~~industries~~as expressly set forth by specific reference in such filing.

~~Baran~~Item joins MediaShift from Clear Channel Media and Entertainment, where he served as Executive Vice President and CFO, and successfully led the financial planning and operations for 850 nationwide radio stations, including its iHeartRadio digital radio business9. ~~Previously, Baran was EVP and CFO for CBS TV Stations, where he was responsible for the financial performance of its nationwide network of CBS-owned and operated stations~~01. Exhibits.

~~Earlier Baran was CFO of Tyco International, a $1~~(d) Exhibits.5 The Bfollowing ~~global~~exhibit ~~infrastructure~~is ~~business.~~attached Heto ~~also~~this ~~spent~~Current aReport ~~decade~~on atForm ~~GE, holding numerous financial leadership positions. Baran received a B.A. from the University of Massachusetts and an M.B.A. and J.D. from the University of Connecticut.~~8-K:

Item 7.01 Regulation FD Disclosure.


Exhibit No.		Description
99.1		Press Release, dated February 28, 2014.

On May 14, 2013, MediaShift, Inc. issued a press release indicating the appointment of Rick Baran as Chief Financial Officer, effective June 3, 2013. A copy of that press release is attached to this report as Exhibit 99.1. The information under this Item 7.01, including Exhibit 99.1 attached hereto, is intended to be furnished and shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934 (the "Exchange Act") or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Exchange Act, except as expressly set forth by specific reference in such filing.2

~~(c) Exhibits~~SIGNATURES

Exhibit No.	Description
99.1	Press Release dated May 14, 2013

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.


	MediaShift, Inc.

Dated: February 28, 2014	By: /s/ David Grant
	David Grant
	Chief Executive Officer

~~SIGNATURES~~3

~~Pursuant~~EXHIBIT ~~to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.~~INDEX

	Mediashift, Inc.
Exhibit No.		Description
Dated: May 14, 2013	By:	/s/ David Eastman
99.1		Press Release, dated February 28, 2014.
	David Eastman
	Chief Financial Officer

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