UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

x	QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

	For the quarterly period ended August 31, 2009

¨	TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _______ to ______

Commission File Number 000-52789

APC GROUP, INC.

(Exact name of registrant as specified in its charter)

Nevada (State or other jurisdiction of incorporation or organization)	20-1069585 (I.R.S. Employer Identification No.)

3526 Industrial Ave, Fairbanks, AK 99701 (Address of principal executive offices) (Zip Code)

(907) 457-2501 (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.Yes [X] No [ ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	¨	Accelerated filer	¨

Non-accelerated filer	¨	Smaller reporting company	x
(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes [ ] No [X]

As of October 21, 2009, there were 34,169,955 outstanding shares of the registrant's common stock, $.001 par value per share.

TABLE OF CONTENTS

PART I – FINANCIAL INFORMATION


Item 1. Financial Statements.	1

Item 2. Management's Discussion and Analysis.	9

Item 3. Quantitative and Qualitative Disclosures About Market Risk.	14

Item 4T. Controls and Procedures.	14


PART II – OTHER INFORMATION


Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.	15

Item 3. Defaults Upon Senior Securities	15

Item 5. Other Information.	16

Item 6. Exhibits.	16

PART I – FINANCIAL INFORMATION

Item 1. Financial Statements.

APC GROUP, INC.
BALANCE SHEETS

	August 31,			November 30,
	2009 (unaudited)			2008
ASSETS
CURRENT ASSETS
Cash and cash equivalents	$	9,267		$	26,781
Accounts receivable, net of allowance of
$15,108 and $12,042, respectively		7,456			30,984
Inventory		85,730			68,035
Prepaid expenses		-			5,540
Total current assets		102,453			131,340

Property and equipment, net of accumulated depreciation
of $50,689 and $41,919, respectively		31,079			39,459

TOTAL ASSETS	$	133,532		$	170,799

LIABILITIES AND SHAREHOLDERS’ DEFICIT
CURRENT LIABILITIES
Accounts payable-trade	$	199,704		$	143,675
Accrued expenses		116,428			14,737
Note payable-related party		295,119			173,072
Line of credit		-			99,875
Current maturities of long-term debt		196,360			126,987
Total current liabilities		807,611			558,346

Long-term debt, net of current maturities		15,870			81,471
TOTAL LIABILITIES		823,481			639,817

SHAREHOLDERS’ DEFICIT
Preferred stock, $0.001 par value; 5,000,000 shares authorized;
66,000 shares issued and outstanding		66			66
Common stock, $0.001 par value; 50,000,000 shares authorized;
34,169,955 shares issued and outstanding		34,171			32,957
Additional paid-in-capital		6,778,504			6,672,672
Accumulated deficit		(7,502,690	)		(7,174,713	)
Total shareholders’ deficit		(689,949	)		(469,018	)

TOTAL LIABILITIES AND SHAREHOLDERS’ DEFICIT	$	133,532		$	170,799

See notes to financial statements.

APC GROUP, INC.

STATEMENTS OF OPERATIONS

(unaudited)

	For the Three Months Ended						For the Nine Months Ended
	August 31,						August 31,
	2009			2008			2009			2008

REVENUE	$	34,801		$	28,286		$	139,347		$	91,401
COST OF GOODS SOLD		9,192			8,563			45,339			34,320
Gross profit		25,609			19,723			94,008			57,081


OPERATING EXPENSES
Selling, general and administrative expenses		68,146			3,669,567			368,661			3,841,907
Depreciation expense		2,926			2,907			8,770			8,721
Total operating expenses		71,072			3,672,474			377,431			3,850,628
Net operating loss		(45,463	)		(3,652,751	)		(283,423	)		(3,793,547	)

OTHER INCOME (EXPENSE)
Loan costs		-			-			-			(25,000	)
Interest expense		(18,255	)		(9,504	)		(44,554	)		(33,184	)

Net loss	$	(63,718	)	$	(3,662,255	)	$	(327,977	)	$	(3,851,731	)


Basic and diluted net loss per share	$	(0.00	)	$	(0.14	)	$	(0.01	)	$	(0.17	)

Weighted average shares outstanding		34,137,200			25,381,710			33,413,036			23,319,985

See notes to financial statements.

APC GROUP, INC.

STATEMENT OF CHANGES IN SHAREHOLDERS’ DEFICIT

For the Nine Months Ended August 31, 2009

(unaudited)

	Preferred Shares		Common Shares		Preferred Stock		Common Stock		Additional Paid in Capital		Accumulated Deficit			Total

Balances, November 30, 2008		66,000		32,956,364	$	66	$	32,957	$	6,672,672	$	(7,174,713	)	$	(469,018	)

Stock issued for:
Services		-		841,000		-		841		81,434		-			82,275
Debt conversion		-		372,591		-		373		7,451		-			7,824

Option expense		-		-		-		-		16,947		-			16,947

Net loss		-		-		-		-		-		(327,977	)		(327,977	)

Balances, August 31, 2009		66,000		34,169,955	$	66	$	34,171	$	6,778,504	$	(7,502,690	)	$	(689,949	)

See notes to financial statements.

	For the Nine Months Ended
	August 31,			August 31,
	2009			2008
Cash flows from operating activities:
Net loss	$	(327,977	)	$	(3,851,731	)

Adjustments to reconcile net loss to net
cash used in operating activities:
Stock issued for services		99,222			3,603,750
Stock issued for conversion of debt		7,824			-
Stock issued for loan costs		-			25,000
Depreciation		8,770			8,721
Accretion of discount on notes payable		8,016			13,965
Bad debt (recovery)		3,066			(3,925	)
Changes in assets and liabilities:
Accounts receivable		20,462			27,730
Inventory		(17,695	)		(21,947	)
Prepaid expenses		5,540			10,568
Accounts payable-trade		56,029			30,543
Accounts payable-related party		-			(1,674	)
Accrued liabilities		101,691			4,009
Net cash used in operating activities		(35,052	)		(154,991	)

Cash flows from investing activities:
Purchase of property and equipment		(390	)		-
Net cash used in investing activities		(390	)		-

Cash flows from financing activities:
Proceeds from sale of common stock		-			15,750
Net borrowings under revolving credit		(99,875	)		-
Proceeds from issuance of related party debt		130,000			165,619
Payments made on related party debt		(7,953	)		-
Payments made on debt		(4,244	)		(7,934	)
Net cash provided by financing activities		17,928			173,435

Net decrease in cash and cash equivalents		(17,514	)		18,444
Cash and cash equivalents, at beginning of period		26,781			3,796

Cash and cash equivalents, at end of period	$	9,267		$	22,240

Supplemental cash flows information:
Cash paid for interest	$	44,554		$	28,729


Non-cash financing activities:

Stock issued for debt	$	-		$	291,811
Additional debt discount for modification of debt	$	-		$	2,856

See notes to financial statements.

APC GROUP, INC.

NOTES TO FINANCIAL STATEMENTS

(unaudited)

1. BASIS OF PRESENTATION

The accompanying un-audited interim financial statements of APC Group, Inc., have been prepared in accordance with accounting principles generally accepted in the United States of America and the rules of the Securities and Exchange Commission, and should be read in conjunction with the audited financial statements and notes thereto contained in APC Group’s Annual Report filed with the SEC on Form 10-KSB. In the opinion of management, all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation of financial position and the results of operations for the interim periods presented have been reflected herein. The results of operations for interim periods are not necessarily indicative of the results to be expected for the full year. Notes to the financial statements, which would substantially duplicate the disclosure contained in the audited financial statements for fiscal 2008 as reported in the Form 10-KSB have been omitted.

2. GOING CONCERN

APC Group suffered losses in 2009 and 2008, has an accumulated deficit and a working capital deficit at August 31, 2009. These conditions raise substantial doubt as to APC Group’s ability to continue as a going concern. Management is trying to raise additional capital through sales of common stock. The financial statements do not include any adjustments that might be necessary if APC Group is unable to continue as a going concern.

3. LONG-TERM DEBT

On February 21, 2008, APC Group and Reel Thing Innovations, Inc. amended their May 5, 2005 agreement to convert the past due amount consisting of $238,000 principal and $53,811 accrued late payment interest for 1,209,524 shares of APC’s common stock. The remaining balance of $195,000 was modified such that $5,000 is due on the effective date of the amended agreement and twenty-four (24) installment payments of $7,916 beginning on August 1, 2008 and ending on August 1, 2010. A 10% interest rate was used to discount the loan for the non-interest bearing obligation. As of August 31, 2009, APC was more than 90 days past due on this obligation. Under the terms of APC’s contract with Reel-Thing, the patents, molds, blueprints, design drawings, websites, instructional manuals, promotional materials and trade names for APC’s products revert back to Reel-Thing in the event that APC is ninety (90) days past due unless they provide written consent waiving their right to the reversion and as of the date of this filing a waiver had not been obtained from Reel-Thing and Reel-Thing has not exercised their right.

APC Group has one vehicle loan, bearing interest at 6% that requires monthly payments through January 2012.

Balances of long-term debt obligations as of August 31, 2009 are set out below.

Note payable to Reel-Thing Innovations	$	195,000
Loan discount		(3,444	)
Vehicle loan		20,674
		212,230
Current maturities of long-term debt		(196,360	)
Long-term debt	$	15,870

4. NOTE PAYABLE – RELATED PARTY

As of November 30, 2008, APC Group had borrowed a net aggregate of $173,072 from two shareholders of APC Group. The loans are unsecured and accrue interest at 8% per annum. The loans have no fixed terms of repayment and are deemed payable on demand. $50,000 of these loans is convertible into common stock at a rate of $0.50 and $115,119 of these loans is convertible into common stock at a rate of $0.20.

APC Group evaluated the convertible portion of the above debt at issuance under FAS 133 and EITF 00-19 for consideration of classification as a liability and derivative and determined both were not applicable. APC Group then evaluated the convertible portion under EITF’s 98-5 and 00-27 for consideration of beneficial conversion feature and determined none existed. During the quarter ending August 31, 2009, a reevaluation under FAS 133 and EITF 00-19 for consideration of classification as a liability and derivative occurred due to APC entering into another convertible agreement (see note 6 for details). The other convertible agreement has conversion terms based on a percentage of market resulting in an indeterminate number of shares under EITF 00-19 which causes the related party convertible notes to become derivatives at the date of issuance of the new convertible agreement. However, APC Group calculated the fair value of the embedded derivatives using the Black-Scholes Option Pricing Model and determined the value to be negligible to the financial statements.

On December 08, 2008, APC Group borrowed $30,000 from a shareholder of APC Group. The loan is unsecured and accrues interest at 5% per annum. The loan has no fixed terms of repayment and is deemed payable on demand.

On December 31, 2008, Denali State Bank cashed in the $100,000 certificate of deposit that was put up as collateral by Ludwig Berg, a shareholder of APC Group, to repay APC Group’s line of credit with the bank. APC Group issued the shareholder a promissory note for $100,000 with interest at 5% per annum and monthly payments of $1,000 beginning March 1, 2009 and ending January 18, 2020.

On June 9, 2009, APC Group issued 372,591 shares to related parties valued at $7,824 for conversion of debt and accrued interest.

5. LINE OF CREDIT

On November 30, 2008, the $100,000 line of credit between APC Group and Denali State Bank became due. On December 31, 2008, the bank cashed in a $100,000 certificate of deposit that was put up as collateral by Ludwig Bergh, a shareholder of APC Group, to repay the line of credit. As a result, APC Group issued the shareholder the $100,000 promissory note described in Note 4.

6. COMMON STOCK

During the nine months ended August 31, 2009, APC Group, Inc. issued 841,000 shares to third parties for services rendered valued at their fair market value using quoted market prices on the date of grant, resulting in total share-based compensation expense of $82,275 and issued 372,591 shares to related parties valued at $7,824 for conversion of debt and accrued interest.

7. STOCK OPTIONS

On May 14, 2009, we entered into a consulting agreement with Pinnacle Consulting Group, Inc. In accordance with the terms and provisions of the consulting agreement: (i) we shall issue to Pinnacle Consulting Group, Inc. 200,000 options to purchase up to 100,000 of our restricted common stock at $0.25 per share and 100,000 of our restricted common stock at $0.50 per share; and (ii) Pinnacle Consulting Group, Inc. shall perform investor relation and financial public relation services as mutually agreed upon. Compensation cost for the 200,000 options issued to Pinnacle Consulting Group, Inc. for consulting services amounted to $16,947, recognized in the financial statements for the nine months ended August 31, 2009. The weighted average fair value of the options issued was $0.08. Variables used in the Black Scholes option pricing model includes (i) 0.54% risk-free interest rate (ii) expected life of fifty five months (iii) expected volatility of 597% and (iv) zero expected dividends.

Summary information regarding options/warrants is as follows:

			Weighted Average
	Options/Warrants		Share Price
Outstanding at November 30, 2008		-	$	-
Issued		200,000		0.38
Exercised		-		-
Forfeited		-		-
Outstanding at August 31, 2009		200,000	$	0.38

Options/Warrants outstanding and exercisable as of August 31, 2009:

	Outstanding			Exercisable
	Number of		Remaining	Number
Exercise Price	Options/Warrants		Life	of Shares

$ 0.25		100,000	4 year		100,000
$ 0.50		100,000	4 year		100,000
		200,000			200,000

8. NET INCOME PER COMMON SHARE

Basic net income per common share is calculated by dividing the net income applicable to common shares by the weighted-average number of common shares outstanding during the period. Fully diluted net income per common share is calculated by dividing the net income applicable to common shares by the weighted-average number of common and common equivalent shares outstanding during the period. The weighted average common shares and common stock equivalents for both basic and fully diluted earnings per share calculations are as follows:

	For the Nine Months Ended
	August 31,
Description	2009		2008
Weighted-average shares used to compute basic net
income per common share		33,413,036		23,319,985
Securities convertible into shares of common stock used in calculation of common stock equivalents for fully diluted EPS:
Stock options/warrants		81,022		-
Weighted-average shares used to compute diluted net income per common share		33,494,058		23,319,985

Common stock equivalents for the nine months ended August 31, 2009 was not used in calculating fully diluted earnings per share, as the effect would be anti-dilutive for the loss incurred.

9. COMMITMENTS AND CONTINGENCIES

In December 2008, APC Group entered into a service agreement with an attorney. Pursuant to the agreement, APC Group is to pay the attorney $1,000 per month and accrue $3,200 per month payable on demand. The unpaid portion of the $3,200 monthly fee is convertible at any time into common shares of APC Group at a rate equal to 10% less than the last sale price of APC Group common stock on the day preceding the conversion date. The unpaid balance also accrues interest at 10% per annum. APC Group evaluated the conversion option under FAS 133 and EITF 00-19 for consideration of classification as a liability and derivative and determined both were applicable. APC Group calculated the fair value of the embedded derivative using the Black-Scholes Option Pricing Model and determined the value to be negligible to the financial statements.

Item 2. Management's Discussion and Analysis.

The following discussion may contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), which can be identified by the use of forward-looking terminology such as, “may,” “believe,” “expect,” “intend,” “anticipate”, “estimate,” or “continue” or the negative thereof or other variations thereon or comparable terminology. Although we believe that the expectations reflected in such forward-looking statements are reasonable, we can give no assurance that such expectations will prove to have been correct. Our operations involve a number of risks and uncertainties, including those described under the heading “Risk Factors” in our Annual Report on Form 10-KSB and other documents filed with the United States Securities and Exchange Commission (the “SEC” or the “Commission”). Therefore, these types of statements may prove to be incorrect.

Overview

We market a number of patented watertight retractable power cord products for use in different industries. We also market our proprietary Arctic Leash brand polar extension cords.

Arctic Leash: Vehicle mount retractable polar extension cord reel for motor vehicles.

Boom Leash: Retractable polar cord reel for use with “Boom” trucks.

Wall Leash: Outdoor wall or pole mountable retractable polar cord reel for homes, business, and general use in all climates for homes, business, and industry.

MedReel: Retractable green dot cord reel for operating rooms, crash carts, IV poles, computer carts, and hospital beds in health care facilities.

Arctic Leash Extension Cords: Proprietary polar cords in all lengths and gauges.

Results of Operations for the Nine Months Ended August 31, 2009 Compared to the Nine Months Ended August 31, 2008

Revenue increased $47,946, or 52%, to $139,347 for the nine months ended August 31, 2009, compared to revenue of $91,401 for the nine months ended August 31, 2008. During 2008, our sole executive officer was diverted from generating sales to managing the going public process. On August 7, 2008, our common stock was cleared for quotation on the over-the-counter Bulletin Board (the “OTCBB”), which allowed our sole executive officer to focus more time generating sales. The increase in revenues is directly attributable to the increased focus of our sole executive officer on generating sales. We plan to engage independent sales representatives to generate additional sales and expand markets.

Cost of goods sold increased $111,019 or 32%, to $45,339 for the nine months ended August 31, 2009, compared to cost of goods sold of $34,320 for the nine months ended August 31, 2008. The increase in cost of goods sold was primarily due to the increase in sales.

Gross profit increased $36,927, or 64%, to $94,008 for the nine months ended August 31, 2009, compared to gross profit of $57,081 for the nine months ended August 31, 2008. The increase in gross profit was due to the increase in sales.

Our gross margin was 67% for the nine months ended August 31, 2009, as compared to 62% for the nine months ended August 31, 2008. The gross margin on the Arctic Leash watertight retractable extension cord reel is approximately 30% while the gross margin on some of our Arctic Leash brand, all weather, indoor/outdoor extension cords is as high as 200%. Although the Arctic Leash watertight retractable extension cord reel has one of our lowest gross margins, its uniqueness allows us to attract customers and introduce them to our line of higher margin Arctic Leash branded extension cords. Sometimes we price the Arctic Leash watertight retractable extension cord reel at cost to build relationships so that we can introduce our other products. Our overall gross margin for any period is directly affected by the mix of products that we sell during the period. We generated revenue of $35,884, or 26% of sales, and $19,415, or 21% of sales, from the sale of Arctic Leash watertight retractable extension cord reels for the nine months ended August 31, 2009 and August 31, 2008, respectively, as compared to revenue of $103,463, or 74% of sales, and $71,986, or 79% of sales, from the sale of Arctic Leash brand, all weather, indoor/outdoor extension cords and the MedReel for those same periods. The increase in gross margin was due to an increase in sales of higher margin Arctic Leash branded extension cords and the MedReel relative to sales of Arctic Leash watertight retractable extension cord reels.

Selling, general and administrative expenses decreased from $3,841,907 for the nine months ended August 31, 2008, compared to selling, general and administrative expenses of $368,661 for the nine months ended August 31, 2009. The decrease in selling, general and administrative expenses during August 31, 2008, was primarily due to common stock issued as bonuses to Kenneth F. Forster, our only executive officer valued at $2,800,000, and the members of our board of directors valued at $93,750 for their services in getting our common stock cleared for quotation on the OTCBB. We also issued 750,000 shares of common stock valued at $0.50 per share to Public Company Management Services, Inc. (“PCMS”) for additional management consulting services beyond the hours contemplated under our agreement (See the discussion, below, under the heading “Contractual Obligations”). We did not have such issuances during the nine months ended August 31, 2009. The significant components of selling, general and administrative expenses for the nine months ended August 31, 2008 and 2009, the percentage change over the nine months ended August 31, 2008 and the expense level as a percentage of revenues are set forth in the table below:

	Nine Months Ended
	August 31, 2008			August 31, 2009

Compensation		2,962,314			99,980
Percentage change over 2008					-97	%
As a percentage of revenues		3241	%		72	%
Professional fees		803,866			202,379
Percentage change over 2008					-75	%
As a percentage of revenues		879	%		145	%
Other expenses		75,727			66,301
Percentage change over 2008					-12	%
As a percentage of revenues		83	%		48	%

During the nine months ended August 31, 2009, compensation included officer advances of $20,000 to Kenneth S. Forster, our only executive officer. During the nine months ended August 31, 2009, professional fees included $25,200 in legal fees to satisfy our public company reporting requirements (See the discussion, below, under the heading “Contractual Obligations”) along with $82,474 and $16,947 for 841,000 shares of stock and options, respectively, issued to third parties.

Our common stock was cleared for quotation on the OTCBB on August 7, 2008; however, the current market for our common stock is illiquid and extremely volatile. Prior to August 7, 2008, there was no market for our common stock, and we valued the shares based upon the last third-party sale of our common stock at that time. Historically, our expense level has been disproportionate to our revenues because we have been required to issue large amounts of stock for services due to the risk associated with their being either no market for our common stock or an illiquid, volatile market and because we are generating revenue below the point that we estimate we would have positive cash flow from operations (our break-even point). We have a limited amount of cash and will likely be required to issue additional shares for services in the future. We expect a disproportionate expense level to persist until we can increase our revenue of which there can be no assurance. In addition, we believe that if there was a liquid, nonvolatile market for our common stock, people providing services to our company would consider it less risky and be willing to accept fewer shares at the market price which would decrease our expenses. We plan to engage independent sales representatives in fiscal 2009 to generate sales and partially compensate them with our common stock.

Depreciation expenses was $8,770 for the nine months ended August 31, 2009, compared to depreciation expense of $8,721 for the nine months ended August 31, 2008.

Net operating loss decreased from $3,794,547 for the nine months ended August 31, 2009, compared to net operating loss of $283,423 for the nine months ended August 31,

2009. The decrease in net operating loss was attributable to the decrease in selling, general and administrative expenses.

We did not have loan costs for the nine months ended August 31, 2009. We had loan costs of $25,000 for the nine months ended August 31, 2008 due to 125,000 shares of common stock valued at $0.20 per share that we issued to an existing shareholder who provided us with a $100,000 certificate of deposit to use as collateral for the extension of a $100,000 line of credit that we had.

Interest expense increased $11,373, or 34%, to $44,554 for the nine months ended August 31, 2009, compared to interest expense of $28,729 for the nine months ended August 31, 2008. The increase in interest expense was due an increase in liabilities.

We had net loss of $327,977 (or basic and diluted net loss per share of $0.01) for the nine months ended August 31, 2009, compared to net loss of $3,851,731 (or basic and diluted net loss per share of $0.01) for the nine months ended August 31, 2008. The decrease in net loss was attributable to the decrease in selling, general and administrative expenses.

Liquidity and Capital Resources

Total current assets were $102,453 as of August 31, 2009, consisting of cash and cash equivalents of $9,267, net accounts receivable of $7,456 and inventory of $85,730.

Total current liabilities were $807,611 as of August 31, 2009, consisting of note payable to related party of $295,119, trade accounts payable of $199,704, current maturities of long-term debt of $196,360 and accrued expenses of $116,428.

As of August 31, 2009, we had a working capital deficit of $705,158. The ratio of current assets to current liabilities was 13% as of August 31, 2009. We plan to resolve our working capital deficit by converting our debt into equity and expending our operations. For example, in February 2008, Reel-Thing agreed to convert approximately $291,811 into 1,209,524 restricted shares of our common stock. As a result, our current maturities of long-term debt significantly decreased which decreased our working capital deficit. As of August 31, 2009, we have creditors that we plan to offer conversion on aggregate debt of $186,817. Some of the creditors are also current shareholders, persons who have previously provided services to us for shares of our common stock or persons who have previously converted amounts owed to them, so we believe that they may accept our offer, but there can be no assurance.

We plan to increase our revenue by engaging independent sales representatives to generate sales. The sales representatives will receive commissions based on their sales volume and mix of products sold, which would give us flexibility because of the large variance in the gross margin on the Arctic Leash, which is 30%, compared to some of our Arctic Leash private label extension cords, which is as high as 200%. We believe that we can attract sales representatives without a significant amount of additional capital by offering them commissions and shares of our common stock.

During the nine months ended August 31, 2009, we had a net decrease in cash and cash equivalents of $17,514 consisting of net cash used in operating activities of $35,052 and net cash used in investing activities of $390, which was offset by net cash provided by financing activities of $17,928.

Net cash used in operating activities was $35,052 during the nine months ended August 31, 2009, consisting of net loss of $327,977 and an increase in inventory of $17,695, which were offset by adjustments for stock issued for services of $99,222, depreciation expense of $8,770, accretion of discount on notes payable of $8,016 and bad debt of $3,066, decreases in accounts receivable of $20,462 and prepaid expenses of $5,540, and increases in accrued liabilities of $101,691 and trade accounts payable of $56,029.

Net cash used in investing activities was $390 during the nine months ended August 31, 2009 from the purchase of property and equipment. We did not have cash flows from investing activities during the nine months ended August 31, 2008.

Net cash provided by financing activities was $17,928 during the nine months ended August 31, 2009, consisting of proceeds from the issuance of related party debt of $130,000 which were offset by a decrease in net borrowings under revolving credit of $99,875, payments made on debt of $4,244 and payments made on related party debt of $7,953.

On November 30, 2008, the line of credit between us and Denali State Bank in the amount of $99,875 became due. On December 31, 2008, the bank cashed in a $100,000 certificate of deposit that was assigned by one of our shareholders as collateral to repay the line of credit. We issued the shareholder a promissory note for $100,000 with interest at 5% per annum and monthly payments of $1,000 beginning March 1, 2009 and ending January 18, 2020.

At August 31, 2009, we had current maturities of long-term debt of $196,360, most of which was owed to Reel-Thing Innovations, Inc. As of August 31, 2009, we were more than ninety (90) days past due on installment payments to Reel-Thing. Under our agreement, the patents, molds, blueprints, design drawings, websites, instructional manuals, promotional materials and trade names for our products revert back to Reel-Thing in the event that any of the installment payments is ninety (90) days past due unless they provide their written consent waiving their right to the reversion. We plan to enter into negotiations with Reel-Thing either to extend the repayment schedule so we are no longer past due on our installment payments and obtain a written waiver or convert the debt to equity or a combination of both extension/waiver and conversion. We are currently using the assets in our business and we have not received any communication from Reel-Thing expressing their intent to seize those assets, but there can be no assurance.

Historically, we have issued a significant amount of shares as compensation to executive officers, employees and professional services providers for services rendered or to be rendered to us. We currently have a limited amount of cash and cash equivalents, and may be required to issue additional shares of common stock as compensation in the future. Our common stock was cleared for quotation on the OTCBB on August 7, 2008; however, the current market for our common stock is illiquid and extremely volatile. Prior to August 7, 2008, there was no market for our common stock, and we valued the shares based upon the last third-party sale of our common stock at that time. We believe that if there were a liquid, nonvolatile market for our common stock, people providing services to our company would consider it less risky and be willing to accept fewer shares at the market price, which would decrease our expenses.

We plan to raise working capital through the sale of common stock in one or more private placements and/or from bank financing. We do not have any firm commitments or identified sources of additional capital from third parties or from our officers, directors or shareholders. The funds would be used to increase manufacturing of our products, expand our research and development efforts, and attract a larger talented sales force. There can be no assurance that additional capital will be available to us, or that, if available, it will be on terms satisfactory to us. Any additional financing may involve dilution to our shareholders. If we are unable to raise additional financing on terms satisfactory to us, or at all, we would not be able to fully implement our business plan which would have a materially adverse effect our business and financial position and could cause us to delay, curtail, scale back or forgo some or all of our operations or we could cease to exist.

Contractual Obligations

In December 2008, we engaged an outside corporate and securities counsel to satisfy our public company reporting requirements. Pursuant to the engagement, we pay the attorney $1,000 per month and accrue $3,200 per month payable on demand. The unpaid portion of the $3,200 monthly fee is convertible at any time into our common shares at a rate equal to 10% less than the last sale price on the day preceding the conversion date. The unpaid balance also accrues interest at 10% per annum.

We lease approximately 3,600 square feet of office and warehouse space for $1,450 per month under a month-to-month operating lease in Fairbanks, Alaska for our corporate headquarters. The lease is cancelable with thirty (30) days written notice.

Off-Balance Sheet Arrangements

We do not have any off balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures, or capital resources that is material to investors.

Critical Accounting Policies

Our discussion and analysis of our financial condition and results of operations is based upon our financial statements, which have been prepared in accordance with accounting principals generally accepted in the United States. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of any contingent assets and liabilities. We base our estimates on various assumptions that we believe to be reasonable under the circumstances, the results of which form the basis for making judgments about carrying values of assets and liabilities that are not readily apparent from other sources. On an on-going basis, we evaluate our estimates. Actual results may differ from these estimates if our assumptions do not materialize or conditions affecting those assumptions change.

We believe the following critical accounting policies affect our more significant judgments and estimates used in the preparation of our financial statements:

Revenue Recognition

We derive revenues primarily from selling power cord products. We recognize revenue when persuasive evidence of an agreement exists, the sale is complete, the price is fixed or determinable, and collectibility is reasonable assured. This typically occurs when the order is shipped. Provisions for discounts, estimated returns and allowances, and other adjustments are provided for in the same period the related revenues are recorded.

Customers have the right to inspection and acceptance for generally up to thirty days after taking delivery. We also offer lifetime warranties on power cord products to limited customers with proof of purchases and accrue for estimated future warranty costs in the period in which the revenue is recognized. Since inception, we have experienced insignificant product returns and exchanges.

Allowance for Doubtful Accounts

Bad debt expense is recognized based on management’s estimate of likely losses per year, past experience and an estimate of current year uncollectible amounts.

Stock-Based Compensation

Effective January 1, 2006, we began recording compensation expense associated with stock options and other forms of equity compensation in accordance with Statement of Financial Accounting Standards No. 123R, Share-Based Payment, as interpreted by SEC Staff Accounting Bulletin No. 107. Prior to January 1, 2006, we accounted for stock options according to the provisions of Accounting Principles Board Opinion No. 25, Accounting for Stock Issued to Employees, and related interpretations, and therefore no related compensation expense was recorded for awards granted with no intrinsic value.

We adopted the modified prospective transition method provided for under SFAS No. 123R, and, consequently, have not retroactively adjusted results from prior periods. During the nine months ended August 31, 2009 and August 31, 2008, no options were granted by us to our employees.

Going Concern Considerations

In its report dated March 2, 2009, our principal independent auditors expressed an opinion that there is substantial doubt about our ability to continue as a going concern because we suffered recurring losses of $3,885,414 and $889,462 in fiscal 2008 and 2007, respectively, and we had an accumulated deficit of $7,174,713 and a working capital deficit of $427,006 at November 30, 2008. We will try to raise additional capital from the sale of common stock in one or more private placements and/or from bank financing. The accompanying financial statements have been prepared assuming that we will continue as a going concern. The financial statements do not include any adjustments that might result in the event that we cannot continue as a going concern. Our continuation as a going concern is dependent upon future events, including the acquisition of additional financing to fully implement our business plan. If we are unable to continue as a going concern, you will lose your entire investment

Item 3. Quantitative and Qualitative Disclosures About Market Risk.

Pursuant to Item 305(e) of Regulation S-K (§ 229.305(e)), we are not required to provide the information required by this Item as it is a “smaller reporting company,” as defined by Rule 229.10(f)(1).

Item 4T. Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

Our Chief Executive Officer and Chief Financial Officer, after evaluating the effectiveness of our “disclosure controls and procedures” (as defined in the Securities Exchange Act of 1934 Rules 13a-15(e) and 15d-15(e)) as of the end of the period covered by this report (the “Evaluation Date”), has concluded that as of the Evaluation Date, our disclosure controls and procedures were not effective to provide reasonable assurance that information required to be disclosed by us in the reports that we file or submit under the Exchange Act (i) is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure, and (ii) is recorded, processed, summarized and reported within the time periods specified in the Commission’s rules and forms because of the identification of a material weaknesses in our internal control over financial reporting which are identified below, which we view as an integral part of our disclosure controls and procedures. In our Form 10-KSB, we identified material weakness related to deficiencies in our control environment, the staffing of our financial accounting department and segregation of duties.

Management’s Report on Internal Control Over Financial Reporting.

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Rules 13a-15(f) of the Exchange Act. Our internal control system was designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes, in accordance with generally accepted accounting principles. Because of inherent limitations, a system of internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate due to change in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Our management conducted an evaluation of the effectiveness of our internal control over financial reporting using the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control—Integrated Framework. Based on its evaluation, our management concluded that there are material weaknesses in our internal control over financial reporting. A material weakness is a deficiency, or a combination of control deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of our annual or interim financial statements will not be prevented or detected on a timely basis. In assessing the effectiveness of our internal control over financial reporting, management identified the following three material weaknesses in internal control over financial reporting as of November 30, 2008:

1.	Deficiencies in Our Control Environment. Our control environment did not sufficiently promote effective internal control over financial reporting throughout the organization. This material weakness exists because of the aggregate effect of multiple deficiencies in internal control which affect our control environment, including: a) the lack of an effective risk assessment process for the identification of fraud risks; b) the lack of an internal audit function or other effective mechanism for ongoing monitoring of the effectiveness of internal controls; c) deficiencies in our accounting system and controls; and d) insufficient documentation and communication of our accounting policies and procedures.
2.	Deficiencies in the staffing of our financial accounting department. The number of qualified accounting personnel with experience in public company SEC reporting and GAAP is limited. This weakness does not enable us to maintain adequate controls over our financial accounting and reporting processes regarding the accounting for non-routine and non-systematic transactions. There is a risk that a material misstatement of the financial statements could be caused, or at least not be detected in a timely manner, by this shortage of qualified resources.
3.	Deficiencies in Segregation of Duties. Our CEO and CFO are the same person, and therefore cannot provide an independent review and quality assurance function within the accounting and financial reporting group. The limited number of qualified accounting personnel discussed above results in an inability to have independent review and approval of financial accounting entries. Furthermore, management and financial accounting personnel have wide-spread access to create and post entries in our financial accounting system. There is a risk that a material misstatement of the financial statements could be caused, or at least not be detected in a timely manner, due to insufficient segregation of duties.

This annual report does not include a report of management's assessment regarding internal control over financial reporting or an attestation report of our independent registered public accounting firm due to a transition period established by rules of the SEC for newly public companies.

Changes in Internal Control over Financial Reporting

There were no changes in our internal control over financial reporting that occurred during the period covered by this report that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II – OTHER INFORMATION

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.

On June 9, 2009, we issued 372,591 shares of common stock valued at $7,824 to related parties for conversion of debt and accrued interest.

On April 20, 2009, we issued 166,000 shares of common stock valued at $24,900 to an individual for print advertising services for our products.

On May 13, 2009, we issued 250,000 shares of common stock valued at $21,250 to a company for investor relation services.

On May 18, 2009, we issued 225,000 shares of common stock valued at $19,125 to a company for investor and financial public relation services. On that same date, we also issued the company 200,000 options to purchase up to 100,000 of our restricted common stock at $0.25 per share and 100,000 of our restricted common stock at $0.50 per share as additional consideration for the investor and financial public relation services. Compensation cost for the options amounted to $16,947, recognized in the financial statements for the nine months ended August 31, 2009. The weighted average fair value of the options issued was $0.08.

On May 18, 2009, we issued 200,000 shares of common stock valued at $17,000 to the Fairbanks Rescue Mission as a donation.

We issued the shares in all of the foregoing transactions in reliance upon Section 4(2) of the Securities Act since none of the transactions involved underwriters, underwriting discounts or commissions; all shares were restricted from further sale or transfer by restrictive legends and applicable stop transfer instructions; no sales were made by general solicitation or advertising; sales were made only to accredited investors or investors who were sophisticated enough to evaluate the risks of the investment; and all investors either had a previous relationship with us or were given the opportunity to obtain any additional information.

Item 3. Defaults Upon Senior Securities

We are in default on the first thirteen (13) out of twenty-four (24) monthly installment payments to Reel-Thing. The amount of each payment is $7,916 and the total arrearage on the date of filing this report is approximately $102,908. Under our agreement with Reel-Thing, the patents, molds, blueprints, design drawings, websites, instructional manuals, promotional materials and trade names for our products revert back to Reel-Thing in the event that any of the installment payments is ninety (90) days past due unless Reel-Thing provides their written consent waiving their right to the reversion. We plan to enter into negotiations with Reel-Thing either to extend the repayment schedule so we are no longer past due on our installment payments and obtain a written waiver or convert the debt to equity or a combination of both extension/waiver and conversion. We are currently using the assets in our business and we have not received any communication from Reel-Thing expressing their intent to seize those assets, but there can be no assurance.

Item 5. Other Information.

Item. 3.02. Unregistered Sales of Equity Securities.

See the disclosure, above, under Part II, Other Information, Item 2, Unregistered Sales of Equity Securities and Use of Proceeds.

Item 6. Exhibits.

Exhibit No.	Description

31*	Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
32*	Certifications pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

* Filed herein.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	APC GROUP, INC.
Date: October 21, 2009	By: /s/ Kenneth S. Forster Name: Kenneth S. Forster Title: President and Chief Executive Officer

APC GROUP, INC.

STATEMENTS OF CASH FLOWS

(unaudited)

APC Group, Inc 10-Q