DemandTec, Inc.·4

Dec 16, 7:34 PM ET

Phelps William 4

4 · DemandTec, Inc. · Filed Dec 16, 2011

Insider Transaction Report

Form 4
Period: 2011-12-14
Phelps William
EVP & Chief Customer Officer
Transactions
  • Exercise/Conversion

    Common Stock

    2011-12-14$6.17/sh+3,000$18,51033,000 total
  • Sale

    Common Stock

    2011-12-14$13.15/sh3,000$39,45030,000 total
  • Exercise/Conversion

    Non-Qualified Stock Option (right to buy)

    2011-12-143,00097,000 total
    Exercise: $6.17Exp: 2017-04-05Common Stock (3,000 underlying)
Footnotes (2)
  • [F1]Automatic stock option same-day sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on July 28, 2011.
  • [F2]Option vests and becomes exercisable as to 12.5% of the shares subject to the option on October 6, 2010 and as to 1/48 of the shares monthly thereafter over the remaining 42 months.

Documents

1 file
  • 4
    edgardoc.xmlPrimary

    PRIMARY DOCUMENT