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4//SEC Filing

Bradford K Joanne 4

Accession 0001365038-12-000070

CIK 0001365038other

Filed

Nov 18, 7:00 PM ET

Accepted

Nov 19, 6:59 PM ET

Size

8.6 KB

Accession

0001365038-12-000070

Insider Transaction Report

Form 4
Period: 2012-11-15
Bradford K Joanne
Chief Revenue Officer
Transactions
  • Tax Payment

    Common Stock, $0.0001 par value

    2012-11-15$8.10/sh1,376$11,146276,678 total
  • Tax Payment

    Common Stock, $0.0001 par value

    2012-11-15$8.10/sh3,057$24,762273,621 total
  • Sale

    Common Stock, $0.0001 par value

    2012-11-16$8.20/sh3,826$31,373269,795 total
Footnotes (5)
  • [F1]Upon the vesting of restricted stock units granted to the reporting person on May 13, 2011, 1,376 shares were withheld by the company from the reporting person to cover the withholding tax obligation with respect to the vesting of 3,750 restricted stock units.
  • [F2]Includes 120,834 unvested restricted stock units.
  • [F3]Upon the vesting of restricted stock units granted to the reporting person on April 19, 2012, 3,057 shares were withheld by the company from the reporting person to cover the withholding tax obligation with respect to the vesting of 8,334 restricted stock units.
  • [F4]Includes 112,500 unvested restricted stock units.
  • [F5]The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person.

Issuer

DEMAND MEDIA INC.

CIK 0001365038

Entity typeother

Related Parties

1
  • filerCIK 0001504475

Filing Metadata

Form type
4
Filed
Nov 18, 7:00 PM ET
Accepted
Nov 19, 6:59 PM ET
Size
8.6 KB