Schwarzbach David A 4

What Happened

• David A. Schwarzbach, Chief Financial Officer of Yelp (YELP), reported two dispositions in mid-March 2026. On 2026-03-12 he sold 10,000 shares in an open-market/private sale at $25.00 per share for $250,000. On 2026-03-15, 3,659 shares were disposed (withheld) to satisfy tax withholding on vested RSUs at an effective value of $23.83 per share (~$87,194). Both entries are share dispositions (sales), which are often routine rather than a bullish signal.

Key Details

• Transaction dates/prices/values:
  • 2026-03-12: Sale (S) — 10,000 shares @ $25.00 = $250,000.
  • 2026-03-15: Tax withholding (F) — 3,659 shares @ $23.83 = $87,194.
• Total dispositions reported ≈ $337,194.
• Footnotes:
  • F1: The March 12 sale was made pursuant to a 10b5-1 trading plan adopted by the reporting person on August 14, 2025.
  • F2: The March 15 disposition represents shares withheld to satisfy tax withholding on vested RSUs previously reported.
• Shares owned after the transactions: not specified in the provided Form 4 details.
• Filing: Form 4 was filed March 17, 2026. The provided data does not indicate a late-filing flag; check the full filing for timeliness details if important.

Context

• A 10b5-1 plan (F1) means the open-market sale was executed under a pre-arranged trading plan adopted earlier, reducing the likelihood the trade was based on current, undisclosed company information. The F2 withholding is a common, administrative step when RSUs vest and does not by itself indicate sentiment. For retail investors, purchases generally carry more informational weight than routine sales or tax-withholding disposals.