MADDEN LARRY 4
4 · Viant Technology Inc. · Filed Mar 17, 2026
Research Summary
AI-generated summary of this filing
Viant (DSP) CFO Larry Madden Sells Shares, Receives RSU Award
What Happened
Larry Madden, Chief Financial Officer of Viant Technology, reported two transactions: a small open-market sale and a large restricted stock unit (RSU) grant. On 2026-03-13 he sold 1,658 shares at a weighted average price of $13.03 for proceeds of about $21,607. On 2026-03-15 he was granted 249,258 RSUs (no cash exchanged) that will convert to shares as they vest.
Key Details
- Sale: 1,658 shares disposed on 2026-03-13; weighted average price $13.03; total reported proceeds $21,607. Price per share ranged $13.00–$13.06. (Footnote F2)
- Grant: 249,258 RSUs awarded on 2026-03-15; reported price $0.00 (award, not a cash purchase). (Footnote F3)
- Vesting: RSUs vest in equal quarterly installments (~8.33% per quarter) over three years, subject to continued service and plan/grant terms. (Footnote F3)
- Sale plan: The sale was executed pursuant to a pre-established Rule 10b5-1 trading plan adopted by Madden on June 2, 2025. (Footnote F1)
- Shares owned after the transactions: not disclosed in this filing.
- Filing: Form 4 filed with the SEC on 2026-03-17 reporting the 2026-03-13 and 2026-03-15 transactions; no late-filing flag is indicated in this report.
Context: The sale was executed under a 10b5-1 plan (a preset trading program), which is commonly used by insiders to sell shares on a pre-arranged schedule and is generally considered routine. The RSU grant is a time-based compensation award that vests over three years and will convert to shares only as vesting conditions are met. This filing reports both a small cash-generating sale and a larger compensation award; the RSUs represent potential future shares rather than an immediate transfer of stock or cash.
Insider Transaction Report
- Sale
Class A Common Stock
[F1][F2]2026-03-13$13.03/sh−1,658$21,607→ 368,607 total - Award
Class A Common Stock
[F3]2026-03-15+249,258→ 617,865 total
Footnotes (3)
- [F1]Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on June 2, 2025.
- [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.00 to $13.06. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F3]Grant of restricted stock units ("RSUs") which shall vest in equal quarterly installments (8.33% per quarter) over three (3) years, subject to the Reporting Person's continuous service through such vesting date and the terms and conditions set forth in the Issuer's Long-Term Incentive Plan and the applicable grant notice and agreement. Each RSU represents the right to receive one share of the Issuer's Class A common stock.