MADDEN LARRY 4

What Happened Larry Madden, Chief Financial Officer of Viant Technology (DSP), had 35,289 shares withheld by the company on March 10, 2026 to satisfy tax withholding obligations related to the vesting of 65,408 restricted stock units (RSUs). The withheld shares were valued at $10.50 each, totaling $370,535. The remaining 30,119 shares from the vesting (65,408 − 35,289) were issued to the reporting person.

Key Details

• Transaction date: 2026-03-10; filing date: 2026-03-12 (timely)
• Action/code: F — shares withheld to satisfy tax withholding on vesting
• Shares withheld/disposed: 35,289 at $10.50 per share; total value $370,535
• RSUs vested: 65,408; net shares issued to Madden: 30,119 (65,408 − 35,289)
• Footnote: Issuer withheld shares to satisfy tax obligations; these withheld shares were neither issued to nor sold by the reporting person
• Shares owned after transaction: not specified in the Form 4

Context Code F indicates a tax-withholding event (company retained shares to cover taxes) rather than an open-market sale by the insider. Such withholdings are routine when RSUs vest and do not, by themselves, indicate insider sentiment about the stock.