Vogensen Todd E. 4

4 · Purple Innovation, Inc. · Filed Mar 17, 2026

AI-generated summary of this filing

Updated Mar 17, 2026

Purple Innovation (PRPL) CFO Todd Vogensen Receives 43,210 Shares

What Happened

Todd E. Vogensen, Chief Financial Officer of Purple Innovation, had 43,210 restricted stock units (RSUs) convert into 43,210 shares of Class A common stock on March 14, 2026. As part of the vesting/settlement, 12,683 shares were surrendered/withheld to cover tax liabilities at $0.71 per share, totaling $8,955. The filing also shows the related derivative awards were converted/cancelled in the process.

Key Details

Transaction date: March 14, 2026; Form 4 filed March 17, 2026 (appears timely — within two business days).
Primary actions: Conversion/exercise of derivative/RSUs (code M) resulting in 43,210 shares acquired; tax withholding (code F) of 12,683 shares at $0.71/share for $8,955.
Footnotes: RSUs convert one-for-one into Class A common stock and vest over three installments (1/3 on 3/14/2025; half of the remainder on 3/14/2026; balance on 3/14/2027). Fractional shares are rounded down.
Shares owned after the transaction: Not specified in the material provided in this summary.

Context

This was a vesting/settlement of RSUs rather than an open-market purchase or sale by the insider. The withholding of shares to satisfy tax obligations is a common administrative step and not a market sale signal. The filing indicates conversion of derivative awards into stock and withholding to cover taxes, not an active sell in the market.

Form 4

Period: 2026-03-14

Chief Financial Officer

Transactions

Exercise/Conversion
Class A Common Stock
[F1]
2026-03-14+43,210→ 91,078 total
Tax Payment
Class A Common Stock
2026-03-14$0.71/sh−12,683$8,955→ 78,395 total
Exercise/Conversion
Restricted Stock Units
[F1][F2]
2026-03-14−43,210→ 43,210 total
→ Class A Common Stock (43,210 underlying)

Footnotes (2)

[F1]Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
[F2]Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 14, 2025; one-half of the remainder on March 14, 2026; and the balance on March 14, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Signature

/s/ Todd Vogensen|2026-03-17

1 file