UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

~~Washington~~WASHINGTON, D.C. 20549

~~FORM~~Form 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of ~~the~~Report ~~Securities~~(Date ~~Exchange~~of ~~Act~~earliest ofevent ~~1934~~reported): January 7, 2013

~~Date~~Commission ofFile ~~Report~~Number ~~(Date of earliest event reported): November 21, 2011~~333-136247

BUSINESS MARKETING SERVICES, INC.

~~[Missing~~(Exact ~~Graphic~~name ~~Reference]~~of registrant as specified in its charter)

(Exact Name of Registrant as Specified in Charter)

Delaware	80-0154787
(State or other jurisdiction of	(I.R.S. Employer
incorporation or organization)	Identification No.)

DELAWARE		333-152017	80-0154787
350 Madison Avenue, 8th Floor, New York, NY	10017
(State of Incorporation)		(Commission File No.)	(I.R.S. Employer Identification Number)
(Address of principal executive offices)	(Zip Code)

~~350~~(646) ~~Madison Avenue, 8 th Floor~~416-6802

~~New~~(Registrant's ~~York~~telephone number, NYincluding ~~10017~~area code)

~~[Missing~~Check the appropriate box below if ~~Graphic~~the Form 8-K filing is intended to ~~Reference]~~simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

(Address of Principal Executive Offices)

(646) 837-0355

[Missing Graphic Reference]

(Registrant's Telephone Number, including area code)

1 Broadway, 10 th Floor

Cambridge, MA 02142

[Missing Graphic Reference]

(Former Name or Former Address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions ( see General Instruction A.2. below):

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

~~Item~~ITEM 25.0102: ~~Formation~~DEPARTURE ofOF ~~majority-owned~~DIRECTORS ~~subsidiary~~OR CERTAIN OFFICERS; ELECTION OF DIRECTORS, APPOINTMENT OF CERTAIN OFFICERS

OnHans ~~February 3~~Pandeya, ~~2011,~~ the Company’s ~~had entered into a Shareholders~~President, ~~Company~~Chief ~~Formation~~Executive ~~and Capital Increase Agreement between Smartlaunch A/S (“SL”)~~Officer, ~~Rainmaking~~Chief ~~Holding~~Financial ~~1 ApS (“RM”)~~Officer, ~~Perfect Best International Ltd (“PBI”)~~Secretary, ~~and~~Treasurer ~~Hans Pandeya~~ and ~~formed~~Director ~~Adcore,~~resigned ~~Aps~~as ~~(“Adcore”) under~~ the ~~laws of the kingdom of Denmark. Pursuant to the terms and conditions of the Agreement, the~~ Company,’s ~~jointly with other parties~~President, ~~formed~~Chief ~~the~~Executive ~~Company under the laws of Denmark as a jointly owned company with a nominal share capital of DKK 81~~Officer,~~000,~~ ofChief ~~which~~Financial ~~55.56% ownership belongs to Business Marketing Services~~Officer, ~~Inc. Immediately after formation of the Company~~Secretary, ~~Smartlaunch~~Treasurer ~~A/S~~and ~~shall subscribe for 9,000 new shares in the Company against injecting the Software as a substance capital injection~~Director. ~~Following SL’s subscription for shares, the ownership shall be as follows:~~

Shareholder	Nominal Shareholding		Percentage
RM		18,000		20	%
SL		9,000		10	%
PBI		18,000		20	%
BMSV		45,000		50	%
Total:		90,000		100	%

Effective January 7, 2013, the Company's Shareholders appointed Majken Hummel-Gumaelius, as President, Chief Executive Officer, Chief Financial Officer, Secretary, Treasurer and Director of the Company. Mrs. Hummel-Gumaelius has not been appointed to any committees of the Board, as the Board does not presently have any committees.

~~BMSV~~Majken ~~will~~Hummel-Gumaelius ~~assist~~is ~~the~~a ~~newly~~Business ~~formed~~Consultant ~~Company~~who inworks ~~developing~~with ~~the~~financial ~~business~~management ~~in the US~~ and ~~India~~business ~~and be responsible for innovation and product~~ development. ofMrs ~~the~~Hummel-Gumaelius ~~Company;~~holds ~~whereby,~~a ~~the~~BSc ~~Company shall pay 50% of the Company’s net revenues~~ in ~~return on a quarterly basis~~Economics.

~~BMSV~~No isshares ~~also~~have ~~granted~~been aissued ~~call option~~ to ~~buy~~Mrs ~~9,000~~Hummel-Gumaelius ~~shares~~as ~~from~~a ~~each~~signing ofbonus RM and ~~PBI~~there ~~corresponding~~is tono ~~50%~~employment ofagreement ~~RM’s~~in ~~and PBI’s ownerships at nominal price if the following milestones are not achieved:~~place.

–Mrs ~~Turnover~~Hummel-Gumaelius ~~2012~~was ~~minimum~~appointed ~~DKK~~pursuant ~~five~~to ~~(5)~~an ~~million.~~understanding ~~The~~between ~~share~~Mrs. ~~call~~Hummel-Gumaelius ~~option~~and ~~based~~Hans inPandeya ~~this~~who ~~milestone~~holds ~~must~~78% beof ~~executed~~the ~~before~~shares ~~April~~in 1,the ~~2013~~company.

–ITEM ~~“SL Free” software completed by June 1, 2011~~9.01: ~~The~~FINANCIAL ~~share~~STATEMENTS ~~call~~AND ~~option based in this milestone must be executed before June 20, 2011.~~EXHIBITS

On February 25, 2011, the Company bought 9,000 shares of the newly formed Company – Adcore Aps from Smartlaunch Systems A/S for SEK 654,648. On the Closing Date, under the terms and conditions of the STA, the Company purchased and Smartlaunch sold all of its rights, title and interest in shares of the common stock of Adcore Aps, a Danish corporation with offices at Kristen Bernikows Gade 6, 4. 1105 Copenhagen K, Denmark; company number: 32320465. The shares acquired by the Company equal 10% of the issued and outstanding common stock of Adcore Aps.EXHIBIT

~~Item 9.01 Financial Statements and Exhibits~~NUMBER DESCRIPTION

~~(d) Exhibits.~~------------ --------------------

The following Exhibits are hereby filed as part of this Current Report on Form 8-K:

Exhibit Description

10.1 Shareholders, Company Formation and Capital Increase Agreement

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, ~~Business~~the ~~Marketing~~Company ~~Services, Inc.~~ has duly caused this report to be signed on its behalf by the undersigned, ~~hereunto~~thereunto duly authorized.

	BUSINESS MARKETING SERVICES, INC.
Dated: November 21, 2011	By:	/s/ Hans Pandeya
		Hans Pandeya
		Chief Executive Officer

	BUSINESS MARKETING SERVICES, INC.


	By:	/s/ Majken Hummel-Gumaelius
		Majken Hummel-Gumaelius
		President

Date: January 7, 2013

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