UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark one)

x QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended ~~September~~June 30, ~~2008~~2009

o TRANSITION REPORT UNDER SECTION 13 OR 15 (d) OF THE EXCHANGE ACT OF 1934

For the transition period from ________ to ________

Commission file number: 000-20675

My Screen Mobile, Inc.

(Exact name of small business issuer as specified in its charter)

Delaware	23-2932617
(State or other jurisdiction of incorporation or organization)	(IRS Employer Identification No.)

70 Yorkville Ave, Suite 300, Toronto, ONT, Canada M5R 1B9

(Address of principal executive offices)

866-936-8333

(Issuer's telephone number)

(Former name, former address and former fiscal year, if changed since ~~last report)~~

last report)

Indicate by check mark whether the issuer (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes o No x

Indicate by check mark whether the registrant is a large accelerated filer, a non-accelerated filer, or a smaller reporting company, See the definition of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer	o	Accelerated filer	o
Non-accelerated filer	o	Smaller reporting company	x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No x

The number of shares of the registrant's common stock, outstanding as of ~~November~~December 731, 2009 was ~~134~~136,~~044~~536,~~050~~877, and there were 260 stockholders of record.

My Screen Mobile, Inc.

Index to Form 10-Q

		Page
PART I	FINANCIAL INFORMATION	3
Item 1.	Financial Statements (Unaudited)	3
	Condensed Consolidated Balance Sheet – As of September 30, 2008	3
	Consolidated Balance Sheet - As of June 30, 2009	3
	Condensed Consolidated Statements of Income – Three and Nine Months Ended September 30, 2008 and 2007	4
	Consolidated Statements of Income - Three and Six Months Ended June 30, 2009 and 2008	4
	Condensed Consolidated Statements of Cash Flows - Nine Months Ended September 30, 2008 and 2007	5
	Consolidated Statements of Cash Flows - Six Months Ended June 30, 2009 and 2008	5
	Notes to Condensed Consolidated Financial Statements	7
	Notes to Consolidated Financial Statements	7
Item 2.	Management's Discussion and Analysis of Financial Condition and Results of Operations	1514
Item 3.	Quantitative and Qualitative Disclosures about Market Risk	18
Item 4.	Controls and Procedures	18
PART II	OTHER INFORMATION	19
Item 1A.	Legal Proceedings	19
Item 1B.	Risk Factors	19
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	2526
Item 3.	Defaults Upon Senior Securities	2526
Item 4.	Submission of Matters to a Vote of Security Holders	2526
Item 5.	Other Information	2526
Item 6.	Exhibits	2526
SIGNATURES		2627

PART I FINANCIAL INFORMATION

Item 1. Financial Statements

MY SCREEN MOBILE, INC.
(A DEVELOPMENT STAGE COMPANY)
CONSOLIDATED BALANCE SHEETS
AS AT SEPTEMBER 30, 2008
AS AT JUNE 30, 2009
ASSETS
	June 30			December 31.
	September 30			December 31
	2009			2008
	2008			2007
	UNAUDITED			AUDITED
	(UNAUDITED)			(AUDITED)
	$			$
ASSETS
CURRENT ASSETS:
Cash		1254,~~287,547~~135			~~244~~31,135
Restricted cash		~~3,000,000~~-			-2,196,599
Prepaid expenses		2,928,743			-
Prepaids		28,406			24,604
Note receivable		492,000			-
Notes receivable		150,238			438,337
TOTAL CURRENT ASSETS		7,708,290			244
		432,779			2,690,675
Property and equipment (net)		~~199~~159,~~538~~665			95182,~~301~~332
TOTAL ASSETS		7592,~~907,828~~444			952,~~545~~873,007
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
Accrued expenses		27695,~~327~~217			~~293~~263,~~085~~805
Convertible debenture payable		-			431,500
Convertible promissory note payable, net of discount		96,521			90,560
Convertible promissory note payable, net of discount		88,649			-
TOTAL CURRENT LIABILITIES		791,738			354,365
Advances from related party		-			149,373
TOTAL LIABILITIES		791,738			354,365
TOTAL CURRENT LIABILITIES		115,976			873,958
TOTAL LIABILITIES		115,976			873,958
STOCKHOLDERS' EQUITY (DEFICIT)
Common stock: $.001 par value;
200,000,000 shares authorized;
125,922,098 and 106,868,193 shares issued and outstanding
129,990,800 and 129,172,098 shares issued and outstanding
at September 30, 2008 and December 31, 2007, respectively		125,921			106,868
at June 30,2009 and December 31, 2008 , respectively		129,990			129,171
Additional paid-in capital		5359,~~193~~541,~~625~~423			756,~~202~~585,~~851~~810
Deficit accumulated during development stage		(4559,~~527~~870,~~694~~707	)		(854,~~088~~196,~~132~~339	)
TOTAL STOCKHOLDERS' EQUITY (DEFICIT)		7(199,~~791,852~~294	)		~~(778~~2,~~413~~518,642	)
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)		7592,~~907,828~~444			952,~~545~~873,007
(THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS)

MY SCREEN MOBILE, INC.
(A DEVELOPMENT STAGE COMPANY)
CONSOLIDATED STATEMENTS OF OPERATIONS
~~(UNAUDITED)~~				(UNAUDITED)
	FOR THE THREE MONTHS ENDED,						FOR THE ~~NINE~~SIX MONTHS ENDED,						FOR THE PERIOD FROM
	SEPTEMBER 30			SEPTEMBER 30			SEPTEMBER 30			SEPTEMBER 30			January 10, 1996 (INCEPTION)
	June 30			June 30			June 30			June 30			January 10, 1996 (INCEPTION)
	2008			2007			2008			2007			To SEPTEMBER 30, 2008
	2009			2008			2009			2008			To June 30, 2009
	$			$			$			$			$
REVENUE
Net sales		-			-			-			-			563,382
Cost of goods sold		-			-			-			-			516,031
Gross Profit		-			-			-			-			47,351
EXPENSES
Consulting		3954,~~380,498~~455			127,~~047~~924,~~917~~516			331,~~901~~523,~~676~~304			130,~~092~~524,~~517~~296			3342,~~901~~018,~~676~~128
Programming		~~466~~434,~~103~~154			~~614~~517,~~875~~440			1844,~~587,584~~203			1,~~430~~121,~~025~~481			34,~~894~~971,~~661~~487
Advertising and promotion		~~437~~38,~~166~~583			2866,~~205~~186			~~551~~195,~~017~~842			32103,~~933~~566			~~604~~885,~~152~~019
Salaries and benefits		~~327~~1,~~212~~737,216			-			~~330~~2,~~329~~422,857			-			26,~~309~~210,~~550~~409
General, selling and administrative expenses		~~264~~232,~~949~~265			54231,~~157~~988			~~542~~328,~~998~~565			54288,~~157~~334			31,~~632~~037,~~624~~990
Depreciation		3229,~~189~~049			6015,~~242~~061			5754,~~368~~527			6425,~~970~~179			~~187~~284,~~628~~465
Travel and entertainment		~~203~~80,~~691~~514			-27,751			~~257~~208,~~072~~853			-53,381			~~284~~606,~~986~~863
Legal and Audit		6232,~~353~~430			-55,885			~~118~~84,~~239~~770			-55,885			~~183~~377,~~209~~333
Foreign currency translation (gain) loss		(62,~~125~~483	)		-12,162			43,~~507~~420			-10,632			466,~~507~~366
Impairment loss on intellectual property intangible asset		-			-			-			~~10,000~~			102,912,000
Bank Charges		~~1,038~~616			93347			1,~~495~~480			~~445~~458			24,~~289~~533
Total Operating Expense		53,~~169~~536,~~074~~799			128,~~805~~851,~~489~~336			375,~~352~~667,~~285~~821			232,~~685~~183,~~047~~212			4559,~~015~~374,~~282~~593
OPERATING LOSS		(53,~~169~~536,~~074~~799	)		(128,~~805~~851,~~489~~336	)		(375,~~352~~667,~~285~~821	)		(232,~~685~~183,~~047~~212	)		(4459,~~967~~327,~~931~~242	)
OTHER INCOME (EXPENSE)
Interest expense		(83,~~844~~987	)		~~(300,315~~-	)		(~~108~~9,~~369~~740	)		(~~460~~99,~~315~~524	)		(~~580~~592,~~855~~509	)
Interest income		201,~~387~~684			-706			213,~~092~~193			-706			2149,~~092~~044
Total other income (expense)		11,543			(300,315	)		(87,277	)		(460,315	)		(559,763	)
Total other expense		(2,303	)		706			(6,547	)		(98,818	)		(543,465	)
Loss before income taxes		(53,~~157~~539,~~531~~102	)		(228,~~105~~850,~~804~~630	)		(375,~~439~~674,~~562~~368	)		(332,~~145~~282,~~362~~030	)		(4559,~~527~~870,~~694~~707	)
Provision for income taxes		-			-			-			-			-
Net (loss)		(53,~~157~~539,~~531~~102	)		(228,~~105~~850,~~804~~630	)		(375,~~439~~674,~~562~~368	)		(332,~~145~~282,~~362~~030	)		(4559,~~527~~870,~~694~~707	)
NET LOSS PER COMMON SHARE -
- BASIC AND FULLY DILUTED		(0.0403	)		(0.0226	)		(0.3004	)		(0.0629	)
WEIGHTED AVERAGE NUMBER OF
COMMON SHARES OUTSTANDING
- BASIC AND FULLY DILUTED		~~114~~129,~~830~~324,~~607~~996			~~106~~111,~~016~~804,~~714~~054			~~125~~129,~~922~~294,~~098~~688			53110,~~355~~021,~~698~~691
( THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS)
(THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS)

MY SCREEN MOBILE, INC.
(A DEVELOPMENT STAGE COMPANY)
CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)
	FOR THE NINE MONTHS ENDING,						FOR THE PERIOD FROM
	FOR THE SIX MONTHS ENDING,						FOR THE PERIOD FROM
	SEPTEMBER 30			SEPTEMBER 30			January 10, 1996 (INCEPTION)
	June 30			June 30			January 10, 1996 (INCEPTION)
	2008			2007			To SEPTEMBER 30, 2008
	2009			2008			To June 30, 2009
	$			$			$
Cash flows provided by (used for) operating activities:
Net loss		(375,~~439~~674,~~562~~368	)		(332,~~145~~282,~~362~~030	)		(4559,~~527~~870,~~694~~707	)
Adjustments to reconcile net loss to net cash
provided by operating activities:
Common stock issued for services		6186,~~166,122~~748			~~803~~6,~~700~~166,122			79,~~619~~069,~~822~~070
Stock purchase warrants issued for services		28548,~~577,291~~074			~~333~~28,~~612~~577,291			2930,~~764~~312,~~845~~919
Convertible debenture and promissory note beneficial conversion interest		98,563			460,315			558,878
Common stock options issued for services		1,561,610						1,674,545
Convertible debenture beneficial conversion interest		5,961			91,249			564,839
Bad debt expense		-			-			28,770
Depreciation		5754,~~368~~527			-25,179			~~187~~284,~~628~~466
Impairment loss on intellectual property		-			~~10,000~~-			102,912,000
Discount for warrant valuation		-			-			244,802
		-			-
Changes in operating assets and liabilities:		-			-
(Increase) decrease in accounts receivable		-			-			(22,274	)
(Increase) decrease in notes receivable		-						-
(Increase) decrease in inventory		-			-			(216,867	)
(Increase) decrease in prepaid expenses		(23,~~928,743~~802	)		-(5,817,690	)		(220,~~921,077~~740	)
( Decrease ) Increases in accounts payable and accrued expenses:
Prepetition		-			-			(59,032	)
Postpetition		~~(265~~431,~~758~~413	)		-(272,639	)		~~741~~1,~~579~~409,470
Decrease in settlement receivable		-			-			362,694
Advances from related party		~~(149,373~~-	)		11(149,~~879~~373	)		-
( Decrease ) in fees payable		-			-			(75,000	)
Net cash ( used in ) provided by operating activities		(52,~~884~~889,~~092~~837	)		(13,~~525~~661,~~856~~891	)		(913,~~302~~401,~~926~~045	)
CASH FLOWS USED IN INVESTING ACTIVITIES:
Payment of debt		-			-			(118,623	)
Loans made to stockholders		(492,000	)		-			(592,000	)
Cash paid for note receivable		(200,000	)					(638,337	)
Purchase of property and equipment		(161,605	)		(55,644	)		(464,188	)
Proceeds from note receivable		488,099						488,099
Net cash ( used in ) provided by investing activities		(653,605	)		(55,644	)		(1,174,811	)
Loans made to stockholders		-			-			(100,000	)
Purchase of LBS assets								(882,000	)
Purchase of property and equipment		(31,861	)		(59,755	)		(519,243	)
Net cash ( used in ) provided by investing activities		256,238			(59,755	)		(1,770,104	)
CASH FLOWS FROM FINANCING ACTIVITIES:
Sale of common stock		10660,~~325,~~000			110,~~000~~325,000			11,~~325~~985,000
Proceeds from issuance of convertible debt		400,000			581,500			981,500
Proceeds from issuance of convertible debentures					400,000			981,500
Proceeds from issuance of convertible promissory notes		~~100,000~~						100,000
Proceeds from sale of preferred stock		-			-			3,500,000
Sale of preferred stock		-			-			3,500,000
Proceeds from short term borrowing		-			-			1,615,000
Payment of offering costs for sale of preferred stock		-			-			(500,000	)
Payment of offering costs for sale of senior notes		-			-			(290,715	)
Payment of offering costs for sale of Senior Notes		-			-			(290,715	)
Payment of prepetition liabilities		-			-			(1,781,737	)
Loans repaid to stockholder		-			-			(183,764	)
Net cash ( used in ) provided by financing activities		10,825,000			1,581,500			14,765,284

CONSOLIDATED STATEMENTS OF CASH FLOWS - continued

NET ( DECREASE ) INCREASE IN CASH AND CASH EQUIVALENTS	4,287,303		-	4,287,547
Net cash ( used in ) provided by financing activities	660,000		10,725,000	15,425,284
NET ( DECREASE ) INCREASE IN CASH AND CASH EQUIVALENTS	(1,973,599	)	7,003,354	254,135
CASH AND CASH EQUIVALENTS:
- beginning of period	~~244~~2,227,734		-244	-
CASH AND CASH EQUIVALENTS:
- end of period	4254,~~287,547~~135		-7,003,598	4254,~~287,547~~135
SUPPLEMENTAL disclosure of CASH FLOW INFORMATION:
Cash paid during the year
Interest paid	-1,868		-	1022,~~668~~344
Income taxes paid	-		-	-
Non cash financing activities:
Common stock issued for intellectual property	-		~~10,000~~-	102,030,000
Issuance of common stock to settle accrued liabilities	-		~~100,000~~-	100,000
Common stock issued for conversion of debenture	~~831,500~~-		~~150~~831,~~000~~500	981,500
Cancelation of common stock	~~418,831~~-		418,831	418,831
(THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS)

MY SCREEN MOBILE, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

~~SEPTEMBER~~JUNE 30, ~~2008~~2009

NOTE 1 – ORGANIZATION AND BASIS OF PRESENTATION

Organization and Nature of Operations

My Screen Mobile, Inc. (the "Company"), is organized for the purpose of developing or acquiring the expertise to produce computer software to be compatible with mobile phone technology. From 1996 until 2006, the Company was named Nouveau International, Inc. and experienced a period of dormancy, during which several reorganizations were attempted, but never completed. On April 19, 2007 the Company filed a Certificate of Amendment with the state of Delaware and changed its legal name and management was established with the above purposes planned.

The Company is a Development Stage Company and ~~follows the provisions of the Financial Accounting Standards Board ("FASB") Statement of Financial Accounting Standards ("SFAS") NO. 7, where applicable. The Company~~ was incorporated under the laws of the state of Delaware on January 10, 1996. The Company acquired 2089207 Ontario Inc. which operates as MyScreen Mobile in Canada on April 2, 2007.

These financial statements and related notes are presented in accordance with accounting principles generally accepted in the United States, and are expressed in US dollars.

The accompanying unaudited financial statements included herein have been prepared in accordance with accounting principles generally accepted in the United States for interim financial information and with the instructions to Form 10-Q and Article 8 of Regulation ~~S-X~~SX. They do not include all information and notes required by generally accepted accounting principles for complete financial statements. However, except as disclosed herein, there has been no material change in the information disclosed in the notes to financial statements included in the 10-K ~~KSB~~ report for the year ended December 31, ~~2007~~2008. In the opinion of management, all adjustments considered necessary for a fair presentation of the results for the interim periods have been made and are of a normal, recurring nature. Operating results for the three and six months ended ~~September~~June 30, 2009 are not necessarily indicative of the results that may be expected for any interim period or the entire year. For further information, these financial statements and the related notes should be read in conjunction with the Company’s audited financial statements for the year ended December 31, ~~2007~~2008 included in the Company’s ~~10KSB~~10-K report.

Basis of Presentation

These consolidated financial statements include the accounts My Screen Mobile, Inc. and its wholly-owned subsidiary 2089207, with all inter-company transactions and balances having been eliminated.

These consolidated financial statements and related notes are presented in accordance with accounting principles generally accepted in the United States, and are expressed in US dollars.

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Cash and Cash Equivalents

The Company considers all highly liquid instruments with an original maturity or remaining maturity at the date of purchase of three months or less to be cash equivalents. ~~Restricted cash must be used to fund certain technical expenditures.~~

MY SCREEN MOBILE, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

~~SEPTEMBER~~JUNE 30, ~~2008~~2009

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - continued

Property and Equipment

Property, plant, and equipment are stated at cost less accumulated depreciation. No amortization is provided for construction in progress until the assets are ready for their intended use. Repairs and maintenance expenditures are charged to operating expense as incurred. Depreciation is calculated on a straight line basis over the expected useful life as follows:

Computer equipment and software	3 years
Office furniture and equipment	5 years
Leasehold improvements	term of the lease

Fair Value of Financial Instruments

The Company’s financial instruments include cash, ~~prepaid~~notes ~~expenses, note~~ receivable, accrued expenses, and notes payable. The fair value of these financial instruments approximates their carrying values due to their short maturities.

Accounting Estimates

The preparation of the financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Revenue Recognition

Revenue is recognized ~~when~~as ~~goods~~the advertising contracts are ~~shipped~~fulfilled by delivering advertisements to mobile devices.

Foreign Currency Translation

The Company’s functional and reporting currency is the United States dollar. Monetary assets and liabilities denominated in foreign currencies are translated ~~in accordance with SFAS No. 52 Foreign Currency Translation,~~ using the exchange rate prevailing at the balance sheet date. Historical cost balances are remeasured using historical exchange rates. Gains and losses arising on settlement of foreign currency denominated transactions or balances are included in the determination of income. Foreign currency transactions are primarily undertaken in Canadian dollars. The Company has not to the date of these financial statements, entered into derivative instruments to offset the impact of foreign currency fluctuations.

Income Taxes

Income tax expense is based on pre-tax financial accounting income. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets, including tax loss and credit ~~carry forwards~~carryforwards, and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. Deferred income tax expense represents the change during the period in the deferred tax assets and deferred tax liabilities. The components of of the deferred tax assets and liabilities are individually classified as current and non-current based on their characteristics. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized.

MY SCREEN MOBILE, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

~~SEPTEMBER~~JUNE 30, ~~2008~~2009

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - continued

Basic and Diluted Net (Loss) Per Common Share (“EPS”)

Basic net (loss) per share is computed by dividing the net (loss) attributable to the common stockholders by the weighted average number of common shares outstanding during the reporting period. Diluted net (loss) per common share does not include the potential common shares that could occur upon exercise of warrants, stock options or conversion of debt to acquire common stock, as their effect would be anti-dilutive. Therefore, basic and diluted EPS are the same.

At ~~September~~June 30, ~~2008~~2009, the Company had issued and outstanding ~~125~~129,~~922~~990,~~098~~800 common shares, and 25,~~434~~994,697 common stock purchase warrants. ~~All~~The ofboard authorized the ~~stock~~issuance of options to purchase ~~warrants~~up ~~were~~to ~~potentially~~an ~~dilutive~~aggregate of 15,250,000 shares of common stock to certain officers, employees and directors subject to approval by the stockholders.

Stock-Based Compensation

InThe ~~December~~Company ~~2004,~~records ~~the~~expense ~~Financial~~for ~~Accounting Standards Board (“FASB”) issued SFAS No. 123(R), Share~~stock-~~Based~~based ~~Payment~~compensation ~~(“SFAS~~to ~~123(R)”),~~employees ~~which~~using isthe afair ~~revision~~value ~~of SFAS No~~method. ~~123~~Occasionally, ~~Accounting for Stock-Based Compensation. SFAS 123(R) was effective for public companies for~~ the ~~first~~Company ~~fiscal~~will ~~year~~issue ~~beginning~~shares ~~after~~of ~~SEPTEMBER~~stock ~~15,~~and ~~2005,~~stock ~~supersedes~~warrants ~~Accounting~~in ~~Principles~~exchange ~~Board~~for ~~Opinion No~~services. 25The ~~(“APB~~Company ~~25”),~~values ~~Accounting~~the ~~for~~issuance ~~Stock~~of ~~Issued~~shares tobased ~~Employees,~~on ~~and~~the ~~amends~~fair ~~SFAS~~value ~~95, Statement~~ of ~~Cash~~its ~~Flows. SFAS~~stock ~~123(R)~~on ~~eliminates~~ the ~~option~~date ~~to use APB 25’s intrinsic value method~~ of ~~accounting~~issuance. ~~and~~The ~~requires~~Company ~~recording~~values ~~expense~~the warrants ~~for~~it ~~stock~~issues ~~compensation~~using ~~based~~the onBlack-Scholes ~~a fair value based method~~model.

The Company occasionally will issue shares of stock and stock warrants in exchange for services. The Company values the issuance of shares based on the fair value of its stock on the date of issuance. The Company values the warrants it issues based on the Black-Scholes model and in accordance with SFAS No. 123R.

Reclassifications

Certain prior period amounts have been reclassified to conform to current year presentation.

Recent Accounting Pronouncements

We do not expect the adoption of any recent accounting pronouncements to have a material effect on the financial statements.

NOTE 3 - – GOING CONCERN

These financial statements have been prepared on a going concern basis, which implies the Company will continue to realize its assets and discharge its liabilities in the normal course of business. The Company has not generated any revenues since inception and has never paid any dividends and is unlikely to pay dividends or generate earnings in the immediate or foreseeable future. The continuation of the Company as a going concern is dependent upon the continued financial support from its shareholders, the ability of the Company to obtain necessary equity financing to continue operations, and the attainment of profitable operations. At ~~September~~June 30, ~~2007~~2009, the Company had a deficit accumulated ~~losses~~during Development Stage of $4559,~~527~~870,~~694 since inception~~707. These factors raise substantial doubt regarding the Company’s ability to continue as a going concern. There is is no assurance that the Company will be able to generate revenues in the future. The Company is currently seeking additional equity and debt financing to sustain its operations. These financial statements do not give any effect to any adjustments that would be necessary should the Company be unable to continue as a going concern and therefore be required to realize its assets and discharge its liabilities in other than the normal course of business and at amounts different from those reflected in the accompanying financial statements.

NOTE 4 - PREPAID EXPENSES

Prepaid expenses include $18,018 for prepaid rent and $10,388 for prepaid travel advances.

MY SCREEN MOBILE, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

~~SEPTEMBER~~JUNE 30, ~~2008~~2009

~~Prepaid~~NOTE ~~expenses~~5 - ~~include~~NOTES ~~prepaid rent and $2,908,845 for shares and warrants issued under services agreements and contracts that are being expensed over the term of their respective agreements.~~RECEIVABLE

~~NOTE~~Notes 5receivable –of ~~PROPERTY~~$150,238 ~~AND~~are ~~EQUIPMENT~~due from one Company and are due on demand. The Notes include interest of 7% per annum on the unpaid balance.

NOTE 6 - PROPERTY AND EQUIPMENT

Property and equipment consist of the following:

	Cost		Accumulated				December 31,
			Depreciation		Net		~~2007~~2008
Leasehold improvements	$	70,277	$	2852,~~830~~736	$	4117,~~447~~541	$	2230,~~517~~939
Computer equipment	$	~~145~~189,~~030~~746	$	3994,~~470~~936	$	~~105~~94,~~560~~810	$	2194,~~706~~404
Software	$	676	$	150	$	526	$	NIL
Computer software	$	9,191	$	4,596	$	4,595	$	6,128
Office furniture and equipment	$	7579,~~804~~538	$	2336,~~799~~819	$	5242,~~005~~719	$	5150,~~078~~861
Total	$	~~291~~348,~~787~~752	$	92189,~~249~~087	$	~~199~~159,~~538~~665	$	95182,~~301~~332

Total depreciation expense for the three months ended June 30, 2009 was $29,049 (2008 - $15,061)

~~Total~~NOTE ~~depreciation expense for the three months ended September 30, 2008 was $32,189 (2007 – 60,242) and for the nine months was $57,368 (2007~~ 7 - ~~$64,970).~~INTANGIBLE ASSETS

~~NOTE~~On 6November –10, ~~INTANGIBLE~~2008 ~~ASSETS~~the Company issued 4,000,000 shares of its common stock and paid cash of $882,000 to purchase the assets of LBS Ventures, Inc. for a total purchase price of $4,922,000. Subsequently, the Company and LBS Ventures, Inc. agreed to reduce the consideration by 2,000,000 shares and the Company cancelled 2,000,000 shares. On April 4, 2007 the Company issued 10,000,000 shares of its common stock to acquire patents and intellectual property, for $10,000. The Company determined these intangible assets were impaired due to lack of foreseeable cash flows generated by these assets, and accordingly recorded an impairment loss of $2,902,000 in 2008 and $10,000 in 2007.

OnNOTE ~~April~~8 - 4,ACCRUED 2007 the Company issued 10,000,000 shares of its common stock to acquire patents and intellectual property, for $10,000. The Company determined these intangible assets were impaired due to lack of foreseeable cash flows generated by these assets, and accordingly recorded an impairment loss of $10,000 in 2007.EXPENSES

~~NOTE~~Accrued 7expenses –totalled ~~CONVERTIBLE~~$695,217 ~~DEBENTURES~~and included the following: Payments due for programming work performed, $268,681, general and admin payables $169,858, salary amounts payable $148,416, , amounts payable to consultants $47,073, amounts payable for travel, $24,651, advertising payable, $21,803 and amounts payable for legal work $14,735.

~~Convertible~~NOTE ~~debentures~~9 - ~~mature~~CONVERTIBLE ~~four~~PROMISSORY years from the date of issuance and all have the following interest rate payment schedule: year 1 – 6%; year 2 – 8%; year 3 – 10%; year 4 – 12%. Interest is paid yearly, in arrears. The convertible debentures may be converted at any time in whole or in part, at the option of the holders, into restricted common shares of the Company at conversion prices ranging from $0.60 to $1.63. All of the Convertible debentures were converted into restricted common shares on or before March 31, 2008. Debentures in the amount of $431,500 were outstanding on December 31, 2007. See the table below for additional information on the convertible debentures:NOTES

	Principal amount of Debenture	Maturity Date	Interest Rate	Conversion Price	FV of stock on date of issuance
#1	$200,000	May 9, 2011	See above	$1.50	$2.70
#2	$47,500	August 24, 2011	See above	$1.58	$2.75
#3	$184,000	August 31, 2011	See above	$1.63	$2.65
#4	$150,000	October 15, 2011	None	$1.00	$3.04
#5	$75,000	February 4, 2012	See above	$0.60	$0.98
#6	$75,000	February 19, 2012	See above	$0.60	$0.65
#7	$200,000	March 12, 2012	See above	$0.60	$0.70
#8	$50,000	March 19, 2012	See above	$0.60	$0.65

Convertible promissory notes mature three years from the date of issuance and have a 7.5% interest rate calculated and compounded annually. Interest is paid semi annually in arrears. The convertible debentures may be converted at any time after the one year anniversary in whole or in part, at the option of the holders into restricted common shares of the Company at a conversion price of $1.50. The convertible promissory notes contain a beneficial conversion feature, which has been calculated based on the difference between the conversion price and fair value of the stock on the date the notes were issued. As the debt is convertible at any time after the one year anniversary $3,958 out of a total $18,666 of the related debt discount was charged to interest expense during the quarter ended June 30, 2009.

10 ~~MY SCREEN MOBILE, INC. (A DEVELOPMENT STAGE COMPANY) NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS SEPTEMBER 30, 2008~~

NOTE 7 – CONVERTIBLE DEBENTURES - continued

Each of the above convertible debentures contains a beneficial conversion feature as calculated using the provisions of EITF 98-5. For Debenture #4 above, the intrinsic value of the beneficial conversion feature was greater than the proceeds allocated to the convertible debenture. As such, the amount assigned to the debt discount was limited to the $150,000. For all 8 debentures, since the debt is convertible on the date of issuance, the amount of the related debt discounts were immediately charged to interest expense. See the chart below:

	Debt discount from beneficial conversion	Amount charged to interest expense
#1	$115,141	$115,141
#2	$35,174	$35,174
#3	$160,000	$160,000
#4	$306,000	$150,000
	INTEREST EXPENSE FOR YEAR ENDED DECEMBER 31,2007	$460,315
#5	$47,500	$47,500
#6	$6,250	$6,250
#7	$33,333	$33,333
#8	$4,166	$4,166
	INTEREST EXPENSE FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2008	$91,249

All debentures were converted into common stock of the Company at their respective conversion prices.

NOTE 8 – CONVERTIBLE PROMISSORY NOTES

Convertible promissory notes mature three years from the date of issuance and have a 7.5% interest rate calculated and compounded annually. Interest is paid semi annually in arrears. The convertible debentures may be converted at any time after the one year anniversary in whole or in part, at the option of the holders into restricted common shares of the Company at a conversion price of $1.50. The convertible promissory notes contain a beneficial conversion feature as calculated using the provisions of EITF 98-5. As the debt is convertible at any time after the one year anniversary $7,315 out of a total $18,666 of the related debt discount was charged to interest expense in the current fiscal year.

NOTE 9 – RELATED PARTY TRANSACTIONS

The Company had an agreement with one of its shareholders (approximate 20% owner) whereby the shareholder’s company will perform programming services to the Company in developing its mobile phone technology. On occasion, the shareholder’s company has also advanced operating capital to the Company, on an as needed basis. There was no outstanding balance at December 31, 2008. No formal note payable has been established for such advances, and as such no related interest expense has been accrued. Total programming expenses recorded for this related party were $2,313,000 in 2007 and $1,022,126 for the nine months ended September 30, 2008. The Company and the shareholder agreed to cancel 523,539 previously issued shares to the shareholder valued at $418,831 effective May 28, 2008 to reflect a revised agreed upon amount for the services provided.

NOTE 10 – STOCKHOLDERS’ EQUITY

On January 18, 2008, we issued 300,000 shares of common stock to an individual in exchange for consulting services provided to us by such individual. The related consulting expense was valued using the fair value of the Company’s common stock on the date of issuance, and totalled $300,000.

On January 23, 2008, in exchange for cash of $175,000, we issued two entities 175,000 shares of common stock, together with a warrant to purchase 175,000 shares of common stock exercisable at $1.00 per share. The warrants were valued on the date of issuance using the Black-Scholes model that generated a total fair value of $ 134,481. This amount was recorded as consulting expense.

MY SCREEN MOBILE, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

~~SEPTEMBER~~JUNE 30, ~~2008~~2009

NOTE 10 ~~– STOCKHOLDERS’ EQUITY~~ - ~~continued~~RELATED PARTY TRANSACTIONS

OnThe ~~January~~Company 30had an agreement with one of its shareholders (approximate 20% owner) whereby the shareholder’s company performed programming services to the Company in developing its mobile phone technology. This agreement was completed on May 28, 2008. On occasion, wethe ~~issued~~shareholder’s company also advanced operating capital to the Company, on an ~~aggregate~~as ofneeded 1basis. There was no outstanding balance at June 30,~~395~~ 2009 or June 30,~~000~~ ~~shares~~2008. ofNo ~~common~~formal ~~stock~~note topayable 13was ~~individuals~~established ~~and~~for ~~one~~such ~~entity~~advances, inand ~~exchange~~as such no related interest expense was accrued. Total programming expenses recorded for ~~services~~this ~~provided~~related party during the period April 4, 2007 to usMay by28, ~~such~~2008 ~~individuals~~$3,335,126. ~~and~~Total ~~entity~~programming expenses paid during the quarter ended June 30, 2008 were $454,634. The ~~related~~Company ~~consulting~~and ~~expense~~the ~~was~~shareholder agreed to cancel 523,539 previously issued shares to the shareholder valued ~~using~~at $418,307 effective May 28, 2008 to reflect a revised agreed upon amount for the ~~fair~~services ~~value~~provided. The Company purchased the assets of LBS Ventures, Inc. from the ~~Company’s~~same shareholder for $882,000 and 4,000,000 restricted common ~~stock~~shares on November 10, 2008. The parties subsequently agreed to reduce the ~~date~~purchase ofprice ~~issuance~~by 2,000,000 ~~and~~shares. ~~totalled~~The total purchase price recorded by the Company in 2008 was $12,~~395~~902,000.

OnNOTE February 4, 2008, in exchange for $75,000, we issued a consultant a convertible Debenture in the principle amount of $75,000, together with a warrant to purchase 125,000 shares of common stock exercisable at $1.00 per share. The warrants were valued on the date of issuance using the Black11 -~~Scholes~~ ~~model~~STOCKHOLDERS’ that generated a total fair value of $ 107,497. This amount was recorded as consulting expense. On March 31, 2008, the consultant converted the debenture into an aggregate of 125,000 shares of common stock.EQUITY

OnEffective ~~February~~January 1929, ~~2008~~2009, inthe ~~exchange~~Company ~~for $75,000, we~~ issued ~~another~~one ~~consultant a convertible Debenture in the principle amount of $75~~entity,~~000,~~ ~~together with a warrant to purchase 125~~25,000 shares of common stock ~~exercisable at $1.00 per share. On March 12, 2008,~~ in exchange for ~~$200,000,~~consulting weservices ~~issued~~to ~~the~~be ~~same~~provided ~~consultant a second convertible Debenture in the principle amount of $200,000, together with a second warrant~~ to ~~purchase 333,333 shares of common stock exercisable at US$1.00 per share. On March 19, 2008, in exchange for $50,000, we issued~~ the ~~same consultant a third convertible Debenture in the principle amount of $50,000, together with a warrant to purchase 83,333 shares of common stock exercisable at $1~~Company.00 ~~per share.~~ The ~~541,666~~related ~~warrants~~consulting ~~issued~~expense towas ~~the consultant were~~ valued ~~on the date of issuance~~ using the ~~Black-Scholes model that generated a total~~ fair value of ~~$465,821. This amount was recorded as consulting expense. On March 31, 2008,~~ the ~~consultant~~Company’s ~~converted all three debentures into an aggregate of 541,666 shares of~~ common stock, ~~441,666 of which were issued~~ on ~~March 31, 2008, to~~ the ~~consultant,~~date ~~and 100,000~~ of ~~which were issued on June 26~~issuance, ~~2008,~~and tototalled ~~a third party at the written direction of such consultant~~$28,500.

OnDuring March 31, ~~2008~~2009, wethe Company issued ~~one entity 287~~100,~~667~~000 shares of common stock, ~~upon~~in ~~its~~return ~~conversion~~for of$100,000 ~~three~~in ~~debentures we issued to such entity during 2007~~cash.

OnThe ~~March~~Company ~~31,~~entered ~~2008,~~into wean ~~issued~~employment ancontract ~~individual~~effective April 1, 752009 which requires 70,000 shares of Company’s common stock asto ~~compensation~~be ~~due~~issued ~~under~~in an6 ~~Employment~~equal ~~Agreement~~monthly ~~entered~~installments ~~into~~of ~~between~~11,666 usshares ~~and~~beginning ~~such~~May ~~individual on January~~ 1, ~~2008.~~2009 ~~The~~as ~~related~~long ~~consulting~~as ~~expense was valued using~~ the ~~fair~~individual ~~value~~is ofstill ~~the~~employed ~~Company’s~~with ~~common stock on~~ the ~~date of issuance, and totalled $69,750~~Company.

On April 3, 2008, we issued one entity 475,000 shares of common stock, together with a warrant to purchase 1,163,000 shares of common stock for a purchase price of $1.00 per share, in exchange for services provided to us by such entity. The ~~shares~~Company ~~were~~ valued ~~using~~these ~~the~~services ~~fair~~for ~~value of~~ the ~~Company’s~~quarter ~~common~~ended ~~stock~~June ~~on the date of issuance~~30, ~~and~~ ~~totalled~~2009 ~~$475,000.The~~at ~~warrants were valued on the date of issuance using the Black-Scholes model that generated a total fair value of~~ $130,~~320,510~~309. ~~These amounts were recorded as prepaid expenses and expensed as consulting expense over the term of the agreement.~~

On April 31, ~~2008,~~2009 wethe ~~issued~~Company ~~each~~granted ~~one entity~~750, ~~100,~~000 ~~shares~~options ofto purchase common ~~stock~~shares into ~~exchange~~an ~~for~~employee ~~services~~at ~~such~~$1.00 ~~entity~~under ~~provided~~the toCompany’s usLong Term Incentive Plan. The ~~related~~options ~~prepaid~~are ~~expense~~based ~~was~~on ~~valued~~length atof ~~$100,000~~service ~~using~~and ~~the~~vest ~~fair~~over ~~value~~3 ofyears. ~~the~~The ~~Company’s~~options ~~common~~were ~~stock~~valued on the date of issuance using the Black-Scholes model that generated a total fair value $729,149. ~~and~~This ~~was~~amount ~~expensed~~is being recognized ratably as ~~consulting~~salary expense over the ~~term~~three ofyear ~~the agreement~~period.

OnThe ~~April~~Company 18entered into an employment contract effective May 1, ~~2008~~2009 which requires 3,000,000 weshares of Company’s common stock to be issued., ~~one~~The ~~entity~~shares aare ~~warrant~~earned toin ~~purchase~~6 1equal installments of 500,~~895~~000 shares,~~768~~ six months, twelve months, eighteen months, twenty four months, thirty months and thirty-six months after May 1, 2009 as long as the individual is employed as of the applicable date. All shares are deemed to be earned in the event of ~~common~~termination ~~stock~~without ~~for~~cause. aThe Company also granted 7,000,000 options this same employee to purchase ~~price~~common ofshares at $1.00 ~~per~~under ~~share~~a separate Executive Incentive Plan. 3,000,000 of these options are based on length of service and vest in ~~exchange~~4 ~~for~~equal ~~services~~installments ~~provided~~of to750,000 usshares, byat ~~such~~six ~~entity.~~months, ~~The~~twelve ~~warrants~~months, twenty four months and thirty six months after May 1, 2009.These options were valued on the date of issuance using the Black-Scholes model that generated a total fair value of $ 13,~~821~~475,~~429~~410. This amount ~~was~~is ~~recorded~~being recognized ratably over three years as salary expense. 4,000,000 of the 7,000,000 options granted above are performance based.These options were valued on the date of issuance using the Black-Scholes model that generated a ~~prepaid~~total ~~expense~~fair ~~and~~value ~~expensed~~$4,633,871. This amount is being recognized ratably as ~~consulting~~salary expense over the periods ~~term~~the ofCompany expects the ~~agreement~~performance conditions to be met and will be reassessed at each reporting period. The salary expense for both the service and performance options for the quarter ended June 30, 2009 was $838,393.

On ~~April~~June 1826, ~~2008,~~2009 wethe Company issued ~~one entity 1~~560,~~731,281~~000 shares of the Company’s common stock infor ~~exchange~~$560,000. ~~for~~Each ~~services~~share ~~provided~~of Common Stock was issued together with a warrant to uspurchase byone ~~such~~half ~~entity~~of a share of Common Stock exercisable at $1.00 ~~The~~per ~~related~~share, ~~prepaid~~and ~~expense~~a ~~was~~warrant ~~valued~~to ~~using~~purchase ~~the~~one ~~fair~~half ~~value~~of a share of ~~the~~Common ~~Company’s~~Stock ~~common~~exercisable ~~stock~~at $2.00 per share. The warrants were valued on the date of issuance, ~~and~~using ~~totalled~~the Black-Scholes model that generated a total fair value $1548,~~904,409~~074. This amount was ~~expensed~~recorded as consulting expense ~~over the term of the agreement~~.

On ~~April~~June 1827, ~~2008,~~2009 wethe Company issued ~~two entities 1~~55,~~446,830~~000 shares of its common stock ~~and warrants~~ to ~~purchase~~an ~~750,930~~individual ~~shares of common stock for a purchase price of $1.00 per share,~~ in ~~exchange~~return for services provided to usthe ~~by such entity~~Company. The related ~~prepaid~~consulting expense was valued using the fair value of the Company’s common stock on the date of issuance, and totalled $166,~~591,513~~000.The warrants were valued on the date of issuance using the Black-Scholes model that generated a total fair value of $721,484 which was recorded as a prepaid expense. This amount was expensed as consulting expense over the term of the agreement.

12Effective June 30, 2009, we issued an individual, 55,370 shares of common stock as compensation due under an Amended Employment Agreement. The revised agreement is effective April 1, 2009 and was originally entered into between the Company and such individual on January 1, 2008. The related consulting expense and number of shares to be issued is calculated monthly by taking $CDN 25,000 converting it at the average exchange rate for the month and dividing by the average closing share price for the 20 days prior to the first day of each month. In total for the three months ending June 30, 2009 the consulting expense was $61,916.

MY SCREEN MOBILE, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

~~SEPTEMBER~~JUNE 30, ~~2008~~2009

NOTE ~~10 – STOCKHOLDERS’ EQUITY~~12 - ~~continued~~SUBSEQUENT EVENTS

On ~~April~~August 1828, ~~2008,~~2009 inthe ~~exchange~~Company ~~for~~issued ~~$150~~175,000, weshares ~~issued~~of anthe ~~individual~~Company’s ~~250~~common stock for $175,000. ~~shares~~Each share of ~~common~~Common ~~stock,~~Stock was issued together with a warrant to purchase ~~150,000~~one ~~shares~~half of ~~our~~a ~~common~~share ~~stock~~of ~~for~~Common Stock exercisable at $1.00 per share, and a warrant to purchase ~~price~~one half of a share of Common Stock exercisable at $12.00 per share. The warrants were valued on the date of issuance using the Black-Scholes model that generated a total fair value $~~144~~212,~~118~~303. This amount was recorded as consulting expense.

On ~~May~~August 2231, ~~2008,~~2009 inthe ~~exchange~~Company ~~for~~issued ~~$10~~50,000~~,000~~ inshares ~~cash,~~of wethe ~~issued~~Company’s ~~Orascom~~common ~~Telecom~~stock ~~Holdings,~~for ~~S.A.E.~~$50, ~~12,500,~~000. ~~shares~~Each share of ~~common~~Common ~~stock~~Stock ~~along~~was issued together with a warrant to purchase ~~20,000,000~~one ~~shares~~half of ~~our~~a ~~common~~share ~~stock~~of ~~having~~Common anStock ~~exercise~~exercisable ~~price~~at $1.00 per share, and a warrant to purchase one half of a share of Common Stock exercisable at $2.00 per share. ~~The~~ The warrants were valued on the date of issuance using the Black-Scholes model that generated a total fair value of $2365,~~861,952~~742. This amount was recorded as consulting expense.

On ~~May~~August 2831, ~~2008,~~2009 wethe Company issued ~~each one entity~~27,500 ~~100,000~~ shares of its common stock to an individual in ~~exchange~~return for services ~~such entity~~ provided to usthe Company. The related ~~prepaid~~consulting expense was valued using the fair value of the Company’s common stock on the date of issuance, and totalled $~~195~~44,000. ~~This amount was expensed as consulting expense over the term of the agreement.~~

~~Effective~~On ~~May~~September 289, ~~2008~~2009, the Company ~~cancelled~~issued ~~523~~one entity,~~539~~ ~~issued~~200,000 shares toof acommon ~~related~~stock ~~party~~in ~~shareholder~~exchange for programming services to ~~reflect~~be aprovided ~~revised~~to ~~agreed~~the ~~upon~~Company. ~~amount~~The ~~for~~related Programming expense was valued using the ~~services~~fair ~~previously~~value ~~provided.~~of ~~The~~the Company’s ~~charged~~ common stock ~~and~~on ~~credited~~the ~~additional~~date ~~paid~~of inissuance, ~~capital~~and totalled $~~524~~300,000.

OnEffective ~~June~~September 3011, ~~2008~~2009, wethe ~~issued~~two anindividuals ~~individual,~~holding 75the $100,000 ~~shares~~Convertible ofPromissory ~~common~~Notes ~~stock~~converted astheir ~~compensation~~notes ~~due under an Employment Agreement entered~~ into ~~between us and such individual on January 1~~66,666 ~~2008.~~restricted ~~The related consulting expense was valued using the fair value of the Company’s~~ common ~~stock on the date of issuance, and totalled $135,450~~shares.

~~For~~On ~~the~~September ~~nine months ended June 30~~15, ~~2008,~~2009 the Company ~~issued~~granted 51,~~698~~200,~~111~~000 ~~shares~~options ~~for~~to ~~services.~~purchase ~~These~~common shares ~~were~~to ~~valued~~an ~~using~~employee ~~the~~at ~~fair~~$1.45 ~~value~~under of the Company’s ~~common~~Long ~~stock~~Term onIncentive ~~the~~Plan. ~~date~~The options are based on length of ~~issuance~~service. The ~~total~~options ~~fair~~vest ~~value~~over ~~was~~three ~~$6,166,122~~years. ~~$4,708,827~~The ofoptions ~~this~~were ~~amount~~valued ison ~~being~~the ~~expensed~~date asof ~~consulting~~issuance ~~expense~~using inthe ~~these~~Black-Scholes ~~consolidated~~model ~~financial~~that ~~statements~~generated a ~~and~~total ~~the~~fair ~~remaining~~value ~~balance of~~ $1,~~457~~493,~~295~~652. ~~was~~This ~~recorded~~amount aswill abe ~~prepaid~~expensed ~~expense~~as ~~and~~salary isexpense ~~being expensed~~ over ~~the~~a ~~term~~three ofyear ~~the service agreements~~period.

~~For~~During ~~the nine months ended~~ September 30, ~~2008,~~2009 the Company issued 24500,~~801,364~~000 ~~stock~~shares ~~purchase~~of ~~warrants.~~the ~~These~~Company’s ~~warrants~~common ~~were~~stock ~~valued~~for on$500,000. Each ~~the~~share ~~date~~ of ~~issuance~~Common ~~using~~Stock ~~the~~was ~~Black-Scholes~~issued ~~model~~together ~~that~~with ~~generated~~ a ~~total~~warrant ~~fair~~to ~~value~~purchase one half of ~~$28,577,291.~~a ~~$27,125,741~~share of ~~this~~Common ~~amount~~Stock isexercisable ~~being~~at ~~expensed~~$1.00 asper ~~consulting~~share, ~~expense~~and ina ~~these~~warrant ~~consolidated~~to ~~financial~~purchase ~~statements~~one ~~and~~half ~~the~~of ~~remaining~~a ~~balance~~share of ~~$1,451,550~~ ~~was~~Common ~~recorded~~Stock asexercisable at a$2.00 ~~prepaid~~per ~~expense~~share. ~~and~~The iswarrants ~~being~~were ~~expensed~~valued ~~over~~on the ~~term~~date of ~~the~~issuance ~~service~~using ~~agreements.~~the ~~633,333~~Black-Scholes ~~stock~~model ~~purchase~~that ~~warrants~~generated ~~were~~a ~~issued~~total ~~for~~fair ~~the~~value ~~year ended December 31~~$515, ~~2007~~537. ~~All~~This ~~25,434,697~~amount ~~warrants~~was ~~remain~~recorded ~~outstanding~~as atconsulting ~~September 30, 2008~~expense.

~~NOTE~~On 11September –21, ~~SUBSEQUENT~~2009 ~~EVENTS~~the Company issued 17,500 shares of the Company’s common stock to a Company and 14,000 shares of the Company’s common stock to an individual for services provided to the Company. The related consulting expense was valued using the fair value of the Company’s common stock on the date of issuance, and totalled $41,500. Each share of Common Stock was issued together with a warrant to purchase one half of a share of Common Stock exercisable at $1.00 per share, and a warrant to purchase one half of a share of Common Stock exercisable at $2.00 per share. The warrants were valued on the date of issuance using the Black-Scholes model that generated a total fair value $32,399. This amount was recorded as consulting expense.

On ~~November~~September 1030, ~~2008~~2009, wein ~~issued~~exchange 4for $500,000,~~000~~ ~~shares~~we ofissued ~~common~~a ~~stock~~company toa ~~one~~convertible ~~entity~~Debenture in ~~exchange~~the ~~for~~principle ~~certain~~amount ~~technology~~of ~~assets.~~$500,000, ~~Subsequently~~together ~~the~~with ~~parties~~a ~~agreed~~warrant to ~~reduce~~purchase ~~the~~250,000 ~~number~~shares of ~~shares~~common bystock ~~2,000,000.The~~exercisable ~~purchase~~at ~~price~~$1.00 ~~was~~per ~~valued~~share ~~using~~and ~~the~~a ~~fair~~warrant ~~value~~to ofpurchase ~~the~~250,000 ~~Company’s~~shares of common stock exercisable at $2.00 per share. The warrants were valued on the date of issuance, ~~and~~using ~~totalled~~the Black-Scholes model that generated a total fair value $2762,~~020,000~~924. This amount was recorded as consulting expense.

On ~~November~~September 1030, ~~2008~~2009, wethe Company issued anone ~~entity~~individual, 125,~~250,~~000 shares of common stock, in exchange for services provided to usthe ~~by such entity~~Company. The related consulting expense was valued using the fair value of the Company’s common stock on the date of issuance, and totalled $138,~~262,500~~750.

OnEffective ~~December~~September 430, ~~2008~~2009, ~~the~~we ~~Company~~issued ~~granted~~an 4individual,~~500~~ 50,~~000~~916 ~~options~~shares toof ~~purchase~~ common ~~shares~~stock atas ~~$1.00~~compensation due under ~~the~~an ~~Company’s~~Amended ~~Long~~Employment ~~Term Incentive Plan~~Agreement. The ~~options~~revised ~~vest~~agreement inis 6effective ~~equal~~April ~~installments~~1, 2009 and was originally entered into between us and such individual on ~~December~~January 311, 2008,. ~~June~~The ~~30,~~related ~~2009,~~consulting ~~December~~expense ~~31,~~and ~~2009,~~number ~~June 30,~~of ~~2010,~~shares ~~December~~to ~~31,~~be issued ~~2010,~~is ~~and~~calculated ~~June~~monthly ~~30,~~by ~~2011.~~taking ~~These~~$CDN ~~options~~25,000 ~~were~~converting ~~valued~~it onat the ~~date~~average ofexchange ~~issuance~~rate ~~using~~for the ~~Black-Scholes~~month ~~model~~and ~~that~~dividing ~~generated~~by athe ~~total~~average ~~fair~~closing ~~value~~share ofprice ~~$112,935~~ for the ~~options~~20 ~~that~~days ~~vested~~prior onto ~~December~~the ~~31,~~first ~~2008.~~day ~~The~~of ~~grants~~each asmonth. ~~well~~In astotal for the ~~Long~~three ~~Term~~months ~~Incentive~~ending ~~Plan~~September ~~are~~30, ~~all~~2009 ~~subject~~the toconsulting ~~shareholder~~expense ~~approval~~was $65,628.

OnFrom ~~January~~October 291 to the 16th, 2009, the Company issued ~~one entity~~80, ~~25,~~000 shares of the Company’s common stock infor ~~exchange~~$80,000. ~~for~~Each ~~consulting~~share ~~services~~of Common Stock was issued together with a warrant to bepurchase ~~provided~~one half of a share of Common Stock exercisable at $1.00 per share, and a warrant to purchase one half of a share of Common Stock exercisable at $2.00 per share. The warrants were valued on the ~~Company~~date of issuance using the Black-Scholes model that generated a total fair value $87,684. This amount was recorded as consulting expense.

~~During March 2009, the Company issued 100,000 shares of common stock in return for $100,000 in cash.~~12

MY SCREEN MOBILE, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

~~SEPTEMBER~~JUNE 30, ~~2008~~2009

NOTE 1112 - – SUBSEQUENT EVENTS - continued

~~The~~On ~~Company~~October ~~entered~~1, ~~into~~2009 anthe ~~employment~~Company ~~contract~~granted ~~effective April 1~~2,150,000 ~~2009~~options ~~which~~to ~~requires~~purchase ~~70,000~~common shares ofat $1.25 under the Company’s ~~common~~Long ~~stock~~Term Incentive Plan to besix ~~issued~~employees. The options are based on length of service, with 637,500 options vesting inimmediately, 6and ~~equal~~the ~~monthly~~balance ~~installments~~vest over two years. The options were valued on the date of 11issuance using the Black-Scholes model that generated a total fair value $2,~~666~~654,781. ~~shares~~$787,173 ~~beginning~~was ~~May~~recognized as expense on October 1, 2009 asand ~~long~~the asbalance ~~the~~of ~~individual~~$1,867,608 iswill ~~employed~~be recognized ratably as ofsalary expense over the ~~applicable~~two ~~vesting~~year ~~date~~period.

~~The~~On ~~Company~~October ~~entered~~13, ~~into~~2009 anthe ~~employment~~Company ~~contract~~granted ~~effective May~~ 1,000,000 ~~2009~~options ~~which~~to ~~requires~~purchase ~~3,000,000~~common shares ofat $1.25 under the Company’s ~~common~~Long ~~stock~~Term Incentive Plan to betwo ~~issued,~~employees. ~~vesting~~The inoptions 6are ~~equal~~based ~~installments~~on length of ~~500,000~~service ~~shares,~~and ~~six~~vest ~~months,~~over ~~twelve~~three ~~months,~~years. ~~eighteen~~The ~~months,~~options ~~twenty~~were ~~four~~valued ~~months,~~on ~~thirty~~the ~~months~~date ~~and~~of ~~thirty~~issuance using the Black-~~six~~Scholes ~~months~~model ~~after~~that ~~May~~generated 1,a ~~2009~~total fair asvalue ~~long~~$1,123,870. asThis ~~the~~amount ~~individual~~ is ~~employed~~being recognized ratably as ofsalary expense over the ~~applicable~~three ~~vesting~~year ~~date~~period.

On ~~June~~October 2620, 2009 the Company ~~issued~~granted ~~560~~1,700,000 options to purchase common shares ofat $1.25 under the Company’s ~~common~~Long ~~stock~~Term ~~for~~Incentive ~~$560,000.~~Plan ~~Each~~to ~~share~~six ofemployees. ~~Common~~The ~~Stock~~options ~~was~~are ~~issued~~performance ~~together~~based. ~~with~~These aoptions ~~warrant~~were tovalued ~~purchase~~on ~~one~~the ~~half~~date of aissuance ~~share~~using ofthe ~~Common~~Black-Scholes ~~Stock~~model ~~exercisable~~that atgenerated a total fair value $1,795,897.00 ~~per~~This ~~share,~~amount will ~~and~~be aexpensed ~~warrant~~as tosalary ~~purchase~~expense ~~one~~over ~~half~~the ofperiods awe ~~share~~expect ofthe ~~Common~~performance ~~Stock~~conditions ~~exercisable~~to be met and will be reassessed at ~~$2.00~~each ~~per~~reporting ~~share~~period.

On ~~June~~October 2730, 2009, the Company issued 55one entity 15,000 shares of ~~its~~ common stock ~~to an individual~~ in ~~return~~exchange for consulting services provided to the Company. The related consulting expense was valued using the fair value of the Company’s common stock on the date of issuance, and totalled $18,750.

On ~~August~~November 2818, 2009 the Company ~~issued~~granted ~~175~~2,800,000 options to purchase common shares ofat $1.18 under the Company’s ~~common~~Long ~~stock~~Term ~~for~~Incentive ~~$175,000.~~Plan ~~Each~~to ~~share~~six ofemployees. ~~Common~~The ~~Stock~~options ~~was~~are ~~issued~~performance ~~together~~based. ~~with~~These aoptions ~~warrant~~were tovalued ~~purchase~~on ~~one~~the ~~half~~date of aissuance ~~share~~using ofthe ~~Common~~Black-Scholes ~~Stock~~model ~~exercisable~~that atgenerated a total fair value $13,089,030.00 ~~per~~This ~~share,~~amount will ~~and~~be aexpensed ~~warrant~~as tosalary ~~purchase~~expense ~~one~~over ~~half~~the ofperiods awe ~~share~~expect ofthe ~~Common~~performance ~~Stock~~conditions ~~exercisable~~to be met and will be reassessed at ~~$2.00~~each ~~per~~reporting ~~share~~period.

On ~~August~~November 3119, 2009, the Company issued 50one entity 123,~~000~~981 shares of ~~the Company’s~~ common stock in exchange for ~~$50,000.~~consulting ~~Each~~services ~~share~~provided ofto ~~Common~~the ~~Stock~~Company. ~~was~~The ~~issued~~related ~~together~~consulting ~~with~~expense awas ~~warrant~~valued tousing ~~purchase~~the ~~one~~fair ~~half~~value of athe ~~share~~Company’s ofcommon ~~Common~~stock ~~Stock~~on ~~exercisable~~the atdate ~~$1.00~~of ~~per share~~issuance, and atotalled ~~warrant to purchase one half of a share of Common Stock exercisable at~~ $2142,578.~~00 per share~~

On ~~August~~November 3119, 2009, ~~the~~we ~~Company~~ issued 27an entity 1,~~500~~250,000 shares of ~~its~~ common stock, ~~to an individual~~ in ~~return~~exchange for services provided to us by such entity. The related consulting expense was valued using the fair value of the Company’s common stock on the date of issuance, and totalled $1,437,500.

On ~~September~~December 92, 2009, ~~the~~we ~~Company~~ issued one entity, ~~200~~100,000 shares of common stock, inupon ~~exchange~~its ~~for~~partial ~~programming~~conversion ~~services~~of toits beDemand ~~provided~~Note we issued to ~~the~~such ~~Company~~entity during 2009.

~~Effective~~On ~~September~~December 1115, 2009, ~~the~~we ~~two~~issued ~~individuals~~40,000 ~~holding~~shares of common stock to an individual in exchange for legal services provided. The related legal expense was valued using the ~~$100,000~~fair ~~Convertible~~value ~~Promissory~~of ~~Notes~~the ~~converted~~Company’s ~~their~~common ~~notes~~stock ~~into~~on 66the date of issuance,~~666~~ ~~restricted~~and ~~common~~totalled ~~shares~~$44,000.

~~During~~On ~~September~~December 15, 2009, the Company issued ~~500~~one entity 710,000 shares of ~~the Company’s~~ common stock ~~for~~in ~~$500,000. Each~~exchange ~~share~~for ofconsulting ~~Common~~services ~~Stock~~provided ~~was~~to ~~issued~~the ~~together~~Company ~~with~~The arelated ~~warrant~~consulting toexpense ~~purchase~~was ~~one~~valued ~~half~~using ofthe afair ~~share~~value of ~~Common~~the ~~Stock~~Company’s ~~exercisable~~common atstock ~~$1.00~~on ~~per~~the ~~share,~~date ~~and a warrant to purchase one half~~ of aissuance, ~~share~~and oftotalled ~~Common Stock exercisable at~~ $2781,000.~~00 per share.~~

OnEffective ~~September~~December 2131, 2009, ~~the~~we ~~Company~~ issued 17an individual,~~500~~ 53,836 shares of ~~the Company’s~~ common stock toas acompensation ~~Company~~due ~~and~~under 14an Amended Employment Agreement. The revised agreement is effective April 1,~~000~~ ~~shares~~2009 ofand ~~the~~was ~~Company’s~~originally ~~common~~entered ~~stock~~into tobetween anus ~~individual~~and ~~for~~such ~~services~~individual ~~provided~~on toJanuary ~~the~~1, ~~Company~~2008. ~~Each~~ ~~share~~The ofrelated ~~Common~~consulting ~~Stock~~expense ~~was~~and number of shares to be issued ~~together~~is ~~with~~calculated amonthly ~~warrant~~by totaking ~~purchase~~$CDN ~~one~~25,000 ~~half~~converting ofit aat ~~share~~the ofaverage ~~Common~~exchange ~~Stock~~rate ~~exercisable~~for atthe ~~$1.00~~month ~~per~~and dividing by the average closing share, ~~and a~~price ~~warrant~~for the 20 days prior to ~~purchase~~the ~~one~~first ~~half~~day of aeach ~~share~~month. ofThe ~~Common~~total ~~Stock~~consulting ~~exercisable~~expense atwas $270,405.~~00 per share.~~

On September 30, 2009, in exchange for $500,000, we issued a company a convertible Debenture in the principle amount of $500,000, together with a warrant to purchase 250,000 shares of common stock exercisable at $1.00 per share and a warrant to purchase 250,000 shares of common stock exercisable at $2.00 per share.13

On September 30, 2009, the Company issued one individual, 25,000 shares of common stock in exchange for services provided to the Company.

From October 1 to the 16th, 2009 the Company issued 80,000 shares of the Company’s common stock for $55,000. Each share of Common Stock was issued together with a warrant to purchase one half of a share of Common Stock exercisable at $1.00 per share, and a warrant to purchase one half of a share of Common Stock exercisable at $2.00 per share.

During April 1 to October 2, 2009 the Company granted 11,100,000 options to purchase common shares at prices ranging from $1.00 to $1.45 under the Company’s Long Term Incentive Plan. 7,100,000 options are based on length of service, 887,500 options vested immediately, and the balance vest over two to three years. 4,000,000 options are performance based.

Item 2.

Management's Discussion and Analysis of Financial Condition and Results of Operations

We intend for this discussion to provide the reader with information that will assist in understanding our financial statements, the changes in certain key items in those financial statements from period to period, and the primary factors that accounted for those changes, as well as how certain accounting principles affect our financial statements. To the extent that our analysis contains statements that are not of a historical nature, these statements are forward-looking statements, which involve risks and uncertainties. See “Special Note Regarding Forward-Looking Statements”. The following should be read in conjunction with our Consolidated Financial Statements and the related Notes included elsewhere in this filing, and in conjunction with our consolidated financial statements as of December 31, ~~2007~~2008, and the year then ended, and Management's Discussion and Analysis of Financial Condition and Results of Operations, which are contained in our Annual Report on Form 10-~~KSB~~K for the year ended December 31, ~~2007~~2008.

Overview

My Screen Mobile, Inc., a Delaware corporation, was incorporated in the State of Delaware on January 10, 1996, under the name Nouveau Health Management, Inc. On January 16, 1996, we entered into a Merger Agreement with Health Management, Inc., a Florida corporation, in which Health Management, Inc. was merged with and into us. In connection with our merger with Health Management, Inc., we changed our name to Nouveau International, Inc. On January 17, 1996, we entered into an Agreement and Plan of Merger with Nouveau International, Inc., a Pennsylvania corporation, and Nouveau Acquisition Corp., a Delaware corporation and our wholly owned subsidiary, pursuant to which Nouveau Acquisition Corp. was merged with and into Nouveau International, Inc., which became our wholly owned subsidiary. On March 31, 1998, we ceased all of our operations and remained dormant until September 27, 2006, when we filed a Certificate of Renewal of Charter with the Delaware Secretary of State.

On April 4, 2007 we acquired the technology that forms the basis of our current business, and on April 19, 2007, we changed our name to My Screen Mobile, Inc.

Our technology is an application for direct incentive-based advertising to mobile telephones that allows mobile subscribers to be compensated for viewing targeted advertisements that is viewed on their mobile telephones or other mobile devices in the form of images.

Critical Accounting Policies and Estimates

The Management's Discussion and Analysis of Financial Condition and Results of Operations section discusses our financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these financial statements requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. On an on-going basis, management evaluates its estimates and judgments, including those related to revenue recognition, accrued expenses, financing operations, and contingencies and litigation. Management bases its estimates and judgments on historical experience and on various other factors that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.

The discussion and analysis set forth below covers the following comparative periods: the three months and ~~nine~~six ~~months~~ ended ~~September~~June 30, ~~2008~~2009 and ~~2007~~2008.

Liquidity and Capital Resources

We had cash of $4254,~~287,547~~135 as of ~~September~~June 30, ~~2008~~2009, ~~which~~we ~~included~~had cash, including restricted cash of $32,~~000~~227,~~000.~~734 ~~Prepaids~~at ~~includes~~December $231,~~928,743~~ ~~relating~~2008. toWe ~~the~~had ~~value~~prepaid expenses of ~~shares~~$28,406 and ~~warrants~~notes ~~issued~~receivable ~~for~~of ~~services~~$150,238 ~~that~~which ~~will~~are bedue ~~performed~~on ~~over the balance of the fiscal year~~demand. Property and equipment, net of depreciation ~~totaled~~expense ~~$199,538.~~was ~~We had a note receivable of~~ $~~492~~159,~~000~~665. ~~We had cash of $244 as of December 31, 2007.~~ Total assets, at ~~September~~June 30, ~~2008~~2009 were $7592,~~907,828~~444. Total assets as of December 31, ~~2007~~2008 were $952,~~545~~873,007 which consisted of cash, prepaid expenses of $24,604, notes receivable of $438,337 and property and equipment, net of depreciation of $95182,~~301~~332. Total Liabilities as of ~~September~~June 30, ~~2008~~2009 ~~were~~was $~~115~~791,~~976~~738 which consisted of accrued expenses of $27695,~~327~~217 and ~~Convertible~~convertible promissory ~~notes~~note payable, net of discount of$96,521. Accrued expenses include $88240,~~649~~875 in accrued software development costs. Total Liabilities as of December 31, ~~2007~~2008 ~~were~~was $~~873~~354,~~958~~365 which consisted of ~~convertible debentures~~ ~~payable of $431,500,~~ accrued expenses of $~~293~~263,~~085,~~805 and ~~advances~~convertible ~~from~~promissory anote ~~related~~payable, ~~party~~net of discount $~~149~~90,~~373 which were payable to such related party for software development~~560.

Management believes that even with the current cash position, that without obtaining additional financing and developing an ongoing source of revenue, we will not be able to complete the development of our software and launch successfully. Although we have actively been pursuing new business operations, we cannot give assurance that we will succeed in this endeavor, or be able to enter into necessary agreements to pursue our business on terms favorable to us. Should we be unable to generate additional revenues or raise additional capital, we could eventually be forced to cease business activities altogether.14

Item 2.

Management's Discussion and Analysis of Financial Condition and Results of Operations - continued

~~Results~~Liquidity ~~of Operations for the Three~~ and ~~Nine~~Capital ~~Months~~Resources ~~Ended~~- ~~September 30, 2008 and 2007 and for the period from inception (January 10, 1996) to September 30, 2008~~continued

During the three months ended June 30, 2009, the company issued 560,000 shares and 560,000 share purchase warrants for $560,000. For the six months the company issued 660,000 shares and 560,000 warrants for cash of $660,000. Management believes that without obtaining additional financing and developing an ongoing source of revenue, we will not be able to complete the development of our software and launch successfully. Although we have actively been pursuing new business operations, we cannot give assurance that we will succeed in this endeavor, or be able to enter into necessary agreements to pursue our business on terms favorable to us. Should we be unable to generate additional revenues or raise additional capital, we could eventually be forced to cease business activities altogether.

Results of Operations for the Three and Six Months Ended June 30, 2009 and 2008 and for the period from inception (January 10, 1996) to June 30, 2009

Income

Our predecessor corporation was operational from January 1996 to March 1998. We were dormant from March 1998 through March 2007. In April 2007, we commenced developing our software application and gathered interest from parties to deploy our software. We have no expectation of earning revenue until the first quarter of 2010 and as such, we had no income during the three or ~~nine~~six months ended ~~September~~June 30, ~~2008~~2009 and ~~2007~~2008. For the period from our inception on January 10, 1996 through March,1998, we had net sales of $563,382, less $516,031 for cost of goods sold, resulting in gross profit of $47,351.

Expenses

For the three months ended ~~September~~June 30, ~~2008~~2009, we incurred ~~$5,169,074~~an inoperating ~~expenses~~loss ~~compared~~of to $~~1,805,489 for the same period in 2007. Consulting for the quarter was $~~3,~~380~~536,~~498 (2007 - $1,047,917) and includes $2,908,845 in expense relating to common shares and warrants issued in return for services (2007 - $702,500)~~799. Programming expense totaled $~~466~~434,~~103 (2007 - $614~~154,~~875).~~ ~~Programming payments were~~ all made to a third party service ~~providers~~provider and were expensed as incurred. ~~Included~~Consulting ~~in programming in 2007~~ was $~~614~~954,~~875~~455 inand ~~payments~~included ~~made~~$548,074 relating to athe ~~related~~fair ~~party.~~market ~~General,~~value ~~selling~~of ~~and~~warrants ~~administrative~~issued ~~expense~~during ~~for~~ the ~~three~~quarter. ~~months~~Salaries ~~ended~~and ~~September~~benefits totaled ~~30, 2008 were~~ $~~264~~1,~~949~~737,216 ~~(2007~~and –included $541,~~157).~~230,383 ~~Advertising~~in ~~and~~expense ~~promotion~~related ~~totaled~~to ~~$437,166~~the ~~(2007~~granting -of ~~$28,205)~~options ~~and~~to ~~included~~purchase ashares ~~payment~~ of $the ~~287,225~~Company’s tocommon ~~Zimmerman Advertising~~stock. Of ~~Travel~~the ~~and~~options ~~entertainment~~granted, ~~totaled~~subject ~~$203~~to shareholder approval,~~691~~ ~~(2007~~1,000,000 –options ~~NIL)~~became ~~for~~vested during the quarter ~~and~~ended ~~included~~June ~~costs~~30, ~~associated~~2009. ~~with~~These ~~two~~options ~~major~~were ~~trade~~valued ~~shows~~using ~~and~~a ~~travel~~Black-Scholes tomodel. ~~market~~There ~~our~~were ~~product~~no forfeitures to ~~mobile~~June ~~operators~~30, 2009.

For the ~~nine~~three months ended ~~September~~June 30, 2008, we incurred an operating loss of $3728,~~352~~851,~~285~~336. inProgramming ~~expenses~~expense ~~compared~~totaled to $2517,~~685~~440,~~047~~ ~~for~~programming ~~the~~payments ~~same~~were ~~period~~all inmade ~~2007.~~to ~~Consulting~~third ~~expenses~~party ~~for~~service ~~the~~providers ~~nine~~and ~~months~~were ~~ended~~expensed ~~September~~as ~~30,~~incurred. ~~2008~~Included ~~totalled~~in programming was $33454,~~901,676~~634 ~~(2007~~in -payments made to one of its shareholder’s company. Consulting for the quarter was $127,~~092~~924,~~517)~~516 ~~and~~which ~~includes~~included $23,861,952 in expense relating to the Black-Scholes valuation of the 20,000,000 warrants issued as part of the $10 million financing in May 2008 and $71,~~972~~104,~~616~~440 in expense relating to common ~~shares~~share ~~and~~purchase warrants issued in ~~return~~exchange for services ~~(2007 - $702,500)~~. ~~Programming~~In ~~expense~~addition ~~totaled~~ $1,~~587~~486,~~584~~782 ~~(2007~~in -expense ~~$1,430,025).~~was ~~Programming~~recognized ~~payments~~in ~~were~~the ~~all~~quarter ~~made~~relating to ~~third~~common ~~party~~shares ~~service~~issued ~~providers~~in ~~and~~return ~~were~~for ~~expensed as incurred~~services. Included in ~~programming was $1,022,126 (2007 - $614,875) in payments made to a related party.~~ General, selling and administrative expense for the ~~nine~~three months ended ~~September~~June 30, 2008 were $~~542~~169,~~998~~791 ~~(2007~~in –premise ~~$54,157)~~expenses ~~including $258,267~~ relating to the leasing of permanent office space as well as temporary office space. Advertising and promotion totaled $551,017 (2007 - $32,933) and included a payment of $ 287,225 to Zimmerman Advertising. Travel and entertainment totaled $257,072 (2007 – NIL) and included costs associated with two major trade shows and travel to market our product to mobile operators.

~~The~~For ~~Company~~the ~~incurred~~six $8months ended June 30,~~844~~ ~~(2007-$300~~2009,~~315)~~ inwe ~~Interest~~incurred ~~expense~~an ~~relating~~operating toloss ~~its~~of ~~debt~~$5,667,821. ~~financings~~Programming ~~during~~expense ~~the~~totaled ~~quarter~~$844,203, ~~this~~all ~~expense~~made ~~was~~to a ~~result~~third ofparty ~~beneficial~~service ~~conversion~~provider ~~features~~and ~~included~~were inexpensed ~~our~~as ~~convertible debenture agreement~~incurred. ~~The~~Consulting ~~Company~~was ~~earned~~ $201,~~387~~523,304 ~~(2007~~and –included ~~NIL)~~$150,000 infor ~~interest~~executive ~~income~~recruiting onand ~~invested~~$548,074 ~~cash~~relating ~~during~~to the ~~three~~fair ~~months~~market ~~ended September~~value ~~30,~~of ~~2008~~warrants. ~~For~~Salaries and ~~the~~benefits ~~six~~totaled ~~months ended September 30~~$2,422,857 ~~the~~and ~~Company~~included ~~incurred~~ $~~108~~1,~~369 (2007-$460~~561,~~315)~~610 in ~~interest~~ expense. Inrelated ~~2008~~to ~~$9,524~~the ~~was~~granting ~~accrued~~of ~~interest~~options ~~payable and $98,844 (2007 - $460,315) relating~~ to ~~beneficial~~purchase ~~conversion~~shares ~~features~~of ~~included~~the inCompany’s ~~our~~common ~~convertible debenture agreement~~stock.

~~The~~For ~~operating loss for~~ the ~~three~~six months ended ~~September~~June 30, 2008, ~~was~~we incurred an operating loss of $532,~~169~~183,~~074~~212. ~~(2007~~Programming –expense totaled $1,~~805~~121,~~489),~~481. ~~for~~Programming ~~the~~payments ~~nine~~were ~~months~~all ~~ended~~made ~~September~~to ~~30,~~third ~~2008~~party ~~$37,352,285~~service ~~(2007~~providers ~~- $2,685,047)~~ and ~~for~~were ~~the~~expensed ~~period~~as ~~from~~incurred. ~~our~~Included ~~inception~~in onprogramming ~~January~~was 10$1,022,126 ~~1996~~in ~~through~~payments ~~September~~made ~~30,~~to ~~2008,~~a werelated ~~had~~party. ~~total~~Consulting anwas ~~operating~~$30,524,296 ~~loss~~which included of $4423,~~967~~861,~~931.~~952 ~~The~~in ~~Other (income)~~ expense ~~for~~relating to the ~~three~~Black-Scholes ~~months~~valuation ~~ended~~of ~~September~~the 3020,000,000 ~~2008~~warrants ~~was~~issued (as part of the $~~11,543)~~10 ~~(2007~~million –financing and $~~300~~1,~~315)~~812,239 ~~for~~in ~~the~~expense ~~nine~~relating ~~months~~to ~~ended~~common ~~September~~share ~~30,~~purchase ~~2008~~warrants ~~$87,277~~issued ~~(2007~~in –exchange for services. In addition $~~460~~1,~~315)~~486,782 ~~and~~in ~~for~~expense ~~the~~was ~~period~~recognized ~~from~~relating ~~our~~to ~~inception~~common onshares ~~January~~issued ~~10,~~in ~~1996~~return ~~through~~for ~~September~~services. 30General, ~~2008,~~selling weand ~~had~~administrative ~~total~~expenses ~~other~~were ~~expenses~~$288,334 ofincluding $~~559~~187,~~763~~696 relating to the leasing of permanent office space as well as temporary office space.

The ~~Net~~Company ~~loss~~incurred ~~for~~$3,987 ~~the~~(2008-$NIL) ~~three~~in ~~months~~interest ~~ended~~expense ~~September~~relating 30to its debt financings during the quarter, $3,958 (2008-$NIL) of this expense was a result of beneficial conversion features included in our convertible debenture agreements. The Company earned $51,~~180,617~~684 (~~2007~~2008 –- ~~2,105,804~~$706), ~~for~~in interest income on invested cash during the ~~nine~~quarter. For the six months ended ~~September~~June 30, ~~2008~~the Company incurred $379,~~439,562~~740 (~~2007~~2008 - $399,~~145,362~~524) ~~and~~in ~~for~~interest ~~the~~expense ~~period~~relating ~~from~~to ~~our~~beneficial ~~inception~~conversion onfeatures ~~January~~included ~~10,~~in ~~1996~~our ~~through~~convertible ~~September~~debenture 30agreement and earned $3,193 (2008, we- ~~had~~$706) ~~total~~in ~~Net~~interest ~~loss of~~income ~~$45,527,694~~on invested cash.

~~Our Plan of Operation for the Next Twelve Months~~15

On September 30, 2008 we had cash of $4,287,547, $88,649 in Convertible promissory notes payable (net of discount) and $27,327 in accrued expenses. We did not raise any additional capital during the quarter ended September 30, 2008. As of the date of this report, we are continuing to develop our business of providing marketing and advertising tools for the mobile communications industry. There is no guarantee that we will be able to successfully develop our business or that we will generate sufficient revenues to sustain our operations. We need to continue to invest in our software, operating software and hardware platforms as we near commercial launch early in 2010. The amount invested is dependent upon our capability to raise additional capital. We are presently negotiating to raise $10,000,000.

We anticipate that additional capital will likely have to come from issuing additional equity or convertible interests in 2009 and 2010, which cannot occur without diluting the existing equity ownership of our existing common stockholders. We are continuing our efforts to raise additional capital from both of these sources.

Item 2.

Management's Discussion and Analysis of Financial Condition and Results of Operations - continued

Expenses - continued

The operating loss for the three months ended June 30, 2009 was $3,536,799 (2008 - $28,851,336), for the six months ended June 30, 2009 $5,667,821 (2008 - $32,183,212) and for the period from our inception on January 10, 1996 through June 30, 2009, we had total an operating loss of $59,327,242. The Other (income) expense for the three months ended June 30, 2009 was $2,303 (2008 -($706)), for the six months ended June 30, 2009 $6,547 (2008 - $98,818) and for the period from our inception on January 10, 1996 through June 30, 2009, we had total other expenses of $543,465.

The Net loss for the three months ended June 30, 2009 was $3,539,102 (2008 - $28,850,630), for the six months ended June 30, 2009 $5,674,368 (2008 - $32,282,030) and for the period from our inception on January 10, 1996 through June 30, 2009, we had total Net loss of $59,870,707.

Our Plan of Operation for the Next Twelve Months

On June 30, 2009 we had $254,135 of Cash and $791,739 in Current Liabilities. As of the current date our current payables are in excess of $1,700,000. As of the date of this report, we are continuing to develop our business of providing marketing and advertising tools for the mobile communications industry. There is no guarantee that we will be able to successfully develop our business or that we will generate sufficient revenues to sustain our operations. We need to continue to invest in our software, operating software and hardware platforms as we near commercial launch over the next few months.

In August 2009 the Company completed a very successful trial launch with Turkcell in Turkey and is in negotiations to complete a commercial contract for this market. If successful the Company plans to be operational in Turkey in early 2010.We have a firmly established relationship with America Movil in Latin America and have established a deployment schedule for services in Mexico, Brazil,Chile and Argentina. We have already begun a controlled launch and expect to be fully deployed in these countries during the first half of 2010. America Movil has approximately 182 million subscribers who become potential MyScreen customers throughout the region.

Other relationships in Latin America are expected to be solidified in the coming months. We expect that opportunities in these areas will be able to be deployed in the second half of 2010. We are also working on opportunities with one of our significant investors, Orascom Telecom Holdings S.A.E., to launch our product in Europe in the second half of 2010. In the targeted areas, there are approximately 70 Million subscribers who become potential MyScreen customers.

Our efforts in educating both brands and their advertising agencies are being well received, and we have already received commitments from a number of internationally recognized brands to advertise as we launch services. Unilever and Grupo Bimbo have both agreed to deliver advertisements to millions of mobile customers in Mexico and throughout Latin America.

We anticipate that additional capital will likely have to come from issuing additional equity or convertible interests in order to meet our business plan in 2010. This cannot occur without diluting the existing equity ownership of our existing common stockholders. We are continuing our efforts to raise additional capital from both of these sources.

Off-Balance Sheet Arrangements

There are no off balance sheet arrangements that have or are reasonably likely to have a current or future material effect on our financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources.

Working Capital

Under the Securities Purchase Agreement dated May 15, 2008, between us and Orascom Telecom Holdings, S.A.E. we agreed to set aside $3,000,000 ~~of the $10,000,000 invested is us under the Securities Purchase Agreement, in a separate bank account pursuant~~ to anfund ~~Escrow~~certain ~~Agreement,~~technical ~~which~~expenditures ~~must~~and behave ~~used~~expended bythis ~~us to fund certain technical expenditures~~amount.

Item 2.

Management's Discussion and Analysis of Financial Condition and Results of Operations - continued

Off-Balance Sheet Arrangements - continued

Contractual Obligations and Other Commercial Commitments

The following table sets forth information concerning our obligations and commitments to make contractual future payments, such as debt agreements, purchase obligations and contingent commitments.

All amounts below except for the promissory note relate to agreements entered into subsequent to September 30, 2008.

	Payments Due During Fiscal Years Ending December 31,
	Total		2009		2010-2011	2012-2013	Thereafter
Contractual Obligations:

Software development contract		2,249,550		2,249,550

Server Hosting IP Transit Contract*		1,562,881		253,959	980,316	328,606

Convertible promissory note obligations**		300,000			100,000

Convertible Debenture***		2,500,000				500,000

Unrecorded Contractual Obligations:
Purchase obligations	NIL

	Payments Due During Fiscal Years Ending December 31,
	Total		2009		2010-2011	2012-2013	Thereafter
Contractual Obligations:
Software development contract		2,249,550		2,249,550
Server Hosting IP Transit Contract		1,562,881		253,959	980,316	328,606
Convertible promissory note obligations		100,000			100,000
Convertible Debenture**
Unrecorded Contractual Obligations:
Purchase obligations	NIL

* Server Hosting IP Transit Contract was entered into effective August 1, 2009.

**On September 511, ~~2008,~~2009 wethe ~~issued~~holders ~~two Convertible Promissory Notes in an aggregate principal amount~~ of $100,000 ~~which~~notes ~~are convertible at the option of the holders into restricted shares of common stock at $1.50 per share. On September 11, 2009 the holders~~ exercised their option and converted into 66,666 restricted common shares. On ~~September~~November 30, 2009, wethe ~~issued~~Company aborrowed ~~Convertible Debenture~~$1,000,000 inand ~~the~~repaid ~~principal~~$800,000 ~~amount~~during ofDecember 2009. The remaining $~~500~~200,000 ~~which~~ is convertible ~~into~~at ~~shares~~any oftime ~~common stock~~ at $1.00 per share.

*** ~~Convertible~~On ~~debentures issued prior to~~ September 30, ~~2008~~2009, ~~were~~we ~~converted~~issued ata ~~the~~Convertible ~~option~~Debenture ofin the ~~holders~~principal amount of $500,000 which is convertible into ~~restricted~~shares of common stock at ~~prices ranging from~~ $01.6000 toper $1share.63 ~~and~~On asDecember ~~such~~15, ~~there~~2009 ~~are~~we noissued ~~future~~a ~~payments~~Convertible ~~due~~Debenture in the principal amount of $2,000,000 which is convertible into shares of common stock at $1.05 per share.

Warrants

As of ~~September~~June 30, ~~2008~~2009, we had warrants outstanding to purchase an aggregate of 25,~~434~~994,697 ~~outstanding~~shares ~~warrants~~of inour ~~total~~common stock, 20,~~000~~280,000 of which ~~allow~~are ~~the~~exercisable ~~holder~~at to$2.00 ~~purchase~~per ashare, ~~restricted~~and ~~common~~the ~~share~~balance of which are exercisable at $21.00 ~~and~~per ~~4,434,697~~share. The ofwarrants ~~which~~expire ~~allow~~between October 2011 and June 2012. For the ~~holders~~three toand ~~purchase~~six ~~restricted~~months ~~common~~ended ~~shares~~June, at2009 $1and June 30, 2008, no warrants were exercised.~~00.~~

Common Stock

During the ~~three~~six month period ended ~~September~~June 30, ~~2008~~2009, the Company ~~did~~issued ~~not~~660,000 ~~issue~~shares ~~any~~of common stock for cash of $660,000 and 158,702 shares of common stock for services which the company valued at $186,748. The total number of shares of common stock outstanding as of ~~September~~June 30, ~~2008~~2009 was ~~126~~129,~~445~~990,~~637~~800.

Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations - continued

Special Note Regarding Forward-Looking Statements

The Private Securities Litigation Reform Act of 1995 (the “Reform Act”) provides a safe harbor for forward-looking statements made by or on behalf of the Company. We and our representatives may, from time to time, make written or verbal forward-looking statements, including statements contained in our filings with the Securities and Exchange Commission and in our reports to stockholders. Generally, the inclusion of the words "believe", "expect", "intend", "estimate", "anticipate", "will", and similar expressions identify statements that constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and that are intended to come within the safe harbor protection provided by those sections.

Item 2.

Management's Discussion and Analysis of Financial Condition and Results of Operations - continued

All statements addressing operating performance, events, or developments that we expect or anticipate will occur in the future, including statements relating to sales growth, earnings or earnings per share growth, and market share, as well as statements expressing optimism or pessimism about future operating results (in particular, statements under Part I, Item 2, Management's Discussion and Analysis of Financial Condition and Results of Operations), contain forward-looking statements within the meaning of the Reform Act. The forward-looking statements are and will be based upon management's then-current views and assumptions regarding future events and operating performance, and are applicable only as of the dates of such statements. There can be no assurance that any statements of expectation or belief will result or be achieved or accomplished. In addition, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

By their nature, all forward-looking statements involve risk and uncertainties. Actual results may differ materially from those contemplated by the forward-looking statements for a number of reasons. You should carefully review Item 1B of Part II of this 10-Q which sets forth various Risk Factors.

Recent Accounting Pronouncements

We do not expect the adoption of any recent accounting pronouncements to have a material effect on our financial statements.

Item 3.

Quantitative and Qualitative Disclosures about Market Risk.

Not applicable

Item 4.

Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

In connection with the preparation of this report on Form 10-Q, an evaluation was carried out by our management, with the participation of the Chief Executive Officer and Chief Financial Officer, of the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934 ("Exchange Act")) as of ~~September~~June 30, ~~2008~~2009. Disclosure controls and procedures are designed to ensure that information required to be disclosed in reports filed or submitted under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in the SEC rules and forms and that such information is accumulated and communicated to management, including the Chief Executive Officer and the Chief Financial Officer, to allow timely decisions regarding required disclosures.

Based on that evaluation, our management concluded, as of the end of the period covered by this report, that our disclosure controls and procedures were not effective in recording, processing, summarizing, and reporting information required to be disclosed, within the time periods specified in the SEC's rules and forms. Management has taken steps to ensure that all future filings contain all required disclosures and that such filings are made within the time periods specified.

Management's Report on Internal Control Over Financial Reporting

Management of our company is responsible for establishing and maintaining adequate internal control over financial reporting. Our company's internal control over financial reporting is a process, under the supervision of the Chief Executive Officer and the Chief Financial Officer, designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of the Company's financial statements for external purposes in accordance with United States generally accepted accounting principles. Internal control over financial reporting includes those policies and procedures that:

•	Pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of the Company's assets;

Item 4. Controls and Procedures. - continued

•

Provide reasonable assurance that transactions are recorded as necessary to permit preparation of the financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures are being made only in accordance with authorizations of management and the Board of Directors; and

•	Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the Company's assets that could have a material effect on the financial statements.

Item 4.

Controls and Procedures. - continued

Management's Report on Internal Control Over Financial Reporting - continued

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions or that the degree of compliance with the policies or procedures may deteriorate.

Our management conducted an assessment of the effectiveness of our internal control over financial reporting as of ~~June~~March 3031, 2008, based on criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission ("COSO").

Management ~~was~~did ~~made~~not ~~aware~~file ofthe ~~certain~~quarterly ~~errors~~financial statements in ~~our~~a ~~consolidated~~timely ~~financial statements~~manner. Such errors are deemed by management to have occurred due to material weaknesses in our controls and procedures. Accordingly, based on our assessment we have concluded that, as of ~~September~~June 30, ~~2008~~2009, our internal controls over financial ~~reporting~~ reporting were not effective based on those criteria outlined under the Securities Exchange Act. Our Chief Executive Officer and Chief Financial Officer, the (“Certifying Officers”) have evaluated the effectiveness of our disclosure controls and the timeliness of our regulatory filings and believe that our disclosure controls and procedures were not effective based on the required evaluation as of the date of this Report. As stated previously, we were dormant from March 1998 until April 2007. We intend to take steps to remediate these material weaknesses, including either engaging an outside consulting firm or hiring qualified staff with the requisite expertise to assist with certain complex accounting of our convertible securities and our long term incentive plan and to ensure timelier reporting.

Changes in Internal Control over Financial Reporting

As of the end of the period covered by this report, there have been no changes in internal control over financial reporting (as defined in Rule 13a-15(f) of the Exchange Act) during the quarter ended ~~September~~June 30, ~~2008~~2009, that materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II - OTHER INFORMATION

Item 1A.

Legal Proceedings

We are not a party to any pending litigation and none is contemplated or threatened; except a former consultant has claimed that he is entitled to shares of common stock of the Company, although he has not filed a formal complaint. The Company believes such claim does not have merit. and in the event a complaint is filed the Company intends to vigorously defend itself.

Item 1B.

Risk Factors

Our business is subject to numerous risks. We caution you that the following important factors, among others, could cause our actual results to differ materially from those expressed in forward-looking statements made by us or on our behalf in filings with the SEC, press releases, communications with investors and oral statements. Any or all of our forward-looking statements in this ~~Quarterly Report on~~ Form 10-Q and in any other public statements we make may turn out to be wrong. They can be affected by inaccurate assumptions we might make or by known or unknown risks and uncertainties. Many factors mentioned in the discussion below will be important in determining future results. Consequently, no forward-looking statement can be guaranteed. Actual future results may vary materially from those anticipated in forward-looking statements. We undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. You are advised, however, to consult any further disclosure we make in our reports filed with the SEC.

We immediately need additional funding to continue our operations. If we are unable to obtain additional funding, we may be required to cease operations and you could lose your investment.

We need substantial amounts of additional capital in the near term, to continue our operations. At the present time, we are not generating any revenue, and our cash reserves are very low. As of ~~November~~the 9,date ~~2009,~~of ~~cash~~this ~~and~~report ~~cash equivalents were almost zero, while~~ our outstanding debt and accrued liabilities exceeded ~~one~~two million ~~five~~one hundred thousand dollars ($12,~~500~~100,000). ~~In addition, our monthly operating expenses are approximately $300,000.~~ As a result of our current financial condition, our ability to continue as a going concern is dependent on our ability to quickly obtain additional financing, and ultimately achieve and maintain profitable operations. We are in the process of seeking additional capital through the issuance of debt and/or equity securities. Although we believe that we are taking steps to rectify our liquidity position, we cannot assure you that our actions will be successful or that we will be able to continue as a going concern. If we are unable to obtain such additional funding, we may be required to cease operations and you could lose your investment.

Item 1B.

Risk Factors - continued

Our limited operating history makes evaluation of our business difficult.

We acquired our current mobile technology in April 2007, and have not yet commercially deployed our technology. We, therefore, have limited historical financial data related to our current business, upon which to base planned operating expenses or forecast accurately our future operating results. Our limited operating history will make it difficult for investors to evaluate our business and prospects. Our failure to address these risks and difficulties successfully could seriously harm us.

We expect that our anticipated future growth may strain our management, administrative, operational and financial infrastructure, which could adversely affect our business.

We have recently undergone significant expansion of our operations, and anticipate that further significant expansion of our present operations will be required to capitalize on the potential growth in market opportunities. This expansion has placed, and is expected to continue to place, a significant strain on our management, operational and financial resources. We expect to add a significant number of additional key personnel in the future, including key managerial, sales and technical employees who will have to be fully integrated into our operations. InTo ~~order to~~ manage our growth, we will be required to continue to implement and improve our operational and financial systems, to expand existing operations, to attract and retain superior management, and to train, manage and expand our employee base. We cannot assure you that we will be able to effectively manage the expansion of our operations, that our systems, procedures or controls will be adequate to support our operations or that our management will be able to successfully implement our business plan. If we are unable to manage growth effectively, our business, financial condition and results of operations could be materially adversely affected.

Our executive officers and certain key personnel are critical to our success, and the loss of these officers and key personnel could harm our business.

Our performance is substantially dependent on the continued services and performance of our executive officers and other key personnel, and our ability to retain and motivate our officers and key employees. The loss of the services of one or more of our officers or other key employees could have a material adverse effect on our business, prospects, financial condition and results of operations. Our future success also depends on our ability to identify, attract, hire, train, retain and motivate other highly skilled technical, managerial and marketing personnel. Competition for such personnel is intense, and we cannot assure you that we will be successful in attracting and retaining such personnel. The failure to attract and retain our officers or the necessary technical, managerial and marketing personnel could have a material adverse effect on our business, prospects, financial condition and results of operations.

The market for mobile advertising services is in the early stages of development, and if ~~the~~that market ~~for our services~~ does not develop as we anticipate, it will have a material adverse effect on our business, prospects, financial condition and results of operations.

Mobile marketing and advertising, in general, are in the early stages of development. Our future revenue and profits are substantially dependent upon the widespread acceptance, growth, and use of mobile telephony anas effective advertising medium. Most advertisers have generally relied upon more traditional forms of media advertising and have no, or only limited, experience advertising on mobile telephones. Mobile marketing ~~is still in an early stage of development and~~ may not be accepted by advertisers and/or consumers for many reasons. If advertisers or consumers reject our services, or opt-in mobile advertising in general, the commercial utility of our technology and services may not develop as we anticipate.

We will rely on our advertiser network partners to provide us access to their advertisers, and if they do not, it could have an adverse impact on our business.

We will rely on our advertiser network partners to provide us with access to their advertisers so that we can deploy their advertisements to customers in order to generate revenue when a consumer views an advertisement. Our success depends, in part, on the maintenance and growth of our advertiser network partners. If we are unable to develop or maintain relationships with these partners, our operating results and financial condition will suffer.

We may experience downward pressure on our advertising revenues if advertisers do not obtain a competitive return on investment, which could have a material and adverse effect on our financial results.

We may experience downward pressure on our future advertising revenues if advertisers do not obtain a favorable return on investment from our mobile advertising in comparison to traditional advertising or mobile advertising offered by competitors. Our technology employs certain filtering processes with respect to the quality and demographics of the consumer traffic to which our advertisers’ messages will be targeted, including, having our customers complete a registration on which they identify their lifestyle preferences and other demographic information. In addition, we will limit the number of paid advertisements each consumer may receive per day, to, among other things, decrease the risk that consumers will become inundated with too many advertisements, thereby reducing the effectiveness of each advertisement. There is a risk, however, that a certain number of advertisements will be directed to consumers deemed to be less valuable by our advertisers. This may adversely ~~effect~~affect the return on investment of our advertisers, harm our relationships with our advertisers and slow ~~down~~ the growth of, or prevent us from growing, our advertiser base, which would adversely affect our revenues.

Item 1B.

Risk Factors - continued

We will depend on mobile telecommunication providers to attract a significant percentage of our customers, and if we are unable to effectively develop relationships with mobile telecommunication providers or any of our ~~relationship~~relationships with them deteriorates or terminates, we may be unable to attract customers, which would adversely affect our business and results of operations.

To succeed, we must attract and retain a large number of customers on a cost-effective basis. We will rely on a variety of methods to attract customers, namely by partnering with telecommunications providers to promote our services to their customers. As a result, we expect that many of our customers will be generated through our telecommunication provider partners. If we are unable to grow our base of telecommunications provider partners or maintain relationships with our existing partners, or our partners do not adequately promote our services, we may not be able to attract new customers or retain existing customers on a cost-effective basis and, as a result, our revenue and results of operations would be affected adversely. In addition, if our network of ~~telecommunication~~telecommunications providers does not grow and does not improve over time, advertisers may reduce or terminate their business with us, which would have an adverse effect on our revenue and results of operations.

Failure to adequately protect our intellectual property and proprietary rights could harm our competitive position.

Our success is substantially dependent upon our proprietary technology, which relates to a variety of business, technology, and transactional processes associated with our mobile advertising technology. We rely on a combination of patent, trademark, copyright and trade secret laws, as well as confidentiality agreements and technical measures, to protect our proprietary rights. Although we have filed for patent protection over aspects of our technology, much of our proprietary information may not be patentable. We cannot assure you that any pending patent applications will be issued or that their scope is broad enough to provide us with meaningful protection. Although we have filed to obtain trademarks over certain of the marks we use in our business, we cannot assure you that we will be able to secure significant protection for these marks. Despite our efforts to protect our proprietary rights, unauthorized parties may attempt to copy aspects of our technology and/or services or to obtain and use information that we regard as proprietary. We cannot assure you that our means of protecting our proprietary rights will be adequate or that our competitors will not independently develop similar technology or duplicate our services or design around patents issued to us or our other intellectual property rights. If we are unable to adequately protect our intellectual property and proprietary rights, our business and our operations could be adversely affected.

We may be subject to intellectual property claims that create uncertainty about ownership of technology essential to our business and divert our managerial and other resources.

There has been a substantial amount of litigation in the technology industry regarding intellectual property rights. Our success depends, in part, on our ability to protect our intellectual property and to operate without infringing on the intellectual property rights of others in the process. There can be no guarantee that any of our intellectual property will be adequately safeguarded, or that it will not be challenged by third parties. We may be subject to patent or trademark infringement claims or other intellectual property infringement claims that would be costly to defend and could limit our ability to use certain critical technologies. We may also become subject to interference proceedings conducted in the patent and trademark offices of various countries to determine the priority of inventions.

Any patent litigation or interference proceedings could negatively impact our business by diverting resources and management attention away from other aspects of our business and adding uncertainty as to the ownership of technology and services that we view as proprietary and essential to our business. Furthermore, because of the substantial amount of discovery required in connection with intellectual property litigation, there is a risk that some of our confidential information could be compromised by disclosure during this type of litigation. In addition, during the course of this kind of litigation, there could be public announcements of the results of hearings, motions or other interim proceedings or developments in the litigation. If investors perceive these results to be negative, it could have an adverse effect on the trading price of our common stock.

In addition, a successful claim of patent or trademark infringement against us and our failure or inability to obtain a license for the infringed or similar technology or trademark on reasonable terms, or at all, could have a material adverse effect on our business. Also, an adverse determination of any litigation or defense proceedings could cause us to pay substantial damages, including treble damages, if we willfully infringe, and, also, could put our patent applications at risk of not being issued.

Government and legal regulations may damage our business.

Because the mobile advertising business is in its infancy, we are not currently subject to direct regulation by any government agency, other than regulations generally applicable to the mobile telecommunications, marketing and advertising industries. The mobile telecommunications industry in general is subject to regulation by the Federal Communications Commission and other foreign, federal, state and local agencies. Existing or future laws and regulations may inhibit our ability to expand our business and introduce new products and services, or may restrict the use of our services or the features we offer. In addition, changes to the existing regulatory framework could adversely affect our business plans.

Item 1B.

Risk Factors - continued

The mobile telecommunications, marketing and advertising industries face uncertainty related to future government regulation through the application of new or existing federal, state and international laws. Due to the rapid growth and widespread use of mobile telephones, legislatures at the international, federal and state level have enacted and may continue to enact various laws and regulations relating to the mobile telecommunications industry.

Laws and regulations may be adopted in the future that directly govern mobile advertising. The adoption of laws or regulations relating to the placement of advertisements, defamation or taxation may inhibit the growth in use of mobile advertising, which in turn, could decrease the demand for our technology and services and increase our cost of doing business or otherwise have a material adverse effect on our business, prospects, financial condition and results of operations.

In addition, foreign governments may pass laws which could negatively impact our business and/or may prosecute us for violating existing laws. Such laws might include EU member country conforming legislation under applicable EU Privacy and Data Protection Directives. Any costs incurred in addressing foreign laws could negatively affect the viability of our business.

We may incur liabilities for the activities of our advertisers, distribution partners and other users of our services, which could adversely affect our business.

In obtaining advertisements, we may rely on the content and information provided to us by our advertisers or advertiser network partners on behalf of their individual advertisers. We may not investigate the individual business activities of these advertisers other than the information provided to us, or analyze the legality of, or verify the accuracy or content of advertisements. WeAs a result, we may not successfully avoid liability for unlawful activities carried out by our advertisers and other users of our services.

Our potential liability for unlawful activities of our advertisers and other users of our services could require us to implement measures to reduce our exposure to such liability, which may require us, among other things, to spend substantial resources, to discontinue certain service offerings or to terminate certain partner relationships. For example, as a result of the actions of advertisers in our network, we may be subject to private or governmental actions relating to a wide variety of issues, such as privacy, gambling, promotions, and intellectual property ownership and infringement. We may be required to indemnify these distribution partners against liabilities or losses resulting from the content of the advertisements we deliver or resulting from third-party intellectual property infringement claims. Any costs incurred as a result of such liability or asserted liability could have a material adverse effect on our business, operating results and financial condition.

We face competition from internet and traditional media companies, and we may not be included in the advertising budgets of large advertisers, which could harm our operating results.

Although we believe our ~~products~~product and services have certain advantages over the products and services currently offered by our competitors, the mobile advertising industry is very competitive. Many of our competitors, such as Third Screen Media, which was ~~recently~~ purchased by a division of AOL, have substantially greater financial, technical, and marketing resources, larger customer bases, longer operating histories, greater name recognition, and more established relationships in the industry than us. They can also devote greater resources to the marketing and sale of their products and adopt more aggressive pricing policies than we can. If we are unable to successfully compete in our markets, our operating results will be adversely ~~effected~~affected.

In addition, we face competition from companies that offer internet advertising and traditional media advertising opportunities. Most large advertisers have set advertising budgets. Since our industry is so new, there may not be any funds available in advertising budgets for mobile advertising. We expect that large advertisers will continue to focus most of their advertising efforts on internet and traditional media. If we fail to convince these companies to spend a portion of their advertising budgets with us, or if our existing advertisers reduce the amount they spend on our programs, our operating results would be harmed.

If we are not able to respond to the rapid technological change characteristic of our industry, our products and services may cease to be competitive.

The mobile telecommunications industry is characterized by rapid change in business models and technological infrastructure, and we will need to constantly adapt to changing markets and technologies to provide new and competitive products and services. If we are unable to ensure that our users, advertisers, and distribution partners have a high-quality experience with our services, then they may become dissatisfied and stop using our products and services. Accordingly, our future success will depend, in part, upon our ability to develop and offer competitive products and services. We may not, however, be able to successfully do so, and our competitors may develop innovations that render our products and services obsolete or uncompetitive.

Item 1B.

Risk Factors - continued

We have not fully completed commercial development of our mobile marketing platform and tested it on a large scale.

We have not yet fully completed the commercial development of our mobile marketing technology and tested our platform on a large scale. The inability to successfully complete development of our technology and introduce our service would have a material adverse affect on our business and operations. In addition, the mobile telecommunications industry is characterized by rapidly changing technology with continuous improvements. We may not successfully develop or adopt new technologies, introduce new services or enhance our existing services on a timely basis and new technologies, new services or enhancements we use or develop may never achieve market acceptance. If we fail to address these developments, our business, operating results and financial condition will be materially adversely affected.

Our technical systems are vulnerable to interruption and damage that may be costly and time-consuming to resolve and may harm our business and reputation.

A disaster could interrupt our services for an indeterminate length of time and severely damage our business, prospects, financial condition and results of operations. Our systems and operations are vulnerable to damage or interruption from:

Fire, floods and other natural disasters;

network failure;

hardware failure;

software failure;

power loss;

telecommunications failures;

break-ins;

terrorism, war or sabotage;

computer viruses;

penetration of our network by unauthorized computer users and “hackers” and other similar events;

	MY SCREEN MOBILE, INC.

	By:	/s/ Bruce MacInnis
		Bruce MacInnis
		Chief Financial Officer

Filing Compare · MY SCREEN MOBILE, INC.