Coon Stephanie 4
4 · Vital Farms, Inc. · Filed Mar 16, 2026
Research Summary
AI-generated summary of this filing
Vital Farms (VITL) CSO Stephanie Coon Withholds Shares for Taxes
What Happened
- Stephanie Coon, Chief Strategy Officer of Vital Farms (VITL), had shares withheld by the issuer to satisfy tax withholding related to equity compensation. On 2026-03-12, 1,625 shares were withheld at $17.62 each for $28,633. On 2026-03-16, 928 shares were withheld at $17.21 each for $15,971. Total withheld: 2,553 shares worth $44,604.
- This is a withholding (code F), not an open-market sale or purchase.
Key Details
- Transaction dates and prices:
- 2026-03-12: 1,625 shares @ $17.62 = $28,633 (withheld)
- 2026-03-16: 928 shares @ $17.21 = $15,971 (withheld)
- Shares owned after transaction: Not specified in the provided filing.
- Footnote: F1 — Shares withheld by the issuer to satisfy withholding tax obligation.
- Filing timeliness: Report filed 2026-03-16 for a 2026-03-12 transaction; filing appears timely under Form 4 rules (filed within the required business-day window).
Context
- Code F withholdings typically follow an option exercise or vesting event and are a routine tax-settlement step; they do not represent an open-market sale of shares to third parties. For most retail investors, these transactions are administrative and not necessarily indicative of the insider’s view on the company’s stock.
Insider Transaction Report
Form 4
Coon Stephanie
Chief Strategy Officer
Transactions
- Tax Payment
Common Stock
[F1]2026-03-12$17.62/sh−1,625$28,633→ 57,347 total - Tax Payment
Common Stock
[F1]2026-03-16$17.21/sh−928$15,971→ 56,419 total
Footnotes (1)
- [F1]Shares withheld by the Issuer to satisfy withholding tax obligation.
Signature
/s/ Francis Cullo, Attorney-in-Fact|2026-03-16