OHAYER MATTHEW 4/A

What Happened

• Matthew Ohayer, listed as a 10% owner of Vital Farms (VITL), sold 15,000 shares on March 2, 2026 in open-market/private transactions. The reported weighted-average price was $20.33, for total proceeds of approximately $304,950. This transaction was a sale (not a purchase) and was executed pursuant to a pre-existing Rule 10b5-1 trading plan.

Key Details

• Transaction date: 2026-03-02 (reported on an amended Form 4 filed 2026-03-13).
• Price: weighted average $20.33; individual sale prices ranged from $20.04 to $20.66 (per footnote).
• Shares sold: 15,000 (code S = Sale).
• Total proceeds: ~$304,950.
• Filing notes: This is an amended Form 4 correcting the number of shares sold and the resulting beneficial ownership previously reported.
• 10b5-1 plan: Sales were made under a Rule 10b5-1 plan adopted March 14, 2025 (pre-planned sales).
• Ownership/voting: Per a reported agreement with a former spouse, Ohayer has sole voting control over the shares but “has no pecuniary interest” in them (per footnote).
• If you want exact breakdown of how many shares sold at each price within the $20.04–$20.66 range, the filer says that information is available on request to the company, shareholders, or the SEC staff.

Context

• This was a routine planned sale under a 10b5-1 program rather than an opportunistic open-market trade; such sales are generally viewed as pre-scheduled disposition rather than a timely signal of insider sentiment.
• As a 10% owner (not an executive-only trade), the filing reflects holdings and voting arrangements that may be driven by legal or family agreements rather than pure investment intent.