Diez-Canseco Russell 4

What Happened Russell Diez-Canseco, President, CEO & Executive Chair of Vital Farms (VITL), received a grant of 75,415 restricted stock units (RSUs) on 2026-03-05. As part of the issuance, 2,855 shares were withheld on 2026-03-04 to satisfy withholding tax obligations; those withheld shares were valued at about $20.30 each (2,855 × $20.30 ≈ $57,957). The RSU grant is an award (not an open-market purchase).

Key Details

• Transactions reported:
  • 2026-03-04: 2,855 shares withheld to satisfy tax withholding (code F) at $20.30/share — value ≈ $57,957 (disposed in filing as withheld).
  • 2026-03-05: 75,415 RSUs granted (code A) — reported acquisition at $0.00 (award).
• Shares owned after the transactions: not specified in the filing.
• Footnotes:
  • F1: Shares withheld by the issuer to satisfy withholding tax obligation.
  • F2: The 75,415 units are RSUs that vest in three equal annual installments beginning March 5, 2027, subject to continuous service.
• Timeliness: Filing dated 2026-03-06 covering transactions on 2026-03-04/03-05 — no late filing flag indicated.

Context This was a compensation award (RSUs) rather than a market purchase or a discretionary sale. The withholding transaction is a routine cashless tax-withholding event that reduces the net RSUs delivered to the executive and does not by itself signal a change in the insider’s view of the company. The RSUs will vest over three years starting March 5, 2027, so the recipient does not have immediate unrestricted shares beyond any net shares issued after withholding.