Holland Joseph Michael 4

What Happened

• Joseph Michael Holland, Chief Supply Chain Officer at Vital Farms (VITL), received a grant of 15,184 restricted stock units (RSUs) on 2026-03-05 (reported 2026-03-06). The RSUs were reported with $0 per-share purchase price (standard for awards).
• On 2026-03-04, 969 shares were withheld/disposed at $20.30 per share to satisfy a tax withholding obligation, generating a cash value of $19,671. The withholding is recorded as a disposition (code F) and is routine to cover taxes rather than an open-market sale.

Key Details

• Transactions and codes:
  • 2026-03-04: 969 shares withheld for tax obligation (code F) at $20.30 — $19,671 total.
  • 2026-03-05: 15,184 RSUs granted (code A) at $0.00 (award).
• Vesting: The RSUs represent restricted stock units that vest in three equal annual installments beginning March 5, 2027, subject to continuous service (footnote F2).
• Shares owned after transaction: Not specified in the provided filing excerpt.
• Filing: Report filed on March 6, 2026 (appears to be timely). Footnote F1 confirms shares were withheld to satisfy withholding tax.

Context

• The 969-share disposition was a tax-withholding action (code F), not an open-market sale; this is a common administrative step when awards are issued and doesn’t necessarily indicate a change in the insider’s view of the company.
• The RSU grant is a compensation award that will convert to actual shares only as it vests over the next three years, subject to service conditions. Awards are informative about company compensation but do not directly signal immediate buying or selling intent.