Coon Stephanie 4

What Happened
Stephanie Coon, Chief Strategy Officer of Vital Farms (VITL), received a grant of 13,675 restricted stock units (RSUs) reported on March 5, 2026. Separately, 745 shares were disposed on March 4, 2026 to satisfy a tax withholding obligation at a reported price of $20.30 per share (proceeds/value ≈ $15,124).

Key Details

• Transactions reported:
  • Mar 4, 2026 — 745 shares disposed (tax withholding), price reported $20.30, value ≈ $15,124. (Code F / tax withholding)
  • Mar 5, 2026 — 13,675 RSUs granted (acquisition), reported at $0.00 (Code A / award)
• Footnotes:
  • F1: Shares were withheld by the issuer to satisfy withholding tax obligations.
  • F2: The grant represents RSUs that vest in three equal annual installments beginning March 5, 2027, subject to continuous service.
• Shares owned after the transactions: not specified in the provided summary of the filing.
• Form 4 filed March 6, 2026 (accession 0001193125-26-096790).

Context

• RSUs are a form of equity compensation that vest over time; these 13,675 RSUs vest in three equal annual installments starting one year after the grant, so they do not represent immediately tradeable shares.
• The 745-share disposition is a routine tax-withholding action and not an open-market sale; tax withholding is common when equity awards are granted or vest and does not necessarily signal a view on the company’s stock.
• This filing is informational and factual; it does not indicate the insider’s motivation.