SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 UNDER

THE SECURITIES EXCHANGE ACT OF 1934

For the month of March, 2014

Coca-Cola HBC AG

(Translation of Registrant’s Name Into English)

Coca-Cola HBC AG

Turmstrasse 26

CH-6300 Zug

Switzerland

+41 41 726 0110

(Address of Principal Executive Offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

Form 20-F x Form 40-F o

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): o

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): o

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes o No x

Table of Contents

This Form 6-K consists of Director/PDMR Shareholding on March 11 2014.

~~Notification~~FOR ~~ofTransactions of Directors/Persons Discharging~~IMMEDIATE RELEASE

~~Managerial~~Coca-Cola ~~Responsibility and Connected~~HBC ~~Persons~~AG

1.	Name of the issuer COCA-COLA HBC AG	2.	State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2R; (ii) a disclosure made in accordance with LR 9.8.6R(1); or (iii) a disclosure made in accordance with section 793 of the Companies Act 2006 THIS NOTIFICATION RELATES TO A TRANSACTION NOTIFIED IN ACCORDANCE WITH DTR 3.1.2 R
3.	Name of person discharging managerial responsibilities/director CHRISTOS IOANNOU	4.	State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person N/A
5.	Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest THE NOTIFICATION IS IN RESPECT OF THE PERSON NAMED IN (3) ABOVE	6.	Description of shares (including class), debentures or derivatives or financial instruments relating to shares ORDINARY SHARES OF CHF 6.70 EACH
7.	Name of registered shareholders(s) and, if more than one, the number of shares held by each of them CHRISTOS IOANNOU	8	State the nature of the transaction SALE OF ORDINARY SHARES
9.	Number of shares, debentures or financial instruments relating to shares acquired N/A	10.	Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage) N/A
11.	Number of shares, debentures or financial instruments relating to shares disposed 47,500 ORDINARY SHARES (MR. CHRISTOS IOANNOU HELD 45,000 ORDINARY SHARES ON HIS OWN AND 2,500 ORDINARY SHARES IN A JOINT ACCOUNT WITH HIS BROTHER AND SISTERS)	12.	Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage) APPROX. 0.013%
13.	Price per share or value of transaction 47,500 ORDINARY SHARES AT A PRICE PER SHARE OF £15,107	14.	Date and place of transaction 6 MARCH 2014 - LONDON STOCK EXCHANGE

announces the publication of supplementary prospectus relating to the

~~15.~~EUR ~~Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage) NO. OF SHARES: 400~~3,000,000,000 ~~(HELD~~Euro INMedium ANTerm ~~OWN~~Note ~~ACCOUNT)~~Programme ~~PERCENTAGE: APPROX. 0.11% 16. Date issuer informed~~ of ~~transaction 10 MARCH 2014~~

~~23.~~Coca-Cola ~~Any~~HBC ~~additional~~Finance ~~information N/A 24~~B. ~~Name of contact and telephone number for queries JAN GUSTAVSSON GENERAL COUNSEL & COMPANY SECRETARY TEL: +41 41 726 01 37~~V.

~~Name~~ Zug, Switzerland – 13 March 2014 - Coca-Cola HBC AG ("Coca-Cola HBC") announces today the publication of ~~authorised officer of issuer responsible~~ the following supplementary prospectus which has been approved by the UK Listing Authority and is available for ~~making notification~~ viewing:

~~JAN~~Supplementary ~~GUSTAVSSON~~Prospectus number 5, ~~GENERAL~~dated ~~COUNSEL~~12 &March ~~COMPANY~~2014 ~~SECRETARY~~to the Base Prospectus dated 3 June 2013, in respect of the €3,000,000,000 Euro Medium Term Note Programme of Coca-Cola HBC Finance B.V. as issuer and Coca-Cola HBC AG, Coca-Cola HBC Holdings B.V. and 3E (Cyprus) Limited as guarantors (the "Supplementary Prospectus").

~~Date~~To view the Supplementary Prospectus, please paste the following URL into the address bar of ~~notification 11~~ ~~MARCH~~your ~~2014~~ browser:

http://www.coca-colahellenic.com/investorrelations/Debtholders/Fundingsources/

A copy of the Supplementary Prospectus has also been submitted to the National Storage Mechanism and will shortly be available for inspection at

http://www.morningstar.co.uk/uk/NSM.

DISCLAIMER - INTENDED ADDRESSEES

Please note that the information contained in the Supplementary Prospectus (and the Base Prospectus to which it relates) may be addressed to and/or targeted at persons who are residents of particular countries (specified in the Base Prospectus) only and is not intended for use and should not be relied upon by any person outside these countries and/or to whom the offer contained in the Base Prospectus is not addressed. Prior to relying on the information contained in the Supplementary Prospectus you must ascertain from the Base Prospectus whether or not you are part of the intended addressees of the information contained therein.

Your right to access this service is conditional upon complying with the above requirements.

This announcement shall not constitute an offer to sell or a solicitation of an offer to buy the notes or any other securities. The notes under this Euro Medium Term Note Programme will not be registered under the United States Securities Act of 1933 (as amended) and, subject to certain exceptions, may not be offered, sold or delivered within the United States or to or for the account or benefit of U.S. persons.

Enquiries

Coca-Cola HBC Group Basak Kotler Investor Relations Director	Tel: +41 41 726 0143 basak.kotler@cchellenic.com
Eri Tziveli Investor Relations Manager	Tel: +30 210 618 3133 eri.tziveli@cchellenic.com
Dimitris Bakas Investor Relations Manager	Tel: +30 210 618 3124 dimitris.bakas@cchellenic.com
International media contact: StockWell Communications Rob Morgan Suzanne Bartch Anushka Mathew	Tel: +44 20 7240 2486 robert.morgan@stockwellgroup.com suzanne.bartch@stockwellgroup.com anushka.mathew@stockwellgroup.com
Greek media contact: V+O Communications Argyro Oikonomou	Tel: +30 211 7501219 ao@vando.gr

About Coca-Cola HBC

Coca - Cola HBC is the second-largest bottler of products of The Coca-Cola Company in terms of volume with sales of more than 2 billion unit cases. It has a broad geographic footprint with operations in 28 countries serving a population of approximately 581 million people. Coca-Cola HBC offers a diverse range of ready-to-drink non-alcoholic beverages in the sparkling, juice, water, sport, energy, tea and coffee categories. Coca-Cola HBC is committed to promoting sustainable development in order to create value for its business and for society. This includes providing products that meet the beverage needs of consumers, fostering an open and inclusive work environment, conducting its business in ways that protect and preserve the environment and contribute to the socio-economic development of the local communities.

Coca-Cola HBC has a premium listing on the London Stock Exchange (LSE: CCH) and its shares are listed on the Athens Exchange (ATHEX: EEE). Coca-Cola HBC's American depositary shares (ADSs) are listed on the New York Stock Exchange (NYSE: CCH). Coca-Cola HBC is included in the Dow Jones Sustainability and FTSE4Good Indexes. For more information, please visit http://www.coca-colahellenic.com/.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: March 11, 2014	Coca-Cola HBC AG
Date: March 13, 2014	Coca-Cola HBC AG
	By:	/s/ Michalis Imellos
	Name:	Michalis Imellos
	Title:	Chief Financial Officer
	By:	/s/ Jan Gustavsson
	Name:	Jan Gustavsson
	Title:	General Counsel, Company Secretary and Director of Strategic Development

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