PEPPERS DON 4

4 · MODEM MEDIA INC · Filed Oct 18, 2004

Form 4

Period: 2004-10-15

Director

Transactions

Disposition to Issuer
Stock Option (Right to Buy)
2004-10-15−35,000→ 0 total
Exercise: $3.94Exp: 2009-05-04→ Common Stock (35,000 underlying)
Disposition to Issuer
Stock Option (Right to Buy)
2004-10-15−5,000→ 0 total
Exercise: $3.94Exp: 2010-06-05→ Common Stock (5,000 underlying)
Disposition to Issuer
Stock Option (Right to Buy)
2004-10-15−2,000→ 0 total
Exercise: $2.49Exp: 2012-08-08→ Common Stock (2,000 underlying)
Disposition to Issuer
Common Stock
2004-10-15−12,000→ 0 total

Footnotes (7)

[F1]The shares of the Reporting Person were disposed of pursuant to a merger agreement between issuer and Digitas, Inc. ("Digitas") in exchange for 8,400 shares of Digitas common stock having a market value of $8.37 per share on the effective date of the merger.
[F2]This option is fully vested and was assumed by Digitas in the merger and replaced with an option to purchase 24,500 shares of Digitas common stock for $5.6286 per share.
[F3]This option is fully vested and was assumed by Digitas in the merger and replaced with an option to purchase 3,500 shares of Digitas common stock for $5.6286 per share.
[F4]This option is fully vested and was assumed by Digitas in the merger and replaced with an option to purchase 3,500 shares of Digitas common stock for $6.4286 per share.
[F5]This option is fully vested and was assumed by Digitas in the merger and replaced with an option to purchase 1,400 shares of Digitas common stock for $3.5571 per share.
[F6]This option is fully vested and was assumed by Digitas in the merger and replaced with an option to purchase 3,500 shares of Digitas common stock for $4.5714 per share.
[F7]This option is fully vested and was assumed by Digitas in the merger and replaced with an option to purchase 3,500 shares of Digitas common stock for $7.8571 per share.

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