UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

x	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended ~~March~~September 3130, 2009

¨	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ____________________________ to ____________________________

Commission file number 333-138479

LEGEND MEDIA, INC.

(Exact Name of Registrant as Specified in ~~Its~~its Charter)

Nevada		87-0602435
(State or Other Jurisdiction of		(I.R.S. Employer Identification No.)
Incorporation or Organization)

~~9663~~Room ~~Santa~~609, ~~Monica~~Gehua ~~Blvd.~~Tower ~~#952~~A , ~~Beverly~~Qinglong ~~Hills,~~Hutong CABuilding ~~90210~~No. 1

~~(Address~~Beijing of100007, ~~Principal~~People’S ~~Executive~~Republic ~~Offices~~Of )China

(~~310~~Address of Principal Executive Offices) ~~933-6050~~

(~~Registrant’s~~86-10) ~~Telephone~~8418 ~~Number, including area code)~~7177

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.	Yes x No¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).	Yes ¨ No¨
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act. (Check one): Large accelerated filer ¨ Accelerated filer ¨ Non-accelerated filer ¨ Smaller reporting company x (Do not check if a smaller reporting company)
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).	Yes ¨ No x

(Issuer’s Telephone Number)

As of March 31, 2009, the Registrant had 111,013,355 shares of common stock outstanding.

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.		Yes x No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer ¨ Non-accelerated filer ¨	Accelerated filer ¨ Smaller reporting company x
(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).		Yes ¨ No x

Number of shares outstanding of the registrant's common stock as of December 22, 2009:

112,813,355 shares of Common Stock, $0.001 par value per share

TABLE OF CONTENTS

PART I: FINANCIAL INFORMATION 3 Item 1. Financial Statements (Unaudited) 3 CONSOLIDATED BALANCE SHEETS 3 CONSOLIDATED STATEMENTS OF OPERATIONS AND OTHER COMPREHENSIVE INCOME (LOSS) 4 CONSOLIDATED STATEMENTS OF CASH FLOWS 5 NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS 6 Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations 38 Item 3. Quantitative and Qualitative Disclosures About Market Risk 62 Item 4T. Controls and Procedures 62 PART II: OTHER INFORMATION 63 Item 1. Legal Proceedings 63 Item 1A. Risk Factors 63 Item 2. Unregistered Sales of Equity Securities and Use of Proceeds 63 Item 3. Defaults Upon Senior Securities 63 Item 4. Submission of Matters to a Vote of Security Holders 63 Item 5. Other Information 63 Item 6. Exhibits 63 SIGNATURES 64

PART I: FINANCIAL INFORMATION		3

Item 1. Financial Statements (Unaudited)		3

CONSOLDIATED BALANCE SHEETS		3

CONSOLIDATED STATEMENTS OF OPERATIONS AND OTHER COMPREHENSIVE LOSS		4

CONSOLIDATED STATEMENTS OF CASH FLOWS		5

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS		6

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations		39

Item 3. Quantitative and Qualitative Disclosures About Market Risk		49

Item 4T. Controls and Procedures		49

PART II: OTHER INFORMATION		50

Item 1. Legal Proceedings		50

Item 1A. Risk Factors		50

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds		50

Item 3. Defaults Upon Senior Securities		50

Item 4. Submission of Matters to a Vote of Security Holders		50

Item 5. Other Information		50

Item 6. Exhibits		50

SIGNATURES		51

PART I: FINANCIAL INFORMATION

Item 1. Financial Statements (Unaudited)

LEGEND MEDIA, INC. AND SUBSIDIARIES

~~CONSOLIDATED~~CONSOLDIATED BALANCE SHEETS

AS OF ~~MARCH~~SEPTEMBER 3130, 2009 AND ~~and~~ JUNE 30, ~~2008~~2009

	March 31,			June 30,
	September 30,			June 30,
	2009			2008
	(unaudited)
ASSETS
CURRENT ASSETS:
Cash & cash equivalents	$	~~199~~132,~~606~~753		$	3169,~~372,499~~343
Accounts receivable		1,767,635			1,194,005
Accounts receivable, net of allowance for doubtful accounts of $206,497 and $160,147 for September 30 and June 30, respectively		1,302,679			1,640,226
Vendor deposits		~~112~~29,~~048~~672			17111,~~464~~682
Prepaid expenses		~~459~~603,~~653~~046			~~313~~165,~~735~~100
Deferred costs		1,~~600~~552,~~457~~784			141,~~538~~583,115
Other receivables		~~160~~22,~~159~~845			15,~~033~~789
Total current assets		43,~~299~~643,~~558~~779			43,~~913~~675,~~274~~255
Long term deposits, contract guarantees and transaction deposits		404,064			500,000
Property and equipment, net		85,704			113,824
Property and equipment, net		121,908			26,430
Intangible assets, net		6,991,737			7,294,089
Intangible assets, net		8,770,386			9,045,310
TOTAL ASSETS	$	10,721,220		$	11,083,168
TOTAL ASSETS	$	13,595,916		$	14,485,014
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
Accounts payable	$	1711,~~344,489~~102		$	~~517~~1,~~980~~934,080
Accrued liabilities		~~961~~890,~~253~~600			~~605~~894,~~468~~046
Accrued interest		~~424~~579,~~124~~996			~~282~~502,~~686~~168
Unearned revenue		~~716~~605,~~941~~844			861,~~659~~130,662
Short term notes payable, net of discount of $0 and $100,364, respectively		56,000			315,636
Short term notes payable		56,000			56,000
Related party note payable, net of discount of $0 and $68,438, respectively		375,733			307,294
Related party note payable		375,733			375,733
Related party payables		2,~~165~~062,~~734~~933			21,~~591~~332,~~943~~524
Other payables		~~429~~294,~~151~~015			82439,~~149~~958
Total current liabilities		65,~~473~~576,~~425~~223			46,~~789~~665,~~815~~171
Commitments and contingencies		-			-
Non-controlling interest		-			6,215
STOCKHOLDERS' EQUITY
Series A convertible preferred stock - 20,000,000 shares authorized, par value $0.001, 1,937,500 and 1,250,000 shares issued and outstanding at March 31, 2009 and June 30, 2008, respectively		1,938			1,250
Legend Media, Inc. stockholders' equity
Series B convertible preferred stock - 6,000,000 shares authorized, par value $0.001 0 and 5,033,680 shares issued and outstanding at March 31, 2009 and June 30, 2008, respectively		-			5,034
Series A convertible preferred stock - 20,000,000 shares authorized, par value $0.001, 2,083,333 shares issued and outstanding at September 30, 2009 and June 30, 2009, respectively		2,083			2,083
Common stock - 127,000,000 shares authorized, par value $0.001, 111,013,355 and 10,235,328 shares issued and outstanding at March 31, 2009 and June 30, 2008, respectively		111,013			10,235
Common stock - 127,000,000 shares authorized, par value $0.001, 112,813,355 and 111,013,355 shares issued and outstanding at September 30, 2009 and June 30, 2009, respectively		112,813			111,013
Additional paid-in capital		6869,~~774~~989,~~089~~884			1169,~~180~~165,~~217~~562
Accumulated deficit, deemed dividends related to entities under common control		(5556,~~948~~840,~~969~~249	)		-(56,854,346	)
Accumulated deficit, from operations		(58,~~842~~165,~~065~~671	)		(18,~~605~~030,~~115~~961	)
Total Accumulated deficit		(6165,~~791~~005,~~034~~920	)		(164,~~605~~885,~~115~~307	)
Other comprehensive income		2646,~~485~~137			9724,~~363~~646
Total stockholders' equity		7,122,491			9,688,984
Total Legend Media, Inc stockholders' equity		5,144,997			4,417,997
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY	$	13,595,916		$	14,485,014
Non-controlling interest		-			-
Total stockholders' equity		5,144,997			4,417,997
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY	$	10,721,220		$	11,083,168

The accompanying notes are an integral part of these consolidated financial statements.

LEGEND MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS AND OTHER COMPREHENSIVE LOSS

~~FOR~~ THREE ~~AND NINE~~ MONTHS ENDED ~~MARCH~~SEPTEMBER 3130, 2009 AND 2008

(unaudited)

	Three Months						Nine Months
	2009			2008
	2009			2008			2009			2008
Revenue	$	2,160,432		$	2,324,491
Revenue	$	2,630,624		$	1,305,560		$	7,614,205		$	3,263,495
Cost of revenue		994,927			1,162,682
Cost of revenue		1,447,254			678,730			4,133,588			2,122,421
Gross profit		1,165,505			1,161,809
Gross profit		1,183,370			626,830			3,480,617			1,141,074
Operating expenses:
Operating expenses:
Selling expenses		757,860			490,642
Selling expenses		928,339			247,955			2,075,205			700,514
General and administrative expenses		1,001,000			947,323
General and administrative expenses		817,599			623,935			2,495,129			756,912
Depreciation and amortization expense		306,962			410,642
Total operating expenses		12,~~745~~065,~~938~~822			~~871~~1,~~890~~848,607			~~4,570,334~~			~~1,457,426~~
Loss from Operations		(~~562~~900,~~568~~317	)		(~~245~~686,~~060~~798	)		~~(1,089,717~~	)		~~(316,352~~	)
Non-operating income (expense):
Depreciation and amortization expense		(425,286	)		(1,781	)		(1,239,834	)		(3,425	)
Interest income		248			183
Interest income		16			414			787			792
Interest expense		(98,060	)		(169,784	)
Interest expense		(11,044	)		(2,710	)		(212,199	)		(2,710	)
Related party interest expense		(66,380	)		(95,022	)
Related party interest expense		(83,990	)		(60,448	)		(267,724	)		(60,448	)
Foreign exchange gain (loss)		(22,246	)		3,124
Loss on disposal of fixed assets		(12,803	)		-			(16,161	)		-
Gain on termination of variable interest entity agreements		997,605			-
Non-controlling interest in loss from variable interest entity		(107,936	)		-			6,087			-
Other		-			(17,349	)
Foreign exchange gain (loss)		(3,073	)		-			4,636			-
Total non-operating income (expense)		811,167			(278,848	)
Other		-			-			(27,654	)		(79	)
Loss before income tax		(89,150	)		(965,646	)
Total non-operating expense		(644,116	)		(64,525	)		(1,752,062	)		(65,870	)
Income tax		16,876			177,445
Loss before income tax		(1,206,684	)		(309,585	)		(2,841,779	)		(382,222	)
Net loss		(106,026	)		(1,143,091	)
Income tax		208,890			36,126			502,661			36,126
Less: Loss attributable to noncontrolling interest		-			(12,732	)
Net Loss		(1,415,574	)		(345,711	)		(3,344,440	)		(418,348	)
Net loss attributable to Legend Media, Inc. common shareholders		(106,026	)		(1,155,823	)
Other comprehensive income (loss)
Other comprehensive income
Foreign currency translation gain (loss)		(70,127	)		10,442			(70,877	)		-
Foreign currency translation gain		46,137			33,403
Comprehensive Loss	$	(1,485,701	)	$	(335,269	)	$	(3,415,317	)	$	(418,348	)
Comprehensive loss		(59,889	)		(1,122,420	)
Weighted average shares outstanding :
Comprehensive loss attributable to noncontrolling interest		-			150
Basic		111,013,355			5,892,308			47,074,322			2,752,727
Comprehensive losss attributable to Legend Media, Inc. common shareholders	$	(59,889	)	$	(1,122,270	)
Diluted		111,013,355			5,892,308			47,074,322			2,752,727
Weighted average shares outstanding :
Earnings (Loss) per share:
Basic		111,404,659			10,315,918
Basic	$	(0.013	)	$	(0.059	)	$	(0.071	)	$	(0.152	)
Diluted		111,404,659			10,315,918
Diluted	$	(0.013	)	$	(0.059	)	$	(0.071	)	$	(0.152	)
Loss per share:
Basic	$	(0.0010	)	$	(0.1120	)
Diluted	$	(0.0010	)	$	(0.1120	)

The accompanying notes are an integral part of these consolidated financial statements.

LEGEND MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

~~FOR THE~~THREE ~~NINE~~ MONTHS ENDED ~~MARCH~~SEPTEMBER 3130, 2009 AND 2008

(unaudited)

	2009			2008
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	$	(3,344,440	)	$	(418,348	)
Net loss attributed to Legend Media, Inc.	$	(106,026	)	$	(1,155,823	)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Adjustments to reconcile net profit (loss) to net cash provided by (used in) operating activities:
Depreciation and amortization		1306,~~239,834~~962			3411,~~760~~873
Amortization of debt discounts		~~168,803~~-			32128,~~413~~473
Fair value of stock options under SFAS 123R		253,087			26,138
Warrant expense		86,611			-
Common stock issued for services		-			4,280
Fair value of stock options		447,423			137,986
Barter revenues		(1,955,962	)		(47,613	)
Common stock issued for services		450,000			-
Barter expenses		954,796			47,613
Loss from minority interest in subsidiary		-			12,732
Loss on disposal of assets		16,238			-
Gain on termination of variable interest entity agreements		(997,605	)		-
Changes in operating assets and liabilities:
Change in allowance for uncollectible accounts		(46,350	)		-
Accounts receivable		(1,628,330	)		(310,358	)
Barter revenues		(844,864	)		(395,834	)
Vendor deposits		(94,347	)		-
Barter expenses		417,434			148,198
Prepaid expenses		(21,574	)		19,118
Changes in operating assets and liabilities:		-
Other receivables		(157,672	)		(20,201	)
Accounts receivable		(35,977	)		(485,963	)
Accounts payable		816,454			272,919
Vendor deposits		82,010			(7,115	)
Accrued liabilities		664,205			78,679
Prepaid expenses		(437,770	)		(343,563	)
Other payables		448,291			59,206
Other receivables		(105,389	)		2,031
Related party payables		(244,515	)		(85,320	)
Accounts payable		(1,039,853	)		64,306
Unearned revenue		83,749			139,601
Accrued liabilities		135,498			237,202
Accrued interest		141,438			30,745
Other payables		29,478			261,768
Net cash used in operating activities		(2,659,945	)		(167,368	)
Related party payables		1,521,905			204,397
Unearned revenue		(106,610	)		340,515
Accrued interest		77,828			6,418
Net cash used in operating activities		(165,295	)		(432,399	)
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchase of property and equipment		(128,335	)		(244	)
Long term deposits, contract guarantees and transaction deposits		-			(500,000	)
Payment on acquisition of Music Radio Limited		(740,010	)		-
Purchase of property and equipment		2,953			(56,023	)
Cash paid for acquisition of News Radio Limited		(749,990	)		-
Cash acquired in acquisition of variable interest entity		-			286
Cash acquired in acquisition of News Radio Limited		286			-
Payment on termination of variable interest entity		(174,239	)		-
Net cash used in investing activities		(1,618,049	)		(244	)
Disposition of cash balances on termination of variable interest entities		(5,439	)
Payment on acquisition of Music Radio Limited		-			(249,990	)
Net cash used in investing activities		(176,725	)		(805,727	)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from notes payable		-			794,733
Repayment of notes payable		-			(360,000	)
Repayment of notes payable		(360,000	)		(69,000	)
Proceeds from sale of convertible preferred stock		-			1,500,000
Proceeds from sale of common stock		-			87,740
Contributed capital		300,000			9,366
Proceeds from sale of convertible preferred stock		1,650,000			-
Net cash provided by financing activities		300,000			1,149,366
Contributed capital from assumption of obligations		60,658			31,388
Effect of exchange rate changes on cash and cash equivalents		5,430			9,280
Dividend to shareholders of HTLG		(250,170	)		-
NET DECREASE IN CASH & CASH EQUIVALENTS		(36,590	)		(79,480	)
Net cash provided by financing activities		1,100,488			844,861
CASH & CASH EQUIVALENTS, BEGINNING BALANCE		169,343			3,372,499
Effect of exchange rate changes on cash and cash eqiuvalents		4,613			23,344
CASH & CASH EQUIVALENTS, ENDING BALANCE	$	132,753		$	3,293,019
NET DECREASE IN CASH & CASH EQUIVALENTS		(3,172,893	)		700,593
CASH & CASH EQUIVALENTS, BEGINNING BALANCE		3,372,499			164,100
CASH & CASH EQUIVALENTS, ENDING BALANCE	$	199,606		$	864,693
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
Interest paid	$	~~170,000~~-		$	-
Income taxes paid	$	-		$	-
SUPPLEMENTAL DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES:
Issuance of preferred shares for acquisition of Beijing Tianjing Yinse Lingdong through VIE agreements	$	51,561,046		$	5,034
Issuance of warrants for acquisition of Beijing Tianjing Yinse Lingdong through VIE agreements	$	4,387,923		$	-
Issuance of common shares for purchase of News Radio Limited	$	293,800		$	-

The accompanying notes are an integral part of these consolidated financial statements.

LEGEND MEDIA, INC. AND SUBSIDIARIES

NOTES TO ~~CONDENSED~~ CONSOLIDATED FINANCIAL STATEMENTS

(unaudited)

Note 1 - Organization and Basis of Presentation

The unaudited consolidated financial statements were prepared by Legend Media, Inc. (the “Company” or "Legend Media") pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”). The information furnished herein reflects all adjustments (consisting of normal recurring accruals and adjustments) which are, in the opinion of management, necessary to fairly present the operating results for the respective periods. Certain information and footnote disclosures normally present in annual consolidated financial statements prepared in accordance with accounting principles generally accepted in the United States of America (“US GAAP”) have been omitted pursuant to such rules and regulations. These consolidated unaudited financial statements should be read in conjunction with the audited consolidated financial statements and footnotes included in the Company’s Annual Report on Form 10-KSB for the year ended June 30, 2008. The results for the three and nine months ended March 31, 2009 are not necessarily indicative of the results to be expected for the full year ending June 30, 2009.

Organization and Line of Business

~~The~~Legend ~~Company~~Media, Inc., formerly known as Noble Quests, Inc. (hereinafter referred to as the “Company,” “Legend Media,” “we,” “us,” or “our”), was organized as a Nevada corporation on March 16, 1998, ~~for~~to ~~the~~sell ~~purpose of selling~~ multi-media marketing ~~services~~ and other related services to network marketing groups. Specifically, the Company assisted network marketers in using marketing tools such as public relations, advertising, direct mail, collateral development, electronic communications and promotion tools to increase product and service awareness.

On January 31, 2008, the Company entered into a Share Exchange Agreement ~~(the "Share Exchange Agreement")~~ with ~~Ms. Shannon McCallum-Law, the majority stockholder, sole director and Chief Executive Officer of the Company,~~ Well Chance Investments Limited (“Well Chance”) and Well Chance's sole shareholder (the "Well Chance Shareholder")., ~~Pursuant~~which towas ~~the~~recorded ~~terms~~for ofas ~~the~~a ~~Share~~reverse ~~Exchange~~acquisition ~~Agreement,~~under the ~~Company~~purchase ~~agreed~~method tobecause ~~acquire all of the issued and outstanding shares of~~ Well Chance's ~~common~~obtained ~~stock~~control inof ~~exchange for~~ the Company~~’s issuance of~~. 1Accordingly,~~200,000~~ ~~shares~~the ofshare ~~its~~exchange ~~common~~was ~~stock~~recorded toas ~~the~~a ~~Well~~recapitalization ~~Chance Shareholder on the basis~~ of 1Well Chance,~~200~~ ~~shares~~with ofWell ~~its~~Chance ~~common~~being ~~stock~~treated ~~for~~as ~~every~~the ~~one~~continuing ~~share of Well Chance common stock held~~entity.

~~Concurrently~~Well ~~with~~Chance ~~the~~was ~~closing~~incorporated ofunder the ~~transactions~~laws ~~under~~of the ~~Share~~British ~~Exchange~~Virgin ~~Agreement~~Islands ~~and~~(BVI) as aan ~~condition~~International ~~thereof,~~Business ~~the~~ Company ~~entered~~on ~~into~~February an22, ~~agreement with Ms~~2005. ~~McCallum-Law, pursuant~~The ~~to which she returned to the~~ Company ~~for~~is ~~cancellation~~focused ~~2,419,885 of the~~on ~~5,119,885~~building ~~shares~~a ofconsumer ~~the~~advertising ~~Company’s~~network ~~common stock owned by her. Ms. McCallum-Law was not compensated~~ in ~~any way for~~ the ~~cancellation~~People’s Republic of ~~the~~China ~~shares. In addition, the Company issued~~ (ithe “PRC”) ~~4,100,000~~focused ~~shares~~on ofthe ~~its~~Chinese ~~common~~radio ~~stock~~advertising toindustry ~~certain affiliates of Well Chance for $87,740~~ and ~~(ii)~~advertising ~~200,000 shares in exchange for~~media ~~consulting~~that ~~services~~targets ~~performed in connection with this transaction. Upon completion of~~ the ~~foregoing~~consumer ~~transactions,~~base ~~the Company had an aggregate~~ of ~~8,200,000~~ ~~shares of common stock issued and outstanding~~China.

~~The exchange~~On ofMay ~~shares~~8, 2008, ~~with~~ the Company and Well Chance ~~Shareholder~~entered ~~was~~into ~~accounted~~a ~~for~~Share asPurchase Agreement (the “Music Radio Share Purchase Agreement”) with Music Radio Limited (“MRL”), a BVI ~~reverse~~company, ~~acquisition~~and ~~under~~all of the ~~purchase~~shareholders ~~method~~of MRL (the “Music Radio Shareholders”), for the purchase of ~~accounting~~radio ~~since~~advertising rights in Tianjin, PRC. Pursuant to the Music Radio Share Purchase Agreement, Well Chance ~~obtained~~ ~~control~~(a) issued shares of ~~Legend~~the Company's ~~Media.~~common ~~Concurrent~~stock with an aggregate value of US$7,160,714 based on the weighted ~~closing~~average trading price of the Company's common stock for the 90 trading ~~transaction~~days immediately preceding May 8, ~~Noble~~2008 ~~Quests~~(1,892,559 ~~Inc.~~shares), ~~changed~~and ~~its~~(b) ~~name~~paid US$2,000,000, toin consideration for the purchase of 80% of the common stock of Legend Media Tianjin Investment Company Limited, ~~Inc~~a BVI company and a wholly owned subsidiary of MRL. The closing of the Music Radio Share ~~Accordingly~~Purchase Agreement occurred May 30, 2008, and the ~~share~~Company ~~exchange~~secured ~~was~~effective control ~~recorded~~of asthe aexclusive ~~recapitalization~~sales ofcontract ~~Well~~for the Tianjin, PRC based FM 92.5 radio ~~Chance~~channel. Tianjin, ~~Well~~PRC ~~Chance~~is ~~being~~a ~~treated~~city aswith a population over 11.5 million. The exclusive sales contract provides the ~~continuing~~Company ~~entity~~with 19,710 minutes per year of advertising space. The contract is up for renewal annually and expires December 31, 2009.

~~Well~~On July ~~Chance~~21, ~~was~~2008, ~~incorporated~~Legend ~~under~~Media closed a transaction pursuant to which Well Chance purchased 100% of the ~~laws~~common stock of News Radio Limited, a BVI company, for (a) shares of the ~~British~~Company's ~~Virgin~~common ~~Islands~~stock aswith an aggregate value of 2,000,000 ~~International~~Chinese ~~Business~~Renminbi ~~Company~~("RMB") ($287,728 based on ~~February~~the 22currency exchange rate on June 5, ~~2005.~~2008) ~~Well~~based ~~Chance~~on ~~was~~the ~~formed~~weighted toaverage trading price of the common stock for the ~~create~~30 trading days immediately before June 4, 2008 (67,388 shares) payable on the closing date, (b) RMB5,250,000 (approximately $755,287 based on the currency exchange rate on June 5, 2008) payable 28 days after the closing date, and (c) RMB1,600,000 (approximately $230,182 based on the currency exchange rate on June 5, 2008) payable 90 days after the closing date. The transaction occurred pursuant to the terms of a ~~business~~Share ~~that~~Purchase ~~principally~~Agreement (the ~~engaged~~“News inRadio Share Purchase Agreement”) the ~~development~~Company entered into on June 4, 2008 with Well Chance and ~~management~~all of the shareholders of News Radio Limited (the “News Radio aShareholders”). ~~technology~~The ~~platform~~closing gave Legend Media effective control of the PRC-based company that ~~deploys~~has ~~advertisements~~the ~~across~~exclusive ~~its~~sales ~~various~~contract ~~advertising~~for the Beijing, PRC based radio ~~mediums~~channel FM 90.5.

On ~~May~~August 304, 2008, ~~the~~Beijing ~~Company~~Merci ~~completed~~International aAdvertising ~~Share~~Co., ~~Purchase Agreement (the “Music Radio Share Purchase Agreement") with Music Radio Limited~~Ltd., a ~~British Virgin Islands~~ company ~~("Music Radio Limited”) and all of the shareholders of Music Radio~~organized ~~Limited~~in ~~pursuant to which~~ the ~~Company~~PRC ~~purchased~~and ~~80%~~an ofaffiliate ~~the common stock~~ of Legend Media ~~Tianjin Investment Company Limited~~, aentered ~~British~~into ~~Virgin~~an ~~Islands~~Exclusive ~~company~~Advertising ~~and~~Rights aAgreement ~~wholly~~with ~~owned~~Beijing ~~subsidiary~~Guo ofGuangrong ~~Music~~Advertising ~~Radio Limited~~Co. ~~On that date~~, ~~the~~Ltd. ~~Company~~(the ~~gained~~"Beijing ~~effective~~Merci ~~control~~Agreement"), ofpursuant ~~the~~to ~~exclusive~~which ~~sales~~Beijing ~~contract~~Merci ~~through~~International ~~December~~Advertising 31Co., ~~2010 for the Tianjin, China based radio channel~~Ltd. ~~The~~acquired ~~exclusive sales contract provides the Company with 19~~45,~~710~~990 advertising minutes per year ofon ~~advertising space.~~FM ~~The original contract expired December 31~~107.1, ~~2008 and was renewed until~~ ~~December~~a ~~31,~~news ~~2009. The channel reaches over 11.5 million people in the Tianjin area. Because the region is one of the most economically developed~~ and ~~urbanized in~~entertainment ~~the~~radio ~~People’s~~station ~~Republic of China (“PRC”), the Company believes~~ that ~~the~~broadcasts ~~radio station is well situated~~ to ~~take advantage of~~ the ~~expanding~~Shenzhen ~~middle~~region ~~and upper~~of ~~class in~~ the PRC. On ~~November~~The ~~28,~~Exclusive ~~2008~~Advertising ~~the~~Rights ~~Music Radio Share Purchase~~ Agreement ~~was~~closed ~~amended~~August by31, ~~which~~2008 ~~the escrow provisions were removed~~ and ~~all~~ ~~escrowed~~expires ~~consideration~~on ~~was~~September ~~released. Further~~30, ~~the obligation for the Company to escrow additional cash was eliminated by which cash was made available for ongoing operations and expansion~~2010.

On ~~July~~ 21October 28, 2008, ~~the~~Tianjin ~~Company~~Yinse ~~closed~~Lingdong aAdvertising ~~transaction~~Co. ~~pursuant~~Ltd. to(“TJ ~~which~~YSLD”) ~~Well Chance~~, a ~~purchased~~company ~~100%~~organized ofin the ~~common~~PRC ~~stock~~and ofan ~~News~~affiliate ~~Radio~~of ~~Limited~~Legend Media, aentered ~~British~~into ~~Virgin~~an ~~Islands~~Exclusive ~~company~~Advertising ~~("News~~Rights ~~Radio~~Agreement ~~Limited").~~with ~~The~~Beijing ~~transaction~~Attis ~~occurred~~Advertising Co., Ltd., pursuant to ~~the terms~~which ofTJ aYSLD ~~Share~~acquired ~~Purchase~~19,710 ~~Agreement~~advertising ~~(the~~minutes ~~“News~~per ~~Radio~~year ~~Share Purchase Agreement”) that the Company entered into~~ on ~~June 4~~FM 95.5, ~~2008~~a ~~with~~music ~~Well Chance~~ and ~~all~~entertainment ofradio ~~the shareholders~~station ofthat ~~News~~broadcasts ~~Radio~~to ~~Limited (~~the ~~"News Radio Shareholders"). The closing~~Xi’an ~~gives~~region ~~Legend Media effective control~~ of the PRC~~-based~~. ~~company~~The ~~that has the~~ exclusive ~~sales~~ contract ~~for~~gives ~~the~~Legend ~~Beijing,~~Media ~~PRC~~an ~~based radio channel FM~~additional ~~90.5 The contract expires June 30~~19,710 ~~2010~~minutes ~~and~~of ~~has~~radio anadvertising ~~option~~targeting ~~for a two year extension~~Shenzhen. ~~Beijing is a metropolis in northern PRC with a population of~~ Effective ~~over~~July 1720, ~~million. As with Tianjin~~2009, itthe isCompany ~~one~~disposed of ~~four~~Tianjin ~~municipalities~~Yinse inLingdong ~~the~~Advertising ~~PRC~~Co., ~~with~~Ltd. ~~status~~("TJ asYSLD") through a ~~province~~termination inof the ~~PRC's~~VIE ~~administrative structure. Beijing is the PRC's second largest city~~agreement, ~~after Shanghai,~~ and isre-assigned ~~recognized as~~ the ~~political,~~ ~~educational,~~future ~~and~~contract ~~cultural~~rights ~~center~~to ~~of the PRC.~~ Beijing ~~has~~Yinse aLingdong ~~rapidly~~Advertising ~~developing economy with an expanding affluent population~~Co. ~~In 2008~~, ~~retail~~Ltd. ~~sales in Beijing~~("BJ ~~exceeded $67 billion~~YSLD").

~~The~~Considering ~~exclusive~~the ~~contract~~potential ~~for~~business ~~Beijing~~opportunities FMavailable ~~90.5~~and isthe ~~with~~likelihood athat ~~subsidiary~~certain radio ofbusiness ~~China~~would ~~Radio International,~~continue ~~the~~to ~~owner~~cause ofnegative ~~the~~cash ~~radio~~flow ~~channel.~~in Asthe ~~part~~near offuture due to the ~~exclusive~~global ~~sales agreement~~economic depression, ~~Legend~~the ~~Media,~~Company ~~through~~restructured its ~~operating~~current ~~affiliate,~~business assets isand ~~provided~~formulated ~~with~~a ~~the first~~business ~~right~~plan ofin ~~refusal~~response to be the ~~exclusive~~global ~~agent~~and ~~for~~domestic economic ~~Beijing~~changes, FMincluding 90(i) the disposal of FM90.5 asand itFM107.1 radio ~~expands~~business ~~its~~and ~~content~~(ii) tothe ~~frequencies~~assignment ~~outside~~ of ~~Beijing~~FM92.5 and FM95.5 radio business to BJ YSLD.

On November ~~August 4~~28, 2008, ~~Beijing~~ ~~Merci International Advertising Co., Ltd., a company organized in~~ the ~~PRC and an affiliate of the~~ Company, entered into anand ~~Exclusive~~closed ~~Advertising Rights~~an ~~Agreement~~Acquisition ~~with~~Agreement ~~Beijing Guo Guangrong Advertising Co., Ltd.~~ (the "~~Beijing~~Music ~~Merci~~Radio Acquisition Agreement")~~, pursuant~~ towith ~~which~~Well ~~Beijing Merci International Advertising Co.~~Chance, ~~Ltd. acquired 45~~MRL,~~990 advertising~~ ~~minutes~~and ~~per~~the ~~year~~Music Radio ~~on FM 107.1~~shareholders, aJu ~~news~~Baochun and ~~entertainment~~Xue ~~radio~~Wei ~~station that broadcasts to~~ (the ~~Shenzhen~~"Music ~~region~~Radio ~~of the PRC~~Shareholders"). Pursuant ~~The~~to ~~Exclusive Advertising~~the ~~Rights Agreement~~Music ~~closed~~Radio onAcquisition ~~August 31~~Agreement, ~~2008~~the ~~and~~Company ~~expires~~acquired oncontrol over ~~September~~BJ ~~30,~~YSLD ~~2010.~~and ~~In February~~caused ~~2009,~~ the ~~Company~~contribution ~~decided~~of toan ~~terminate~~airline ~~the~~magazine ~~Beijing Merci Agreement. The decision~~advertising tobusiness doof soBeijing ~~was~~Hongtenglianguang ~~based~~Advertising onCo., aLtd (“HTLG”), a ~~determination~~PRC company ~~that~~100% ~~the~~owned ~~operations~~ by the ~~radio channel~~Music inRadio ~~Shenzhen~~Shareholders, ~~could~~to beBJ ~~considered~~YSLD. ~~invalid~~In byexchange for the ~~Chinese authorities~~acquisition ~~and~~of ~~b) management's decision to make a strategic shift towards larger~~control, ~~more~~the ~~established opportunities. The~~ Company ~~notified~~issued ~~Beijing Guo Guangrong Advertising Co.~~5,033,680 ~~Ltd.~~ shares of its newly-created ~~decision~~Series toB ~~terminate~~convertible ~~the~~preferred ~~agreement~~stock ~~based~~("Series onB ~~breach~~Preferred ~~of contract and made~~Stock") anto ~~immediate request for~~ the ~~return~~Music ofRadio ~~all~~Shareholders ~~deposits~~ and ~~payments. Subsequent~~two warrants to ~~attempts Beijing~~purchase ~~Merci~~an ~~International~~aggregate ~~Advertising Co.~~of 10,000,000 ~~Ltd~~shares ~~and~~of ~~Beijing~~the ~~Guo~~Company's ~~Guangrong Advertising~~common ~~Co.~~stock, ~~Ltd.~~ to ~~settle~~Ju ~~the~~Baochun. ~~dispute,~~The ~~Beijing Merci~~closing ~~International Advertising~~gives ~~Co.,~~Legend ~~Ltd began~~Media ~~the~~effective ~~process~~control of ~~entering~~BJ ~~into~~YSLD, ~~arbitration.~~a WePRC-based ~~are~~company, ~~requesting~~and ~~immediate~~BJ ~~termination~~YSLD’s ofexclusive ~~all~~sales ~~contractual~~contract ~~obligations~~with ~~under~~Xinhua ~~the~~Airline ~~Beijing Merci Agreement and repayment~~Magazine. The ofairline ~~approximately~~magazine ~~$500,000~~reaches ~~paid~~a topotential ~~Beijing~~audience ~~Guo~~approaching ~~Guangrong~~20 ~~Advertising~~million ~~Co.,~~passengers per ~~Ltd~~year. ~~under~~ The ~~the~~exclusive ~~Beijing~~contract ~~Merci~~with ~~Agreement.~~Xinhua ~~Because~~Airline ~~the~~Magazine provides ~~outcome~~80 pages of ~~the~~ ~~arbitration~~advertising ~~is uncertain,~~per ~~for~~monthly ~~the~~issue. The ~~period~~exclusive contract ~~ending~~expires March 31, ~~2009,~~2010 ~~the~~and ~~Company~~will ~~has~~be ~~accrued~~up ~~all expenses~~for ~~under~~renewal ~~the~~prior ~~Beijing~~to ~~Merci Agreement~~that date.

The number of shares of Series B Preferred Stock issued in the Music Radio Acquisition Agreement was calculated based on an aggregate purchase price of RMB275,000,000, a currency exchange rate of RMB6.829 to U.S. $1, and a per share issue price of 20 times the greater of (a) 75% of the weighted average trading price of one share of common stock for the 15 trading days ended on the third day before closing, and (b) $0.40. Because 75% of the weighted average trading price for the common stock during the period was $0.3440, the per share issue price used was $0.40. As more fully described below, each share of Series B Preferred Stock was initially convertible into 20 shares of common stock, or an aggregate of 100,673,600 shares of common stock, representing approximately 90.6% of the issued and outstanding common stock on an as-converted basis (not including the Company's outstanding Series A convertible preferred stock, warrants or options).

OnAs a ~~October~~result ~~28,~~of ~~2008,~~the ~~Tianjin~~Music ~~Yinse~~Radio ~~Lingdong~~Acquisition ~~Advertising~~Agreement ~~Co.,~~and ~~Ltd.,~~the areverse ~~company~~merger ~~organized~~transaction inwith Well Chance, the ~~PRC~~historical ~~and~~financial anstatements ~~affiliate~~presented are those of ~~Legend~~Well ~~Media,~~Chance ~~entered~~and ~~into~~BJ anYSLD. At ~~Exclusive Advertising~~the ~~Rights~~time ~~Agreement~~of ~~Beijing~~the ~~Attis~~reverse ~~Advertising Co.~~merger, Well ~~Ltd.,~~Chance’s ~~pursuant~~historical ~~to which~~financials ~~Tianjin~~became ~~Yinse~~those ~~Lingdong~~of ~~Advertising~~the CoCompany., The subsequent ~~Ltd.~~Music ~~acquired~~Radio 19Acquisition Agreement,~~710~~ ~~advertising minutes~~which ~~per~~gave ~~year~~the onCompany FMcontrol ~~95.5~~of BJ YSLD, awas ~~music~~between entities under common control and, ~~entertainment~~as ~~radio~~such, ~~station~~accounted ~~that~~for ~~broadcasts~~similarly to ~~the~~a ~~Xi’an~~pooling ~~region~~ of ~~the PRC~~interests.

~~As of~~Well ~~March~~Chance ~~31,~~conducts ~~2009,~~its ~~the~~business ~~Company~~operations ~~had~~through aits ~~combined~~80% ~~annual~~owned subsidiary, Legend ~~inventory~~(Beijing) ofConsulting 85Co.,~~410~~ ~~minutes~~Ltd., ~~of radio~~and ~~advertising~~its ~~with~~wholly aowned subsidiary, ~~combined~~Legend ~~potential~~(Beijing) ~~audience~~Information ofand ~~over~~Technology 30Co., ~~million people~~Ltd. ~~The~~, ~~Company~~each ~~currently~~of ~~maintains~~which are ~~radio~~incorporated ~~operation~~under ~~offices~~the inlaws ~~Beijing,~~of ~~Tianjin~~the ~~and Xi’an~~PRC.

~~On November~~As ~~28, 2008, the Company entered into and closed an Acquisition Agreement~~of ~~(the~~December ~~"Music Radio Acquisition Agreement") with Well Chance~~15, ~~Music Radio Limited~~2009, ~~and~~ ~~Music Radio Limited's two stockholders, Ju Baochun and Xue Wei (~~the ~~"Music Radio Shareholders"). Pursuant to the Music Radio Acquisition Agreement, the~~ Company ~~acquired~~had control over Beijing Yinse Lingdong Advertising Co., Ltd. (“YSLD”), a PRC corporation. Further, pursuant to the Music Radio Acquisition Agreement, the Music Radio Shareholders contributed the airline magazine advertising business of Beijing Hongtenglianguang Advertising Co., Ltd. ("HTLG"), a PRC corporation controlled 100% by the Music Radio Shareholders, to YSLD. For the purpose of this combination between YSLD and HTLG and pursuant to the Music Radio Acquisition Agreement, the accounts receivables and accounts payable of HTLG related to the airline advertising business that occurred on or prior to November 30, 2008 remained with HTLG. As a result of the transactions described above, the historical financial statements presented are a combination of YSLD and the airline magazine advertising business of HTLG. The transaction is between parties under common control and has been accounted for in a manner similar to a pooling of interests. The closing gives Legend Media effective control of YSLD, a PRC-based company, that has the exclusive sales ~~contract~~rights for ~~Xinhua Airline~~one ~~Magazine, the~~ airline ~~magazine for Hainan Airline Group~~. The airline group has domestic and international destinations covering most major cities in China and reaches a potential audience approaching 20 million passengers per year. The exclusive contract with Xinhua Airline Magazine provides 80 pages of advertising per monthly issue. The exclusive contract expires March 31, 2010 and will be up for renewal prior to that date.

As a result of the transaction with YSLD and the share exchange transactions with Well Chance described above, the historical financial statements presented are those of Well Chance and YSLD. Accordingly, the consolidated financial statements and notes presented for the Company have been restated to reflect the combined historical result of operations, financial position and cash flows of Well Chance and YSLD throughout the periods presented.

Today, the Company is building a consumer advertising network in China focused on reaching the affluent and mass affluent consumers in China through radio and airline travel. Management is focused on key lifestyles of the affluent as a strategic guide for their advertising asset development. Management has established relationships in China that are expected to provide access to key sales outlets and additional advertising assets. The Company continues to develop a network of relationships that are expected to allow the Company to expand sales efforts quickly as new inventory is acquired.

Going Concern

The accompanying consolidated financial statements ~~have~~were ~~been~~ prepared on a going ~~concern~~ concern basis, which contemplates the realization of assets and the satisfaction of of liabilities in the normal course of business. As shown in the accompanying consolidated financial statements for the three ~~and nine~~ months ended ~~March~~September 3130, 2009, the Company ~~has~~generated ~~incurred a~~ net loss of $1106,~~415~~026,~~574~~ and ~~$3,344,440, respectively and~~ has a working capital deficit of $21,~~173~~932,~~867~~444 as of ~~March~~September 3130, 2009. The working capital deficit includes $2,~~541~~062,~~467~~933 of related party payables. ~~These factors among others may indicate that the Company may be unable to continue as a going concern for a reasonable period of time.~~

~~In view~~As offurther ~~these~~described ~~matters~~in Note 6, ~~realization~~On ofJanuary ~~profitability~~31, is2008, ~~dependent~~in ~~upon~~connection with the ~~success of~~Share ~~its~~Exchange ~~future~~Agreement ~~operations~~discussed ~~and~~under Note 1, the Company's entered ~~ability~~into toa loan ~~meet~~agreement ~~its~~with ~~financial requirements~~RMK ~~and~~Emerging ~~raise~~Growth ~~additional~~Opportunity ~~capital.~~Fund ~~Management's~~LP ~~plans~~(“RMK”) ~~include~~pursuant ~~further~~to ~~marketing~~which ofthe ~~its~~Company had ~~advertising~~the ~~network~~right ~~and~~to ~~the~~borrow ~~expansion~~$375,733 offrom ~~its~~RMK ~~advertising~~as ~~sales~~a short-term ~~for~~bridge ~~both~~loan. ~~the~~The ~~Chinese~~due ~~radio~~date ~~stations~~on ~~and~~this ~~the~~loan ~~airline~~was ~~magazine~~February 10, 2009. If ~~the~~The full $375,733 ~~Company~~is currently outstanding and is ~~unsuccessful~~classified inas ~~these~~a ~~efforts~~related ~~and~~party ~~cannot~~note ~~attain~~payable. ~~sufficient~~On November ~~revenue~~25, 2009, RMK issued notice to the Company requiring immediate ~~permit~~repayment ~~profitable~~of ~~operations~~the loan. The Company is working with RMK to extend the note, orbut ifno itoutcome ~~cannot~~has ~~obtain~~been reached. RMK is a ~~source~~fund ofcontrolled ~~funding~~by ora ~~investment,~~shareholder itwho ~~may~~is bealso ~~required~~the toCEO ~~substantially~~of ~~curtail~~ARC orInvestment ~~terminate~~Partners, ~~its~~LLC, a shareholder ~~operations~~of the Company. See Note 13.

As further described in Note 1, Legend Media has effective control of BJ YSLD, a PRC-based company. The significant portion of the Company’s revenues are derived from BJ YSLD’s exclusive contract with Xinhua Airline Magazine. The exclusive contract expires March 31, 2010. Mr. Ju, the Company’s CEO, is actively negotiating an extension to the contract for at least 3 years. This extension may require upfront payments in an amount the Company is not in a position to pay. Mr. Ju, as the majority shareholder, is looking for solutions if an upfront payment is required. The possible solutions include Mr. Ju organizing a personal loan for the amount needed, by which the extension will be held by a separate company that may or may not be under the control of Mr. Ju, and licensed back to the Company until such time the Company has the resources to repay the amount borrowed personally by Mr. Ju.

These factors among others may indicate the Company may be unable to continue as a going concern for a reasonable period of time.

In view of these matters, realization of profitability is dependent upon the success of its future operations and the Company's ability to meet its financial requirements and raise additional capital. Management's plans include negotiation with RMK to extend the note, renegotiation of the exclusive Xinhua Airline Magazine contract, further marketing of its advertising network and the expansion of its advertising sales for both the Chinese radio stations and the airline magazine. If the Company is unsuccessful in these efforts and cannot attain sufficient revenue to permit profitable operations, or if it cannot obtain a source of funding or investment, it may be required to substantially curtail or terminate its operations.

Basis of Presentation

The accompanying unaudited consolidated financial statements have been prepared in conformity with US GAAP. The Company’s functional currency is the Chinese Yuan Renminbi ("RMB"), however, the accompanying consolidated financial statements have been translated and presented in United States Dollars ($).

Note 2 - Summary of Significant Accounting Policies

Use of Estimates

The preparation of financial statements in conformity with US GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Areas that require estimates and assumptions include valuation of accounts receivable and determination of useful lives of property and equipment.

Reclassification

Certain prior period account descriptions were reclassified to conform to the three ~~and~~ ~~nine~~ months ended ~~March~~September 3130, 2009 ~~presentation~~and 2008.

Principles of Consolidation

The accompanying consolidated financial statements include the accounts of Legend Media and its subsidiaries as follows as of September 30, 2009:

Subsidiary	Place Incorporated	% Owned
Well Chance	United States		100
Legend Media Investment Company Limited	~~PRC~~BVI		80
Three subsidiaries of Legend Media Investment Company Limited
Two subsidiaries of Legend Media Investment Company Limited
Legend Media Tianjin HK Limited	~~PRC~~Hong Kong		80
Legend Media (Beijing) Consulting Company Limited	PRC		80
Tianjin Yinse Lingdong Advertising Co., Ltd	PRC		80	*
News Radio Limited	BVI		100
News Radio Limited	PRC		100
Three subsidiaries of News Radio Limited
Four subsidiaries of News Radio Limited
CRI News Radio Limited	Hong Kong		100
CRI News Radio Limited	PRC		100
Legend Media (Beijing) Information and Technology Co., Ltd.	PRC		100
Beijing Mahiesi Advertising International Co., Ltd.	PRC		100	*
Beijing Yinse Lingdong Advertising Co., Ltd.	PRC		100	*

*Variable Interest ~~Entities~~Entity: See heading entitled “Variable Interest Entities” below.

Cash and Cash Equivalents

Cash and cash equivalents include cash on hand and cash in time deposits, certificates of deposit and all highly liquid debt instruments with original maturities of three months or less.

Restricted Cash

Restricted cash represents cash required to be deposited in a separate bank account or with a service provider for the purpose of registering capital for a new or existing office in China. The deposits are subject to withdrawal restrictions pending completion of the registration process. The deposit cannot be drawn or transferred by the Company until the restriction period has expired. Restricted cash was $0 and $0 as of March 31, 2009 and June 30, 2008, respectively.

Accounts Receivable

The allowance for doubtful accounts is the Company's best estimate of the amount of probable credit losses in the Company's existing accounts receivable. Management reviews the composition of accounts receivable and analyzes historical bad debts, customer concentrations, customer credit worthiness, current economic trends and changes in customer payment patterns to evaluate the adequacy of these reserves. ~~At this time, the Company has no history of bad debt and has made no reserve for bad debt. Accounts receivable in the balance sheet are stated net of such allowance, if necessary.~~

10At times, the Company will record receivables, which have not yet been invoiced, from revenues on advertising contracts. These receivables are recorded in the accompanying consolidated balance sheet and included in accounts receivable. The unbilled accounts receivable balance at September 30, and June 30, 2009 was $221,342 and $1,285,587, respectively

At times, the Company will record receivables, which have not yet been invoiced, from revenues on advertising contracts. These receivables are recorded in the accompanying consolidated balance sheet and included in accounts receivable. The unbilled accounts receivable balance at March 31, 2009 and June 30, 2008 were $1,325,926 (unaudited) and $195,680, respectively.

Prepaid Expenses

Prepaid expenses consist of prepayments for legal and consulting services. Prepaid expenses are amortized over the period in which the services are performed. ~~See Note 3.~~

Property and Equipment

Property and equipment are stated at cost. Expenditures for maintenance and repairs are charged to earnings as incurred, and additions, renewals and betterments are capitalized. When property and equipment are retired or otherwise disposed of, the related cost and accumulated depreciation are removed from the respective accounts, and any gain or loss is included in operations. Depreciation of property and equipment is provided using the straight-line method for substantially all assets with estimated lives of:

Computer Equipment	3 years
Office equipment and furniture	3 years
Leasehold improvements	1 year

The following is a summary the property and equipment as of the dates indicated:

	March 31,			June 30,
	September 30,			June 30,
	2009			2008
				(audited)
	(unaudited)
Computer Equipment	$	72,802		$	85,026
Computer Equipment	$	82,940		$	5,278
Office equipment and furniture		50,264			58,820
Office equipment and furniture		58,217			17,379
Leasehold improvements		-			8,463
Leasehold improvements		8,464			8,573
	$	123,066		$	152,309
	$	149,621		$	31,230
Less: Accumulated depreciation		(37,362	)		(38,485	)
Less: Accumulated depreciation		(27,713	)		(4,800	)
	$	85,704		$	113,824
	$	121,908		$	26,430

Depreciation expense for the three months ended ~~March~~September 3130, 2009 and 2008 was $104,~~552~~610 and $~~1,781 respectively, and depreciation expense for the nine months ended March 31, 2009 and 2008 was $23,776 and $~~3,~~425,~~924 respectively.

Long-Lived Assets

The Company applies ~~the~~FASB ~~provisions~~ASC of360-10, ~~Statement~~“Property, ofPlant, ~~Financial Accounting Standards~~and ~~(“SFAS~~Equipment”~~) No. 144~~, ~~“Accounting~~which ~~for~~established ~~the~~a ~~Impairment or Disposal of Long-Lived Assets” (~~“~~SFAS~~primary ~~144~~asset”), ~~which~~approach ~~addresses~~to ~~financial~~determine ~~accounting~~the cash ~~and~~flow ~~reporting~~estimation period for ~~the impairment~~a orgroup ~~disposal~~ of ~~long-lived~~ assets and ~~supersedes~~liabilities ~~SFAS No. 121,~~that ~~“Accounting~~represents ~~for~~ the ~~Impairment~~unit of ~~Long-Lived~~accounting ~~Assets and~~ for ~~Long~~a long-~~Lived~~lived ~~Assets~~asset to be ~~Disposed~~held ~~Of,”~~ and ~~the accounting and reporting provisions of Accounting Principles Board Opinion No~~used. ~~30, “Reporting the Results of Operations for a~~ ~~Disposal of a Segment of a Business.” The Company periodically evaluates the carrying value of long~~Long-lived assets to be held and used inare ~~accordance~~reviewed ~~with~~for ~~SFAS 144. SFAS 144 requires~~ impairment ~~losses~~whenever events toor bechanges ~~recorded~~in oncircumstances ~~long-lived~~indicate ~~assets used~~that inthe ~~operations~~carrying ~~when~~amount ~~indicators~~ of ~~impairment~~an ~~are present and the~~asset ~~undiscounted~~may ~~cash~~not ~~flows~~be ~~estimated~~recoverable. toThe becarrying ~~generated~~amount byof ~~those~~a ~~assets~~long-lived ~~are~~asset ~~less~~is ~~than~~not ~~the~~recoverable ~~assets’~~if ~~carrying~~it ~~amounts.~~exceeds Inthe ~~that~~sum ~~event,~~of athe ~~loss~~undiscounted iscash ~~recognized~~flows ~~based~~expected ~~on the~~to ~~amount~~result byfrom ~~which~~ the ~~carrying~~use ~~amount~~and ~~exceeds~~eventual ~~the~~disposition ~~fair market value~~ of the ~~long-lived~~ ~~assets~~asset. ~~Loss on long~~Long-lived assets to be disposed of ~~is determined in a similar manner, except that fair market values~~ are ~~reduced~~reported ~~for~~at the ~~cost~~lower of ~~disposal.~~ ~~Based~~carrying onamount ~~its~~or ~~review,~~fair ~~the~~value ~~Company believes that, as of March 31, 2009~~less ~~and~~cost ~~June~~to ~~30, 2008, there were no significant impairments of its long-lived assets~~sell.

In June 2009, the Company decided to terminate the exclusive sales contract for the Beijing FM 90.5 channel which was acquired July 21, 2008. As part of this transaction, the Company capitalized $1,016,206 as an intangible asset to recognize the believed value of the contract. For the year ended June 30, 2009, the Company recognized an impairment of $774,528 based on the net book value of the asset as of June 30, 2009.

The Company recorded an impairment loss on its FM 92.5 advertising rights agreement during the year ended June 30, 2009 as a result of management’s analysis of future cash flows indicating that the Company will not recover the value of the asset.

Based on its review, the Company believes that, at September 30, 2009, there were no other significant impairments of its long-lived assets.

Intangible Assets

Intangible assets consist of contract rights purchased in the ~~May 30, 2008~~ acquisition of Legend Media Tianjin Investment Company Limited, the entity controlling the ~~advertising~~ advertising rights to Tianjin FM 92.5, ~~and~~on ~~the~~May ~~July 21~~30, 2008 and the acquisition of News ~~Radio~~ Radio Limited, the entity controlling the advertising rights to Beijing FM 90.5 on July 21, 2008. In July 2009, the Company terminated the Beijing FM 90.5 contract and during the year ended June 30, 2009 recognized an impairment loss for the entire amount of the intangible asset. Further, the Company recognized an impairment loss on the Tianjin FM 92.5 contract rights (see Long-Lived Assets policy above). Intangible assets consist of the following at the dates indicated:

Intangible assets consist of the following at the dates indicated:

	September 30,			June 30,
				(audited)
FM 92.5 Contract rights	$	1,422,854		$	1,422,854
Exclusivity agreement		7,388,731			7,388,731
		8,811,585			8,811,585
Less Accumulated amortization		(1,819,848	)		(1,517,496	)
Intangibles, net	$	6,991,737		$	7,294,089

	March 31,			June 30,
	2009			2008
	(unaudited)
FM 92.5 Contract rights	$	1,709,888		$	2,174,428
Exclusivity agreement		7,388,731			6,999,353
FM 90.5 Contract rights		1,016,206			-
		10,114,825			9,173,781
Less Accumulated amortization		(1,344,439	)		(128,471	)
Intangibles, net	$	8,770,386		$	9,045,310

The FM 92.5 contract rights primarily arise from an exclusive contract acquired in connection with the acquisition of Legend Media Tianjin Investment Company Limited, which is amortized over 31 months, from June 1, 2008, the first day of operations by the Company, based on the duration of the existing advertising agreement that expired December 31, 2008 plus renewal of the advertising agreement. The agreement was renewed January 1, 2009. The contract is with Tianjin FM 92.5 provides exclusive rights to 54 advertising minutes per day or 19,710 minutes per year. The channel is Beijing-based and through a relay facility airs in Tianjin. Legend Media’s contract is with the Beijing channel’s exclusive agent, which has a national exclusive contract with the channel. The exclusive agent subcontracted the rights for the Tianjin market to Legend Media. The value was derived as the net present value of the contract’s earnings before interest, tax, depreciation and amortization (“EBITDA”) over the contract’s expected term from May 30, 2008 through December 31, 2010, using a discount rate of 15%. The Company determined a 15% discount rate accurately reflects the rate of return the Company expects to earn on the contract, which resulted in a contract value of $1,709,888. The $1,709,888 was reduced by $201,524 on June 30, 2009 to recognize an impairment loss after forecasting the remaining value of the agreement through December 31, 2010.

~~The FM~~Amortization 92.5 contract rights primarily arise from an exclusive contract acquired in connection with the acquisition of Legend Media Tianjin Investment Company Limited, which is being amortized over the 31 month contract period, from June 1, 2008, the first day of operations by the Company, based expense on ~~the~~this ~~duration of the existing advertising agreement that expired December 31, 2008 plus renewal of the advertising agreement. The agreement was renewed as of January 1, 2009. The~~ contract is with Tianjin FM 92.5 and provides exclusive rights to 54 advertising minutes per day or 19,710 minutes per year. The channel is Beijing-based and through a relay facility airs in Tianjin. Legend Media’s contract is with the Beijing channel’s exclusive agent, which has a national exclusive contract with the channel. The exclusive agent has subcontracted the rights for the ~~Tianjin~~three ~~market~~months toended ~~Legend~~September ~~Media. The value was derived as the net present value of the contract’s earnings before interest, tax, depreciation and amortization (“EBITDA”) over the contract’s expected term from May~~ 30, ~~2008 through December 31, 2010, using a discount rate of 15%. The change in value of the FM 92.5 contract and the exclusivity agreement from June 30, 2008 to March 31,~~ 2009 ~~is a result of foreign currency translation at each balance sheet date~~ and ~~a reallocation of the value between these two intangible~~ ~~assets subsequent to June 30,~~ 2008~~. At~~ ~~the~~was May 30, 2008 purchase date, the Company initially applied a 10% discount rate to calculate the net present value of the FM 92.5 contract’s EBITDA. However, the Company subsequently determined that a 15% discount rate more accurately reflects the rate of return the Company expects to earn on the contract, which resulted in a contract value of $1117,~~709,888.~~634 The remaining intangible asset value of $7,338,731 attributable to the May 30, 2008 acquisition was then reallocated to the exclusivity agreement. Amortization expense on this contract for the three and ~~nine months ended March 31, 2009 was~~ $165,~~473 and $509~~474,~~890,~~ respectively.

The remainder of the purchase price of $7,388,731 was allocated to an Operating Agreement among Legend Media (Beijing) Consulting Co., Ltd., ~~Tianjin~~TJ ~~Yinse Lingdong~~YSLD ~~Advertising Co., Ltd.~~ and Ju Baochun (the "Music Radio Operating Agreement"), entered into in connection with the Music Radio Share Purchase Agreement. Mr. Baochun, through a company he owns and operates, is the 80% owner of ~~Music Radio Limited~~MRL, which is the 20% owner of the post-acquisition variable interest entity ("VIE"), ~~Tianjin Yinse~~TJ ~~Lingdong Advertising Co~~YSLD., ~~Ltd.~~ Pursuant to the terms of the Operating Agreement, ~~Tianjin~~TJ ~~Yinse~~YSLD ~~Lingdong Advertising Co., Ltd.~~ and Mr. Baochun are ~~prohibited~~ prohibited from:

Borrowing money from any third party or assuming any debt;

Selling to any third party or acquiring from any third party any assets, including, without limitation, any intellectual rights;

· ~~Borrowing~~Granting ~~money from~~ any ~~third~~security ~~party~~interests orfor ~~assuming~~the ~~any~~benefit ~~debt;~~of ~~· Selling to~~ any third party orthrough ~~acquiring~~collateralization ~~from~~of ~~any~~TJ ~~third~~YSLD's ~~party any~~ assets~~, including, without limitation, any intellectual rights~~;

· ~~Granting any security interests for the benefit of any third party through collateralization of Tianjin Yinse Lingdong Advertising Co., Ltd.'s assets; ·~~ Assigning to any third party the Music Radio Operating Agreement; and

· Selling, transferring and disposing of any license held by ~~Tianjin~~TJ ~~Yinse Lingdong Advertising Co~~YSLD.~~, Ltd.~~

Amortization expense on this contract for the three ~~and nine~~ months ended ~~March~~September 3130, ~~2008~~2009 and 2008 was $184,718 and $~~528~~56,~~556~~526, respectively.

The FM 90.5 contract rights capitalized in July 2008 and subsequently impaired on June 30, 2009 primarily relate to an exclusive contract acquired in connection with the acquisition of News Radio Limited which is being amortized over ~~the~~ 48-~~month contract period~~months, beginning on July 1, 2008. The contract is was with the Beijing FM 90.5 radio station and provides 126 advertising minutes per day, or 45,990 minutes per year. Amortization expense on this contract for ~~the~~ ~~three~~year ~~and~~ended ~~nine~~June ~~months ending March 31~~30, 2009 of was $64241,~~543~~678 and ~~$177,612, respectively,~~ has been included in amortization expense in the accompanying consolidated statements of operations and other comprehensive income ~~(loss)~~. See Note 1211.

Amortization expense for the Company’s intangible assets for the three months ended ~~March 31,~~September 30, 2009 and 2008 was $~~416~~302,~~247~~352 and $0406, ~~respectively~~718, ~~and amortization expense for the Company’s intangible assets for the nine months ended March 31, 2009 and 2008 was $1,216,058 and $0,~~ respectively.

Revenue Recognition

The Company’s revenue recognition policies are in compliance with SEC Staff Accounting Bulletin (“SAB”) 104. The Company purchases (i) advertising inventory in the form of advertising airtime, the unit being minutes, from radio stations and (ii) advertising pages from airline magazines. The Company then distributes these minutes and pages under various sales agreements. WeThe ~~recognize~~Company ~~advertising~~recognizes advertising revenue over the term of each sales agreement, provided evidence of an an arrangement exists, the fees are fixed or determinable and collection of the resulting receivable is reasonably assured. WeThe ~~recognize~~Company ~~deferred~~recognizes deferred revenue when cash has been received on a sales agreement, but the revenue has not yet been earned. Under these policies, no revenue is recognized unless ~~persuasive~~ persuasive evidence of an arrangement exists, delivery has occurred, the fee is fixed or determinable, and collection is reasonably assured. Barter ~~advertising~~ advertising revenues and the offsetting expense are recognized at the fair value of the advertising as determined by similar cash transactions. ~~Barter revenue for the~~ three months ended March 31, 2009 and 2008 was $729,557 and $0 respectively, and barter revenue for the nine months ended March 31, 2009 and 2008 was $1,955,962 and $47,613, respectively. Barter expense for the three months ended March 31, 2009 and 2008 was $407,119 and $0, respectively, and barter expense for the nine months ended March 31, 2009 and 2008 was $954,796 and $47,613, respectively. Under PRC regulations, the Company is required to pay certain taxes on revenues generated. These taxes include:

Business tax: 5% of revenues generated net of fees paid to advertising agencies and media companies for services and advertising inventory;

Construction tax: 3% of revenues generated net of fees paid to advertising agencies and media companies for services and advertising inventory;

· Education tax: 7% of the ~~calculated~~ business tax;

· Urban development tax: 3% of the ~~calculated~~ business tax; and

~~· Flood insurance tax: 1% of the calculated business tax.~~13

Flood insurance tax: 1% of the business tax.

The Company recognizes these taxes in cost of revenue in the period incurred.

Cost of Revenue

The Company expenses ~~the~~advertising cost ~~of advertising~~ monthly according to the terms of the underlying contracts. The entire cost of the contract is expensed evenly over the term of the agreement starting on the date advertising is first expected to take place. As the advertising inventory does not carry forward, all minutes are expensed whether sold or not ~~sold~~. Cost of revenue for the three months ended March 31, 2009 and 2008 was $1,447,254 and $678,730, respectively; advertising costs for the nine months ended March 31, 2009 and 2008 was $4,133,588 and $2,122,421, respectively.

Stock-Based Compensation

The Company accounts for its stock-based compensation in accordance with ~~SFAS~~FASB ~~No.~~ASC ~~123R,~~718 “~~Share~~Compensation-~~Based Payment, and an Amendment of Financial Accounting Standards~~Stock ~~Board ("FASB") Statement No~~Compensation. ~~123.~~” The Company recognizes in its statements of operations and other comprehensive income (loss) the grant-date fair value of stock options and other equity-based compensation issued to employees and non-employees. As of ~~March~~September 3130, 2009, there were outstanding options to purchase ~~641~~6,966,820 shares of common stock and warrants to purchase 11,180,294 shares of common stock.

Income Taxes

The Company ~~utilizes~~accounts ~~SFAS~~for ~~No.~~income ~~109,~~taxes ~~“Accounting~~in ~~for~~accordance with FASB ASC 740, “Income Taxes,.” ~~which~~ASC 740 requires ~~the recognition~~a ofcompany ~~deferred~~use ~~tax~~the ~~assets~~asset and ~~liabilities~~liability ~~for~~method ~~the~~of ~~expected~~accounting ~~future~~for ~~tax~~income ~~consequences~~taxes, ofwhereby ~~events~~deferred ~~that~~tax ~~have~~assets ~~been~~are ~~included~~recognized infor ~~the~~deductible ~~financial statements or~~temporary ~~tax returns. Under this method~~differences, and deferred ~~income~~tax ~~taxes~~liabilities are recognized for ~~the~~taxable ~~tax~~temporary ~~consequences~~differences. inTemporary ~~future~~differences ~~years~~are ofthe differences between the ~~tax~~reported amounts ~~bases~~ of assets and liabilities and their ~~financial~~tax ~~reporting~~bases. ~~amounts~~Deferred attax ~~each~~assets ~~period~~are reduced ~~end~~by ~~based~~a ~~on enacted~~valuation ~~tax~~allowance ~~laws~~when, ~~and~~in ~~statutory~~the ~~tax~~opinion ~~rates~~of ~~applicable~~management, toit ~~the~~is ~~periods~~more likely inthan ~~which~~not ~~the differences~~that ~~are~~some ~~expected~~portion, toor ~~affect~~all ~~taxable~~of, ~~income~~the deferred tax assets will not be realized. Deferred ~~Valuation~~tax ~~allowances~~assets and liabilities are ~~established,~~adjusted ~~when~~for ~~necessary,~~the toeffects ~~reduce~~of ~~deferred~~changes in tax ~~assets~~laws toand ~~the~~rates ~~amount expected~~on tothe bedate ~~realized~~of enactment.

~~The Company~~Under ~~adopted the provisions of FASB Interpretation No. 48, Accounting for~~ASC ~~Uncertainty in Income Taxes~~740, ~~(“FIN 48”) on January 1, 2007. As~~ a ~~result of the implementation of FIN 48, the Company made a comprehensive review of its portfolio of~~ tax ~~positions~~position inis ~~accordance~~recognized ~~with~~as ~~recognition standards established by FIN 48. As~~ a ~~result~~benefit ofonly ~~the~~if ~~implementation of FIN 48, the Company recognized no material adjustments to liabilities or stockholders’ equity. When tax returns are filed,~~ it is ~~highly~~“more ~~certain~~likely ~~that some positions taken would be sustained~~than ~~upon~~not” ~~examination~~that by the ~~taxing~~tax ~~authorities, while others are subject to uncertainty about the merits of the~~ position ~~taken or the amount of the position that~~ would be ~~ultimately~~ sustained. ~~The~~in ~~benefit of~~ a tax ~~position is recognized in the financial statements in the period during which~~examination, ~~based~~with ona ~~all available~~tax ~~evidence, management believes it is more likely than not that the position will be sustained upon~~ examination, ~~including~~being ~~the~~presumed ~~resolution~~to ~~of appeals or litigation processes, if any~~occur. ~~Tax~~The ~~positions~~amount ~~taken~~recognized ~~are~~is ~~not offset or aggregated with other positions. Tax positions that meet~~ the ~~more-likely-than-not recognition threshold are measured as the~~ largest amount of tax benefit that is ~~more~~greater than 50 ~~percent~~% likely of being realized ~~upon~~on ~~settlement with the applicable taxing authority~~examination. For ~~The portion of the benefits associated with~~ tax positions ~~taken~~not ~~that exceeds~~meeting the ~~amount~~“more ~~measured~~likely asthan ~~described~~not” ~~above~~test, isno ~~reflected as a liability for unrecognized~~ tax ~~benefits~~benefit ~~in the accompanying balance sheets along with any~~is ~~associated interest and penalties that would be payable to the taxing authorities upon examination~~recorded. Interest associated with unrecognized tax benefits are classified as interest expense and penalties are classified in selling, general and administrative expenses in the statements of operations and other comprehensive income (loss). The adoption ofhad ~~FIN~~no 48effect ~~did not have a material impact~~ on the Company’s ~~financial~~consolidated financial statements.

Tax provisions in the statement of operations for the three and nine months ended March 31, 2009 were $208,890 and $502,661, respectively. The tax provisions for the three and nine months ended March 31, 2008 were $36,136 and $36,136, respectively. The provisions are PRC income taxes for Beijing Yinse Lingdong Advertising Co., Ltd which has PRC taxable income .

Concentration of credit risk

Cash includes cash on hand and demand deposits in accounts maintained within the PRC and the United States. Certain financial instruments, which subject the Company to concentration of credit risk, consist of cash. The Company maintains balances at financial institutions which, from time to time, may exceed Federal Deposit Insurance Corporation (“FDIC”) insured limits for the banks located in the Unites States. Balances at financial institutions within the PRC are not covered by insurance. As of ~~March~~September 3130, 2009 and June 30, ~~2008~~2009, the Company had ~~deposits~~ deposits in excess of federally insured limits totaling $0 and $27,~~354~~907,~~139 (based on the~~ ~~June 30, 2008 FDIC insurance limit of $100,000),~~ respectively. The Company has not experienced any losses in such accounts and believes it is not exposed to any significant risks on its cash in bank accounts.

Foreign Currency Transactions and Comprehensive Income

US GAAP requires recognized revenue, expenses, gains and losses are included in net income. Certain statements, however, require entities to report specific changes in assets and liabilities, such as gain or loss on foreign currency translation, as a separate component of stockholders’ equity. Such items, along with net income, are components of comprehensive income. Translation ~~gains~~gain of $2646,~~485~~137 and $9724,~~363~~646 at ~~March~~September 3130, 2009 and June 30, ~~2008~~2009, respectively, are classified as an item of other comprehensive income in the stockholders’ equity section of the consolidated balance sheets.

Basic and Diluted ~~Earnings (~~Loss) Per Share

Earnings per share is calculated in accordance with ~~SFAS~~FASB ~~No.~~ASC ~~128~~260, “Earnings Per Share.” ~~("SFAS~~ Basic ~~128"), Net~~ earnings per share ~~for all periods presented has~~ ~~been stated to reflect the adoption of SFAS 128. Basic earnings per share~~ is based upon the weighted average number of common shares outstanding. ~~Diluted~~ Diluted earnings per share is based on the assumption that all dilutive ~~convertible~~ convertible shares and stock options were converted or exercised. Dilution is computed by applying the treasury stock method. Under this method, options and warrants are assumed to be exercised at the beginning of the period (or at the time of issuance, if later), and as if funds obtained thereby were used to ~~purchase~~ purchase common stock at the average market price during the period. There were options to purchase 681,820 and 560,000 shares of common stock and warrants to purchase 11,480,294 and 840,294 shares of common stock outstanding as of March 31, 2009 and 2008, respectively. The Company had issued and outstanding convertible preferred stock that converted to 1,937,500 and 100,673,600 shares of common stock as of March 31, 2009 and 2008, respectively. For the three ~~and nine~~ months ended ~~March~~September 3130, 2009, the Company ~~incurred~~generated a net loss in the accompanying consolidated statements of operations and other comprehensive ~~income (~~loss) of $1106,~~415,574 and $3,344,440, respectively~~026. For the ~~three~~comparable ~~and~~period ~~nine~~in ~~months ended March 31,~~ 2008, the ~~Company~~ Company incurred a net loss in the accompanying statements of operations and other comprehensive ~~income~~loss of $~~345~~1,~~711 and $418~~155,~~348, respectively~~823. Therefore, the effect of options, warrants and ~~warrants~~ convertible instruments outstanding is anti-dilutive during the three ~~and nine~~ months ~~periods~~ended ~~ending March~~September 3130, 2009 and 2008. ~~As of March 31, 2009 and 2008 the following potentially dilutive shares were excluded from diluted loss per share for all periods presented because of their anti-dilutive effect:~~

15The following is a reconciliation of the number of shares (denominator) used in the basic and diluted earnings per share computations for the three months ended September 30, 2009 and 2008:

	2009		2008
	September 30, 2009						September 30, 2008
Options		641,820	560,000
				Per Share					Per Share
Warrants		11,480,294	840,294
	Shares			Amount			Shares		Amount
Convertible preferred stock		1,937,500	100,673,600
Basic earnings per share		111,404,659		$	(0.0010	)		10,315,918	$	(0.1120	)
		14,059,614	102,073,894
Effect of dilutive stock options		-			-			-		-
Diluted earnings per share		111,404,659		$	(0.0010	)		10,315,918	$	(0.1120	)

The following is an analysis of the differences between basic and diluted earnings per common share in accordance with SFAS 128.

For the three months ended March 31, 2009 and 2008:

	2009			2008
Net loss	$	(1,415,574	)	$	(345,711	)
Weighted average shares outstanding		111,013,355			5,892,308
Diluted effect of convertible preferred stocks, options and warrants		-			-
Weighted average shares - diluted		111,013,355			5,892,308
Earnings (loss) per share:
Basic	$	(0.013	)	$	(0.059	)
Diluted	$	(0.013	)	$	(0.059	)

For the nine months ended March 31, 2009 and 2008:

	2009			2008
Net loss	$	(3,344,440	)	$	(418,348	)
Weighted average shares outstanding		47,074,322			2,752,727
Diluted effect of convertible preferred stocks, options and warrants		-			-
Weighted average shares - diluted		47,074,322			2,752,727
Earnings (loss) per share:
Basic	$	(0.071	)	$	(0.152	)
Diluted	$	(0.071	)	$	(0.152	)

Statement of Cash Flows

In accordance ~~with~~FASB ~~SFAS~~ASC ~~No. 95~~230, “Statement of Cash Flows,” cash flows from the Company’s operations are calculated based upon the local currencies using the average translation rates. As a result, amounts related to assets and liabilities reported on the ~~statement~~consolidated statements of cash flows will not necessarily agree with changes in the corresponding balances on the consolidated balance sheets.

Segment Reporting

~~SFAS~~FASB ~~No.~~ASC ~~131~~280, “Disclosure about Segments of an Enterprise and Related Information” requires use of the “management approach” model for segment reporting. The management approach model is based on the way a company’s management organizes segments within the company for making operating decisions and assessing performance. The Company determined it has one operating segment. ~~(See Note 15).~~

~~Non-controlling Interest in Subsidiaries~~15

OnMinority ~~May 30,~~Interest 2008, the Company purchased 80% of the common stock of Legend Media Tianjin Investment Company Limited, a British Virgin Island company and a wholly owned subsidiary of Music Radio Limited. As a result of this purchase, the Company recognized initial minority interest on its consolidated balance sheet of $15,524. The income (loss) attributed to non-controlling interest has been separately designated in ~~the accompanying statements of operations and~~ ~~other comprehensive income (loss).~~Subsidiaries

On May 30, 2008, the Company purchased 80% of the common stock of Legend Media Tianjin Investment Company Limited, a BVI company and a wholly-owned subsidiary of MRL. As a result of this purchase, the Company recognized initial minority interest on its consolidated balance sheet of $15,524. The loss attributed to minority non-controlling interest has been separately designated in the accompanying statements of operations and other comprehensive income.

Variable Interest Entities

In January 2003, the FASB issued Statement of Financial Accounting Standards Board Interpretation ~~No.~~FSB 46ASC 810-10-05-8, "Consolidation of ~~Variable~~VIEs.” ~~Interest~~ASC 810-10-05-8 ~~Entities~~states that in general, ana VIE is a corporation, partnership, limited ~~Interpretation~~liability ofcorporation, ~~Accounting~~trust ~~Research~~or ~~Bulletin~~any ~~("ARB")~~other ~~No.~~legal ~~51"~~structure ~~("FIN~~used ~~46").~~to Inconduct ~~December~~activities ~~2003,~~or ~~the~~hold ~~FASB~~assets ~~modified~~that ~~FIN~~either 46 (~~“FIN 46R”~~1) tohas ~~make~~an ~~certain~~insufficient ~~technical corrections~~amount ~~and~~of ~~address~~equity to ~~certain~~carry ~~implementation~~out ~~issues~~its ~~that~~principal ~~had~~activities ~~arisen.~~without ~~FIN~~additional 46subordinated financial ~~provides~~support, (2) has a ~~new~~group ~~framework~~of ~~for~~equity ~~identifying~~owners ~~VIEs~~that ~~and~~are ~~determining~~unable ~~when~~to amake ~~company~~significant ~~should~~decisions ~~include~~about ~~the~~its ~~assets~~activities, ~~liabilities,~~or ~~non-controlling~~(3) ~~interests~~has ~~and~~a ~~results~~group of equity owners that do not ~~activities~~have ofthe aobligation ~~VIE~~to inabsorb ~~its~~losses ~~consolidated~~or ~~financial~~the ~~statements~~right to receive returns generated by its operations.

~~FIN~~On ~~46R~~May ~~states~~30, ~~that~~2008, inthe ~~general,~~Company apurchased ~~VIE~~80% isof athe ~~corporation~~common stock of Legend Media Tianjin Investment Company Limited, ~~partnership~~and on July 21, ~~limited~~2008, ~~liability~~the Company purchased 100% of ~~corporation,~~the ~~trust~~common orstock ~~any~~of ~~other~~News ~~legal~~Radio ~~structure~~Limited. ~~used~~Additionally, toon ~~conduct~~November ~~activities~~28, or2008, the ~~hold~~Company ~~assets~~entered ~~that~~into ~~either~~and ~~(1)~~closed ~~has~~the anMusic ~~insufficient~~Radio ~~amount~~Acquisition ofAgreement ~~equity~~with toWell Chance, ~~carry~~MRL, ~~out its~~and ~~principal~~the ~~activities~~Music ~~without~~Radio ~~additional~~Shareholders, ~~subordinated~~pursuant ~~financial~~to ~~support,~~which ~~(2)~~the Company ~~has~~acquired acontrol ~~group~~ of ~~equity~~BJ ~~owners~~YSLD, ~~that~~another ~~are~~variable ~~unable~~interest entity. Due to ~~make~~certain restrictions ~~significant~~imposed ~~decisions~~upon ~~about its~~Chinese ~~activities~~advertising companies, ordirect ~~(3)~~investment ~~has~~and ownership aof ~~group~~media ofand ~~equity~~advertising ~~owners~~companies ~~that~~in dothe ~~not~~PRC ~~have~~is ~~the~~prohibited. ~~obligation~~Therefore, tothe ~~absorb~~Company ~~losses~~acquired orcontrol of TJ YSLD and the ~~right~~Company toacquired control ~~receive~~of ~~returns~~Beijing ~~generated~~Maihesi byAdvertising International Co., Ltd. (through its ~~operations~~purchase of News Radio Limited). The Company structured the MRL and News Radio Limited transactions to comply with such restrictions.

On May 30, 2008, the Company purchased 80% of the common stock of Legend Media Tianjin Investment Company Limited, and on July 21, 2008, the Company purchased 100% of the common stock of News Radio Limited. Additionally, on November 28, 2008, the Company entered into and closed the Music Radio Acquisition Agreement with Well Chance, Music Radio Limited, and the Music Radio Shareholders, pursuant to which the Company acquired control of YSLD, another variable interest entity. Due to certain restrictions imposed upon Chinese advertising companies, direct investment and ownership of media and advertising companies in the PRC is prohibited. Therefore, the Company acquired control of Tianjin Yinse Lingdong Advertising Company, Ltd., and the Company acquired control of Beijing Mahiesi Advertising International Co., Ltd. (through its purchase of News Radio Limited). The Company structured the Music Radio Limited and News Radio Limited transactions to comply with such restrictions.

The principal regulations governing foreign ownership in the advertising industry in China include:

	·	The Catalogue for Guiding Foreign Investment in Industry (2004); and
	·	The Administrative Regulations on Foreign-invested Advertising Enterprises (2004).

The Catalogue for Guiding Foreign Investment in Industry (2004); and

17· The Administrative Regulations on Foreign-invested Advertising Enterprises (2004).

These regulations set the guidelines by which foreign entities can directly invest in the advertising industry. The regulations require foreign entities that directly invest in the China advertising industry to have at least two years of direct operations in the advertising industry outside of China. Further, since December 10, 2005, 100% ownership in Chinese advertising companies is allowed, but the foreign company must have at least three years of direct operations in the advertising industry outside of China.

Because the Company has not been involved in advertising outside of China for the required number of years, the Company’s domestic PRC operating subsidiaries, which are considered foreign-invested, are currently ineligible to apply for the required advertising services licenses in China. The Company’s PRC operating affiliates hold the requisite licenses to provide advertising services in China and they are owned or controlled by PRC citizens designated by the Company. The Company’s radio advertising business operates in China though contractual arrangements with consolidated entities in China. ~~The~~Until ~~Company~~the ~~and~~July ~~its~~20, ~~newly~~2009 ~~acquired~~termination ~~PRC~~of ~~subsidiaries~~the ~~have~~VIE ~~entered~~agreements ~~into contractual arrangements~~ with ~~Tianjin~~TJ ~~Yinse~~YSLD ~~Lingdong~~and Beijing Maihesi Advertising ~~Company~~International Co., Ltd., ~~Beijing~~the Company and its PRC subsidiaries ~~Mahiesi~~entered ~~Advertising~~into contractual arrangements with TJ YSLD, Beijing Maihesi Advertising International Co., Ltd. and BJ YSLD, as well as their respective shareholders under which:

· the Company is able to exert significant control over significant decisions about the activities of Tianjin Yinse Lingdong Advertising Company, Ltd., Beijing Mahiesi Advertising International Co., Ltd. and YSLD; · a substantial portion of the economic benefits and risks of the operations of Tianjin Yinse Lingdong Advertising Company, Ltd., Beijing Mahiesi Advertising International Co., Ltd. and YSLD have been transferred to the Company through a revenue assignment agreement; and · the equity owner of Tianjin Yinse Lingdong Advertising Company, Ltd., Beijing Mahiesi Advertising International Co., Ltd. and YSLD does not have the obligation to absorb the losses of Tianjin Yinse Lingdong Advertising Company, Ltd., Beijing Mahiesi Advertising International Co., Ltd. or YSLD.16

As· the Company ishas been able to exert significant control over ~~the~~significant ~~PRC~~decisions ~~operating~~about ~~affiliates and~~the aactivities ~~substantial portion~~ of ~~the~~TJ ~~economic benefits and risks have been transferred to the Company~~YSLD, ~~it has determined that the advertising entities, Tianjin Yinse Lingdong Advertising Company, Ltd.,~~ Beijing ~~Mahiesi~~Maihesi Advertising ~~International~~ Co., Ltd. and YSLD meet the definition of a VIE. Further, the Company is considered to be the primary beneficiary of the risks and benefits of equity ownership of Tianjin Yinse Lingdong Advertising Company, Ltd., Beijing Mahiesi Advertising International Co., Ltd. and ~~YSLD~~BJ ~~and thus has consolidated these entities in its accompanying financial statements as of March 31~~YSLD, ~~2009.~~

a substantial portion of the economic benefits and risks of the operations of TJ YSLD, Beijing Maihesi Advertising International Co., Ltd. and BJ YSLD were transferred to the Company through a revenue assignment agreement, and

The equity owner of TJ YSLD, Beijing Maihesi Advertising International Co., Ltd. and BJ YSLD has not had the obligation to absorb the losses of TJ YSLD Beijing Maihesi Advertising International Co., Ltd. or BJ YSLD.

As the Company has been able to exert significant control over the PRC operating affiliates and a substantial portion of the economic benefits and risks have been transferred to the Company, it has determined that the advertising entities, TJ YSLD, Beijing Maihesi Advertising International Co., Ltd. and BJ YSLD meet the definition of a VIE through July 20, 2009, and subsequent to the July 20, 2009 termination of the TJ YSLD and Beijing Maihesi Advertising International Co., Ltd. agreements (see Note 8), BJ YSLD meets the definition of a VIE. Further, the Company is considered to be the primary beneficiary of the risks and benefits of equity ownership of TJ YSLD, Beijing Maihesi Advertising International Co., Ltd. and BJ YSLD and thus has consolidated this entity in its accompanying financial statements through July 20, 2009 and BJ YSLD as of September 30, 2009.

Fair Value of Financial Instruments and Concentrations

On January 1, 2008, the Company adopted ~~SFAS~~FASB ~~No.~~ASC ~~157~~820-10, “Fair Value Measurements” ~~(“SFAS~~and ~~157~~Disclosures.”) ~~SFAS~~ASC ~~157~~820-10 defines fair value, establishes a three-level ~~valuation~~ valuation hierarchy for disclosures of fair value measurement and enhances ~~disclosures~~ disclosures requirements for fair value measures. The carrying amounts reported in the balance sheets for receivables and current liabilities each qualify as ~~financial~~ financial instruments and are a reasonable estimate of fair value because of the ~~short~~ short period of time between the origination of such instruments and their ~~expected~~ expected realization and their current market rate of interest. The three levels ~~are~~ are defined as follow:

Level 1 inputs to the valuation methodology are quoted prices (unadjusted) for identical assets or liabilities in active markets.

18· Level 2 inputs to the valuation methodology include quoted prices for similar assets and liabilities in active markets, and inputs that are observable for the asset or liability, either directly or indirectly, for substantially the full term of the financial instrument.

·		Level 2 inputs to the valuation methodology include quoted prices for similar assets and liabilities in active markets, and inputs that are observable for the asset or liability, either directly or indirectly, for substantially the full term of the financial instrument.
·		Level 3 inputs to the valuation methodology are unobservable and significant to the fair value measurement.

Level 3 inputs to the valuation methodology are unobservable and significant to the fair value measurement.

As of ~~March~~September 3130, 2009, the Company did not identify any assets and liabilities that ~~are~~ are required to be presented on the balance sheets at fair value.

In February 2007, the FASB issued FAS No. 159, “The Fair Value Option for Financial Assets and Financial Liabilities,” now known as ASC Topic 825-10 “Financial Instruments.” ASC Topic 825-10 permits entities to choose to measure many financial assets and financial liabilities at fair value. Unrealized gains and losses on items for which the fair value option has been elected are reported in earnings. FASB ASC 825-10 is effective as of the beginning of an entity’s first fiscal year that begins after November 15, 2007. The Company adopted FASB ASC 825-10 on January 1, 2008. The Company chose not to elect the option to measure the fair value of eligible financial assets and liabilities.

Recent Pronouncements

In ~~December~~ ~~2007~~May 2009, the ~~SEC~~FASB issued SAB 110, which expresses the views of the SEC staff regarding the use of a “simplified” method, as discussed in the previously issued SAB 107, in developing an estimate of expected term of “plain vanilla” share options in accordance with Statement of Financial Accounting Standards ("SFAS") No. ~~123(R)~~ 165, “~~Share-Based~~Subsequent ~~Payment~~Events” ("“SFAS ~~No. 123(R~~165”)~~"). In~~ ~~particular,~~codified ~~the SEC staff indicated~~ in FASB ~~SAB 107~~ASC ~~that~~855-10-05, itwhich ~~will~~provides ~~accept~~guidance ~~a company’s election~~ to ~~use~~establish ~~the~~general ~~simplified~~standards ~~method, regardless~~ of ~~whether the~~ ~~company~~accounting ~~has~~for ~~sufficient~~and ~~information~~disclosures ~~to make more refined estimates~~ of ~~expected term.~~events Atthat ~~the~~occur ~~time~~after ~~SAB 107 was issued,~~ the ~~SEC~~balance ~~staff~~sheet ~~believed that more~~date ~~detailed~~but ~~external~~before ~~information~~financial ~~about~~statements ~~employee~~are ~~exercise~~issued ~~behavior (e.g., employee exercise patterns by industry and/~~or ~~other~~are ~~categories~~available ofto ~~companies)~~be ~~would,~~issued. ~~over~~FASB ~~time,~~ASC ~~become~~855-10-05 ~~readily~~also ~~available~~requires entities to ~~companies.~~disclose ~~Therefore,~~ the ~~SEC~~date ~~staff~~through ~~stated in~~which ~~SAB 107~~subsequent ~~that~~events itwere ~~would~~evaluated ~~not~~as ~~expect~~well aas ~~company to use~~ the ~~simplified~~rationale ~~method~~ for ~~share~~ ~~option~~why ~~grants~~that ~~after~~date ~~December 31, 2007~~was selected. ~~The~~FASB ~~SEC~~ASC ~~staff~~855-10-05 ~~understands~~is ~~that such~~effective ~~detailed~~for ~~information~~interim ~~about~~and ~~employee~~annual ~~exercise~~periods ~~behavior may not be widely~~ending ~~available~~after byJune ~~December 31~~15, ~~2007.~~2009, ~~Accordingly~~and accordingly, the ~~SEC~~Company ~~staff~~adopted ~~will~~this ~~continue to~~pronouncement ~~accept,~~during ~~under certain circumstances,~~ the ~~use~~year ofended ~~the~~June ~~simplified method beyond December 31~~30, ~~2007~~2009. ~~Upon~~FASB ~~the~~ASC ~~Company’s~~855-10-05 ~~adoption~~requires ofpublic ~~SFAS 123(R), the~~entities ~~Company~~evaluate ~~elected~~subsequent toevents ~~use~~through the ~~simplified~~date ~~method~~that ~~to estimate~~ the ~~Company’s~~financial ~~expected~~statements are ~~term~~issued.

In ~~December~~ ~~2007~~June 2009, the FASB issued SFAS No. ~~141~~ ~~(Revised 2007)~~166, “~~Business~~Accounting for Transfers of Financial ~~Combinations~~Assets — an amendment of FASB Statement No. 140” (“SFAS ~~141R~~166”)~~. SFAS~~, ~~141R changes~~codified ~~how~~as aFASB ~~reporting~~ASC ~~enterprise~~860, ~~accounts~~which ~~for~~requires ~~the~~entities ~~acquisition~~to ofprovide amore ~~business.~~information ~~SFAS~~regarding sales of ~~141R requires~~securitized anfinancial ~~acquiring~~assets ~~entity~~and tosimilar ~~recognize~~transactions, ~~all~~particularly ~~the~~if ~~assets~~the ~~acquired~~entity ~~and~~has ~~liabilities~~continuing ~~assumed~~exposure into athe ~~transaction~~risks atrelated ~~the~~to ~~acquisition-date~~transferred ~~fair~~financial ~~value,~~assets. ~~with~~FASB ~~limited~~ASC ~~exceptions,~~860 ~~and~~eliminates ~~applies~~the toconcept of a ~~wider~~“qualifying ~~range~~special-purpose entity,” ofchanges ~~transactions~~the orrequirements for derecognizing financial assets and ~~events~~requires additional disclosures. ~~SFAS~~FASB ~~141R~~ASC 860 is effective for fiscal years beginning onafter orNovember ~~after December~~ 15, ~~2008~~2009. ~~and~~The ~~early~~ adoption ~~and~~of ~~retrospective~~FASB ~~application~~ASC 860 is ~~prohibited.~~ ~~The~~not ~~Company~~expected to ~~believes~~have ~~adopting~~an ~~SFAS~~impact ~~141R~~on ~~will~~the ~~significantly~~Company’s ~~affect its~~ financial ~~statements~~condition, ~~for~~results ~~any~~of ~~business~~operations ~~combination completed after June 30,~~or ~~2009~~cash flows.

In ~~February~~ ~~2007~~June 2009, the FASB issued SFAS No. ~~159~~167, “~~The~~Amendments ~~Fair~~to ~~Value~~FASB ~~Option~~Interpretation ~~for~~No. ~~Financial Assets and Financial Liabilities~~46(R)”. (“SFAS ~~159~~167”), codified as FASB ASC 810-10, which modifies how a company determines when an entity that is insufficiently capitalized or is not controlled through voting (or similar rights) should be consolidated. ~~SFAS~~ ~~159~~FASB ~~permits~~ASC ~~entities~~810-10 toclarifies ~~choose~~that tothe ~~measure~~determination ~~many~~of ~~financial~~whether ~~assets~~a ~~and~~company ~~financial~~is ~~liabilities~~required atto ~~fair~~consolidate ~~value.~~an ~~Unrealized~~entity ~~gains~~is based on, among other things, an entity’s purpose and design ~~losses~~and ona ~~items~~company’s ~~for~~ability ~~which~~to direct the ~~fair~~activities ~~value~~of ~~option has~~the ~~been~~entity ~~elected~~that ~~are~~most significantly ~~reported~~impact inthe ~~earnings~~entity’s economic performance. ~~SFAS~~FASB ~~159~~ASC is810-10 ~~effective~~requires an asongoing reassessment of whether a company is the ~~beginning~~ primary beneficiary of ana variable interest entity. FASB ASC 810-10 also requires additional disclosures about a company’s ~~first~~involvement ~~fiscal~~in ~~year~~variable interest entities and any significant changes in risk exposure due to that ~~begins~~involvement. FASB ASC 810-10 is effective for fiscal years beginning after November 15, ~~2007~~2009. ~~The~~ ~~Company~~Management ~~adopted~~is ~~SFAS~~currently assessing ~~159~~the onimpact ~~July~~that 1,the ~~2008.~~adoption ~~The~~of ~~Company~~FASB ~~chose~~ASC ~~not~~810-10 towill ~~elect~~have on the ~~option~~Company’s tofinancial ~~measure~~condition, ~~the~~results ~~fair value~~ of ~~eligible~~operations ~~financial~~or ~~assets~~cash ~~and liabilities~~flows.

In ~~December~~ ~~2007~~June 2009, the FASB issued ~~SFAS~~FASB ~~No.~~ASC ~~160~~105, ~~“Noncontrolling~~Generally ~~Interests~~Accepted ~~in Consolidated~~Accounting ~~Financial Statements~~Principles,~~” (“SFAS 160”)~~ which isestablishes anthe ~~amendment~~FASB ofAccounting ~~ARB No.~~Standards ~~51. This~~Codification ~~statement~~as ~~clarifies that a noncontrolling interest in a subsidiary is an ownership interest in~~ the ~~consolidated~~sole ~~entity that should be~~source ~~reported~~of asauthoritative ~~equity~~generally inaccepted ~~the~~accounting ~~consolidated financial statements~~principles. ~~This statement~~ ~~changes~~Pursuant ~~the~~to ~~way~~ the provisions ~~consolidated~~of ~~income~~FASB ~~statement~~ASC ~~is presented~~105, ~~thus requiring~~the ~~consolidated~~Company ~~net~~has ~~income~~updated toreferences ~~be reported at amounts that include the amounts attributable~~ to ~~both~~GAAP ~~parent~~in ~~and the noncontrolling~~its ~~interest. This~~financial ~~statement~~statements isissued ~~effective~~ for the ~~fiscal~~period ~~years,~~ended ~~and interim~~September ~~periods within those fiscal years~~30, ~~beginning on or after December 15, 2008~~2009. ~~Based~~ ~~on current conditions, the Company does not expect the~~The adoption of ~~SFAS~~FASB ~~160~~ASC to105 ~~have~~did anot ~~significant~~impact ~~effect~~the onCompany’s ~~its~~financial position or results of operations ~~or financial position~~.

In June 2007, the FASB issued FASB Staff Position No. EITF 07-3, “Accounting for Nonrefundable Advance Payments for Goods or Services Received for use in Future Research and Development Activities” (“FSP EITF 07-3”), which addresses whether nonrefundable advance payments for goods or services that used or rendered for research and development activities should be expensed when the advance payment is made or when the research and development activity has been performed. Management is currently evaluating the effect of this pronouncement on the Company’s financial statements.

In March 2008, the FASB issued SFAS No. 161, “Disclosures about Derivative Instruments and Hedging Activities, an amendment of FASB Statement No. 133” (“SFAS 161”). This statement changes the disclosure requirements for derivative instruments and hedging activities. Entities are required to provide enhanced disclosures about (a) how and why an entity uses derivative instruments, (b) how derivative instruments and related hedged items are accounted for under Statement 133 and its related interpretations, and (c) how derivative instruments and related hedged items affect an entity’s financial position, financial performance, and cash flows. Based on current conditions, the Company does not expect the adoption of SFAS 161 to have a significant impact on its results of operations or financial position.

In May 2008, the FASB issued SFAS No. 162, “The Hierarchy of Generally Accepted Accounting Principles.” This statement identifies the sources of accounting principles and the framework for selecting the principles to be used in the preparation of financial statements of nongovernmental entities that are presented in conformity with US GAAP. This statement will not have an impact on the Company’s financial statements.

In May 2008, the FASB issued SFAS No. 163, “Accounting for Financial Guarantee Insurance Contracts, an interpretation of FASB Statement No. 60” (“SFAS 163”). The scope of SFAS 163 is limited to financial guarantee insurance (and reinsurance) contracts, as described in this statement, issued by enterprises included within the scope of Statement No. 60. Accordingly, this statement does not apply to financial guarantee contracts issued by enterprises excluded from the scope of Statement No. 60 or to some insurance contracts that seem similar to financial guarantee insurance contracts issued by insurance enterprises (such as mortgage guaranty insurance or credit insurance on trade receivables). SFAS 163 also does not apply to financial guarantee insurance contracts that are derivative instruments included within the scope of FASB Statement No. 133, “Accounting for Derivative Instruments and Hedging Activities.” This statement will not have an effect on the Company’s financial statements.

In June 2008, the FASB issued EITF Issue 07-5 “Determining whether an Instrument (or Embedded Feature) is indexed to an Entity’s Own Stock” (“EITF No. 07-5”). EITF No. 07-5 is effective for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. Early application is not permitted. Paragraph 11(a) of SFAS No. 133 “Accounting for Derivatives and Hedging Activities” (“SFAS 133”) specifies that a contract that would otherwise meet the definition of a derivative but is both (a) indexed to the Company’s own stock and (b) classified in stockholders’ equity in the statement of financial position would not be considered a derivative financial instrument. EITF No. 07-5 provides a new two-step model to be applied in determining whether a financial instrument or an embedded feature is indexed to an issuer’s own stock and thus able to qualify for the SFAS 133 paragraph 11(a) scope exception. The Company has not yet determined the impact of EITF No. 07-5 on its financial statements.

In April 2008, the FASB issued FSP 142-3 “Determination of the Useful Life of Intangible Assets” (“FSP 142-3”), which amends the factors a company should consider when developing renewal assumptions used to determine the useful life of an intangible asset under SFAS 142. FSP 142-3 is effective for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. SFAS 142 requires companies to consider whether renewal can be completed without substantial cost or material modification of the existing terms and conditions associated with the asset. FSP 142-3 replaces the previous useful life criteria with a new requirement—that an entity consider its own historical experience in renewing similar arrangements. If historical experience does not exist then the Company would consider market participant assumptions regarding renewal including 1) highest and best use of the asset by a market participant, and 2) adjustments for other entity-specific factors included in SFAS 142. The Company is currently evaluating the impact that adopting FSP No.142-3 will have on its financial statements.

On October 10, 2008, the FASB issued FSP 157-3, “Determining the Fair Value of a Financial Asset When the Market for That Asset Is Not Active,” ("FSP 157-3") which clarifies the application of SFAS 157 in a market that is not active and provides an example to illustrate key considerations in determining the fair value of a financial asset when the market for that financial asset is not active. FSP 157-3 became effective on October 10, 2008, and its adoption did not have a material impact on the financial position or results for the three and nine months ending March 31, 2009.

Note 3 – Prepaid Expenses

The Company prepaid expenses at ~~March~~September 3130, 2009 and June 30, ~~2008~~2009 were as follows:

	2009		2008
	September 30		June 30
	(unaudited)
			(audited)
Accounting services	$	~~966~~244	$	~~14,749~~-
Capital raising		60,000		960,~~362~~000
Insurance		8,372		7,966
Investor relations		433,351		93,534
Investor relations		-		34,619
Legal Services		1,642		1,642
Legal Services		10,361		2,368
Advances to suppliers		94,482		-
Media and ad time		157,933		-
Other		13,327		9,924
Other		17,210		20,200
	$	603,046	$	165,100
Rent		18,767		11,687
Selling expense including commissions and marketing services		186,044		212,784
	$	459,653	$	313,735

Capital raising of $60,000 relates to a retainer payment made to Susquehanna Financial Group, LLLP (“SFG”), an investment banker who has been engaged to assist the Company with raising additional capital. Investor relations at September 30, 2009 and June 30, 2009 of $433,351 and $93,534, respectively, represent prepayments made to consultants engaged to assist with the promotion of the Company.

Note 4 - Deferred Costs and Unearned Revenues

Deferred costs at ~~March~~September 3130, 2009 arise from barter transactions by which the Company received services for future period use in exchange for advertising. Unearned revenue at ~~March~~September 3130, 2009 arises from both normal trade sales and barter trade sales. For barter sales, unearned revenue arises when the Company enters into a barter sales agreement, pursuant to which the delivery of the service crosses financial reporting periods. For normal trade sales, unearned revenue arises when a customer prepays for advertising to be delivered in subsequent periods

~~Note 5 - Long term deposits, contract guarantees and transaction deposits~~19

~~The Company~~Note ~~secures~~5 - ~~advertising~~Accrued rights from radio channels and airline magazines. In cases where the radio channel or airline magazine requires a deposit to secure the contract, the Company records such deposits and presents them in the balance sheet as long term deposits, contract guarantees and transaction deposits. The transaction deposits presented in this account relate to payments made to acquisition targets prior to the completion of transaction.Liabilities

21Accrued liabilities in the accompanying consolidated balance sheets at September 30, 2009 and June 30, 2009 consisted of the following:

Long term deposits, contract guarantees and transaction deposits consisted of the following:

	September 30		June 30
			(audited)
Compensation	$	32,500	$	79,439
Revenue and tax levies		120,876		171,343
Legal fees		161,303		161,303
Payroll taxes and employee welfare expenses		63,552		12,617
Other accrued expenses		-		32,621
Rent		-		4,482
Income taxes (PRC)		504,696		424,574
Cost of advertising media		7,673		7,667
	$	890,600	$	894,046

	March 31,		June 30,
	2009		2008
	(unaudited)
Deposit for Music Radio Acquisition	$	-	$	500,000
FM 90.5 Beijing contract deposits		404,064		-
	$	404,064	$	500,000

Note 6 - Notes Payable

Note 6 - Accrued Liabilities

Accrued liabilities in the accompanying consolidated balance sheets at March 31, 2009 and June 30, 2008 consisted of the following:

	2009		2008
	(unaudited)
Compensation	$	287,498	$	120,833
Revenue and tax levies		134,468		102,612
Legal fees		161,303		161,303
Commissions		-		41,669
Payroll taxes and employee welfare expenses		9,012		19,778
Other accrued expenses		21,092		21,092
Rent		30,706		3,056
Income taxes (PRC)		309,506		135,125
Cost of advertising media		7,668		-
	$	961,253	$	605,468

Note 7 - Notes Payable

RMK Emerging Growth Opportunity Fund LP Note Agreement

On January 31, 2008, in connection with the Share Exchange Agreement discussed under Note 1, Well Chance entered into a loan agreement by and between Well Chance and RMK Emerging Growth Opportunity Fund LP (“RMK”) pursuant to which Well Chance had the right to borrow $375,733 from RMK as a short-term bridge loan. The advances on the loan occurred in February 2008, and are due one year from the date of the initial advance along with all applicable loan fees. Notwithstanding the foregoing, in the event of the issuance and sale of equity or equity-linked securities by Well Chance or the Company to investors (other than investors who are stockholders of Well Chance at the time of the loan), which issuance and sale results in gross proceeds to Well Chance of at least $3,000,000 prior to the maturity date, then full repayment of the loan amount, the loan fee and any additional loan fee owed to RMK as of the closing date of such financing (as calculated above) shall be payable by the Company to RMK no later than five business days after the closing date of the equity financing. On July 1, 2008, the Company raised $3,000,000 through an unregistered sale of its Series A convertible preferred stock. As of ~~March~~September 3130, 2009, the note had not been repaid and the full $375,733 principal balance and $~~228~~427,~~812~~370 of accrued interest is outstanding on the RMK note. The Company ~~has~~ classified the loan as short-term in the accompanying balance sheets.

In addition, pursuant to the RMK loan agreement, Well Chance executed and delivered to RMK a security agreement to secure the repayment of the loan by granting RMK a continuing security interest in all presently existing and subsequently acquired assets and property of Well Chance of whatever nature and wherever located (except for any such assets for which, by the terms of any agreement in existence on the date of the loan agreement does not permit the granting of a security interest, in which case Well Chance shall grant to RMK a security interest in all proceeds received by Well Chance generated by such assets). In connection with this loan the Company issued warrants to purchase 150,294 shares of common stock with an exercise price of $2.50 per share. On August 26, 2009, the Company reduced the exercise price of the warrants from $2.50 per share to $0.40 per share. See Note 109 for description of warrants.

2220

The due date on this loan was February 10, 2009. The Company ~~has~~ worked ~~diligently~~ with RMK to extend the note~~. As of this filing~~, ~~the Company~~but ~~expects~~no tooutcome ~~have~~has ~~a finalized extension in place in June 2009~~reached. Related party interest expense of $8366,~~990~~380 and $~~267~~95,~~724~~022 has been included in the accompanying statements of operations and other comprehensive ~~income (~~loss) for the three ~~and nine~~ months ended ~~March~~September 3130, 2009~~, respectively. Related~~ ~~party interest expense of $40,819~~ and ~~$40,819~~ ~~has been included in the accompanying statements of operations and other comprehensive income (loss) for the three and nine months ended March 31~~2008, ~~2009,~~ respectively. Of the $375,733 original loan amount, the full $375,733 is outstanding and is classified as related party note payable ~~in the amount~~ of $375,333, net of debt discount of $0 in the accompanying consolidated balance ~~sheets~~sheet at ~~March~~September 3130, 2009. RMK is a fund controlled by a shareholder who is also the CEO of ARC Investment Partners, LLC, a shareholder of the Company. ( See Note ~~14)~~13.

Kantor and Blueday Loan Agreements

On March 30, 2008, the Company entered into a loan agreement (the "Kantor Loan") with Jonathan Kantor ~~in the principal amount~~ of $100,000. In connection with the Kantor Loan, the Company issued warrants to purchase 40,000 shares of common stock with an exercise price of $2.50 per share. On August 26, 2009, the Company reduced the exercise price of the warrants from $2.50 per share to $0.40 per share. See Note 10 9.

Also on March 30, 2008, the Company entered into a loan agreement (the "Blueday Loan”) with Blueday Limited ("Blueday"), ~~in the principal amount~~ of $250,000. In connection with the Blueday Loan, the Company issued warrants to purchase 50,000 shares of common stock with an exercise price of $2.50 per share. ~~See~~On ~~Note~~August 26, 2009, the Company reduced 10the exercise price of the warrants from $2.50 per share to $0.40 per share. See Note 9.

Pursuant to the terms of the Kantor Loan and Blueday Loan, the Company was to repay the loans plus applicable loan fees (described below) by June 30, 2008. If the Company had repaid the outstanding principal amount of each of the loans by April 1, 2008, then the loan fees would have been $50,000 for the Kantor Loan and $125,000 for the Blueday Loan. Any partial repayments delivered to Mr. Kantor or Blueday after April 1, 2008 will be applied in accordance with a formula set forth in the applicable loan agreement by dividing such partial repayments between the outstanding principal amount, the outstanding loan fee, and the applicable additional loan fee due on the date of repayment. In the event that the Company does not pay a loan in full, including the outstanding loan fee, on or before April 1, 2008, then, in addition to the outstanding principal amount and loan fee due, the Company must also pay to Mr. Kantor and Blueday, as applicable, an additional loan fee based on a percentage of the outstanding principal amount of the loan at the time repayment is made. If the Company does not repay a loan by April 1, 2008 but repays such loan in full, including the outstanding loan fee, on April 2, 2008 or the 44-day period thereafter, the applicable additional loan fee will be 10% of the outstanding principal amount of the loan at the time repayment is made. The additional loan fee percentage amount is an additional 10% for each 45-day period subsequent to the initial 45-day period and will continue to accrue until the Company pays such loan in full. In the event that the Company does not repay a loan in full, including the outstanding loan fee and the applicable additional loan fee, on or before June 30, 2008, then the additional loan fee will continue to increase, and Mr. Kantor or Blueday will have the right to terminate the applicable loan agreement and declare any amounts owed on such loan due and payable. The Company has classified the Kantor Loan and the Blueday Loan as short-term in the accompanying balance sheets.

On June 30, 2008, waivers of default were executed on the Kantor and Blueday loans, extending the term of the loans to August 31, 2008. The Company has continued dialogue with the note holders and no formal request for payment has been made. As of September 30, 2009, the Company owed $90,113, on the Kantor Loan representing $33,000 of principal and $57,113 of interest and additional fees. As of September 30, 2009, the Company owed $118,513, on the Blueday Loan representing $23,000 of principal and $95,513 of interest and additional expenses.

The following is a summary of the loan balances at September 30, 2009:

	Original Note Balance		Balance as of September 30, 2009
Kantor	$	100,000	$	33,000
Blueday		250,000		23,000
Gross notes payable	$	350,000	$	56,000
Debt discounts				-
Notes payable, net			$	56,000

Interest expense in the accompanying statements of operations and other comprehensive loss was $98,060 and $169,784 for the three months ended September 30, 2009 and 2008, respectively.

Note 7 - Other Payables

Following is a summary of other payables at September 30, 2009 and June 30, 2009:

	September 30		June 30
			(audited)
Insurance	$	3,999	$	6,455
Office Expenses		8,656		4,483
Service commitment to provide advertising pages		75,008		74,957
Due related to termination of radio contracts		203,585		168,360
Duties and levies		2,767		185,703
	$	294,015	$	439,958

Note 8 - Variable Interest Entities

At June 30, 2008, the Company consolidated the balance sheets and operations of TJ YSLD, the VIE controlled under the May 30, 2008 MRL acquisition. On July 21, 2008, the Company completed the acquisition of News Radio Limited, and with the purchase the Company acquired control of Beijing Maihesi Advertising International Co., Ltd., another VIE. On November 28, 2008, the Company entered into and closed the Music Radio Share Purchase Agreement with Well Chance, MRL, and the Music Radio Shareholders pursuant to which the Company acquired control of BJ YSLD, HTLG another VIE. See Note 11 for acquisition details. TJ YSLD, BJ YSLD and HTLG have been consolidated with the Company’s financial statements at June 30, 2009.

The following is the condensed balance sheet of Beijing Maihesi Advertising International Co., Ltd., the VIE consolidated on the Company’s balance sheet in connection with the acquisition of News Radio Limited, as of the July 21, 2008 date of acquisition:

	Book value		Fair value
Assets:
Cash	$	286	$	286
Accounts receivable		11,752		11,752
Prepaid expenses		6,292		6,292
Deferred costs		43,064		43,064
Other receivables		3,294		3,294
Fixed assets, net		5,480		5,480
Contract deposits		522,964		522,964
FM 90.5 Contract rights		-		1,016,196
Total Assets	$	593,132	$	1,609,328

Liabilities:
Accounts payable	$	6,337	$	6,337
Accrued expenses		5,658		5,658
Other payables		297,269		297,269
Total Liabilities		309,264		309,264

Equity		283,868		1,300,064
Total Liabilities and Equity	$	593,132	$	1,609,328

The intangible assets acquired were recorded at fair value, as required under ASC 810-10-05-8. The Company consolidated all balances in the accompanying September 30, 2009 consolidated balance sheets. The operations of the VIE for the period from July 21, 2008 (date of acquisition) through July 26, 2009 have been included in the Company’s consolidated statements of operations and other comprehensive income. See Note 11 for details of the acquisition.

The Company has accounted for the acquisition of BJ YSLD in a manner similar to a pooling of interests due to VIE common control at the time of the transaction. This accounting treatment requires the Company to restate its historical consolidated financial statements from July 1, 2007 through the date of acquisition that includes a consolidation of BJ YSLD from that date. Fair value of the variable interest entity associated with BJ YSLD is not considered when accounting for the acquisition in a manner similar to a pooling of interests. The operations of the VIE for the three months ended September 30, 2009 and 2008 were included in the Company’s consolidated statements of operations and other comprehensive income (loss). See Note 11 for required disclosures for the acquisition of BJ YSLD.

~~On June~~Termination ~~30,~~Agreement ~~2008,~~with ~~waivers~~respect ~~of default were executed on the Kantor and Blueday loans, extending the term of the loans~~ to ~~August 31, 2008. The Company has continued dialogue with~~ the ~~note~~Radio ~~holders~~Frequency ~~and no formal demand for payment has been made~~FM 90. As5 ~~of March 31, 2009, the Company owed $76,693, on the Kantor Loan representing $33,000 of principal~~ and ~~$43,693 of interest and~~ ~~additional fees~~FM 107. ~~As of March 31, 2009, the Company owed $109,160, on the Blueday Loan representing $23,000 of principal and $86,160 of interest and additional expenses.~~1

	Original Note Balance		Balance as of March 31, 2009
Kantor	$	100,000	$	33,000
Blueday	$	250,000	$	23,000
Gross notes payable	$	350,000	$	56,000
Debt discounts				-
Notes payable, net			$	56,000

On July 20, 2009, Beijing Maihesi International Advertising Co., Ltd. ("Maihesi"), a company organized in the PRC and an affiliate of the Company, entered into an agreement (the “Termination Agreement”) with Beijing Guoguang Guangrong Advertising Co., Ltd. (“Guoguang”), pursuant to which Maihesi and Guoguang terminated (i) the Exclusive Advertising Rights Agreement dated May 5, 2008 by and between Maihesi and Guoguang, under which Maihesi was originally granted the exclusive right to market and sell all broadcast advertising in connection with the frequency FM 90.5 of China Radio International in Beijing (the “Beijing Agency Agreement”), and (ii) the Exclusive Advertising Rights Agreement dated August 4, 2008 by and between Maihesi and Guoguang, under which Maihesi was originally granted the exclusive right to market and sell all broadcast advertising in connection with the frequency FM 107.1 of China Radio International in Shenzhen (the “Shenzhen Agency Agreement”, collectively with the Beijing Agency Agreement, the “Agency Agreements”).

~~Interest~~According ~~expense~~to inthe Termination Agreement, (i) Maihesi or its affiliate paid Guoguang RMB1,150,000 (USD$168,335) as compensation for the ~~accompanying~~early ~~statements~~termination of ~~operations~~ ~~and other~~the ~~comprehensive~~Beijing ~~income~~Agency Agreement, (~~loss~~ii) ~~was~~Maihesi ~~$11~~agreed to forsake the deposits in the amount of RMB2,~~044~~760,000 and $2RMB1,~~710~~050,000 ~~for~~under the ~~three~~Beijing ~~months~~Agency ~~ended~~Agreement and ~~March~~Shenzhen 31Agency Agreement, respectively (which, as of September 30, 2009, was approximately $405,720 and ~~2008~~$154,350, respectively~~. Interest~~), ~~expense~~(iii) Guoguang agreed to forsake the accrued cost for the ~~nine~~advertising minutes payable to Guoguang ~~months~~(approximately ~~ended~~RMB ~~March~~3,592,323, 31which, ~~2009~~as ~~and~~of ~~2008~~September 30,2009, was approximately $~~212~~528,~~199~~071), and $2(iv) both Maihesi and Guoguang agreed to waive any claims and refrain from initiating any legal proceedings against the other party arising from or in connection with the terminated Agency Agreements. In addition,~~710~~ the Termination Agreement contains other covenants, agreements and default and ~~respectively~~confidentiality provisions that the reader is encouraged to review.

~~Note~~In ~~8 -~~connection ~~Other~~with ~~Payables~~the termination of this VIE agreement, the Company has recorded a net gain on disposal of VIE in the amount of $863,874 during the three months ended September 30, 2009, which was reduced by a loss on disposal related to the cash paid on consideration of $174,239 and loss on disposal of an account receivable balance due from Maihesi in the amount of $1,319,826.

~~Following~~Business isAssignment awith ~~summary~~respect ofto ~~other~~the ~~payables~~Radio atFrequency ~~March~~FM95.5 ~~31, 2009~~ and ~~June 30, 2008:~~FM92.5.

	2009		2008
	(unaudited)
Insurance	$	72,866	$	-
Office Expenses		3,397		378
Service commitment to provide advertising pages		74,957		74,496
Duties and levies		277,650		-
Other		281		7,275
	$	429,151	$	82,149

On July 20, 2009, Beijing Atis Advertising Co., Ltd. (“Atis”), a company organized in the PRC, had agreements with TJ YSLD, with respect to the exclusive right to market and sell all broadcast advertising in connection with the frequency FM92.5 and FM95.5 of China National Radio Station Music Radio in Tianjin and Xi’ an, respectively. To optimize the operations of the Company and save administrative expenses, the Company terminated the agreements with TJ YSLD and assigned to BJ YSLD.

~~Note~~On July 920, 2009, BJ YSLD entered into a cooperation agreement (the “FM95.5 -Agency Agreement”) ~~Variable~~with ~~Interest~~Atis, ~~Entities~~pursuant to which (i) BJ YSLD is granted exclusive right to market and sell all broadcast advertising in connection with the frequency FM95.5 of China National Radio Station Music Radio in Xi’an for a term commencing from June 16, 2009 and ending on December 31, 2010; (ii) the annual cost for the advertising minutes in the year of 2009 and 2010 is RMB595,835 and RMB1.1 million respectively (which, as of September 30, 2009, is equal to approximately USD87,588 and USD161,700, respectively); (iii) BJ YSLD has the right of first refusal to renew the FM 95.5 Agency Agreement upon expiration; and (iv) BJ YSLD deposited RMB356,667 (approximately USD52,400). In addition, the FM95.5 Agency Agreement contains other covenants, agreements and default and confidentiality provisions that the reader is encouraged to review.

At March 31, 2009, the Company consolidated the balance sheets and operations of Tianjin Yinse Lingdong Advertising Co., Ltd., the VIE controlled under the May 30, 2008 Music Radio Limited acquisition. On July 21, 2008, the Company completed the acquisition of News Radio Limited, and with the purchase the Company acquired control of Beijing Mahiesi Advertising International Co., Ltd., another VIE. On November 28, 2008, the Company entered into and closed the Music Radio Share Purchase Agreement with Well Chance, Music Radio Limited, and the Music Radio Shareholders pursuant to which the Company acquired control of YSLD, HTLG another VIE. See Note 12 for acquisition details. Tianjin Yinse Lingdong Advertising Co., Ltd., YSLD and HTLG have been consolidated with the Company’s financial statements at March 31, 2009.

The following is the condensed balance sheet of Beijing Mahiesi Advertising International Co., Ltd., the VIE consolidated on the Company’s balance sheet in connection with the acquisition of News Radio Limited, as of the July 21, 2008 date of acquisition:

	Book value		Fair value
Assets:
Cash	$	286	$	286
Accounts receivable		11,752		11,752
Prepaid expenses		6,292		6,292
Deferred costs		43,064		43,064
Other receivables		3,294		3,294
Fixed assets, net		5,480		5,480
Contract deposits		522,964		522,964
FM 90.5 Contract rights		-		1,016,196
Total Assets	$	593,132	$	1,609,328
Liabilities:
Accounts payable	$	6,337	$	6,337
Accrued expenses		5,658		5,658
Other payables		297,269		297,269
Total Liabilities		309,264		309,264
Equity		283,868		1,300,064
Total Liabilities and Equity	$	593,132	$	1,609,328

BJ YSLD entered into a cooperation agreement (the “FM92.5 Agency Agreement”) with Atis, pursuant to which (i) BJ YSLD is granted exclusive right to market and sell all broadcast advertising in connection with the frequency FM 92.5 of China National Radio Station Music Radio in Tianjin for a term commencing from June 15, 2009 and ending on December 31, 2010; (ii) the 12-month period cost for advertising minutes is RMB2.5 million (which, as of September 30, 2009, is equal to approximately USD367,500); (iii) BJ YSLD has the right of first refusal to renew the FM 92.5 Agency Agreement upon expiration; and (iv) BJ YSLD deposited RMB500,000 (approximately USD73,500). In addition, the FM 92.5 Agency Agreement contains other covenants, agreements and default and confidentiality provisions that the reader is encouraged to review.

~~The~~In ~~intangible~~connection ~~assets~~with ~~acquired~~the ~~have~~re-assignments ~~been~~of ~~recorded~~rights atfrom ~~fair~~TJ ~~value,~~YSLD asto ~~required~~BJ ~~under~~YSLD, the ~~FIN~~Company ~~46R.~~disposed ~~The~~of ~~Company~~the ~~consolidated~~assets ~~all~~and ~~balances~~liabilities inof the ~~accompanying~~historical ~~March~~TJ ~~31,~~YSLD ~~2009~~business ~~consolidated~~and, ~~balance~~accordingly, ~~sheets.~~recorded ~~The~~a ~~operations~~net gain on disposal of $133,758 during the ~~VIE~~three ~~for~~months ~~the~~ended ~~period~~September ~~from July~~30, 212009, ~~2008~~which ~~(date~~was increased by a gain on disposal of ~~acquisition)~~an ~~through~~account ~~March~~payable ~~31,~~balance ~~2009~~due ~~have~~to ~~been~~TJ ~~included~~YSLD inof $138,542. The remaining assets retained by the Company’s ~~consolidated~~and ~~statements~~assigned ofto ~~operations~~BJ ~~and~~YSLD ~~other~~after ~~comprehensive~~disposal is the ~~income~~intangible ~~(loss).~~asset ~~See~~associated ~~Note~~with 12the ~~for~~FM ~~details~~92.5 ofadvertising rights and the exclusivity ~~acquisition~~agreement, as discussed in Note 2.

~~The~~As a ~~Company~~result ~~has~~of ~~accounted for~~ the ~~acquisition~~disposal of ~~YSLD~~the inBeijing aMaihesi ~~manner~~Advertising ~~similar~~International ~~to a~~Co., ~~pooling~~Ltd. ofadvertising ~~interests~~rights ~~due~~agreement toand ~~VIE common control at~~ the ~~time~~re-assignment of the ~~transaction.~~advertising ~~This~~rights ~~accounting treatment requires the Company~~ to ~~restate~~BJ ~~its~~YSLD, ~~historical consolidated~~Beijing ~~financial~~Maihesi ~~statements~~Advertising ~~from~~International ~~July~~Co., 1Ltd., ~~2007~~TJ ~~through the date of~~YSLD ~~acquisition~~and ~~that~~BJ ~~includes~~YSLD ahave ~~consolidation~~been ofconsolidated ~~YSLD~~in ~~from~~the ~~that~~Company’s ~~date.~~financial ~~Fair value of~~statements ~~the~~through July ~~variable~~20, ~~interest~~2009, ~~entity~~and ~~associated~~BJ ~~with~~ YSLD is ~~not considered when accounting for~~ the ~~acquisition~~only inremaining ~~a manner similar to a pooling of interests. The operations of the~~ VIE ~~for the nine months ended March 31, 2009 and 2008 have been~~ included in the Company’s ~~consolidated~~financial statements as of ~~operations~~ ~~and other~~September ~~comprehensive~~30, ~~income (loss)~~2009. ~~See Note 12 for required disclosures for the acquisition of YSLD.~~

Note 109 - Stock Options and Warrants

Stock Options

The Company entered into an employment agreement with Mr. Jeffrey Dash on January 31, 2008. ~~Effective~~On January 31, 2008, Mr. Dash was appointed ~~the~~ President and ~~Chief~~ Chief Executive Officer of the Company. Pursuant to the employment agreement Mr. ~~Dash~~ Dash was granted options to purchase 400,000 shares of the Company’s common stock at an exercise price of $2.50 per share. The options vest over 33 months, with 25% of the options vesting after the first three months and the remaining 75% of the options vesting equally every three months at a rate of 30,000 shares per month. The fair value of the options was $120. The fair value was computed using the Black-Scholes model under the following assumptions: (1) expected life of three years; (2) volatility of 100%, (3) risk free interest of 4.5% and (4) dividend rate of 0%. On August 26, 2009, the Company reduced the exercise price of the options from $2.50 per share to $0.40 per share. The increase in fair value of the options was $34,600 is to be vested over the remaining 16 months of the option term and recognized in compensation expense accordingly. The new fair value was computed using the Black-Scholes model under the following assumptions: (1) expected life of three years; (2) volatility of 83%, (3) risk free interest of 4.5% and (4) dividend rate of 0%.

On May 19, 2008, the Company entered into an employment agreement with Mr. William Lee. Effective June 2, 2008, Mr. Lee was appointed the Chief Operating Officer of the Company. Pursuant to the employment agreement, Mr. Lee was granted options to purchase 400,000 shares of the Company’s common stock at an exercise price of $3.25 per share. The options vest over 33 months, with 12.5% of the options vesting after the first three months and the remaining 75% of the options vesting equally every three months at a rate of 30,000 shares per three months. The fair value of the options was $783,280. The fair value was computed using the Black-Scholes model under the following assumptions: (1) expected life of three years; (2) volatility of 92%, (3) risk free interest of 4.5% and (4) dividend rate of 0%. On October 31, 2008, Mr. Lee left the Company. At that time of his departure from the Company he held 81,820 fully vested options and forfeited 318,180 options. The Company’s board of directors agreed to grant Mr. Lee two years from the date of his departure to exercise the fully vested options.

On March 28, 2008, the Company granted to each of two of its directors options to purchase 80,000 shares of the Company’s common stock with an exercise price of $2.50 per share. The options vest on a quarterly basis (in arrears) over a 24 month period commencing on the date of each director's appointment to the board. The fair value of the options was $355,088. The fair value was computed using the Black-Scholes model under the following assumptions: (1) expected life of two years; (2) volatility of 90%, (3) risk free interest of 4.5% and (4) dividend rate of 0%.25

On ~~May~~March 1928, 2008, the Company granted ~~options~~ to ~~another~~each ~~director~~of totwo of its directors options to purchase 80,000 shares of the Company’s common stock with an exercise price of $32.7050 per share. The options vest on a quarterly basis (in arrears) over a 24 ~~month period~~ months commencing on the date of ~~the~~each director's appointment to the board. The ~~fair~~ fair value of the options was $~~155~~355,~~328~~088. The fair value was computed using the Black-Scholes model under the following assumptions: (1) expected life of two years; (2) volatility of 9690%, (3) risk free interest of 4.5% and (4) dividend rate of 0%. On August 26, 2009, the Company reduced the exercise price of the options from $2.50 per share to $0.40 per share. The increase in fair value of the options was $6,056 and was recognized in compensation expense during the three months ended September 30, 2009 as they are fully vested as of this date. The new fair value was computed using the Black-Scholes model under the following assumptions: (1) expected life of two years; (2) volatility of 83%, (3) risk free interest of 4.5% and (4) dividend rate of 0%. On November 15, 2008, Richard Vogel resigned as a director of the Company. At the time of his resignation, he held 31,556 fully vested options and all were forfeited.

On ~~November~~ 15May 19, 2008, ~~Richard~~the ~~Vogel~~Company ~~resigned~~granted asoptions to another director to purchase 80,000 shares of the Company’s common stock with an exercise price of $3.70 per share. The options vest on a quarterly basis (in arrears) over 24 months commencing on the date of the director's appointment to the board. The fair value of the ~~Company~~options was $155,328. At The fair value was computed using the ~~time~~Black-Scholes model under the following assumptions: (1) expected life of ~~his~~two ~~resignation~~years; (2) volatility of 96%, he(3) ~~held~~risk 31free interest of 4.5% and (4) dividend rate of 0%. On August 26,~~556~~ 2009, the Company reduced the exercise price of the options from $3.70 per share to $0.40 per share. The increase in fair value of the options was $6,424 and was recognized in compensation expense during the three months ended September 30, 2009 as they are fully vested as of this date. The new fair value was computed using the Black-Scholes model under the following assumptions: (1) expected life of two years; (2) volatility of 83%, (3) risk free interest of 4.5% and (4) dividend rate of 0%. The fair value of the options was $155,328. The fair value was computed using the Black-Scholes model under the following assumptions: (1) expected life of two years; (2) volatility of 96%, (3) risk free interest of 4.5% and ~~all~~(4) ~~were~~dividend ~~forfeited~~rate of 0%.

~~Following~~On August is26, a2009, ~~summary~~the Company granted options, under its stock option plan, to four employees to purchase 6,325,000 shares of the Company’s common stock ~~option~~with ~~activity~~an exercise price of $0.20 per share. Thirty percent of the options vest immediately, and the remaining options vest over 28 months. The fair value of the options was $964,563. The fair value was computed using the Black-Scholes model under the following assumptions: (1) expected life of three years; (2) volatility of 83%, (3) risk free interest of 4.5% and (4) dividend rate of 0%.

			Weighted		Aggregate
	Number of		Average		Intrinsic
	Options		Exercise Price		Value
Outstanding as of July 1, 2008		1,040,000	$	2.88	$	-
Granted		-		-		-
Forfeited		398,180		3.10		-
Exercised		-		-		-
Outstanding as of March 31, 2009		641,820	$	2.75		-
Exercisable options:
June 30, 2008		194,224	$	2.69		-
March 31, 2009		376,153	$	2.79		-

Warrants

Under the loan agreement with RMK described in Note 7 at the closing of the Share Exchange Agreement described in Note 1 the Company issued RMK a warrant to purchase 150,294 shares of the Company’s common stock. The warrant was exercisable upon issuance and is exercisable until the third anniversary of the issuance date of the warrant. The warrant exercise price is $2.50 per share. The relative fair value of the warrants was $108,261 and was determined using the Black-Scholes option pricing model and the following assumptions: term of three years, a risk free interest rate of 4.5%, and a dividend yield of 0% and volatility of 90%. Of the $375,733 proceeds from the loan, the fair value of the warrants are recorded as debt discounts and are being amortized over the term of the loan.

~~On March~~Following ~~30,~~is ~~2008,~~a ~~and~~summary ~~pursuant to the terms~~ of the ~~Kantor Loan and Blueday Loan described in Note 7, the Company issued to Mr. Kantor and Blueday warrants to purchase 40,000 and 50,000 shares of the Company's common~~ stock, respectively, at an exercise price of $2.50 per share, subject to adjustments under the terms of the warrants. The warrants are exercisable upon issuance and until the third anniversary of the issuance date of the warrants. The warrants may be exercised in a cashless manner. The relative fair value of the warrants issued in connection with the Kantor Loan was $28,082 and was determined using the Black-Scholes option ~~pricing~~activity ~~model~~for ~~and~~ the ~~following assumptions: (1) term of~~ three ~~years,~~months ~~(2)~~ended ~~a risk free interest rate of 4.5%, (3) a~~September ~~dividend yield of 0% and (4) volatility of 97%. Of the $100~~30,~~000~~ proceeds from the loan, the fair value of the warrants is recorded as debt discounts and are being amortized over the term of the loan. The relative fair value of the warrants issued in connection with the Blueday Loan was $40,837 and was determined using the Black-Scholes option pricing model and the following assumptions2009: (a) term of three years, (b) a risk free interest rate of 4.5%, (c) a dividend yield of 0% and (d) volatility of 97%. Of the $250,000 proceeds from the Blueday note, the relative fair value of the warrants is recorded as debt discounts and will be amortized over the term of the loan.

On April 21, 2008, and pursuant to the terms of a loan agreement with Newport Capital Group ("Newport"), the Company issued Newport a warrant to purchase 40,000 shares of the Company's common stock at an exercise price of $2.50 per share, subject to adjustment under the terms of the warrant. The warrant is exercisable upon issuance and until the third anniversary of the loan date. The warrant may be exercised in a cashless manner. The relative fair value of the warrant was $554,536 and was determined using the Black-Scholes option pricing model and the following assumptions: (1) term of four months, (2) a risk free interest rate of 0.9%, (3) a dividend yield of 0% and (4) volatility of 96%. Of the $200,000 proceeds from the loan, the relative fair value of the warrant is recorded as a debt discount and has been amortized over the term of the loan. In addition, since this warrant is exercisable into shares of common stock at a one to one ratio, an embedded beneficial conversion feature was recorded in accordance with EITF 00-19, “Accounting for Derivative Financial Instruments Indexed to, and Potentially Settled in, a Company’s Own Stock.” The relative fair value of the beneficial conversion feature was $44,626 and has been classified in additional paid-in capital in the March 31, 2009 consolidated balance sheets.

			Weighted		Aggregate
	Number of		Average		Intrinsic
	Options		Exercise Price		Value
Outstanding as of July 1, 2009		641,820	$	2.88	$	-
Granted		6,325,000		0.20		316,250
Forfeited		-		-		-
Exercised		-		-		-
Outstanding as of September 30, 2009		6,966,820	$	0.25	$	474,375
Exercisable options:
June 30, 2009		426,153	$	2.78		-
September 30, 2009		2,481,778	$	0.33	$	154,172

On July 1, 2008, the Company issued warrants to purchase 600,000 shares of the Company's common stock to Maoming China Fund ("Maoming") in connection with a preferred stock placement that closed on the same date. The warrants are immediately exercisable at an exercise price of $2.50 per share until their expiration on June 30, 2011 and are exercisable on a cashless basis at any time after July 1, 2009 and until June 30, 2011, if the common stock underlying the warrants has not been registered with the SEC by such date. The relative fair value of the 600,000 warrants issued with the Series A convertible preferred stock was $554,536. The relative fair value was computed using the Black-Scholes model under the following assumptions: (1) expected life of three years; (2) volatility of 69%, (3) risk free interest of 2.9% and (4) dividend rate of $0%. In addition, since the Series A convertible preferred stock is convertible into shares of common stock at a one to one ratio, an embedded beneficial conversion feature was recorded as a discount to additional paid in capital in accordance with Emerging Issues Task Force No. 00-27, “Application of Issue No. 98-5 to Certain Convertible Instruments.” The intrinsic value of the beneficial conversion feature was $604,536. The beneficial conversion feature is considered a deemed dividend, but the Company has an accumulated deficit; therefore, the entry is not recorded as the accounting entry would be both a debit and a credit to additional paid in capital.Warrants

Under the loan agreement with RMK described in Note 6 at the closing of the share exchange agreement described in Note 1 the Company issued RMK a warrant to purchase 150,294 shares of the Company’s common stock. The warrant was exercisable upon issuance and is exercisable until the third anniversary of the issuance date of the warrant. The warrant exercise price is $2.50 per share. The relative fair value of the warrants was $108,261 and was determined using the Black-Scholes option pricing model and the following assumptions: term of three years, a risk free interest rate of 4.5%, and a dividend yield of 0% and volatility of 90%. Of the $375,733 proceeds from the loan, the fair value of the warrants are recorded as debt discounts and has been amortized over the term of the loan. On August 26, 2009, the Company reduced the exercise price of the warrants from $2.50 per share to $0.40 per share. The increase in fair value of the options was $9,499 and was recognized in interest expense during the three months ended September 30, 2009. The new fair value was computed using the Black-Scholes model under the following assumptions: (1) expected life of 1.46 years; (2) volatility of 83%, (3) risk free interest of 4.5% and (4) dividend rate of 0%.

On March 30, 2008, and pursuant to the terms of the Kantor Loan and Blueday Loan described in Note 6, the Company issued to Mr. Kantor and Blueday warrants to purchase 40,000 and 50,000 shares of the Company's common stock, respectively, at an exercise price of $2.50 per share, subject to adjustments under the terms of the warrants. The warrants are exercisable upon issuance and until the third anniversary of the issuance date of the warrants. The warrants may be exercised in a cashless manner. The relative fair value of the warrants issued in connection with the Kantor Loan was $28,082 and was determined using the Black-Scholes option pricing model and the following assumptions: (1) term of three years, (2) a risk free interest rate of 4.5%, (3) a dividend yield of 0% and (4) volatility of 97%. Of the $100,000 proceeds from the loan, the fair value of the warrants is recorded as debt discounts and has been amortized over the term of the loan. The relative fair value of the warrants issued in connection with the Blueday Loan was $40,837 and was determined using the Black-Scholes option pricing model and the following assumptions: (a) term of three years, (b) a risk free interest rate of 4.5%, (c) a dividend yield of 0% and (d) volatility of 97%. Of the $250,000 proceeds from the Blueday note, the relative fair value of the warrants was recorded as debt discounts and has been amortized over the term of the loan. On August 26, 2009, the Company reduced the exercise price of the warrants from $2.50 per share to $0.40 per share. The increase in fair value of the options was $6,012 and was recognized in interest expense during the three months ended September 30, 2009. The new fair value was computed using the Black-Scholes model under the following assumptions: (1) expected life of 1.59 years; (2) volatility of 83%, (3) risk free interest of 4.5% and (4) dividend rate of 0%.

On ~~August~~April 2921, 2008, ~~the~~and ~~Company~~pursuant ~~issued warrants~~ to ~~purchase~~the ~~300,000~~terms ~~shares~~ of ~~the Company's~~a ~~common~~loan ~~stock~~agreement ~~to Maoming in connection~~ with aNewport ~~preferred stock placement~~Capital ~~that~~Group ~~took place on the same date~~ (~~see Note 11~~"Newport"), ~~and~~the inCompany ~~connection~~issued ~~with~~Newport ~~its preferred~~a ~~placement~~warrant onto ~~July~~purchase 140,000 shares ~~2008.~~of ~~The~~the ~~warrants~~Company's ~~are~~common ~~immediately~~stock ~~exercisable~~ at an exercise price of $2.50 per share ~~until their expiration on August 28~~, ~~2011~~ ~~and~~subject ~~are~~to ~~exercisable~~adjustment onunder athe ~~cashless~~terms ~~basis~~of atthe ~~any~~warrant. ~~time~~The ~~after~~warrant ~~August~~is ~~29, 2009 until~~exercisable ~~August~~upon ~~28,~~issuance ~~2011,~~and ifuntil the ~~common~~third ~~stock~~anniversary ~~underlying~~of the ~~warrants~~loan ~~has~~date. ~~not~~The ~~been~~warrant may ~~registered~~be ~~with~~exercised ~~the~~in ~~SEC~~a bycashless ~~such date~~manner. The relative fair value of the ~~300,000 warrants~~warrant ~~issued with the Series A convertible preferred stock~~ was $~~189~~554,~~670.~~536 ~~The relative~~and ~~fair value~~ was ~~computed~~determined using the Black-Scholes option pricing model ~~under~~and the following assumptions: (1) ~~expected~~term ~~life~~ of four ~~1.5~~ years;, (2) ~~volatility~~a ofrisk 92free interest rate of 0.9%, (3) ~~risk~~a ~~free~~dividend ~~interest~~yield of ~~2.4~~0% and (4) ~~dividend rate~~ volatility of $0 96%. InOf ~~addition~~the $200,000 ~~since this~~proceeds ~~convertible~~from ~~preferred~~the ~~stock~~loan, isthe ~~convertible~~relative ~~into~~fair ~~shares~~value of ~~common stock at a~~ ~~one~~the towarrant ~~one~~is ~~ratio,~~recorded ~~an embedded beneficial conversion feature would be calculated~~ as a debt discount toand ~~additional~~has ~~paid~~been inamortized ~~capital~~over inthe ~~accordance with Emerging Issues~~term ~~Task Force No. 00-27, “Application~~ of ~~Issue~~the Noloan. ~~98-5~~In toaddition, ~~Certain~~an ~~Convertible Instruments.”~~embedded ~~However,~~beneficial ~~the~~ conversion ~~price~~feature ~~on the issuance date~~ was ~~greater~~recorded ~~than~~in ~~the~~accordance ~~stock~~with ~~price~~FASB onASC ~~that~~815 ~~date~~“Derivatives and ~~thus~~Hedging.” The norelative ~~intrinsic~~fair value ~~arose from the issuance~~ of the ~~convertible~~beneficial ~~preferred~~conversion ~~shares.~~feature ~~Therefore~~was $44,626 noand ~~beneficial~~has ~~conversion~~been ~~feature~~classified ~~was~~in ~~recognized~~additional onpaid-in capital in the ~~Company’s~~September ~~accompanying~~30, ~~consolidated~~2009 consolidated balance sheets.

On ~~November~~ 28July 1, 2008, the Company issued warrants to purchase 10600,000~~,000~~ shares of the Company's common stock to ~~BaoChun~~Maoming JuChina inFund ("Maoming") in connection with ~~the~~a ~~Music~~preferred ~~Radio Acquisition~~stock ~~Agreement~~placement ~~dated November 28, 2008~~ that ~~gave~~closed ~~effective~~on ~~control~~the ~~of YSLD~~same ~~to Legend Media, Inc~~date. ~~See~~ ~~Note 11.~~ The ~~warrants were issued in~~ ~~two tranches of 5,000,000~~ warrants ~~per tranche. Tranche 1 warrants~~ are immediately exercisable at an exercise price of $02.4050 per share until their expiration on ~~November~~June 2830, 2011 and are exercisable on a cashless basis at any time after ~~November~~July 281, 2009 and until ~~November~~June 2830, 2011, if the common stock underlying the warrants has not been registered with the SEC by such date. ~~The~~ The relative fair value of the 5600,000~~,000~~ warrants issued in ~~connection~~ with the ~~Music~~Series ~~Radio~~A ~~Acquisition~~convertible preferred ~~Agreement~~stock was $2554,~~123,992~~536. The relative fair value was computed using the Black-Scholes model under the following assumptions: (1) expected life of three years; (2) volatility of ~~147~~69%, (3) risk free interest of 42.59% and (4) dividend rate of $0%. ~~The Tranche~~ 2In ~~warrants~~addition, ~~are~~since ~~immediately~~the ~~exercisable~~Series atA anconvertible ~~exercise~~preferred ~~price~~stock ~~of $0.80 per~~is ~~share~~convertible ~~until~~into ~~their~~shares ~~expiration~~of oncommon ~~November~~stock ~~28,~~at ~~2013 and are exercisable on~~ a ~~cashless~~ ~~basis~~one atto ~~any~~one ~~time after November 28~~ratio, ~~2009~~an ~~and~~embedded beneficial ~~until~~conversion ~~November~~feature ~~28,~~was ~~2013, if~~recorded ~~the~~as ~~common~~a ~~stock~~discount ~~underlying~~to ~~the~~additional ~~warrants~~paid ~~has~~in capital ~~not~~in ~~been~~accordance ~~registered~~ with ~~the~~FASB ~~SEC by~~ASC ~~such~~815 ~~date~~“Derivatives and Hedging. ” The ~~relative~~intrinsic ~~fair~~ value of the ~~5,000,000~~beneficial ~~warrants issued~~conversion ~~with~~feature ~~the Music Radio Acquisition Agreement~~ was $2604,~~263,931~~536. The ~~relative~~ ~~fair~~beneficial ~~value~~conversion ~~was~~feature ~~computed~~is ~~using~~considered ~~the~~a ~~Black-Scholes~~deemed ~~model~~dividend, ~~under~~but the ~~following~~Company ~~assumptions:~~has ~~(1)~~an ~~expected~~accumulated ~~life of five years~~deficit; ~~(2) volatility of 147%~~therefore, ~~(3)~~the ~~risk free~~entry ~~interest~~is ofnot ~~4.5%~~recorded ~~and~~as ~~(4) dividend rate of $0%. The Company~~the ~~recorded~~accounting ~~the~~entry ~~relative~~would ~~fair~~be ~~value~~both ofa ~~the~~debit ~~warrants~~and as a ~~deemed~~credit ~~dividend related~~ to ~~pooling~~ ofadditional ~~subsidiary,~~paid ~~resulting from the Music Radio Acquisition Agreement for~~in ~~YSLD~~capital.

Between August 29, 2008 and June 23, 2009, the Company issued warrants to purchase 400,000 shares of the Company's common stock to Maoming in connection with a preferred stock placement that took place on the same date (see Note 10) and in 11 connection with its preferred placement on July 1, 2008. The warrants are immediately exercisable at an exercise price of $2.50 per share until their expiration on August 28, 2011 and are exercisable on a cashless basis at any time after August 29, 2009 and until August 28, 2011, if the common stock underlying the warrants has not been registered with the SEC by such date. The relative fair value of the 400,000 warrants issued with the Series A convertible preferred stock was $189,670. The relative fair value was computed using the Black-Scholes ~~Stockholders~~model ~~Equity~~under the following assumptions: (1) expected life of 1.5 years; (2) volatility of 92%, (3) risk free interest of 2.4% and (4) dividend rate of $0%. In addition, since this convertible preferred stock is convertible into shares of common stock at a one to one ratio, an embedded beneficial conversion feature would be calculated as a discount to additional paid in capital in accordance with FASB ASC 815 “Derivatives and Hedging.” However, the conversion price on the issuance date was greater than the stock price on that date and thus no intrinsic value arose from the issuance of the convertible preferred shares. Therefore, no beneficial conversion feature was recognized on the Company’s accompanying consolidated balance sheets.

~~Unregistered~~On August ~~Sale~~26, 2009, the Company reduced the exercise price of ~~Series~~the Awarrants ~~Convertible~~from ~~Preferred~~$2.50 ~~Stock~~per share to $0.40 per share. The increase in fair value of the options was $71,100 and was recognized in interest expense during the three months ended September 30, 2009. The new fair value was computed using the Black-Scholes model under the following assumptions: (1) expected life of 1.77 years; (2) volatility of 83%, (3) risk free interest of 4.5% and (4) dividend rate of 0%.

On August 29, 2008, the Company completed the sale of 625,000 shares of the Company's Series A convertible Stock preferred stock, and warrants to purchase 300,000 shares of the Company's common stock to Maoming for gross proceeds of $1,500,000. Subsequently, on March 4, 2009, the Company completed the sale of 62,500 shares of the Company's Series A convertible Stock preferred stock, and warrants to purchase 300,000 shares of the Company's common stock to Maoming for gross proceeds to the Company of $150,000. The sale of the Series A convertible preferred stock and warrants to Maoming occurred pursuant to the terms of a Securities Purchase Agreement (the "Maoming Purchase Agreement") dated March 31, 2008. The Maoming Purchase Agreement closed in connection with the Company’s previously announced acquisition of its second media advertising business operating in the China, PRC News Radio Limited.

~~The~~On ~~warrants~~November 28, 2008, the Company issued warrants to ~~Maoming~~purchase 10,000,000 shares of the Company's common stock to BaoChun Ju in connection with the Music Radio Acquisition Agreement dated November 28, 2008 that gave effective control of BJ YSLD to Legend Media, Inc. See Note 11. The warrants were issued in two tranches of 5,000,000 warrants per tranche. Tranche 1 warrants are immediately exercisable at an exercise price of $20.5040 per share until their expiration on ~~August~~November 28, 2011 and are exercisable on a cashless basis at any time after ~~August~~November 2928, 2009 and until ~~August~~November 28, 2011, if the common stock underlying the warrants has not been registered with the SEC by such date. The relative fair value of the 5,000,000 warrants issued in connection with the Music Radio Acquisition Agreement was $2,123,992. The relative fair value was computed using the Black-Scholes model under the following assumptions: (1) expected life of three years; (2) volatility of 147%, (3) risk free interest of 4.5% and (4) dividend rate of $0%. The Tranche 2 warrants are immediately exercisable at an exercise price of $0.80 per share until their expiration on November 28, 2013 and are exercisable on a cashless basis at any time after November 28, 2009 and until November 28, 2013, if the common stock underlying the warrants has not been registered with the SEC by such date. The ~~See~~relative ~~Note~~fair 10value of the 5,000,000 warrants issued with the Music Radio Acquisition Agreement was $2,263,931. The relative fair value was computed using the Black-Scholes model under the following assumptions: (1) expected life of five years; (2) volatility of 147%, (3) risk free interest of 4.5% and (4) dividend rate of $0%. The Company recorded the relative fair value of the warrants as a deemed dividend related to pooling of subsidiary, resulting from the Music Radio Acquisition Agreement for BJ YSLD.

InNote ~~accordance~~10 - ~~with~~Stockholders ~~the~~Equity terms of the Maoming Purchase Agreement, Maoming is obligated to purchase an additional 145,833 shares of Series A convertible preferred stock and additional warrants to purchase 70,000 shares of common stock for $350,000. The Company expects these securities to be issued on an as-needed basis.

Unregistered Sale of Series A Convertible Preferred Stock

On August 29, 2008, the Company sold 625,000 shares of the Company's Series A convertible Stock preferred stock, and warrants to purchase 300,000 shares of the Company's common stock to Maoming for gross proceeds of $1,500,000. Subsequently, on March 4, 2009, the Company sold 62,500 shares of the Company's Series A convertible Stock preferred stock, and warrants to purchase 30,000 shares of the Company's common stock to Maoming for gross proceeds to the Company of $150,000. On April 14, the Company sold 104,167 shares of the Company's Series A convertible Stock preferred stock, and warrants to purchase 50,000 shares of the Company's common stock to Maoming for gross proceeds to the Company of $250,000. On June 23, 2009, the Company sold 41,667 shares of the Company's Series A convertible Stock preferred stock, and warrants to purchase 20,000 shares of the Company's common stock to Maoming for gross proceeds to the Company of $100,000. The sale of the Series A convertible preferred stock and warrants to Maoming occurred pursuant to the terms of a Securities Purchase Agreement (the "Maoming Purchase Agreement") dated March 31, 2008. The Maoming Purchase Agreement closed in connection with the Company’s previously announced acquisition of its second media advertising business operating in the China, PRC News Radio Limited.

The warrants issued to Maoming are immediately exercisable at an exercise price of $2.50 per share until their expiration on August 28, 2011 and are exercisable on a cashless basis at any time after August 29, 2009 until August 28, 2011 if the common stock underlying the warrants has not been registered with the SEC by such date. See Note 9. On August 26, 2009, the Company reduced the exercise price of the warrants from $2.50 per share to $0.40 per share.

Common Shares Issued for Investment in News Radio, Limited

On July 21, 2008, the Company closed the acquisition of News Radio Limited, under the terms of the News Radio Share Purchase Agreement that the Company entered into on June 4, 2008. As part of the purchase price, the Company delivered to the News Radio Shareholders shares of the Company's common stock, with an aggregate value of 2,000,000 RMB. On July 21, 2008, the acquisition was closed and the ~~amount~~ amount was settled at 104,427 common shares with a value of $293,800 based on ~~the~~ the currency exchange rate used. See Note 1211 for acquisition of News Radio Limited.

Series B Convertible Preferred Stock Issued in connection with YSLD and Conversion to Common Stock

As consideration for the acquisition of YSLD, the Company issued 5,033,680 shares of its newly created Series B convertible preferred stock to Ju Baochun, the owner of YSLD. Each share of the Series B convertible preferred stock is initially convertible into 20 shares of common stock, or an aggregate of 100,673,600 shares of common stock, representing 90.6% of the issued and outstanding common stock of the Company on an as-converted basis (not including the Company’s outstanding Series A convertible preferred stock, warrants or options). Under the terms of the Series B convertible preferred stock, all shares of this Series B convertible preferred stock are to be automatically converted into fully paid and non assessable shares of common stock on the date that the Company amends its Articles of Incorporation such that there is a sufficient number of shares of common stock authorized by the Company to allow full conversion of all outstanding shares of the Series B convertible preferred stock into shares of common stock. Further, the holders of the Series B convertible preferred stock are entitled to the same voting rights as if they were common stockholders of the Company, based on the number of shares of common stock into which the holder’s aggregate number of shares of the Series B convertible preferred stock are convertible. The Series B convertible preferred stock was converted into common stock on December 21, 2008, the date that the Company amended its Articles of Incorporation and authorized a sufficient number of shares to satisfy the conversion. The Series B convertible preferred stock converted into 100,673,600 shares of common stock.

Deemed Dividend Arising from the Acquisition Agreement for the effective control of YSLD

The Company recorded the Music Radio Acquisition Agreement, pursuant to which the Company obtained effective control of YSLD, as a deemed dividend in the amount of $51,561,046, which represents the $51,343,536 value of the 100,673,600 shares of common stock into which the Series B Preferred Stock was convertible, less the net book value of YSLD net assets of ($217,510) on the date of acquisition. The closing gives Legend Media effective control of YSLD, a PRC-based company that has the exclusive sales contract for Xinhua Airline Magazine, the airline magazine for Hainan Airline Group.

~~Dividend~~Series ~~Paid~~B toConvertible ~~Owner~~Preferred ~~for~~Stock ~~Account~~Issued ~~Balances~~in ~~Retained~~connection ~~After~~with ~~Acquisition~~BJ of YSLD and Conversion to Common Stock

~~Pursuant~~As toconsideration for the ~~Music~~acquisition ~~Radio~~of ~~Acquisition~~BJ ~~Agreement~~YSLD, the ~~HTLG~~Company ~~balances~~issued ~~for~~5,033,680 shares ~~cash~~of its newly created Series B convertible preferred stock to Ju Baochun, the ~~accounts~~owner of BJ YSLD. Each share of the Series B convertible preferred stock was ~~receivable~~initially convertible into 20 shares of common stock, ~~related~~or ~~party~~an ~~payables~~aggregate ~~remained~~of 100,673,600 ~~with~~shares ~~HTLG~~of ~~after~~common stock, representing 90.6% of the ~~HTLG~~issued ~~airline~~and ~~business~~outstanding ~~became~~common ~~controlled~~stock byof ~~YSLD~~the Company on ~~November~~an 30as-converted basis (not including the Company’s outstanding Series A convertible preferred stock, ~~2008. The~~warrants ~~net~~or ~~debit~~options). ~~balance~~Under the terms of the ~~transaction~~Series ~~was~~B $1convertible preferred stock,~~322,226~~ ~~which~~all shares ~~was~~of ~~recorded~~this ~~against~~Series B convertible preferred stock are to be automatically ~~retained~~converted ~~earnings~~into asfully apaid ~~dividend. On~~and ~~March~~non ~~31,~~assessable ~~2009,~~shares of common stock on the date ~~$1,322,226~~that ~~dividend~~the ~~was~~Company ~~reduced~~amends its Articles of Incorporation such that there is a sufficient number of shares of common stock authorized by ~~$429,957~~the Company to ~~$892~~allow full conversion of all outstanding shares of the Series B convertible preferred stock into shares of common stock. Further,~~510~~ the holders of the Series B convertible preferred stock are entitled to ~~reflect~~the same voting rights as if they were common stockholders of the ~~tax~~Company, based on the number of shares of common ~~obligations~~stock into which the holder’s aggregate number of ~~HTLG~~shares ~~that~~of ~~were~~the toSeries ~~remain~~B convertible ~~with~~preferred ~~HTLG~~stock are convertible. The ~~$429,957 credit~~Series toB ~~retained~~convertible ~~earnings~~preferred stock was ~~offset~~converted ~~against~~into ~~accrued~~common ~~liabilities~~stock on December 21, 2008, the date that the Company amended its Articles of Incorporation and authorized a sufficient number ~~payables~~of shares to satisfy the conversion. The Series B convertible preferred stock converted into 100,673,600 shares of common stock.

~~Note~~Deemed ~~12 -~~Dividend Arising from the Acquisition Agreement for the effective control of BJ YSLD

The Company recorded the Music Radio Acquisition Agreement, pursuant to which the Company obtained effective control of BJ YSLD, as a deemed dividend in the amount of $51,561,046, which represents the $51,343,536 value of the 100,673,600 shares of common stock into which the Series B Preferred Stock was convertible, less the net book value of BJ YSLD net assets of ($217,510) on the date of acquisition. The closing gives Legend Media effective control of BJ YSLD, a PRC-based company that has the exclusive sales contract for Xinhua Airline Magazine, the airline magazine for Hainan Airline Group.

Dividend Paid to Owner for Account Balances Retained After Acquisition of BJ YSLD

Pursuant to the Music Radio Acquisition Agreement, the HTLG balances for cash, accounts receivable, related party payables remained with HTLG after the HTLG airline business became controlled by BJ YSLD on November 30, 2008. The net debit balance of the transaction was $1,322,226 which was recorded against retained earnings as a dividend. On March 31, 2009, the $1,322,226 dividend was reduced by $429,957 to $892,510 to reflect the tax obligations of HTLG that were to remain with HTLG. The $429,957 credit to retained earnings was offset against accrued liabilities and payables.

Note 11 - Acquisition

Acquisition of News Radio Limited

On July 21, 2008, the Company closed a transaction pursuant to which Well Chance purchased 100% of the common stock of News Radio Limited. The transaction occurred pursuant to the terms of the News Radio Share Purchase Agreement that the Company entered into on June 4, 2008 with Well Chance and the News Radio Shareholders. As a result of the acquisition, the Company obtained control of the following subsidiaries the Company

• CRI News Radio Limited (100%-owned) ~~• Legend Media (Beijing) Information and Technology Co., Ltd. (100%-owned) • Beijing Maihesi Advertising International Co., Ltd. (100%-controlled as VIE)~~

At• ~~the closing~~Legend ofMedia ~~the purchase. July 21, 2008, of News Radio Limited, the Company delivered to the News Radio Shareholders shares of the Company's common stock, with an aggregate value of 2,000,000 RMB~~ (~~on June 5, 2008, $287,728 based on the currency exchange rate on that date~~Beijing). ~~The~~Information ~~amount~~and ~~was~~Technology ~~settled at $293,800 based on the currency exchange rate on July 21, 2008~~Co. ~~The purchase price was based on the weighted average trading price of the common stock for the 30 trading days immediately before June 4~~, ~~2008 (68,388 shares were actually delivered)~~Ltd.) ~~In addition,~~ (i100%-owned) within 28 days after closing of the purchase of News Radio Limited, the Company is obligated to deliver RMB 5,250,000 (on June 5, 2008, this was $755,287 based on the currency exchange rate on that date). Subsequently on July 21, 2008, the acquisition was closed and the amount was settled at $771,225, based on the currency exchange rate on that date, and (ii) within 90 days after closing of the acquisition the Company is obligated to deliver RMB 1,600,000 (on June 5, 2008, this was approximately $230,182 based on the currency exchange rate on that date). Subsequently on July 21, 2008, the acquisition was closed and the amount was settled at approximately $235,040 based on the currency exchange rate on that date. As of March 31, 2009, the Company delivered the 104,427 shares associated with the News Radio Share Purchase Agreement.

~~During the~~• ~~nine~~Beijing ~~months~~Maihesi ~~ended~~Advertising ~~March~~International 31Co., 2009, the Company paid $749,990 towards the purchase of News Radio Limited, and at March 31, 2009, the Company recognized the remaining $256,275 in Related Party Payables in its consolidated balance sheetsLtd. ~~See~~(100%-controlled ~~Note~~as ~~14.~~VIE)

At the closing of the purchase, July 21, 2008, of News Radio Limited, the Company delivered to the News Radio Shareholders shares of the Company's common stock, with an aggregate value of 2,000,000 RMB (on June 5, 2008, $287,728 based on the currency exchange rate on that date). The amount was settled at $293,800 based on the currency exchange rate on July 21, 2008. The purchase price was based on the weighted average trading price of the common stock for the 30 trading days immediately before June 4, 2008 (68,388 shares were actually delivered).) In addition, (i) within 28 days after closing of the purchase of News Radio Limited, the Company is obligated to deliver RMB 5,250,000 (on June 5, 2008, this was $755,287 based on the currency exchange rate on that date). Subsequently on July 21, 2008, the acquisition was closed and settled at $771,225, based on the currency exchange rate on that date, and (ii) within 90 days after closing of the acquisition the Company is obligated to deliver RMB 1,600,000 (on June 5, 2008, this was $230,182 based on the currency exchange rate on that date.) Subsequently on July 21, 2008, the acquisition was closed and settled at $235,040 based on the currency exchange rate on that date. As of September 30, 2009, the Company delivered the 104,427 shares associated with the News Radio Share Purchase Agreement.

During the year ended June 30, 2009, the Company paid $749,990 towards the purchase of News Radio Limited, and at September 30, 2009 and June 30, 2009, the Company recognized the remaining $698,065 in Related Party Payables in its consolidated balance sheets, respectively. See Note 13.

In addition, the News Radio Shareholders will receive additional, performance-based consideration within 30 days of each of year-end 2008, 2009 and 2010 based on the net revenues and net income for such periods of Beijing Maihesi Advertising International Co., Ltd., a company limited by shares, organized in the PRC and wholly owned by the News Radio Shareholders, as follows: (a) if for the seven-month period ending December 31, 2008, net revenues equal or exceed 90% of RMB 12,000,000 and net income equals or exceeds RMB 0, the News Radio Shareholders will receive shares of the Company’s common stock with an aggregate value of RMB 2,500,000 (approximately $359,660 based on the currency exchange rate on June 5, 2008) with a price per share equal to the weighted average trading price for the 30 trading days immediately prior to the date such amount becomes payable; (b) if for the 12-month period ending December 31, 2009, net revenues equal or exceed 80% of RMB 30,000,000 and net income equals or exceeds RMB 6,000,000, the News Radio Shareholders will receive RMB 4,000,000 (approximately $575,457 based on the currency exchange rate on June 5, 2008) in the form of cash, the number of shares of the Company’s common stock as determined by a price per share equal to the weighted average trading price for the 30 trading days immediately prior to the date such amount becomes payable, or a combination of the two, at the election of the News Radio Shareholders and (c) if for the 12-month period ending December 31, 2010, net revenues equal or exceed 80% of RMB 34,000,000 and net income equals or exceeds RMB 8,000,000, the News Radio Shareholders will receive RMB 8,000,000 (approximately $1,150,914 based on the currency exchange rate on June 5, 2008) in the form of cash, the number of shares of the Company’s common stock as determined by a price per share equal to the weighted average trading price for the 30 trading days immediately prior to the date such amount becomes payable, or a combination of the two, at the election of the News Radio Shareholders. Pursuant to the terms of the News Radio Share Purchase Agreement, Well Chance and the News Radio Shareholders will mutually select an impartial auditor to audit and determine, according to US GAAP, the Beijing Maihesi Advertising International Co., Ltd. net revenues and net income for the relevant time-periods. For the seven-month period from the acquisition date to December 31, 2008, the net revenues of Beijing Maihesi Advertising International Co., Ltd. were RMB 3,334,050 and net loss was RMB 6,131,817 RMB.

After the closing of the News Radio Share Purchase Agreement the Company became the indirect beneficiary of several agreements entered into by the Company's affiliates.

In connection with the closing of the News Radio Share Purchase Agreement CRI News Radio Limited, a Hong Kong company wholly owned by News Radio Limited through its subsidiary, a company organized in China, Legend Media (Beijing) Information and Technology Co., Ltd. ("Legend Media IT"), entered into an Exclusive Technical, Operational, Business Consulting and Services Agreement (the "News Radio Service Agreement") with Beijing Maihesi Advertising International Co., Ltd. and the News Radio Shareholders pursuant to which Legend Media IT became the exclusive provider of technical, operational, business consulting and other services to Beijing Maihesi Advertising International Co., Ltd. in exchange for a service fee and bonus as described in more detail in the News Radio Service Agreement. The term of the News Radio Service Agreement is 10 years with an automatic renewal for another 10-year term unless a party provides written notice that it does not wish to renew the News Radio Service Agreement. Beijing Maihesi Advertising International Co., Ltd. agreed to several important covenants in the News Radio Service Agreement, including (but not limited to), agreeing not to appoint any member of Beijing Maihesi Advertising International Co., Ltd.’s senior management without Legend Media IT's consent and to grant Legend Media IT certain informational rights. In addition, in the News Radio Service Agreement, each of the News Radio Shareholders (a) pledged his 100% equity interest in Beijing Maihesi Advertising International Co., Ltd. to Legend Media IT as a guarantee of Beijing Maihesi Advertising International Co., Ltd.’s fulfillment of its obligations under the News Radio Service Agreement; (b) granted to Legend Media IT or its designee an option to purchase any or all of his equity interest in Beijing Maihesi Advertising International Co., Ltd. at nominal value; and (c) agreed not to dispose of or encumber any of his equity interest in Beijing Maihesi Advertising International Co., Ltd. without Legend Media IT’s prior written consent.

During the nine months ended March 31, 2009, the Company paid $749,990 towards the purchase of News Radio Limited, and at March 31, 2009, the Company recognized the remaining $256,275 in Related Party Payables in its consolidated balance sheets. See Note 14.

~~Acquisition~~After the ~~Agreement~~closing ~~for~~of the ~~effective~~News ~~control~~Radio Share Purchase Agreement the Company became the indirect beneficiary of ~~YSLD~~several agreements entered into by the Company's affiliates.

OnIn ~~November~~connection 28with the closing of the News Radio Share Purchase Agreement CRI News Radio Limited, ~~2008~~a Hong Kong company wholly owned by News Radio Limited through its subsidiary, ~~the~~a ~~Company~~company organized in China, Legend Media (Beijing) Information and Technology Co., Ltd. ("Legend Media IT"), entered into an Exclusive Technical, Operational, Business Consulting and ~~closed~~Services Agreement (the ~~Music Radio~~"News ~~Acquisition~~Radio Service Agreement") with ~~Well~~Beijing ~~Chance,~~Maihesi ~~Music~~Advertising ~~Radio~~International ~~Limited~~Co., Ltd. and the ~~Music~~News Radio Shareholders. ~~Pursuant~~pursuant to which Legend Media IT became the ~~Music~~exclusive ~~Radio~~provider ~~Acquisition~~of ~~Agreement~~technical, ~~the~~operational, ~~Company~~business consulting and other ~~acquired~~services ~~control~~to ~~over~~Beijing ~~YSLD~~Maihesi Advertising International Co., Ltd. in exchange for a service fee and ~~caused~~bonus as described in more detail in the ~~contribution~~News Radio Service Agreement. The term of the ~~airline~~News Radio Service Agreement is 10 years with an ~~advertising~~automatic ~~business~~renewal offor ~~HTLG~~another 10-year term unless a party provides written notice that it does not wish to ~~YSLD. YSLD~~renew ~~and~~the ~~HTLG~~News ~~were~~Radio ~~under~~Service ~~common~~Agreement. Beijing ~~control~~Maihesi Advertising International Co., InLtd. ~~exchange~~agreed ~~for~~to several important covenants in the ~~acquisition~~News Radio Service Agreement, including (but not limited to), agreeing not to appoint any member of ~~control~~Beijing Maihesi Advertising International Co., Ltd.’s senior management without Legend Media IT's consent and to grant Legend Media IT certain informational rights. In addition, in the ~~Company~~News ~~issued~~Radio 5Service Agreement,~~033,680~~ ~~shares~~each of ~~its~~the ~~newly-created~~News ~~Series~~Radio BShareholders ~~convertible~~(a) ~~Preferred~~pledged ~~Stock~~his 100% equity interest in Beijing Maihesi Advertising International Co., Ltd. to Legend Media IT as a guarantee of Beijing Maihesi Advertising International Co., Ltd.’s fulfillment of its obligations under the ~~Music~~News Radio ~~Shareholders~~Service ~~and~~Agreement; ~~two~~(b) granted ~~warrants~~to Legend Media IT or its designee an option to purchase anany ~~aggregate~~or all of ~~10,000,000~~his ~~shares~~equity ofinterest ~~the~~in ~~Company's~~Beijing ~~common~~Maihesi ~~stock~~Advertising International Co., toLtd. Juat ~~Baochun. As~~nominal avalue; ~~result~~and (c) agreed not to dispose of ~~the~~or ~~acquisition~~encumber any of his equity interest in Beijing Maihesi Advertising International Co., ~~the~~Ltd. ~~Company~~without ~~obtained~~Legend ~~100%~~Media ~~control~~IT ofprior ~~YSLD~~written consent.

~~In determining~~On ~~the amount of consideration to be paid in the Music Radio~~July ~~Acquisition~~20, ~~Agreement~~2009, the Company ~~reviewed~~terminated ~~and~~its ~~compared publicly available selected financial data and stock trading prices for public companies chosen based on their common participation in the Chinese~~ advertising ~~and~~agreements ~~media industry,~~with ~~and~~respect ~~conducted a discounted cash flow analysis. Applying the~~News ~~conclusions drawn therefrom, the number of shares of Series B convertible preferred stock issued in the Music~~ Radio ~~Acquisition Agreement was calculated based on an aggregate purchase price of RMB275,000,000, a currency exchange rate of RMB6~~Limited.~~829~~ toSee ~~U.S.~~Note ~~$1,~~8 ~~and a per share issue price of 20 times the greater of (a) 75% of the weighted average trading price of one share of common stock~~ for ~~the~~ 15disposal ~~trading days ended on the third day before closing, and (b) $0.40. Because 75%~~ of the ~~weighted~~VIE ~~average~~associated ~~trading~~with ~~price~~News ~~for the common stock during~~Radio ~~the period was $0~~Limited.3440, the per share issue price used was $0.40. As more fully described below, each share of Series B convertible preferred stock is initially convertible into 20 shares of common stock or an aggregate of 100,673,600 shares of common stock representing approximately 90.6% of the issued and outstanding common stock on an as-converted basis (not including the Company's outstanding Series A convertible preferred stock warrants or options). The Series B convertible preferred stock converted into 100,673,600 shares of common stock on December 21, 2008.

~~One of the warrants issued to Ju Baochun upon closing of the Music Radio~~ Acquisition Agreement ~~is immediately exercisable~~ for ~~5,000,000 shares of common stock at an exercise price of $0.40 per share until November 28, 2011 (~~the ~~"First~~effective ~~Expiration Date")~~control ~~and is exercisable on a cashless basis at any time after November 28, 2009 and until the First Expiration Date if the shares~~ of ~~common~~BJ stock underlying the warrant have not been registered with the SEC by such date. The other warrant issued to Ju Baochun upon closing of the Music Radio Acquisition Agreement is immediately exercisable for 5,000,000 shares of common stock at an exercise price of $0.80 per share until November 28, 2013 (the "Second Expiration Date") and is exercisable on a cashless basis at any time after November 28, 2009 and until the Second Expiration Date if the shares of common stock underlying the warrant have not been registered with the SEC by such date.YSLD

~~Upon the~~On ~~closing~~November of28, ~~the~~2008, ~~Music Radio Acquisition Agreement~~ the Company ~~became the beneficiary of several agreements. As a condition to closing, Legend Media IT~~ entered into ~~an Exclusive Technical, Operational, Business Consulting~~ and ~~Services~~ ~~Agreement~~closed (the “Music Radio Acquisition ~~Services~~ Agreement”) with ~~YSLD~~Well Chance, ~~a company owned by Xue Wei and Ju Bingzhen~~MRL, ~~the father of Ju Baochun. Ju Bingzhen~~ and ~~Xue Wei are also parties to~~ the Music Radio ~~Services Agreement~~Shareholders. Pursuant to the Music Radio ~~Services~~Acquisition Agreement, ~~Legend Media IT became~~ the ~~exclusive~~Company ~~provider~~acquired ofcontrol ~~technical,~~over ~~operational,~~BJ ~~business consulting and other services to~~ YSLD ~~in exchange for a service fee~~ and ~~bonus~~caused ~~as described in more detail in~~ the ~~Music Radio~~contribution ~~Services Agreement. The financial results~~ of ~~YSLD will be consolidated with~~ the ~~Company's~~airline ~~financial~~advertising ~~statements.~~business ~~The term~~ of ~~the Music Radio Services~~ ~~Agreement~~HTLG ~~is 10 years with an automatic renewal for another 10-year term unless either party provides written notice~~ to ~~the~~BJ ~~other~~YSLD. BJ ~~party~~YSLD ~~that~~and itHTLG ~~does~~were ~~not~~under ~~wish~~common ~~to renew the Music Radio Services Agreement~~control. ~~YSLD agreed to several important~~In ~~covenants~~exchange infor the ~~Music~~acquisition ~~Radio~~of ~~Services Agreement~~control, ~~including~~the ~~(but~~Company ~~not~~issued ~~limited to)~~5, ~~agreeing~~033,680 ~~not~~shares ~~to appoint any member~~ of ~~YSLD’s senior management without Legend~~ ~~Media~~its ~~IT’s~~newly-created ~~consent~~Series ~~and~~B toconvertible ~~grant~~Preferred ~~Legend Media IT certain informational rights. In addition~~Stock, ~~pursuant~~ to the Music Radio ~~Services Agreement, each of Ju Bingzhen~~ Shareholders and ~~Xue~~two ~~Wei:~~warrants ~~(a) pledged their equity interests (representing 100% of the equity interest) in YSLD~~ to ~~Legend~~purchase ~~Media~~an ITaggregate ~~as a guarantee~~ of ~~YSLD’s~~10,000,000 ~~fulfillment~~shares of ~~its~~ ~~obligations under~~ the ~~Music~~Company's ~~Radio~~common ~~Services~~stock, ~~Agreement; (b) granted~~ to ~~Legend Media~~Ju ITBaochun. As ora ~~its~~result ~~designee an option to purchase any or all~~ of ~~their equity~~the ~~interest~~acquisition, ~~in YSLD at nominal value to~~ the ~~extent~~Company ~~permitted~~obtained ~~under~~100% ~~applicable~~control ~~laws and regulations; and (c) agreed not to dispose~~ of orBJ ~~encumber any of their equity interest in~~ YSLD ~~without Legend Media IT’s prior written consent~~.

~~Legend~~In ~~Media~~determining ~~IT also entered into~~ the ~~Music~~amount ~~Radio~~of ~~Operating~~consideration ~~Agreement~~to ~~with~~be ~~YSLD~~paid ~~and~~in the Music Radio Acquisition ~~Shareholders~~Agreement ~~to secure~~ the ~~performance~~Company ofreviewed ~~the~~and ~~parties'~~compared ~~obligations~~publicly available ~~under~~selected ~~the~~financial ~~Music~~data ~~Radio~~and ~~Services~~stock ~~Agreement.~~trading ~~Pursuant~~prices tofor ~~the~~public ~~terms~~companies ofchosen based ~~the~~on ~~Music Radio~~their ~~Operating~~common ~~Agreement:~~participation ~~(a)~~in ~~YSLD,~~the JuChinese ~~Bingzhen~~advertising and ~~Xue Wei agreed not to, or~~media ~~to cause YSLD not to~~industry, ~~conduct~~and ~~any~~conducted ~~transactions~~a ~~which~~discounted ~~may~~cash ~~have~~flow aanalysis. ~~material~~Applying ~~adverse~~the ~~effect~~conclusions ondrawn ~~YSLD's assets~~therefrom, ~~obligations,~~the ~~rights~~number orof ~~operations~~shares ~~without~~of ~~Legend~~Series ~~Media~~B convertible ~~IT’s~~preferred ~~prior~~stock ~~written~~issued ~~consent;~~in ~~(b)~~the ~~YSLD,~~Music JuRadio ~~Bingzhen~~Acquisition ~~and~~Agreement ~~Xue~~was ~~Wei granted Legend~~calculated ~~Media~~based ITon ~~certain~~an ~~informational~~aggregate ~~rights;~~purchase ~~(c)~~price ~~YSLD~~of RMB275,000,000, Jua ~~Bingzhen~~currency ~~and~~exchange ~~Xue~~rate of ~~Wei~~RMB6.829 ~~agreed~~ to ~~(i)~~U.S. ~~submit~~$1, ~~YSLD’s annual budget~~ and ~~monthly~~a ~~cash~~per ~~requirement~~share ~~plans~~issue toprice ~~Legend Media~~of IT20 ~~for~~times ~~approval,~~the greater of (iia) ~~obtain~~75% ~~Legend~~of ~~Media’s~~the ~~approval~~weighted ~~for~~average ~~withdrawals~~trading ~~from YSLD’s~~price ~~bank~~of ~~accounts,~~one ~~and~~share ~~(iii)~~of ~~accept~~common ~~corporate~~stock ~~policies and guidance from~~for ~~Legend~~the ~~Media~~15 ITtrading ~~with~~days ~~respect~~ended toon the ~~appointment~~third ~~and~~day ~~dismissal~~before ~~of senior management~~closing, ~~daily operations~~ and ~~management and financial administrative systems;~~ (db) ~~YSLD,~~$0.40. Because Ju75% ~~Bingzhen~~of ~~and~~the ~~Xue~~weighted ~~Wei~~average ~~agreed~~trading toprice ~~appoint~~for orthe ~~cause~~common tostock beduring ~~appointed~~ the ~~individuals~~period ~~nominated~~was ~~by Legend Media IT to become directors~~$0.3440, ~~general~~ ~~manager,~~the ~~chief~~per ~~financial~~share ~~officer~~issue orprice ~~other~~used ~~senior~~was ~~management~~$0.40. ofAs ~~YSLD~~more ~~and~~fully ~~(e)~~described below, each share of JuSeries ~~Bingzhen~~B ~~and~~convertible ~~Xue~~preferred ~~Wei~~stock ~~entered~~is ~~into an Authorization Agreement (the~~initially ~~"Music~~convertible ~~Radio~~into ~~Authorization~~20 ~~Agreement")~~shares ~~pursuant~~of tocommon ~~which~~stock ~~each~~or ~~authorized~~an ~~Jeffrey Dash,~~aggregate ~~the~~of ~~Company's Chief Financial Officer~~100,673,600 ~~to exercise his voting rights with respect to~~ shares of ~~YSLD~~common atstock ~~YSLD’s~~representing ~~stockholders'~~approximately ~~meetings~~90.6% ~~The term~~ of the ~~Music~~ ~~Radio~~issued ~~Operating~~and ~~Agreement~~outstanding common isstock 10on ~~years with~~ an ~~automatic renewal for another 10~~as-~~year~~converted ~~term~~basis ~~unless~~(not ~~any~~including ~~party provides written notice to~~ the ~~other~~Company's outstanding ~~parties~~Series ~~that~~A itconvertible ~~does~~preferred ~~not~~stock ~~wish~~warrants toor ~~renew the Music Radio Operating Agreement~~options). The ~~term~~ ofSeries ~~each of the Music Radio Authorization Agreements is 10 years but it~~B ~~terminates~~convertible ~~automatically~~preferred ~~upon~~stock ~~the~~converted ~~earlier~~into ~~termination~~100,673,600 shares of ~~the~~common ~~Music~~stock ~~Radio~~on ~~Services~~December ~~Agreement~~21, 2008.

~~For~~One ~~the~~of ~~purpose~~the ofwarrants ~~this~~issued ~~combination~~Ju ~~between~~Baochun ~~YSLD~~upon ~~and~~closing ~~HTLG~~of ~~and pursuant~~ the Music Radio ~~Acquisition~~ Acquisition Agreement, ~~the~~is ~~account~~immediately ~~receivables~~exercisable ~~and~~for ~~accounts~~5,000,000 ~~payable~~shares of ~~HTLG related~~common tostock ~~the~~at ~~airline~~an exercise ~~advertising~~price ~~business~~of ~~that~~$0.40 ~~occurred~~per onshare oruntil ~~prior to~~ November 3028, ~~2008~~2011 ~~shall~~(the ~~remain~~"First ~~with HTLG. The transaction is between parties~~Expiration ~~under~~Date") ~~common control~~ and ~~has~~is ~~been~~exercisable ~~accounted~~on ~~for in~~ a ~~manner~~cashless ~~similar~~basis toat aany ~~pooling of~~time ~~interests.~~after AsNovember ~~a result of the transaction described above~~28, ~~the historical~~ ~~financial~~2009 ~~statements presented are a combination of YSLD~~ and ~~the~~until ~~airline magazine advertising business of HTLG, and~~ the ~~financial~~First ~~statements~~Expiration ofDate ~~the Company~~if ~~have been restated to report~~ the ~~results~~shares of ~~operations~~common ~~for~~stock underlying the ~~period~~warrant ~~in which~~have ~~the~~not ~~transfer~~been ~~occurs~~registered aswith ~~though~~ the ~~transfer~~SEC ofby ~~net~~such ~~assets or exchange of equity interests had occurred at July 1, 2007~~date. The ~~Company’s consolidated~~ ~~balance~~other ~~sheets~~warrant atissued ~~December~~to ~~31,~~Ju ~~2008~~Baochun ~~and~~upon ~~June~~closing ~~30, 2008, and the results~~ of ~~operations~~ ~~presented in~~ the ~~accompanying~~Music ~~consolidated~~Radio ~~statements of operations~~Acquisition ~~and~~Agreement ~~other~~is ~~comprehensive~~immediately ~~income~~exercisable ~~(loss)~~ for ~~the three and nine months ended March 31~~5,000,000 ~~2009~~shares ~~and 2007 are composed~~ of ~~the~~common ~~previously~~stock ~~separate~~at ~~entities combined~~an ~~beginning~~exercise ~~July~~price 1,of ~~2007~~$0.80 ~~This~~per ~~required~~share ~~the~~until ~~historical~~November ~~financial~~28, ~~statements~~2013 of (the ~~Company~~ ~~be restated to reflect the consolidation of YSLD under a method similar~~"Second toExpiration aDate") ~~pooling~~and ofis ~~interests.~~exercisable ~~The~~on ~~Company recorded the acquisition as~~ a ~~deemed dividend~~cashless inbasis ~~the~~at ~~amount~~any oftime ~~$51,561,046, which represents the $51,343,536 value of~~after ~~the~~November ~~100~~28,~~673,600~~ ~~common~~2009 ~~stock~~and ~~into~~until ~~which~~ the ~~Series~~Second BExpiration ~~convertible~~Date ~~preferred~~if ~~stock was convertible, less~~ the ~~net~~shares ~~book value~~ of ~~YSLD net assets of ($217,510) on the~~common ~~date~~stock ofunderlying ~~acquisition. The closing of~~ the ~~Music~~warrant ~~Radio~~have ~~Acquisition~~not ~~Agreement~~been ~~gives the~~registered ~~Company~~with ~~effective control of YSLD, a PRC-based company that has~~ the ~~exclusive~~ ~~sales~~SEC ~~contract~~by ~~for Xinhua Airline Magazine, the airline magazine for~~such ~~Hainan Airline Group~~date.

Upon the closing of the Music Radio Acquisition Agreement the Company became the beneficiary of several agreements. As a condition to closing, Legend Media IT entered into an Exclusive Technical, Operational, Business Consulting and Services Agreement (the “Music Radio Services Agreement”) with BJ YSLD, a company owned by Xue Wei and Ju Bingzhen, the father of Ju Baochun. Ju Bingzhen and Xue Wei are also parties to the Music Radio Services Agreement. Pursuant to the Music Radio Services Agreement, Legend Media IT became the exclusive provider of technical, operational, business consulting and other services to BJ YSLD in exchange for a service fee and bonus as described in more detail in the Music Radio Services Agreement. The financial results of BJ YSLD will be consolidated with the Company's financial statements. The term of the Music Radio Services Agreement is 10 years with an automatic renewal for another 10-year term unless either party provides written notice to the other party that it does not wish to renew the Music Radio Services Agreement. BJ YSLD agreed to several important covenants in the Music Radio Services Agreement, including (but not limited to), agreeing not to appoint any member of BJ YSLD’s senior management without Legend Media IT’s consent and to grant Legend Media IT certain informational rights. In addition, pursuant to the Music Radio Services Agreement, each of Ju Bingzhen and Xue Wei: (a) pledged their equity interests (representing 100% of the equity interest) in BJ YSLD to Legend Media IT as a guarantee of BJ YSLD’s fulfillment of its obligations under the Music Radio Services Agreement; (b) granted to Legend Media IT or its designee an option to purchase any or all of their equity interest in BJ YSLD at nominal value to the extent permitted under applicable laws and regulations; and (c) agreed not to dispose of or encumber any of their equity interest in BJ YSLD without Legend Media IT’s prior written consent.

~~Note~~Legend 13Media -IT ~~Commitments~~also entered into the Music Radio Operating Agreement with BJ YSLD and the ~~Contingencies~~Music Radio Shareholders to secure the performance of the parties' obligations under the Music Radio Services Agreement. Pursuant to the terms of the Music Radio Operating Agreement: (a) BJ YSLD, Ju Bingzhen and Xue Wei agreed not to, or to cause BJ YSLD not to, conduct any transactions which may have a material adverse effect on BJ YSLD's assets, obligations, rights or operations without Legend Media IT’s prior written consent; (b) BJ YSLD, Ju Bingzhen and Xue Wei granted Legend Media IT certain informational rights; (c) BJ YSLD, Ju Bingzhen and Xue Wei agreed to (i) submit BJ YSLD’s annual budget and monthly cash requirement plans to Legend Media IT for approval, (ii) obtain Legend Media’s approval for withdrawals from BJ YSLD’s bank accounts, and (iii) accept corporate policies and guidance from Legend Media IT with respect to the appointment and dismissal of senior management, daily operations and management and financial administrative systems; (d) BJ YSLD, Ju Bingzhen and Xue Wei agreed to appoint or cause to be appointed the individuals nominated by Legend Media IT to become directors, general manager, chief financial officer or other senior management of BJ YSLD and (e) each of Ju Bingzhen and Xue Wei entered into an Authorization Agreement (the "Music Radio Authorization Agreement") pursuant to which each authorized Jeffrey Dash, the Company's Chief Financial Officer, to exercise his voting rights with respect to shares of BJ YSLD at BJ YSLD’s stockholders' meetings. The term of the Music Radio Operating Agreement is 10 years with an automatic renewal for another 10-year term unless any party provides written notice to the other parties that it does not wish to renew the Music Radio Operating Agreement. The term of each of the Music Radio Authorization Agreements is 10 years but it terminates automatically upon the earlier termination of the Music Radio Services Agreement.

For the purpose of this combination between BJ YSLD and HTLG and pursuant the Music Radio Acquisition Agreement, the account receivables and accounts payable of HTLG related to the airline advertising business that occurred on or prior to November 30, 2008 shall remain with HTLG. The transaction is between parties under common control and has been accounted for in a manner similar to a pooling of interests. As a result of the transaction described above, the historical financial statements presented are a combination of BJ YSLD and the airline magazine advertising business of HTLG, and the financial statements of the Company have been restated to report the results of operations for the period in which the transfer occurs as though the transfer of net assets or exchange of equity interests had occurred at July 1, 2007. The Company’s consolidated balance sheets at December 31, 2008 and June 30, 2008, and the results of operations presented in the accompanying consolidated statements of operations and other comprehensive income (loss) for the three months ended September 30, 2009 and 2008 are composed of the previously separate entities combined beginning July 1, 2007. This required the historical financial statements of the Company be restated to reflect the consolidation of BJ YSLD under a method similar to a pooling of interests. The Company recorded the acquisition as a deemed dividend in the amount of $51,561,046, which represents the $51,343,536 value of the 100,673,600 common stock into which the Series B convertible preferred stock was convertible, less the net book value of BJ YSLD net assets of ($217,510) on the date of acquisition. The closing of the Music Radio Acquisition Agreement gives the Company effective control of BJ YSLD, a PRC-based company that has the exclusive sales contract for Xinhua Airline Magazine, the airline magazine for Hainan Airline Group.

Note 12 - Commitments and Contingencies

Leases

On May 1, 2008, the Company entered into a 19-month lease for premises in Tianjin, China. Under the terms of the lease, the Company is required to make monthly payments of RMB 29,437 (approximately $4,~~303~~327 per month, based on the ~~average~~ exchange rate as ~~for~~of ~~the~~September ~~three months ending March 31~~30, 2009).

On June 13, 2008, the Company entered into a two-year lease for premises in Beijing, China. Under the terms of the lease, the Company is required to make monthly payments of RMB 31,800 (approximately $4,649 per month, based on the average exchange rate for the three months ending March 31, 2009).

On July 7, 2008, the Company entered into a one-year lease for premises in Beijing, China. Under the terms of the lease, the Company is required to make monthly payments of approximately RMB 21,415 (approximately $3,130 per month, based on the average exchange rate for the three months ending March 31, 2009).

On September 16, 2008, the Company entered into a one-year lease for premises in Shenzhen, China. Under the terms of the lease, the Company is required to make monthly payments of RMB 25,417 (approximately $3,715 per month, based on the average exchange rate for the three months ending March 31, 2009).

On December 1, 2008, the Company entered into a one-year lease for premises in Beijing, China. Under the terms of the lease, the Company is required to make monthly payments of RMB 202,500 (approximately $29,605 per month, based on the average exchange rate for the three months ending March 31, 2009).

The total amount of rental payments due over each lease term is being charged to rent expense on a straight-line method over the term of each lease. During the three and nine months ended March 31, 2009, the Company had lease expense in the amount of $124,223 and $347,275, respectively.

~~Note~~On 14 June 13, 2008, the Company entered into a two-year ~~Related~~lease ~~Party~~for premises in Beijing, ~~Transactions~~ China. Under the terms of the lease, the Company is required to make monthly payments of RMB 31,800 (approximately $4,675 per month, based on the exchange rate as of September 30, 2009).

On October 27, 2008, the Company entered into a one-year lease for corporate housing in Sanya, China. Under the terms of the lease, the Company is required to make monthly payments of RMB 1,600 (approximately $235 per month, based on the exchange rate as of September 30, 2009).

On December 1, 2008, the Company entered into a one-year lease for premises in Beijing, China. Under the terms of the lease, the Company is required to make monthly payments of RMB 104,103 (approximately $15,303 per month, based on the exchange rate as of September 30, 2009).

On January 1, 2009, the Company entered into a one-year lease for premises in Haikou, China. Under the terms of the lease, the Company is required to make monthly payments of RMB 3,412 (approximately $500 per month, based on the exchange rate as of September 30, 2009).

On January 10, 2009, the Company entered into a two-year lease for premises in Shanghai, China. Under the terms of the lease, the Company is required to make monthly payments of RMB 42,580 (approximately $6,259 per month, based on the exchange rate as of September 30, 2009).

On February 28, 2009, the company entered into a one-year lease for corporate housing in Qingdao, China. Under the terms of the lease, the Company is required to make monthly payments of RMB 1,667 (approximately $245 per month, based on the exchange rate as of September 30, 2009).

On March 15, 2009, the Company entered into a one-year lease for premises in Qingdao, China. Under the terms of the lease, the Company is required to make monthly payments of RMB 7,500 (approximately $1,103 per month, based on the exchange rate as of September 30, 2009).

On March 18, 2009, the Company entered into a one-year lease for corporate housing in Haikou, China. Under the terms of the lease, the Company is required to make monthly payments of RMB 1,800 (approximately $265 per month, based on the exchange rate as of September 30, 2009).

At September 30, 2009, total future minimum lease payments under operating leases were as follows:

	Amount
Year ending September 30, 2010	$	299,843
Year ending September 30, 2011		64,467
Thereafter		-
	$	364,310

During the three months ended September 30, 2009 and 2008, the Company had rent expense of $83,576 and $31,153,

Note 13 - Related Party Transactions

Significant balances and transactions and balances with related parties are as follows:

a. Amounts due to related parties

		March 31,		June 30,
Related Party	Relationship	September 30,		June 30,
Party	Relationship	2009		2008
Classified as Related Party Payable				(audited)
Classified as Related Party Payable
BaoChun Ju and affiliates (including his wife, Wei Xue, and Music Radio, Ltd.)	majority Shareholder	$	1,688,892	$	1,667,679		1
BaoChun Ju and affiliates (including his wife, Wei Xue, and Music Radio, Ltd.)	majority Shareholder	$	1,610,236	$	2,029,440	1
Beijing Hongtenglianguang Advertising Co., Ltd,	common control PRC entity		374,041		-		2
Beijing Hongtenglianguang Advertising Co., Ltd,	common control PRC entity		555,498		562,503	2
			2,062,933		1,667,679
			2,165,734		2,591,943
Related party receivables offset against related party payables
Classified as Related Party Note Payable
Beijing Hongtenglianguang Advertising Co., Ltd,	common control PRC entity		-		(335,155	)	3
RMK Emerging Growth Fund, LLC	controlled by a shareholder who is also the CEO of ARC Investment Partners, LLC		375,733		307,294	3
		$	2,062,933	$	1,332,524
		$	2,541,467	$	2,899,237
Classified as Related Party Note Payable
RMK Emerging Growth Fund,	controlled by a shareholder who is also the CEO of ARC Investment Partners		375,733		375,733		4
		$	2,438,666	$	1,708,257

1 BaoChun Ju and his wife Ms. Wei Xue, pursuant to the Music Radio Acquisition Agreement, became the beneficial owners of 90.6% of the Company’s common stock. Mr. Ju and Ms. Xue Wei are also controlling shareholders of HTLG, BJ YSLD and ~~Tianjin~~TJ ~~Yinse Lingdong Advertising Co~~YSLD. ~~Ltd.~~

2 HTLG is controlled by BaoChun Ju and his wife, Ms. Xue Wei. Further, pursuant to the Music Radio Acquisition Agreement dated November 28, 2008, the Company gained effective control over the airline magazine advertising product line of HTLG. HTLG, as a related company under common control, ~~has~~ paid expenses onfor ~~behalf of~~ the Company. In connection with the ~~Tianjin~~BJ ~~Yinse~~YSLD ~~Lingdong Advertising Co., Ltd.~~ contracts acquired with the May 30, 2008 acquisition, the Company pays advertising minutes contract costs of RMB208,833 per month to HTLG as pass-through to the counterparties in the contracts. Further, for a period of time HTLG was providing sales and marketing support to the ~~Tianjin~~BJ ~~Yinse~~YSLD ~~Lingdong Advertising Co., Ltd.~~ for ~~a fee equal to~~ RMB105,000 per month and a variable portion equal 15% of revenues earned and collected per month.

3 ~~RMK~~HTLG is ~~a fund~~ controlled by aBaoChun ~~shareholder~~Ju and his wife, Ms. ~~RMK~~Xue ~~made~~Wei. ~~advances~~HTLG performed sales functions for BJ YSLD prior to the ~~Company~~Music Radio Acquisition Agreement. Some sales agreements dated prior to this agreement where in ~~February~~the name of HTLG and ~~March~~left ~~2008~~as such for aease ~~total~~of ~~note~~customer ~~issued~~service and administration. As of ~~$375~~September 30,~~733.~~ ~~The~~2009 ~~balances~~the ~~presented~~Company ~~are~~has ~~net~~a ofreceivable ~~the~~balance ~~note~~from ~~discount~~HTLG; ~~and~~however, ~~the~~since ~~movement~~HTLG ~~relates~~is tocontrolled ~~the~~by ~~amortization~~BaoChun ofJu ~~such~~and ~~note~~his wife, Ms. ~~See~~Xue ~~Note~~Wei 7it shown as an offset to the amount due BaoChun Ju.

354 RMK is a fund controlled by a shareholder. RMK made advances to the Company in February and March 2008 for a total note issued of $375,733. The balances presented are net of the note discount and the movement relates to the amortization of such note. See Note 6.

b. During the periods indicated below, the Company closed several acquisitions with a related party; those transactions created related party payables as follows:

	Three months ended				Nine months ended
	March 31,				March 31,
	2009		2008		2009		2008
BaoChun Ju and affiliates (including his wife, Wei Xue, and Music Radio, Ltd.)	$	-	$	-	$	1,528,285	$	-

c. During the periods indicated below, services, mostly sales related, where provided by a related party that generated related party payables:

	Three months ended				Nine months ended
	March 31,				March 31,
	2009		2008		2009		2008
Beijing Hongtenglianguang Advertising Co., Ltd,	$	2,725	$	-	$	633,805	$	-

d. Related parties paid for expenses on behalf of the company; the expenses paid included rent, commission and media related expenses:

	Three months ended						Nine months ended
	March 31,						March 31,
	2009			2008			2009			2008
BaoChun Ju and affiliates (including his wife, Wei Xue, and Music Radio, Ltd.)		$	24,233		$	23,124		$	24,233		$	97,906
Beijing Hongtenglianguang Advertising Co., Ltd,			192,076			14,208			693,713			30,667
		$	216,309		$	37,332		$	717,946		$	128,573

e. Related parties provided short term loans / advances to the Company to assist with working capital shortfalls:

	Three months ended						Nine months ended
	March 31,						March 31,
	2009			2008			2009			2008
BaoChun Ju and affiliates (including his wife, Wei Xue, and Music Radio, Ltd.)		$	17,568		$	-		$	17,568		$	283,848
Beijing Hongtenglianguang Advertising Co., Ltd,			368,466			133,553			431,399			150,178
		$	386,034		$	133,553		$	448,967		$	434,026

~~Note~~b. 15Related –parties ~~Segment~~paid ~~Information~~by the Company; the expenses included rent, commissions and media related expenses:

Based on FAS 131, the Company has identified one operating segment. The Company is only able to disaggregate revenue and cost of revenue data by product line. Further disaggregation is impracticable, because the Company’s customers and distribution methods overlap and management reviews its business as a single operating segment. Assets overlap between the two product lines as well. Thus, discrete financial information is not available by more than one operating segment.

		Three Months ended September 30,			Three Months ended September 30,
Related Party		2009			2008
BaoChun Ju and affiliates (including his wife, Wei Xue, and Music Radio, Ltd.)	majority Shareholder	$	85,066	1	$	-
Beijing Hongtenglianguang Advertising Co., Ltd,	common control PRC entity	$	333,060		$	-	1

	Three months ended						Nine months ended
	March 31,						March 31,
	2009			2008			2009			2008
	(in dollars)						(in dollars)
Revenue
Airline magazine advertising sales	$	2,127,386		$	1,193,507		$	5,581,334		$	2,226,248
Radio advertising sales		503,238			103,670			2,032,871			1,028,203
Other product lines		-			8,383			-			9,044
	$	2,630,624		$	1,305,560		$	7,614,205		$	3,263,495
Cost of Revenue
Airline magazine advertising sales	$	696,569		$	505,470		$	1,976,429		$	1,355,780
Radio advertising sales		750,685			44,305			2,157,159			627,510
Other product lines		-			128,955			-			139,131
	$	1,447,254		$	678,730		$	4,133,588		$	2,122,421
Gross Profit
Airline magazine advertising sales	$	1,430,817		$	688,037		$	3,604,905		$	870,468
Radio advertising sales		(247,447	)		59,365			(124,288	)		400,693
Other product lines		-			(120,572	)		-			(130,087	)
	$	1,183,370		$	626,830		$	3,480,617		$	1,141,074

Includes $183,636 for an office in Beijing that the Company rents from BaoChun Ju; the rent per month is $15,303 which is based on fair market value.

~~Note~~c. ~~16-~~Related ~~Subsequent~~parties ~~Event~~provided sshort ~~(unaudited)~~term loans or advances to the Company to assist with working capital shortfalls:

None.

		Three Months ended September 30,			Three Months ended September 30,
Related Party		2009			2008
BaoChun Ju and affiliates (including his wife, Wei Xue, and Music Radio, Ltd.)	majority Shareholder	$	23,460	1	$	-

d. The related party collected cash on behalf of the Company:

		Three Months ended September 30,			Three Months ended September 30,
Related Party		2009			2008
Beijing Hongtenglianguang Advertising Co., Ltd.	common control PRC entity	$	1,610,617	1	$	-

Note 14 – Income Taxes

On March 16, 2007, the National People’s Congress adopted the Enterprise Income Tax Law (the “New Income Tax Law”), effective on January 1, 2008, replaced the separate income tax laws for domestic enterprises and foreign-invested enterprises, which are PRC subsidiaries of the Company, by adopting unified income tax rate of 25% for most enterprises. In accordance with the implementation rules of the New Income Tax Law, the preferential tax treatments granted to various of the Company’s PRC entities did not continue and they are subject to the statutory 25% tax rate.

No provision for taxation has been made for Legend Media (Beijing) Consulting Company Limited, Legend Media (Beijing) Information and Technology Co., Ltd. and Beijing Maihesi Advertising International Co., Ltd. for the three months ended September 30, 2009 and 2008, as they did not generate any taxable profits during the periods.

As income taxes are not calculated on a consolidated basis the individual entities may be subject to tax in cases where the group is not profitable. Pursuant to the law the Company’s Chinese entities are subject to 25% tax.

The Company adopted the provisions of FASB ASC 740 “Income Taxes.” ASC 740 prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. FASB ASC 740 also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure, and transition. Since the Company has substantial net operating loss carryforwards, adoption of FASB ASC 740 had no impact on the Company’s beginning retained earnings, balance sheets, or statements of operations.

Note 15 – Segment Information

Based on FASB ASC 280 “Segment Reporting,” the Company identified one operating segment. The Company is only able to disaggregate revenue and cost of revenue data by product line. Further disaggregation is impracticable, because the Company’s customers and distribution methods overlap and management reviews its business as a single operating segment. Assets overlap between the two product lines as well. Thus, discrete financial information is not available by more than one operating segment.

Note 16- Subsequent Events

In reviewing subsequent events, management considers events that take place up to and including December 22, 2009.

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Special Note Regarding Forward-Looking Statements

This Quarterly Report on Form 10-Q and the documents we incorporate by reference herein include forward-looking statements. All statements other than statements of historical facts contained in this Form 10-Q and the documents we incorporate by reference, including statements regarding our future financial position, business strategy and plans and objectives of management for future operations, are forward-looking statements. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements within the meaning of the “safe harbor” provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs.

These forward-looking statements are subject to a number of risks, uncertainties and assumptions described in Part II Item 1A under the caption “Risk Factors” and elsewhere in this Quarterly Report on Form 10-Q. In addition, our past results of operations do not necessarily indicate our future results. New risk factors emerge from time to time and it is not possible for us to predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any risk factor, or combination of risk factors, may cause actual results to differ materially from those contained in any forward-looking statements.

Except as otherwise required by applicable laws, we undertake no obligation to publicly update or revise any forward-looking statements or the risk factors described in this Quarterly Report ton Form 10-Q or in the documents we incorporate by reference, whether as a result of new information, future events, changed circumstances or any other reason after the date of this Quarterly Report on Form 10-Q. You should not rely upon forward-looking statements as predictions of future events or performance. We cannot assure you that the events and circumstances reflected in the forward-looking statements will be achieved or occur. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements.

on Form 10-Q or in the documents we incorporate by reference, whether as a result of new information, future events, changed circumstances or any other reason after the date of this Quarterly Report on Form 10-Q. You should not rely upon forward-looking statements as predictions of future events or performance. We cannot assure you that the events and circumstances reflected in the forward-looking statements will be achieved or occur. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements.

Executive Overview

Legend Media, ~~Inc.,~~ formerly known as Noble Quests, Inc. ~~(hereinafter referred to as the “Company~~,” ~~“Legend Media,” “we,” “us,” or “our” ),~~ was organized as a Nevada corporation on March 16, 1998, ~~for~~to ~~the~~sell ~~purpose of selling~~ multi-media marketing services and other related services to network marketing groups. Specifically, we assisted network marketers in using marketing tools such as public relations, advertising, direct mail, collateral development, electronic communications and promotion tools to increase product and service awareness.

38On January 31, 2008, the Company entered into a Share Exchange Agreement with Well Chance Investments Limited (“Well Chance”) and Well Chance's sole shareholder (the "Well Chance Shareholder"), which was accounted for as a reverse acquisition under the purchase method because Well Chance obtained control of the Company. Accordingly, the share exchange was recorded as a recapitalization of Well Chance, with Well Chance being treated as the continuing entity.

OnWell ~~January~~Chance ~~31,~~was ~~2008,~~incorporated ~~the~~under ~~Company entered into a Share Exchange Agreement with Ms. Shannon McCallum-Law,~~ the ~~majority~~laws ~~stockholder, sole director and Chief Executive Officer~~ of the ~~Company,~~British ~~Well~~Virgin ~~Chance~~Islands ~~Investments~~as ~~Limited (“Well~~an ~~Chance”)~~International ~~and~~Business ~~Well~~Company ~~Chance's~~on ~~sole~~February ~~shareholder~~22, ~~(the~~2005. "Well Chance ~~Shareholder"). Pursuant~~was toformed ~~the terms of the Share Exchange Agreement, the Company acquired all~~to ofcreate ~~the~~a ~~issued~~business ~~and~~that ~~outstanding~~principally ~~shares~~engaged ~~of Well Chance's common stock~~ in ~~exchange for~~ the ~~Company’s~~development ~~issuance~~and ofmanagement ~~1,200,000 shares~~ of ~~its common stock to the Well~~ ~~Chance~~a ~~Shareholder~~technology onplatform ~~the~~that ~~basis~~deploys ofadvertisements ~~1,200~~across ~~shares of~~ its ~~common~~various ~~stock for every~~advertising ~~one share of Well Chance common stock held~~media. ~~The Share Exchange Agreement closed on February 5, 2008.~~

Concurrently with the closing of the transactions under the Share Exchange Agreement and as a condition thereof, we entered into an agreement with Ms. McCallum-Law, pursuant to which she returned to us for cancellation 2,419,885 of the 5,119,885 shares of our common stock owned by her. Ms. McCallum-Law was not compensated for the cancellation of the shares. In addition, we issued (i) 4,100,000 shares of our common stock to certain affiliates of Well Chance for $87,740 and (ii) 200,000 shares in exchange for consulting services performed in connection with this transaction. Upon completion of the foregoing transactions, we had 8,200,000 shares of common stock issued and outstanding.

The exchange of shares with the Well Chance Shareholder was accounted for as a reverse acquisition under the purchase method of accounting because Well Chance obtained control of the Company. Accordingly, the share exchange was recorded as a recapitalization of Well Chance, with Well Chance being treated as the continuing entity.

Effective as of February 14, 2008, the Company changed its name from Noble Quests, Inc. to Legend Media, Inc. Well Chance was incorporated under the laws of the British Virgin Islands as an International Business Company on February 22, 2005. Well Chance was formed to create a business that principally engaged in the development and management of a technology platform that deploys advertisements across its various advertising media. Well Chance expanded its business in February 2008 to focus on building a consumer advertising network in the People’s Republic of China (the “PRC”) focused on the Chinese radio advertising industry and advertising media that targets the consumer base of China.

~~On May 8,~~We ~~2008,~~expanded ~~the~~our ~~Company~~business ~~and~~in ~~Well~~February ~~Chance~~2008 ~~entered~~to ~~into~~focus aon ~~Share~~building ~~Purchase Agreement (the “Music Radio Share Purchase Agreement”) with Music Radio Limited,~~ a ~~British~~consumer ~~Virgin~~advertising ~~Islands~~network ~~company,~~in ~~and all of~~ the ~~shareholders~~PRC offocused ~~Music~~on ~~Radio Limited (~~the ~~“Music~~ ~~Radio~~Chinese ~~Shareholders”), for the purchase of exclusive~~ radio advertising ~~rights~~ inand ~~Tianjin, PRC. Pursuant to the Music Radio Share Purchase Agreement,~~air ~~Well~~travel ~~Chance, for consideration consisting of (a) shares of the Company's common stock with an aggregate value of US$7,160,714~~ based onadvertising ~~the~~. ~~weighted~~We ~~average trading~~conduct ~~price~~our ofbusiness ~~the~~operations ~~Company's~~through ~~common~~our ~~stock for the 90 trading days immediately~~80% ~~preceding~~owned ~~May~~subsidiary Legend ~~8, 2008~~ (~~1,892,559 shares~~Beijing), ~~and~~Consulting ~~(b) US$2~~Co.,~~000,000,~~ ~~agreed~~Ltd. ~~to purchase 80% of the common stock of Legend Media Tianjin Investment Company Limited, a British Virgin Islands company~~ and aour wholly owned subsidiary ofLegend ~~Music Radio~~(Beijing) ~~Limited. The~~Information ~~closing of the Music Radio Share Purchase Agreement occurred on May 30, 2008,~~ and ~~the~~Technology ~~Company secured effective control of the exclusive sales contract for the Tianjin, PRC based radio channel~~Co. ~~Tianjin~~, ~~PRC~~ ~~is a large city with a population of over 11~~Ltd.~~5 million. The exclusive sales contract provides the Company with 19~~,~~710~~ ~~minutes~~each ~~per year~~ of ~~advertising~~which ~~space.~~are ~~The~~incorporated ~~contract~~under ~~is up for renewal annually and expires December 31, 2009. Because~~ the ~~region~~laws ~~is one~~ of the ~~most economically developed and urbanized regions in the~~ PRC~~, the Company believes that the radio station is well situated to target the expanding middle and upper class in the PRC~~.

OnAs ~~July 21, 2008, Legend Media closed a transaction pursuant to which Well Chance purchased 100%~~ of ~~the common stock of News Radio Limited, a British Virgin~~ ~~Islands~~October ~~company~~12, ~~for consideration consisting of (a) shares of the Company's common stock with an aggregate value of 2~~2009,~~000,000~~ ~~Chinese~~we ~~Renminbi~~secured ~~("RMB") (approximately $287,728 based on~~ the ~~currency~~exclusive ~~exchange~~rights ~~rate~~to ~~on June 5~~39,420 ~~2008) based~~minutes ~~on the weighted average trading price~~ of ~~the common stock for the 30~~radio ~~trading~~advertising ~~days~~annually ~~immediately~~in ~~before~~Tianjin ~~June 4, 2008 (67,388 shares) payable on the closing date, (b) RMB5,250,000 (approximately $755,287 based on the currency exchange rate on June 5, 2008) payable 28 days after the closing date,~~ and ~~(c) RMB1,600,000 (approximately $230,182 based on the currency exchange rate on June 5, 2008) payable 90 days after the closing date~~Xi’an. The ~~transaction occurred pursuant to the terms of a Share Purchase Agreement (the “News Radio Share Purchase Agreement”) that the~~ Company ~~entered~~also ~~into on June 4, 2008 with~~has ~~Well~~rights ~~Chance~~to ~~and~~sell ~~all~~advertising ofcontent ~~the~~for ~~shareholders~~an ofairline ~~News~~magazine ~~Radio~~which ~~Limited (the “News Radio Shareholders”). The closing gave Legend Media effective control of the PRC-based company that~~ has the ~~exclusive sales contract for the Beijing, PRC based radio~~ ~~channel~~potential FMto ~~90.5.~~reach ~~Beijing~~20 ~~is a metropolis in northern PRC with a population of over 17~~ million. AsChinese ~~with Tianjin, it is one of four municipalities in the PRC with status as a province in the PRC's administrative structure~~consumers. Management ~~Beijing is the~~has ~~PRC's~~identified ~~second~~several ~~largest~~other ~~city,~~opportunities ~~after~~to ~~Shanghai,~~acquire ~~and~~additional isadvertising ~~recognized as the political,~~rights ~~educational,~~ and ~~cultural~~expects ~~center~~continued expansion of ~~the~~both ~~PRC.~~air ~~Beijing~~travel ~~has~~and aradio ~~rapidly~~advertising ~~developing~~assets ~~economy~~as ~~with~~well anas ~~expanding~~other ~~affluent~~targeted ~~population.~~media Inplatforms ~~2008, retail sales~~ in ~~Beijing exceeded $67 billion~~China.

Beijing is of strategic importance to the Company’s objective of building a market leading brand position in the radio advertising industry. The exclusive sales contract for Beijing FM 90.5 is for four years (two years plus a two year option) and grants Legend Media, through its operating affiliate, Beijing Maihesi International Advertising Co., Ltd., the right to be the exclusive advertising agent for the channel, under which the Company has the exclusive rights to manage and sell all advertising minutes for the radio station. The contract provides Legend Media with an additional 45,990 of radio advertising minutes per year. The exclusive rights to sell advertising also extend to program sponsorship which the Company expects will provide additional advertising inventory for sale.

On August 4, 2008, Beijing Merci International Advertising Co., Ltd., a company organized in the PRC and an affiliate of the Company, entered into an Exclusive Advertising Rights Agreement with Beijing Guo Guangrong Advertising Co., Ltd. (the "Beijing Merci Agreement"), pursuant to which Beijing Merci International Advertising Co., Ltd. acquired 45,990 advertising minutes per year on FM 107.1, a news and entertainment radio station that broadcasts to the Shenzhen region of the PRC. The Exclusive Advertising Rights Agreement closed on August 31, 2008 and expires on September 30, 2010. In February 2009, the Company decided to terminate the Beijing Merci Agreement. The decision to do so was based on a) a determination that the operations by the radio channel in Shenzhen could be considered invalid by the Chinese authorities and b) management's decision to make a strategic shift towards larger, more established opportunities. The Company notified Beijing Guo Guangrong Advertising Co., Ltd. of its decision to terminate the agreement based on breach of contract and made an immediate request for the return of all deposits and payments. Subsequent to attempts Beijing Merci International Advertising Co., Ltd and Beijing Guo Guangrong Advertising Co., Ltd. to settle the dispute, Beijing Merci International Advertising Co., Ltd began the process of entering into arbitration. We are requesting immediate termination of all contractual obligations under the Beijing Merci Agreement and repayment of approximately $500,000 paid to Beijing Guo Guangrong Advertising Co., Ltd. under the Beijing Merci Agreement. Because the outcome of the arbitration is uncertain, for the period ending March 31, 2009, the Company has accrued all expenses under the Beijing Merci Agreement.

On October 28, 2008, Tianjin Yinse Lingdong Advertising Co., Ltd., a company organized in the PRC and an affiliate of Legend Media, entered into an Exclusive Advertising Rights Agreement with Beijing Attis Advertising Co., Ltd., pursuant to which Tianjin Yinse Lingdong Advertising Co., Ltd. agreed to acquire 19,710 advertising minutes per year on FM 95.5, a music and entertainment radio station that broadcasts to the Xi’an region of the PRC, a developing metropolis with a population of over eight million.

On November 28, 2008, the Company entered into and closed an Acquisition Agreement (the "Music Radio Acquisition Agreement") with Well Chance, Music Radio Limited, and the Music Radio shareholders, Ju Baochun and Xue Wei (the "Music Radio Shareholders"). Pursuant to the Music Radio Acquisition Agreement, the Company acquired control over Beijing Yinse Lingdong Advertising Co., Ltd (“YSLD”) and caused the contribution of an airline magazine advertising business of Beijing Hongtenglianguang Advertising Co., Ltd (“HTLG”), a PRC company 100% owned by the Music Radio Shareholders, to YSLD. In exchange for the acquisition of control, the Company issued 5,033,680 shares of its newly-created Series B convertible preferred stock ("Series B Preferred Stock") to the Music Radio Shareholders and two warrants to purchase an aggregate of 10,000,000 shares of the Company's common stock, to Ju Baochun. The closing gives Legend Media effective control of YSLD, a PRC-based company, and YSLD’s exclusive sales contract with Xinhua Airline Magazine. The airline magazine reaches a potential audience approaching 20 million passengers per year. The exclusive contract with Xinhua Airline Magazine provides 80 pages of advertising per monthly issue. The exclusive contract expires March 31, 2010 and will be up for renewal prior to that date.

In determining the amount of consideration to be paid in connection with the Music Radio Acquisition Agreement, the Company reviewed and compared publicly available selected financial data and stock trading prices for public companies chosen based on their common participation in the Chinese advertising and media industry, and conducted a discounted cash flow analysis. Applying the conclusions drawn therefrom, the number of shares of Series B Preferred Stock issued in the Music Radio Acquisition Agreement was calculated based on an aggregate purchase price of RMB275,000,000, a currency exchange rate of RMB6.829 to U.S. $1, and a per share issue price of 20 times the greater of (a) 75% of the weighted average trading price of one share of common stock for the 15 trading days ended on the third day before closing, and (b) $0.40. Because 75% of the weighted average trading price for the common stock during the period was $0.3440, the per share issue price used was $0.40. As more fully described below, each share of Series B Preferred Stock is initially convertible into 20 shares of common stock, or an aggregate of 100,673,600 shares of common stock, representing approximately 90.6% of the issued and outstanding common stock on an as-converted basis (not including the Company's outstanding Series A convertible preferred stock, warrants or options).

As a result of the Music Radio Acquisition Agreement and the reverse merger transaction with Well Chance, the historical financial statements presented are those of Well Chance and YSLD. At the time of the reverse merger, Well Chance’s historical financials became those of the Company. The subsequent Music Radio Acquisition Agreement, which gave the Company control of YSLD, was between entities under common control and, as such, has been accounted for similarly to a pooling of interests.

As of March 31, 2009, the Company had an annual radio advertising inventory of 85,410 minutes and an annual airline advertising inventory of 960 pages which combined had a reach of approaching 60 million people.

Well Chance conducts its business operations through its 80% owned subsidiary, Legend (Beijing) Consulting Co., Ltd., and its wholly owned subsidiary, Legend (Beijing) Information and Technology Co., Ltd., each of which are incorporated under the laws of the PRC.

Due to PRC regulatory restriction on foreign investment in the advertising industry, we operate our business in China through Tianjin Yinse Lingdong Advertising Co., Ltd., Beijing Maihesi International Advertising Co., Ltd. and YSLD. Our relationships with these operating affiliates and their shareholders are governed by a series of contractual arrangements that allow us to effectively control and derive a substantial portion of the economic benefits from them. Accordingly, we treat Tianjin Yinse Lingdong Advertising Co., Ltd., Beijing Maihesi International Advertising Co., Ltd. and YSLD as variable interest entities and have consolidated their financial results in our financial statements in accordance with generally accepted accounting principles in the United States.

Critical Accounting Policies and Estimates

While our significant accounting policies are more fully described in Note 2 to our consolidated financial statements in this Quarterly Report on Form 10-Q, we believe that the accounting policies described below are the most critical to aid you in fully understanding and evaluating this management discussion and analysis.

Going Concern

The accompanying consolidated financial statements were prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. As shown in the accompanying consolidated financial statements for the three months ended September 30, 2009, we generated net loss of $106,026, and have a working capital deficit of $1,932,444 as of September 30, 2009. The working capital deficit includes $2,062,933 of related party payables.

As further described in Note 6 to the consolidated financial statements, On January 31, 2008, in connection with the Share Exchange Agreement discussed under Note 1 to the consolidated financial statements, we entered into a loan agreement with RMK Emerging Growth Opportunity Fund LP (“RMK”) pursuant to which we had the right to borrow $375,733 from RMK as a short-term bridge loan. The due date on this loan was February 10, 2009. The full $375,733 is currently outstanding and is classified as a related party note payable. On November 25, 2009, RMK issued notice to us requiring immediate repayment of the loan. We are working with RMK to extend the note, but no outcome has been reached. RMK is a fund controlled by a shareholder who is also the CEO of ARC Investment Partners, LLC, a shareholder of Legend Media, Inc.

As further described in Note 1 to the consolidated financial statements, we have effective control of BJ YSLD, a PRC-based company. The significant portion of our revenues are derived from BJ YSLD’s exclusive contract with Xinhua Airline Magazine. The exclusive contract expires March 31, 2010. Mr Ju, our CEO, is actively negotiating an extension to the contract for at least 3 years. This extension may require upfront payments in the amount that we are not in a position to pay. Mr. Ju, as the majority shareholder, is looking for solutions if an upfront payment is required. The possible solutions include Mr. Ju organizing a personal loan for the amount needed by which the extension will be held by a separate company that may or may not be under the control of Mr. Ju, and licensed back to the Company until such time that we have the resources to repay the amount borrowed personally by Mr. Ju.

These factors among others may indicate that we may be unable to continue as a going concern for a reasonable period of time.

In view of these matters, realization of profitability is dependent upon the success of its future operations and our ability to meet its financial requirements and raise additional capital. Management's plans include negotiation with RMK to extend the note, renegotiation of the exclusive Xinhua Airline Magazine contract, further marketing of its advertising network and the expansion of its advertising sales for both the Chinese radio stations and the airline magazine. If we are unsuccessful in these efforts and cannot attain sufficient revenue to permit profitable operations, or if it cannot obtain a source of funding or investment, we may be required to substantially curtail or terminate our operations.

Use of Estimates

The preparation of financial statements in conformity with USUnited ~~GAAP~~States ~~requires~~generally accepted accounting principles (“USGAAP”) requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Areas that require estimates and assumptions include valuation of accounts receivable and determination of useful lives of property and equipment.

Principles of Consolidation

The accompanying consolidated financial statements include the accounts of Legend Media and its subsidiaries as follows:

Subsidiary	Place Incorporated	% Owned
Well Chance	United States		100
Legend Media Investment Company Limited	PRC		80
Three subsidiaries of Legend Media Investment Company Limited
Legend Media Tianjin HK Limited	PRC		80
Legend Media (Beijing) Consulting Company Limited	PRC		80
Tianjin Yinse Lingdong Advertising Co., Ltd	PRC		80	*
News Radio Limited	PRC		100
Four subsidiaries of News Radio Limited
CRI News Radio Limited	PRC		100
Legend Media (Beijing) Information and Technology Co., Ltd.	PRC		100
Beijing Mahiesi Advertising International Co., Ltd.	PRC		100	*
Beijing Yinse Lingdong Advertising Co., Ltd.	PRC		100	*

*Variable Interest Entities: See heading entitled “Variable Interest Entities” below.

Variable Interest Entities

In January 2003, the ~~Financial Accounting Standards Board (the "~~FASB") issued Statement of Financial Accounting Standards Board Interpretation ~~No.~~FSB 46ASC 810-10-05-8, "Consolidation of ~~Variable~~VIEs.” ~~Interest~~ASC ~~Entities~~810-10-05-8 states that in general, ana ~~Interpretation~~VIE ofis ~~Accounting Research~~a ~~Bulletin~~corporation, ~~("ARB")~~partnership, ~~No.~~limited 51liability corporation, ~~("FIN~~trust ~~46").~~or Inany ~~December~~other ~~2003,~~legal ~~the~~structure ~~FASB~~used ~~modified~~to conduct activities or ~~FIN~~hold 46assets ~~(“FIN~~that ~~46R”~~either (1) tohas ~~make~~an ~~certain~~insufficient ~~technical~~amount ~~corrections~~of ~~and~~equity ~~address~~to ~~certain~~carry out ~~implementation~~its ~~issues~~principal ~~that~~activities ~~had~~without ~~arisen.~~additional ~~FIN~~subordinated 46financial ~~provides~~support, (2) has a ~~new~~group ~~framework~~of ~~for identifying~~equity ~~variable~~owners ~~interest~~that ~~entities~~are ~~(VIEs)~~unable ~~and~~to ~~determining~~make ~~when~~significant adecisions ~~company~~about ~~should~~its ~~include the assets~~activities, ~~liabilities,~~or ~~non-controlling~~(3) ~~interests~~has ~~and~~a ~~results~~group of equity owners that do not have the ~~activities~~obligation ofto aabsorb ~~VIE~~losses inor ~~its~~the ~~consolidated~~right ~~financial~~to ~~statements~~receive returns generated by its operations.

~~FIN~~On ~~46R~~May ~~states~~30, ~~that~~2008, inwe ~~general,~~purchased a80% ~~VIE~~of isthe acommon ~~corporation~~stock of Legend Media Tianjin Investment Company Limited, ~~partnership~~and on July 21, ~~limited~~2008, ~~liability~~we purchased 100% of the ~~corporation,~~common ~~trust~~stock orof ~~any~~News ~~other~~Radio ~~legal~~Limited. ~~structure~~Additionally, ~~used~~on toNovember ~~conduct~~28, ~~activities~~2008, orwe ~~hold~~entered ~~assets~~into ~~that~~and ~~either~~closed ~~(1)~~the ~~has~~Music anRadio ~~insufficient~~Acquisition ~~amount~~Agreement ofwith ~~equity~~Well Chance, MRL, and the Music Radio Shareholders, pursuant to ~~carry~~which ~~out~~we acquired control of ~~its~~BJ ~~principal~~YSLD, ~~activities~~another ~~without~~variable ~~additional~~interest ~~subordinated~~entity. ~~financial~~Due ~~support,~~to ~~(2)~~certain restrictions imposed ~~has~~upon aChinese ~~group~~advertising companies, direct investment and ownership of ~~equity~~media ~~owners~~and advertising ~~that~~companies ~~are~~in ~~unable~~the toPRC ~~make~~is ~~significant~~prohibited. ~~decisions~~Therefore, ~~about~~we acquired control ~~its~~of ~~activities,~~TJ orYSLD ~~(3)~~and ~~has~~we aacquired ~~group~~control of ~~equity~~Beijing ~~owners~~Maihesi ~~that~~Advertising doInternational Co., ~~not~~Ltd. ~~have~~(through ~~the obligation~~its topurchase ~~absorb~~of ~~losses~~News orRadio Limited). We structured the ~~right~~MRL and toNews ~~receive~~Radio ~~returns~~Limited ~~generated~~transactions byto ~~its~~comply with such ~~operations~~restrictions.

4440

The principal regulations governing foreign ownership in the advertising industry in China include:

·	The Catalogue for Guiding Foreign Investment in Industry (2004); and

·	The Administrative Regulations on Foreign-invested Advertising Enterprises (2004).

Because ~~the~~we ~~Company~~have ~~has~~ not been involved in advertising outside of China for the ~~required~~ required number of years, ~~the~~our ~~Company’s~~ domestic PRC operating subsidiaries, which are considered foreign-invested, are currently ineligible to apply for the required advertising services licenses in China. ~~The~~Our ~~Company’s~~ PRC operating affiliates hold the requisite licenses to provide advertising services in China and they are owned or controlled by PRC citizens designated by ~~the Company~~us. ~~The~~Our ~~Company’s~~ radio advertising business operates in China though contractual arrangements with consolidated entities in China. ~~The~~Until ~~Company and~~the ~~its~~July ~~newly~~20, ~~acquired~~2009 ~~PRC~~termination ~~subsidiaries~~of ~~have~~the ~~entered into contractual~~VIE ~~arrangements~~agreements with ~~Tianjin~~TJ ~~Yinse~~YSLD ~~Lingdong~~and Beijing Maihesi Advertising ~~Company~~International Co., Ltd., we ~~Beijing~~and our PRC subsidiaries entered into contractual arrangements with TJ YSLD, ~~Mahiesi~~Beijing Maihesi Advertising International Co., Ltd. and BJ YSLD as well as their ~~respective~~ respective shareholders under which:

· ~~the~~We ~~Company~~have isbeen able to exert significant control over significant decisions about the activities of ~~Tianjin~~TJ ~~Yinse Lingdong Advertising Company~~YSLD, ~~Ltd.,~~ Beijing ~~Mahiesi~~Maihesi Advertising International Co., Ltd. and BJ YSLD;,

· a substantial portion of the economic benefits and risks of the operations of ~~Tianjin~~TJ ~~Yinse Lingdong Advertising Company~~YSLD, ~~Ltd.,~~ Beijing ~~Mahiesi~~Maihesi Advertising International Co., Ltd. and BJ YSLD ~~have~~were ~~been~~ transferred to ~~the~~us ~~Company~~ through a revenue assignment agreement;, and

45·· The equity owner of TJ YSLD, Beijing Maihesi Advertising International Co., Ltd. and BJ YSLD has not had the obligation to absorb the losses of TJ YSLD Beijing Maihesi Advertising International Co., Ltd. or BJ YSLD.

·As we have been able to exert significant control over the ~~equity~~PRC ~~owner~~operating affiliates and a substantial portion of ~~Tianjin~~the ~~Yinse~~economic ~~Lingdong~~benefits ~~Advertising~~and ~~Company~~risks have been transferred to us, ~~Ltd.~~we have determined that the advertising entities, TJ YSLD, Beijing ~~Mahiesi~~Maihesi Advertising International Co., Ltd. and BJ YSLD ~~does~~meet ~~not~~the definition ~~have~~of ~~the~~a ~~obligation~~VIE tothrough ~~absorb~~July 20, 2009, and subsequent to the ~~losses~~July 20, 2009 termination of ~~Tianjin~~the ~~Yinse~~TJ ~~Lingdong~~YSLD and Beijing Maihesi Advertising ~~Company,~~International Co., Ltd. agreements, BJ YSLD meets the definition of a VIE. Further, we are considered to be the primary beneficiary of the risks and benefits of equity ownership of TJ YSLD, Beijing ~~Mahiesi~~Maihesi Advertising International Co., Ltd. orand BJ YSLD and thus have consolidated this entity in our accompanying financial statements through July 20, 2009 and BJ YSLD as of September 30, 2009.

As the Company is able to exert significant control over the PRC operating affiliates and a substantial portion of the economic benefits and risks have been transferred to the Company, it has determined that the advertising entities, Tianjin Yinse Lingdong Advertising Company, Ltd., Beijing Mahiesi Advertising International Co., Ltd. and YSLD meet the definition of a VIE. Further, the Company is considered to be the primary beneficiary of the risks and benefits of equity ownership of Tianjin Yinse Lingdong Advertising Company, Ltd., Beijing Mahiesi Advertising International Co., Ltd. and YSLD and thus has consolidated these entities in its accompanying financial statements as of March 31, 2009.41

Long-Lived Assets

We apply the provisions of FASB ASC 360-10, “Property, Plant, and Equipment”, which established a “primary asset” approach to determine the cash flow estimation period for a group of assets and liabilities that represents the unit of accounting for a long-lived asset to be held and used. Long-lived assets to be held and used are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. The carrying amount of a long-lived asset is not recoverable if it exceeds the sum of the undiscounted cash flows expected to result from the use and eventual disposition of the asset. Long-lived assets to be disposed of are reported at the lower of carrying amount or fair value less cost to sell.

In June 2009, we decided and executed a plan to terminate the exclusive sales contract for the Beijing FM 90.5 channel which was acquired July 21, 2008. As part of this transaction, we capitalized $1,016,206 as an intangible asset to recognize the believed value of the contract. For the year ended June 30, 2009, we recognized an impairment of $774,528 based on the net book value of the asset as of June 30, 2009.

We recorded an impairment loss on its FM 92.5 advertising rights agreement during the year ended June 30, 2009 as a result of management’s analysis of future cash flows indicating that we will not recover the value of the asset.

Based on its review, we believe that, at September 30, 2009, there were no other significant impairments of its long-lived assets.

Intangible Assets

Intangible assets consist of contract rights purchased in the ~~May 30, 2008~~ acquisition of Legend Media Tianjin Investment Company Limited, the entity controlling the ~~advertising~~ advertising rights to Tianjin FM 92.5, ~~and~~on ~~the~~May ~~July 21~~30, 2008 and the acquisition of News ~~Radio~~ Radio Limited, the entity controlling the advertising rights to Beijing FM 90.5 on July 21, 2008. In July 2009, we terminated the Beijing FM 90.5 contract and during the year ended June 30, 2009 recognized an impairment loss for the entire amount of the intangible asset. Further, we recognized an impairment loss on the Tianjin FM92.5 contract rights (see Long-Lived Assets policy above). Intangible assets consist of the following at the dates indicated:

Intangible assets consist of the following at the dates indicated:

	September 30,				June 30,
	2009				2009

FM 92.5 Contract rights		$	1,422,854		$	1,422,854
Exclusivity agreement			7,388,731			7,388,731
			8,811,585			8,811,585
Less Accumulated amortization			(1,819,848	)		(1,517,496	)
Intangibles, net		$	6,991,737		$	7,294,089

	March 31,			June 30,
	2009			2008
	(unaudited)
FM 92.5 Contract rights	$	1,709,888		$	2,174,428
Exclusivity agreement		7,388,731			6,999,353
FM 90.5 Contract rights		1,016,206			-
		10,114,825			9,173,781
Less Accumulated amortization		(1,344,439	)		(128,471	)
Intangibles, net	$	8,770,386		$	9,045,310

The FM 92.5 contract rights primarily arise from an exclusive contract acquired in connection with the acquisition of Legend Media Tianjin Investment Company Limited, which is ~~being~~ amortized over ~~the~~ 31 ~~month contract period~~months, from June 1, 2008, the first day of operations by the Company, based on the duration of the existing advertising agreement that expired December 31, 2008 plus renewal of the advertising agreement. The agreement was renewed ~~as of~~ January 1, 2009. The contract is with Tianjin FM 92.5 ~~and~~ provides exclusive rights to 54 advertising minutes per day or 19,710 minutes per year. The channel is Beijing-based and through a relay facility airs in Tianjin. Legend Media’s contract is with the Beijing channel’s exclusive agent, which has a national exclusive contract with the channel. The exclusive agent ~~has~~ subcontracted the rights for the Tianjin market to Legend Media. The value was derived as the net present value of the contract’s earnings before interest, tax, depreciation and amortization (“EBITDA”) over the contract’s expected term from May 30, 2008 through December 31, 2010, using a discount rate of 15%. ~~The~~We change in value of the FM92.5 contract and the exclusivity agreement from June 30, 2008 to March 31, 2009 is a result of foreign currency translation at each balance sheet date and a reallocation of the value between these two intangible assets subsequent to June 30, 2008. At the May 30, 2008 purchase date, the Company initially applied a 10% discount rate to calculate the net present value of the FM 92.5 contract’s EBITDA. However, the Company subsequently determined that a 15% discount rate ~~more~~ accurately reflects the rate of return ~~the~~we ~~Company expects~~expect to earn on the contract, which resulted in a contract value of $1,709,888. The ~~remaining~~$1,709,888 ~~intangible~~was ~~asset~~reduced ~~value~~by of $7201,~~338,731~~524 ~~attributable~~on ~~to the~~June ~~May~~ 30, 2009 ~~2008 acquisition was then reallocated~~ to ~~the~~recognize ~~exclusivity agreement. Amortization~~an ~~expense on~~impairment ~~this~~loss ~~contract~~after ~~for~~forecasting the ~~three~~ ~~and~~remaining ~~nine~~value ~~months~~of the ~~ended~~agreement ~~March~~through December 31, ~~2009 was $165,473 and $509,890, respectively~~2010.

46The remainder of the purchase price of $7,388,731 was allocated to an Operating Agreement among Legend Media (Beijing) Consulting Co., Ltd., TJ YSLD and Ju Baochun (the "Music Radio Operating Agreement"), entered into in connection with the Music Radio Share Purchase Agreement. Mr. Baochun, through a company he owns and operates, is the 80% owner of MRL, which is the 20% owner of the post-acquisition variable interest entity ("VIE"), TJ YSLD. Pursuant to the terms of the Operating Agreement, TJ YSLD and Mr. Baochun are prohibited from:

The remainder of the purchase price of $7,388,731 was allocated to an Operating Agreement among Legend Media (Beijing) Consulting Co., Ltd., Tianjin Yinse Lingdong Advertising Co., Ltd. and Ju Baochun, entered into in connection with the Music Radio Share Purchase Agreement. Mr. Baochun, through a company he owns and operates, is the 80% owner of Music Radio Limited, which is the 20% owner of the post-acquisition VIE, Tianjin Yinse Lingdong Advertising Co., Ltd. Pursuant to the terms of the Operating Agreement, Tianjin Yinse Lingdong Advertising Co., Ltd. and Mr. Baochun are prohibited from:

Borrowing money from any third party or assuming any debt;

Selling to any third party or acquiring from any third party any assets, including, without limitation, any intellectual rights;

· Granting any security interests for the benefit of any third party through collateralization of ~~Tianjin~~TJ ~~Yinse Lingdong Advertising Co., Ltd.~~YSLD's assets;

· Assigning to any third party the ~~Operating~~Music ~~Agreement~~Radio ~~entered~~Operating ~~into by Tianjin Yinse Lingdong Advertising Co., Ltd.'s~~ Agreement; and

· Selling, transferring and disposing of any license held by ~~Tianjin~~TJ ~~Yinse Lingdong Advertising Co~~YSLD.~~, Ltd.~~

~~Amortization~~The FM ~~expense~~ 90.5 contract rights that were capitalized in July 2008 and subsequently impaired on ~~this~~June 30, 2009 primarily relate to an exclusive contract ~~for~~acquired in connection with the ~~three~~acquisition ~~and~~of ~~nine~~News ~~months~~Radio ~~ended~~Limited ~~March~~which 31is being amortized over the 48-month contract period, beginning on July 1, 2008 . The contract was with ~~$184,718~~the Beijing FM 90.5 radio station and ~~$528~~provides 126 advertising minutes per day or 45,~~556,~~990 ~~respectively~~minutes per year.

The FM 90.5 contract rights primarily relate to an exclusive contract acquired in connection with the acquisition of News Radio Limited which is being amortized over the 48-month contract period, beginning on July 1, 2008. The contract is with the Beijing FM 90.5 radio station and provides 126 advertising minutes per day or 45,990 minutes per year. Amortization expense on this contract for the three and nine months ending March 31, 2009 of $64,543 and $177,612, respectively, has been included in amortization expense in the accompanying consolidated statements of operations and other comprehensive income (loss). See Note 12.

Amortization expense for the Company’s intangible assets for the three months ended March 31, 2009 and 2008 was $416,247 and $0, respectively, and amortization expense for the Company’s intangible assets for the nine months ended March 31, 2009 and 2008 was $1,216,058 and $0, respectively.

Revenue Recognition

~~The~~Our ~~Company’s~~ revenue recognition policies ~~are~~comply ~~in compliance~~ with ~~Securities and Exchange Commission ("~~SEC~~").~~ Staff Accounting Bulletin (“SAB”) 104. ~~The Company~~We ~~purchases~~purchase (i) advertising inventory in the form of advertising airtime, the unit being minutes, from radio stations and (ii) advertising pages from airline magazines. ~~The~~We ~~Company~~ then ~~distributes~~distribute these minutes and pages under various sales agreements. We recognize advertising revenue over the term of each sales agreement, provided evidence of an arrangement exists, the fees are fixed or determinable and collection of the resulting receivable is reasonably assured. We recognize deferred revenue when cash has been received on a sales agreement, but the revenue has not yet been earned. Under these policies, no revenue is recognized unless persuasive evidence of an arrangement exists, delivery has occurred, the fee is fixed or determinable, and collection is reasonably assured. Barter advertising revenues and the offsetting expense are recognized at the fair value of the advertising as determined by similar cash transactions. Barter revenue for the three months ended ~~March~~September 3130, ~~2009 and~~ ~~2008 was $729,557 and $0 respectively, and barter revenue for the nine months ended March 31,~~ 2009 and 2008 was $1845,~~955,962~~464 and $47395,~~613~~834, respectively. ~~Barter~~ expense for the three months ended ~~March~~September 3130, 2009 and 2008 was $~~407~~417,~~119~~434 and ~~$0,~~ ~~respectively, and barter expense for the nine months ended March 31, 2009 and 2008 was~~ $~~954~~148,~~796 and $47~~198,~~613,~~ respectively. Under PRC regulations, ~~the~~we ~~Company is~~must ~~required to~~ pay certain taxes on revenues generated. These taxes include:

Business tax: 5% of revenues generated net of fees paid to advertising agencies and media companies for services and advertising inventory;

Construction tax: 3% of revenues generated net of fees paid to advertising agencies and media companies for services and advertising inventory;

· Education tax: 7% of the ~~calculated~~ business tax;

· Urban development tax: 3% of the ~~calculated~~ business tax; and

· Flood insurance tax: 1% of the ~~calculated~~ business tax.

~~The~~We ~~Company~~recognize ~~recognizes~~ these taxes in cost of revenue in the period incurred.

Cost of Revenue

~~The~~We ~~Company~~expense ~~expenses the cost of~~ advertising costs monthly according to the terms of the ~~underlying~~ underlying contracts. The ~~entire cost of the~~ contract is expensed evenly over the term of the agreement ~~starting on~~ from the date advertising is first expected to take place. As the advertising inventory does not carry forward, all minutes are expensed whether ~~or not~~ sold~~. Cost~~ ofor ~~revenue for the three months ended March 31, 2009 and 2008 was $1,447,254 and $678,730, respectively~~not. ~~Advertising costs for the nine months ended March 31, 2009 and 2008 was $4,133,588 and $2,122,421, respectively.~~

48Foreign Currency Transactions and Comprehensive Income

~~Minority~~US ~~Interest~~GAAP requires recognized revenue, expenses, gains and losses are included in net income. Certain statements, ~~Subsidiaries~~however, require entities to report specific changes in assets and liabilities, such as gain or loss on foreign currency translation, as a separate component of stockholders’ equity. Such items, along with net income, are components of comprehensive income. Translation gains of $46,137 and $24,646 at September 30, 2009 and June 30, 2009, respectively, are classified as an item of other comprehensive income in the stockholders’ equity section of the consolidated balance sheets.

On May 30, 2008, the Company purchased 80% of the common stock of Legend Media Tianjin Investment Company Limited, a British Virgin Island company and a wholly-owned subsidiary of Music Radio Limited. As a result of this purchase, the Company recognized initial minority interest on its consolidated balance sheet of $15,524. The income (loss) attributed to minority interest has been separately designated in the accompanying statements of operations and other comprehensive income (loss).

Recent Pronouncements

In ~~December~~ ~~2007~~May 2009, the ~~SEC~~FASB issued SAB 110, which expresses the views of the SEC staff regarding the use of a “simplified” method, as discussed in the previously issued SAB 107, in developing an estimate of expected term of “plain vanilla” share options in accordance with Statement of Financial Accounting Standards ("SFAS") No. ~~123(R)~~ 165, “~~Share-Based~~Subsequent ~~Payment~~Events” ("“SFAS ~~No. 123(R~~165”)~~"). In~~ ~~particular,~~codified ~~the SEC staff indicated~~ in FASB ~~SAB 107~~ASC ~~that~~855-10-05, itwhich ~~will~~provides ~~accept~~guidance ~~a company’s election~~ to ~~use~~establish ~~the~~general ~~simplified~~standards ~~method, regardless~~ of ~~whether the~~ ~~company~~accounting ~~has~~for ~~sufficient~~and ~~information~~disclosures ~~to make more refined estimates~~ of ~~expected term.~~events Atthat ~~the~~occur ~~time~~after ~~SAB 107 was issued,~~ the ~~SEC~~balance ~~staff~~sheet ~~believed that more~~date ~~detailed~~but ~~external~~before ~~information~~financial ~~about~~statements ~~employee~~are ~~exercise~~issued ~~behavior (e.g., employee exercise patterns by industry and/~~or ~~other~~are ~~categories~~available ofto ~~companies)~~be ~~would,~~issued. ~~over~~FASB ~~time,~~ASC ~~become~~855-10-05 ~~readily~~also ~~available~~requires entities to ~~companies.~~disclose ~~Therefore,~~ the ~~SEC~~date ~~staff~~through ~~stated in~~which ~~SAB 107~~subsequent ~~that~~events itwere ~~would~~evaluated ~~not~~as ~~expect~~well aas ~~company to use~~ the ~~simplified~~rationale ~~method~~ for ~~share~~ ~~option~~why ~~grants~~that ~~after~~date ~~December 31, 2007~~was selected. ~~The~~FASB ~~SEC~~ASC ~~staff~~855-10-05 ~~understands~~is ~~that such~~effective ~~detailed~~for ~~information~~interim ~~about~~and ~~employee~~annual ~~exercise~~periods ~~behavior may not be widely~~ending ~~available~~after byJune ~~December 31~~15, ~~2007. Accordingly~~2009, ~~the~~and ~~SEC staff will continue to accept~~accordingly, ~~under~~we ~~certain~~adopted ~~circumstances,~~this ~~the~~pronouncement ~~use~~year ~~of the simplified method beyond~~ended ~~December 31~~June 30, ~~2007~~2009. ~~Upon~~FASB ~~the~~ASC ~~Company’s~~855-10-05 ~~adoption~~requires ~~of SFAS No. 123(R),~~that ~~the~~public ~~Company~~entities ~~elected~~evaluate subsequent toevents ~~use~~through the ~~simplified~~date ~~method~~that ~~to estimate~~ the ~~Company’s~~financial ~~expected~~statements ~~term~~are issued.

In ~~December~~ ~~2007~~June 2009, the FASB issued SFAS No. ~~141~~ ~~(Revised 2007)~~166, “~~Business~~Accounting for Transfers of Financial ~~Combinations~~Assets — an amendment of FASB Statement No. 140” (“SFAS ~~141R~~166”)~~. SFAS~~, ~~141R changes~~codified ~~how~~as aFASB ~~reporting~~ASC ~~enterprise~~860, ~~accounts~~which ~~for~~requires ~~the~~entities ~~acquisition~~to ofprovide amore ~~business.~~information ~~SFAS~~regarding sales of ~~No. 141R~~securitized ~~requires~~financial anassets ~~acquiring~~and similar transactions, particularly if the entity tohas ~~recognize~~continuing ~~all~~exposure to the ~~assets~~risks ~~acquired and~~related ~~liabilities~~to ~~assumed~~transferred infinancial assets. aFASB ~~transaction~~ASC at860 eliminates the ~~acquisition-date~~concept ~~fair~~of ~~value, with~~a ~~limited~~“qualifying ~~exceptions~~special-purpose entity,” ~~and~~changes ~~applies~~the torequirements afor ~~wider~~derecognizing ~~range~~financial ofassets ~~transactions~~and requires oradditional ~~events~~disclosures. ~~SFAS~~ ~~141R~~FASB ASC 860 is effective for fiscal years beginning ~~on or~~ after ~~December~~ November 15, ~~2008~~ ~~and~~2009. ~~early~~The adoption ~~and~~of ~~retrospective~~FASB ~~application~~ASC 860 is ~~prohibited.~~not ~~The Company~~expected ~~believes~~to ~~adopting~~have ~~SFAS~~an ~~141R~~impact ~~will~~on ~~significantly~~our ~~affect its~~ financial ~~statements for~~condition, ~~any~~results ~~business~~of ~~combination~~operations ~~completed~~or ~~after June 30, 2009~~cash flows.

4944

In ~~February~~ ~~2007~~June 2009, the FASB issued SFAS No. ~~159~~167, “~~The~~Amendments ~~Fair~~to ~~Value~~FASB ~~Option~~Interpretation ~~for~~No. ~~Financial Assets and Financial Liabilities~~46(R)” (“SFAS ~~159~~167”), codified as FASB ASC 810-10, which modifies how a company determines when an entity that is insufficiently capitalized or is not controlled through voting (or similar rights) should be consolidated. ~~SFAS~~ ~~159~~FASB ~~permits~~ASC ~~entities~~810-10 toclarifies ~~choose~~that tothe ~~measure~~determination ~~many~~of ~~financial~~whether ~~assets~~a ~~and~~company ~~financial~~is ~~liabilities~~required atto ~~fair~~consolidate ~~value.~~an ~~Unrealized~~entity ~~gains~~is based on, among other things, an entity’s purpose and design ~~losses~~and ona ~~items~~company’s ~~for~~ability ~~which~~to direct the ~~fair~~activities ~~value~~of ~~option has~~the ~~been~~entity ~~elected~~that ~~are~~most significantly ~~reported~~impact inthe ~~earnings~~entity’s economic performance. ~~SFAS~~FASB ~~159~~ASC is810-10 ~~effective~~requires an asongoing reassessment of whether a company is the ~~beginning~~ primary beneficiary of ana variable interest entity. FASB ASC 810-10 also requires additional disclosures about a company’s ~~first~~involvement ~~fiscal~~in ~~year~~variable ~~that~~interest ~~begins~~entities ~~after~~and ~~November~~any ~~15,~~significant changes ~~2007~~in risk exposure due to that involvement. ~~The~~ ~~Company~~FASB ~~adopted~~ASC ~~SFAS~~810-10 ~~159~~is oneffective for ~~July~~fiscal 1years beginning after November 15, ~~2008~~2009. ~~The~~Management ~~Company~~is ~~chose~~currently assessing ~~not~~the toimpact ~~elect~~that the ~~option~~ toadoption ~~measure~~of ~~the~~FASB ~~fair~~ASC ~~value~~810-10 ofwill ~~eligible~~have on our financial ~~assets~~condition, ~~and liabilities~~results of operations or cash flows.

In ~~December~~ ~~2007~~June 2009, the FASB issued ~~SFAS~~FASB ~~No.~~ASC ~~160~~105, ~~“Noncontrolling~~Generally ~~Interests~~Accepted ~~in Consolidated~~Accounting ~~Financial Statements~~Principles,~~” (“SFAS 160”)~~ which isestablishes anthe ~~amendment~~FASB ofAccounting ~~ARB No.~~Standards ~~51. This~~Codification ~~statement~~as ~~clarifies that a noncontrolling interest in a subsidiary is an ownership interest in~~ the ~~consolidated~~sole ~~entity that should be~~source ~~reported~~of asauthoritative ~~equity~~generally inaccepted ~~the~~accounting ~~consolidated financial statements~~principles. ~~This statement~~ ~~changes~~Pursuant ~~the~~to ~~way~~ the provisions ~~consolidated~~of ~~income~~FASB ~~statement~~ASC ~~is presented~~105, ~~thus requiring~~the ~~consolidated~~Company ~~net~~has ~~income~~updated toreferences ~~be reported at amounts that include the amounts attributable~~ to ~~both~~GAAP ~~parent~~in ~~and the noncontrolling~~its ~~interest. This~~financial ~~statement~~statements isissued ~~effective~~ for the ~~fiscal~~period ~~years,~~ended ~~and interim~~September ~~periods within those fiscal years~~30, ~~beginning on or after December 15, 2008~~2009. ~~Based~~ ~~on current conditions, the Company does not expect the~~The adoption of ~~SFAS~~FASB ~~160~~ASC to105 ~~have~~did anot ~~significant~~impact ~~effect~~our onfinancial ~~its~~position or results of ~~operations~~ ~~or financial position~~operations.

In May 2008, the FASB issued SFAS No. 163, “Accounting for Financial Guarantee Insurance Contracts, an interpretation of FASB Statement No. 60” (“SFAS 163”).The scope of SFAS 163 is limited to financial guarantee insurance (and reinsurance) contracts, as described in this statement, issued by enterprises included within the scope of Statement No. 60. Accordingly, this statement does not apply to financial guarantee contracts issued by enterprises excluded from the scope of Statement No. 60 or to some insurance contracts that seem similar to financial guarantee insurance contracts issued by insurance enterprises (such as mortgage guaranty insurance or credit insurance on trade receivables). SFAS 163 also does not apply to financial guarantee insurance contracts that are derivative instruments included within the scope of FASB Statement No. 133, “Accounting for Derivative Instruments and Hedging Activities.” This statement will not have an effect on the Company’s financial statements.

In June 2008, the FASB issued EITF Issue 07-5 “Determining whether an Instrument (or Embedded Feature) is indexed to an Entity’s Own Stock” (“EITF No. 07-5”). EITF No. 07-5 is effective for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. Early application is not permitted. Paragraph 11(a) of SFAS 133 “Accounting for Derivatives and Hedging Activities” specifies that a contract that would otherwise meet the definition of a derivative but is both (a) indexed to the Company’s own stock and (b) classified in stockholders’ equity in the statement of financial position would not be considered a derivative financial instrument. EITF No. 07-5 provides a new two-step model to be applied in determining whether a financial instrument or an embedded feature is indexed to an issuer’s own stock and thus able to qualify for the SFAS 133 paragraph 11(a) scope exception. The Company has not yet determined the affect EITF No. 07-5 on its financial statements.

In April 2008, the FASB issued FSP 142-3 “Determination of the Useful Life of Intangible Assets” (“FSP 142-3”), which amends the factors a company should consider when developing renewal assumptions used to determine the useful life of an intangible asset under SFAS 142. FSP 142-3 is effective for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. SFAS 142 requires companies to consider whether renewal can be completed without substantial cost or material modification of the existing terms and conditions associated with the asset. FSP 142-3 replaces the previous useful life criteria with a new requirement—that an entity consider its own historical experience in renewing similar arrangements. If historical experience does not exist then the Company would consider market participant assumptions regarding renewal including: 1) highest and best use of the asset by a market participant, and 2) adjustments for other entity-specific factors included in SFAS 142. The Company is currently evaluating the impact that adopting FSP No.142-3 will have on its financial statements.

Results of Operations

The exchange of shares with the Well Chance Shareholder in February 2008 was accounted for as a reverse acquisition of the Company under the purchase method of accounting because Well Chance obtained control of the Company. Accordingly, the share exchange was recorded as a recapitalization of Well Chance, with Well Chance being treated as the continuing entity at the time. Subsequently, the Music Radio Acquisition Agreement, leading to the control of BJ YSLD in November 2008, was accounted for similarly to a pooling of interest as there was common control. Therefore, the Company's historical financial information includes that of BJ YSLD.

In the Company’s Annual Report for the fiscal year ended June 30, 2008, the Report of the Independent Registered Public Accounting Firm includes an explanatory paragraph that describes substantial doubt about the Company’s ability to continue as a going concern. The Company’s interim consolidated financial statements for the nine months ended March 31, 2009 have been prepared on a going concern basis, which contemplates the realization of assets and the settlement of liabilities and commitments in the normal course of business. The Company incurred a net loss and utilized net cash in operating activities of approximately $3,344,440 and $2,659,945, respectively, for the nine months ended March 31, 2009.45

~~These~~Comparison conditions raise substantial doubt about the Company’s ability to continue as a going concern. The accompanying consolidated financial statements do not include any adjustments that might result from the outcome of ~~this~~Three ~~uncertainty.~~Months ~~We expect to continue to~~Ended ~~incur~~September ~~losses~~30, ~~from operations in~~ 2009. ~~While we expect increased sales of both radio advertising~~ and airline magazine advertising to help increase revenues, such increases for the near term may only provide limited additional cash flow from such sales and will require increases in sales and marketing expenses. The Company’s ability to continue as a going concern depends on the success of management’s plans to bridge such cash shortfalls in 2009 including the following2008:

1. Aggressively pursuing additional fund raising activities in 2009;

	2009						2008
	Amount			% of Revenue			Amount			% of Revenue
	(in dollars, except percentages)

REVENUE	$	2,160,432			100.0	%	$	2,324,491			100.0	%

COST OF REVENUE		994,927			46.1	%		1,162,682			50.0	%

GROSS PROFIT		1,165,505			53.9	%		1,161,809			50.0	%

OPERATING EXPENSES		2,065,822			95.6	%		1,848,607			79.5	%

LOSS FROM OPERATIONS		(900,317	)		(41.7	)%		(686,798	)		(29.5	)%

OTHER INCOME (EXPENSE), NET		811,167			37.5	%		(278,848	)		(12.0	)%

LOSS BEFORE PROVISION FOR INCOME TAXES		(89,150	)		(4.1	)%		(965,646	)		(41.5	)%

PROVISION FOR INCOME TAXES		16,876			0.8	%		177,445			7.6	%

NET LOSS		(106,026	)		(4.9	)%		(1,143,091	)		(49.2	)%

NET LOSS ATTRIBUTABLE TO LEGEND MEDIA, INC. COMMON SHAREHOLDERS		(106,026	)		(4.9	)%		(1,155,823	)		(49.7	)%

OTHER COMPREHENSIVE INCOME
Foreign currency translation gain		46,137			2.1	%		33,403			1.4	%

COMPREHENSIVE LOSS	$	(59,889	)		(2.8	)%	$	(1,122,420	)		(48.3	)%

2Revenues. Our revenue ~~Continuing~~included torevenues ~~advance~~from sales radio advertising and ~~marketing~~airline ~~efforts~~magazine advertising. During the three months ended September 30, 2009, we had revenues of $2,160,432 compared to revenues of $2,324,491 for the ~~Company's~~three ~~products~~months ended September 30, 2008, a decrease of $164,059. The decrease is attributable to ~~begin~~less ~~achieving~~demand ~~additional~~for ~~sales~~our advertising assets than that of ~~such~~the ~~products~~previous year. Management believes customers will increase advertising in ~~2009,~~the coming ~~thereby~~quarters ~~generating~~as ~~cash~~overall ~~flow~~market ~~from~~conditions ~~such~~continue ~~sales;~~to improve.

3Cost of revenue. Cost ~~Attempting~~of sales decreased to ~~work~~$994,927 for the three months ended September 30, 2009, compared to $1,162,682 for the three months ended September 30, 2008, a decrease of $167,755 or 14.4%. The majority of the decrease is a result of the termination of underperforming advertising assets. Management has taken several steps to reduce costs associated with poor performing advertising assets. These efforts are expected to help the Company' reach profitability in the coming quarters. The Company’s ~~lenders~~costs toof ~~renew~~revenue are largely fixed and~~/or~~, ~~extend~~thus, ~~scheduled~~any ~~payments~~efforts ~~under~~made ~~such~~to ~~loans;~~cut costs that do not materially impact revenue results have significant impact on gross profit and profitability.

~~4. Continuing to monitor cost control initiatives to conserve cash.~~46

52Gross Profit. Gross profit was $1,165,505 for the three months ended September 30, 2009 compared to $1,161,809 for the three months ended September 30, 2008, an increase of $3,696 or 0.3%. The overall gross profit increase for the three months ended September 30, 2009 is attributable to the cost of revenue reduction efforts made by management. The elimination of underperforming assets have had a significant beneficial impact on gross profit.

~~Comparison~~The gross ofmargin ~~Three~~for ~~Months~~the ~~Ended~~three ~~March~~months 31ended September 30, 2009 and ~~March~~2008 31are 53.9% and 50.0%, ~~2008~~respectively, respectively. As with the overall gross profit, the gross margin decrease was the product of an improved cost structure.

	2009						2008
	Amount			% of Revenue			Amount			% of Revenue
	(in dollars, except percentages)
REVENUE	$	2,630,624			100.0	%	$	1,305,560			100.0	%
COST OF REVENUE		1,447,254			55.0	%		678,730			52.0	%
GROSS PROFIT		1,183,370			45.0	%		626,830			48.0	%
SELLING, GENERAL AND ADMINISTRATIVE EXPENSES		1,745,938			66.4	%		871,890			66.8	%
LOSS FROM OPERATIONS		(562,568	)		(21.4	)%		(245,060	)		(18.8	)%
OTHER EXPENSE, NET		(644,116	)		(24.5	)%		(64,525	)		(4.9	)%
LOSS BEFORE PROVISION FOR INCOME TAXES		(1,206,684	)		(45.9	)%		(309,585	)		(23.7	)%
PROVISION FOR INCOME TAXES		208,890			7.9	%		36,126			2.8	%
NET LOSS		(1,415,574	)		(53.8	)%		(345,711	)		(26.5	)%
OTHER COMPREHENSIVE INCOME (LOSS)
Foreign currency translation adjustment		(70,127	)		(2.7	)%		10,442			0.8	%
COMPREHENSIVE LOSS		(1,485,701	)		(56.5	)%		(335,269	)		(25.7	)%

Management expects margins to continue to improve as sales increase.

~~Revenues. Our~~Operating ~~revenue~~Expenses. Operating ~~includes~~expenses ~~revenues~~increased ~~from~~to ~~sales of radio advertising and airline magazine~~$2,065,822 ~~advertising. During~~for the three months ended ~~March~~September 3130, 2009, ~~we had revenues of $2,630,624~~ compared to ~~revenues of~~ $1,~~305~~848,~~560~~607 for the three months ended ~~March~~September 3130, 2008~~, an increase of $1,325,064 or 101~~.5% The increase is ~~attributable~~ to the ~~increase~~result ~~in sales~~ of ~~both airline magazine advertising and~~ ~~radio~~a ~~advertising~~$320,895 ~~with~~increase ~~airline~~in ~~magazine~~selling, ~~advertising~~general ~~sales~~and ~~leading~~administrative ~~the way. Details~~expenses ofoffset ~~the~~by ~~changes for the three months ended March 31~~a $103,680 ~~2009 and~~decrease ~~2008~~in ~~are~~amortization ~~as follows:~~expenses.

General and administrative expenses increased by $53,677. Management expects selling, general and administrative expenses to grow as the business expands; however, as a percentage of revenue, selling, general and administrative is expected to decrease as some of the costs will not need to increase to handle future growth, except bad debt provision increased slightly according to the aging growth of the Accounts Receivable balances.

	Three months ended
	March 31,						Change
	2009			2008			Amount				%
	(in dollars, except percentages)
Revenue
Airline magazine advertising sales		$	2,127,386		$	1,193,507		$	933,879			78.2	%
Radio advertising sales			503,238			103,670			399,568			385.4	%
Other product lines			-			8,383			(8,383	)			*
		$	2,630,624		$	1,305,560		$	1,325,064			101.5	%

Depreciation and amortization decreased to $306,962 for the three months ended September 30, 2009, as compared to $410,462 for the three months ended September 30, 2008, a decrease of $103,680. The majority of the difference is related to a reduced amount of intangible assets to amortize as compared to the previous as the Company took an impairment charge in the last quarter ended June 30, 2009.

*notLoss ~~meaningful~~from Operations. As a result of the above, loss from operations totaled $900,317 for the three months ended September 30, 2009 as compared to loss from operations of $686,798 for the three months ended September 30, 2008, a difference of $213,519. As a percentage of revenues, loss from operations was (41.7)% for the three months ended September 30, 2009 compared to (29.5)% for the three months ended September 30, 2008.

~~Management~~Non-operating Income and ~~believes~~Expense. ~~that~~Non-operating ~~sales~~income ~~will~~for ~~continue~~the ~~to grow~~three months ended September 30, 2009 was $811,167 as wecompared ~~expand~~to ~~our~~non-operating ~~sales~~expense ~~efforts~~of $278,848 for the three months ended September 30, 2008. The difference, $1,090,016, can be attributed to nonrecurring gains resulting from the restructuring of the Company’s operating units and ~~look~~the ~~for~~resulting ~~opportunities~~termination ~~with~~of ~~larger~~certain ~~scale~~VIE agreements.

~~Cost~~Income of(Loss) ~~Revenue~~before Provision for Income Taxes. ~~Cost~~Loss ofbefore ~~revenue increased~~provision tofor income taxes was $189,~~447,254~~ 150 for the three months ended ~~March~~September 3130, 2009, as compared to a loss of $~~678~~965,~~730~~646 for the three months ended ~~March~~September 3130, 2008, an ~~increase~~improvement of $~~768~~876,~~524 or 113~~496.2%. The majority of the increase is a direct result of the expansion of the Company’s radio advertising inventory. Airline magazine advertising sales also increased but at a much slower rate. The details are as follows:

	Three months ended
	March 31,						Change
	2009			2008			Amount				%
	(in dollars, except percentages)
Cost of Revenue
Airline magazine direct costs		$	696,569		$	505,470		$	191,099			37.8	%
Radio advertising direct costs			750,685			44,305			706,380			1,594.4	%
Other product lines			-			128,955			(128,955	)			*
		$	1,447,254		$	678,730		$	768,524			113.2	%

Net Loss attributable to Legend Media, Inc. common shareholders. As a result of the foregoing, net income attributable to Legend Media, Inc. common shareholders decreased to $106,026 for the three months ended September 30, 2009 compared to a net loss of $1,155,823 for the three months ended September 30, 2008, an improvement of $1,049,797. The respective net margins are (5%) and (49.7) % for the three months ended September 30, 2009 and 2008, respectively. The income for the three months ended June 30, 2009 was mainly due to the increase of fixed advertising costs related to the radio advertising product line, less than expected radio advertising sales, the overall increase in selling, general and administrative expenses, goodwill impairment and the gains on the disposal of contracts. Management believes the Company's operations will generate net income at an increasing rate due to fixed nature of many of the expenses and expectations of continued revenue growth.

*not meaningful47

The increase in radio advertising costs is largely a result of additional radio inventory and its associated fixed cost. Since July 1, 2008, the Company has signed three contracts for additional radio advertising minutes. The increase in airline magazine costs can be attributed to a) increased advertising inventory and b) the costs to print magazines, which are paid by the Company. Management expects costs to diminish in the coming quarter as the Company works to restructure existing contracts. The costs that remain fixed are expected to grow slowly in the coming quarters as a large portion of the costs are fixed.

Gross Profit. Gross profit was $1,183,370 for the three months ended March 31, 2009 as compared to $626,830 for the three months ended March 31, 2008, an increase of $556,540 or 88.8%. The overall gross profit increase for the three months ended March 31, 2009 is attributable to a significant increase in sales of the airline magazine advertising product line offset by a year over year decrease in gross profit for the radio advertising product line which was a product of increased sales offset by a larger increase in direct cost. The details of which are as follows:

	Three months ended
	March 31,								Change
	2009				2008				Amount				%
	(in dollars, except percentages)
Gross Profit
Airline magazine direct costs		$	1,430,817			$	688,037			$	742,780			108.0	%
Radio advertising direct costs			(247,447	)			59,365				(306,812	)			*
Other product lines			-				(120,572	)			120,572				*
		$	1,183,370			$	626,830			$	556,540			88.8	%

*not meaningful

Radio advertising’s year over year gross profit decrease for the three months ended March 31, 2009 is attributable to the increase of fixed costs related to additional radio advertising inventory versus the previous year. The expansion of the radio business, a key strategic objective, requires the increase of fixed costs for media assets. The Company purchases radio advertising minutes on a "use it or lose it" basis which means a large portion of costs of revenue are fixed. Management is working to restructure existing contracts and add more cost advantageous contracts in the coming quarters. Management expects radio advertising gross profit to improve as sales improve and fixed costs are reduced.

The gross margin for the three months ended March 31, 2009 and 2008 were 45.0% and 48.0%, respectively. As with the overall gross profit, the gross margin decrease was the product of an improved airline magazine advertising margin offset by a decrease of the radio advertising product line margin, the details of which are as follows:

	Three months ended
	March 31,
	2009			2008			Change
Gross Margin
Airline magazine direct costs		67.3	%		57.6	%		9.6	%
Radio advertising direct costs		(49.2	)%		57.3	%			*
Other product lines		-			-				*
		45.0	%		48.0	%		(3.0	)%

Management expects margins to quickly improve for the radio advertising product line as sales increase and fixed costs are reduced. The airline magazine gross margin is also expected to increase as a large portion of direct costs are fixed.

Selling, General and Administrative Expenses. Selling, general and administrative expenses increased to $1,745,938 for the three months ended March 31, 2009, as compared to $871,890 for the three months ended March 31, 2008, an increase of $874,048 or 100.2%. The significant increase is attributable to the overall expansion of the business and the resulting expansion of selling costs, staff costs and other overhead.

Selling expenses increases accounted for $680,384 of the year over year difference. The increase is a combination of increased a) commissions resulting from higher revenue and b) marketing expenses.

General and Administrative expenses increased by $193,664. The increase is a direct result of increased operations in China offset by a decrease in corporate overhead. General and administrative costs in China increased by $377,839 while corporate expenses decreased by $184,175. The increase in China is directly attributed to the expansion of operations in China including in Beijing, Tianjin, Xi’an and Hainan. Corporate expenses decreased as the Company completed the reverse acquisition with Well Chance as described above during the period ended March 31, 2008.

The Company expensed $41,618 related to the vesting of options to purchase common stock during the three months ended March 31, 2009.

Management expects selling, general and administrative expenses to grow at a far slower pace as we believe there is excess capacity for expansion within the Company's existing operations.

Loss from Operations. As a result of the above, loss from operations totaled $562,568 for the three months ended March 31, 2009 as compared to loss from operations of $245,060 for the three months ended March 31, 2008, a difference of $317,508 or (129.6)% As a percentage of revenues, loss from operations was (21.4)% for the three months ended March 31, 2009 as compared to (18.8)% for the three months ended March 31, 2008.

Non-operating Expense. Non-operating expense for the three months ended March 31, 2009 and 2007 were $644,116 and $64,525, respectively. The difference, $579,591 or (898.2)%, can be largely attributed to $414,734 of amortization expense related to intangible assets, $107,936 of expense associated with a period correction of minority interests and $31,876 of additional interest expense.

Income (Loss) before Provision for Income Taxes. As a result of the foregoing, loss before provision for income taxes was $1,206,684 for the three months ended March 31, 2009 as compared to a loss of $309,585 for the three months ended March 31, 2008, a decrease of $897,099 or ( 289.8)%.

Net Income (Loss). As a result of the foregoing, net loss increased to $1,415,574 for the three months ended March 31, 2009 as compared to a net loss of $113,094 for the three months ended March 31, 2008, a decrease of $1,069,863 or ( 309.5)%. The respective net margins are ( 53.8)% and (26.5) % for the three months ended March 31, 2009 and 2008. The net loss for the three months ended March 31, 2009 was mainly due to the increase of fixed advertising costs related to the radio advertising product line and the overall increase in selling, general and administrative expenses. Management believes that the Company's operations will generate net income at an increasing rate due to the fixed nature of many of the expenses and expectations of continued revenue growth. The Company has invested in its sales organization and expects the benefits of such investment to come quickly.

Comparison of Nine Months Ended March 31, 2009 and March, 2008

	2009						2008
	Amount			% of Revenue			Amount			% of Revenue
	(in dollars, except percentages)
REVENUE	$	7,614,205			100.0	%	$	3,263,495			100.0	%
COST OF REVENUE		4,133,588			54.3	%		2,122,421			65.0	%
GROSS PROFIT		3,480,617			45.7	%		1,141,074			35.0	%
SELLING, GENERAL AND ADMINISTRATIVE EXPENSES		4,570,334			60.0	%		1,457,426			44.7	%
LOSS FROM OPERATIONS		(1,089,717	)		(14.3	)%		(316,352	)		(9.7	)%
OTHER EXPENSE, NET		(1,752,062	)		(23.0	)%		(65,870	)		(2.0	)%
LOSS BEFORE PROVISION FOR INCOME TAXES		(2,841,779	)		(37.3	)%		(382,222	)		(11.7	)%
PROVISION FOR INCOME TAXES		502,661			6.6	%		36,126			1.1	%
NET LOSS		(3,344,440	)		(43.9	)%		(418,348	)		(12.8	)%
OTHER COMPREHENSIVE LOSS
Foreign currency translation adjustment		(70,877	)		(0.9	)%		-			0.0	%
COMPREHENSIVE LOSS		(3,415,317	)		(44.9	)%		(418,348	)		(12.8	)%

Revenues. Our revenue includes revenues from sales of radio advertising and airline magazine advertising. During the nine months ended March 31, 2009, we had revenues of $7,614,205compared to revenues of $3,263,495 for the nine months ended March 31, 2008, an increase of $____ or 133.3%. The increase is attributable to the increase in sales of both airline magazine advertising and radio advertising with airline magazine advertising sales leading the way. For details of the changes for the nine months ended March 31, 2009 are as follows:

	Nine months ended
	March 31,						Change
	2009			2008			Amount				%
	(in dollars, except percentages)
Revenue
Airline magazine advertising sales		$	5,581,334		$	2,226,248		$	3,355,086			150.7	%
Radio advertising sales			2,032,871			1,028,203			1,004,668			97.7	%
Other product lines			-			9,044			(9,044	)			*
		$	7,614,205		$	3,263,495		$	4,350,710			133.3	%

*not meaningful

Management believes that sales will continue to grow as we expand our sales efforts and look for opportunities with larger scale.

Cost of Sales. Cost of sales increased to $4,133,588 for the nine months ended March 31, 2009, as compared to $2,122,421 for the nine months ended March 31, 2008, an increase of $2,011,167 or 94.8%. Details for the nine months ended March 31, 2009 are as follows:

	Nine months ended
	March 31,						Change
	2009			2008			Amount				%
	(in dollars, except percentages)
Cost of Revenue
Airline magazine direct costs		$	1,976,429		$	1,355,780		$	620,649			45.8	%
Radio advertising direct costs			2,157,159			627,510			1,529,649			243.8	%
Other product lines			-			139,131			(139,131	)			*
		$	4,133,588		$	2,122,421		$	2,011,167			94.8	%

*not meaningful

The increase in radio advertising costs is largely a result of additional radio inventory and its associated fixed cost. Since July 1, 2008, the Company has signed three contracts for additional radio advertising minutes. The increase in airline magazine costs can be largely attributed to the costs of printing the magazine, which are paid by the Company. Management expects costs to diminish in the coming quarter as the Company works to restructure existing contracts. The costs that remain fixed are expected to grow slowly in the coming quarters as a large portion of the costs are fixed.

Gross Profit. Gross profit was $3,480,617 for the nine months ended March 31, 2009 as compared to $1,141,074 for the nine months ended March 31, 2008, an increase of $2,339,543 or 205.0%. The overall gross profit increase for the nine months ended March 31, 2009 is attributable to a significant increase in sales of the airline magazine advertising product line offset by a year over year decrease in gross profit for the radio advertising product line, the details of which are as follows:

	Nine months ended
	March 31,								Change
	2009				2008				Amount				%
	(in dollars, except percentages)
Gross Profit
Airline magazine direct costs		$	3,604,905			$	870,468			$	2,734,437			314.1	%
Radio advertising direct costs			(124,288	)			400,693				(524,981	)			*
Other product lines			-				(130,087	)			130,087				*
		$	3,480,617			$	1,141,074			$	2,339,543			205.0	%

*not meaningful

Radio advertising’s year over year gross profit decrease for the nine months ended March 31, 2009 is attributable to the increase of fixed costs related to additional radio advertising inventory versus the previous year. The expansion of the radio business, a key strategic objective, requires the increase of fixed costs for media assets. The Company purchases radio advertising minutes on a "use it or lose it" basis which means a large portion of costs of revenue are fixed. Management is working to restructure existing contracts and add more cost advantageous contracts in the coming quarters. Management expects radio advertising gross profit to improve as sales improve and fixed costs are reduced.

The gross margin for the nine months ended March 31, 2009 and 2008 were 45.7% and 35.0%, respectively. As with the overall gross profit, the gross margin increase from airline magazine advertising is being offset by a decrease of the radio advertising product line, the details of which are as follows:

	Nine months ended
	March 31,
	2009			2008			Change
Gross Margin
Airline magazine direct costs		64.6	%		39.1	%		25.5	%
Radio advertising direct costs		(6.1	)%		39.0	%			*
Other product lines		-			(1,438.4	)%			*
		45.7	%		35.0	%		10.7	%

*not meaningful

Management expects margins to quickly improve for the radio advertising product line as sales increase. The airline magazine gross margin is also expected to increase as a majority of direct costs are fixed.

Selling, General and Administrative Expenses. Selling, general and administrative expenses increased to $4,570,334 for the nine months ended March 31, 2009, as compared to $1,457,426 for the nine months ended March 31, 2008, an increase of $3,112,908 or 213.6%. The significant increase is attributable to the reverse acquisition with Well Chance described above, the cost of being public and the overall expansion of the business and the resulting expansion of selling costs, staff costs and other overhead.

Selling expenses increases accounted for $1,374,691 of the year over year difference. The increase is a combination of increased a) commissions resulting from higher revenue and b) marketing expenses.

General and Administrative expenses increased by $1,738,217, of which $731,644 can be attributed to corporate overhead. The significant increase in corporate overhead is attributable to the cost of being public for an additional two quarters versus the previous year, the closing of three transactions and the associated professional fees and the increase in the scale of the operation. The remaining increase of $1,006,573 is solely attributable to the expansion of operations in China.

The Company expensed $253,807 related to the vesting of options to purchase common stock during the nine months ended March 31, 2009.

Management expects selling, general and administrative expenses to grow at a far slower pace as we believe there is excess capacity for expansion within the Company's existing operations.

Loss from Operations. As a result of the above, loss from operations totaled $1,089,717 for the nine months ended March 31, 2009 as compared to loss from operations of $316,352 for the nine months ended March 31, 2008, a difference of $773,365 or ( 244.5)%. As a percentage of revenues, loss from operations was (14.3)% for the nine months ended March 31, 2009 as compared to (9.7)% for the nine months ended March 31, 2008.

Non-operating Expense. Non-operating expense for the nine months ended March 31, 2009 and 2007 was $1,752,062 and $65,870, respectively. The difference, $1,686,192 or ___%, can be largely attributed to $1,215,968 of amortization expense related to intangible assets and an additional $416,765 of additional interest expense.

Income (Loss) before Provision for Income Taxes. As a result of the foregoing, loss before provision for income taxes was $2,841,779 for the nine months ended March 31, 2009 as compared to a loss of $382,222 for the nine months ended March 31, 2008, a decrease of $2,459,557 or ( 643.5)%.

Net Income (Loss). As a result of the foregoing, net loss increased to $3,344,440 for the nine months ended March 31, 2009 as compared to a net loss of $418,348 for the nine months ended March 31, 2008, a decrease of $2,926,092 or ( 699.4)%. The respective net margins are (43.9)% and (12.8) % for the nine months ended March 31, 2009 and 2008. The net loss for the nine months ended March 31, 2009 was mainly due to the increase of fixed advertising costs related to the radio advertising product line and the overall increase in selling, general and administrative expenses. Management believes that the Company's operations will generate net income at an increasing rate due to the fixed nature of many of the expenses and expectations of continued revenue growth. The Company has invested in its sales organization and expects the benefits of such investment to come quickly.

Liquidity and Capital Resources

Cash Flows

The following table sets forth a summary of our cash flows for the three months periods indicated below:

	Nine Months Ended
	September 30,			September 30,
	March 31,
				(audited)
	2009			2008
Net cash used in operating activities	$	(165,295	)	$	(432,399	)
Net cash used in operating activities	$	(2,659,945	)	$	(167,368	)
Net cash used in investing activities		(176,725	)		(805,727	)
Net cash used in investing activities		(1,618,049	)		(244	)
Net cash provided by financing activities		300,000			1,149,366
Net cash provided by financing activities		1,100,488			844,861
Effect of exchange rate changes on cash and cash equivalents		5,430			9,280
Effect of exchange rate changes on cash and cash equivalents		4,613			23,344
Net increase (decrease) in cash and cash equivalents		(36,590	)		(79,480	)
Net increase (decrease) in cash and cash equivalents		(3,172,893	)		700,593
Cash and cash equivalents at the beginning of year		169,343			3,372,499
Cash and cash equivalents at the beginning of period		3,372,499			164,100
Cash and cash equivalents at the end of year		132,753			3,293,019
Cash and cash equivalents at the end of period		199,606			864,693

Operating Activities

Net cash used in operating activities was $2165,~~659,945~~295 in the ~~nine~~three months ended ~~March 31,~~September 30, 2009 compared with net cash used in operating activities of $~~167~~432,~~368~~399 in ~~comparable~~ the period ending ~~March~~September 3130, 2008. Our revenues have not reached a level sufficient to support our operations. ~~We funded our losses through available cash in part from the issuance of Series A convertible preferred stock.~~

~~Investing~~Cash flows from Investing and Financing Activities

Cash used in investing activities in the ~~nine~~three months ended ~~March~~September 3130, 2009 was $1176,~~618,049~~ 725 compared with ~~$244~~cash ~~for~~used ~~the comparable period for the previous year and consisted primarily~~ of a $~~740~~805,~~010~~727 ~~payment of amounts due~~ for the ~~acquisition~~period ofended ~~Legend Media~~September ~~Tianjin Investment Company and a $749~~30,~~990 payment of amounts due for the~~ ~~acquisition of News Radio Limited~~2008. Cash provided by financing activities was $1300,~~100,488~~000 for the three ~~nine~~ months ended ~~March~~September 3130, 2009. The cash provided by financing activities was obtained by the ~~issuance~~ ofcontribution ~~$1,650,000 in its Series A convertible preferred stock to Maoming China Fund and $60,658~~ of ~~contributed~~ capital ~~from payment of obligations~~ by shareholders, ~~offset by $360,000 in repayments on notes payable and $250,170 in dividends paid~~ to the operating ~~shareholders~~entity ofin ~~YSLD as part of the Music Radio Acquisition Agreement~~China. Although the business continues to develop ~~and~~ and generate an increasing amount of cash, the Company may have to raise ~~additional~~ additional funds to finance any continued losses and the existing commitments. The Company has outstanding notes payables of $431,733 which are ~~currently~~ due; $375,733 of which amount is a loan from a related party, RMK Emerging Growth Fund LP~~, from which the Company expects to receive continued support and extension~~. As ~~of March 31~~Further, ~~2009, no demand letters for payment have been received by~~ the Company~~. Furthermore, the~~ ~~Company~~ will have to raise additional funds to finance further ~~its~~ expansion in China.

Off-Balance Sheet Arrangements

We have not entered into any other financial guarantees or other commitments to guarantee the payment obligations of any third parties. We have not entered into any derivative contracts that are indexed to our shares and classified as stockholder's equity or that are not reflected in our consolidated financial statements. Furthermore, we do not have any retained or contingent interest in assets transferred to an unconsolidated entity that serves as credit, liquidity or market risk support to such entity. We do not have any variable interest in any unconsolidated entity that provides financing, liquidity, market risk or credit support to us or engages in leasing, hedging or research and development services with us.

Item 3. Quantitative and Qualitative Disclosures About Market Risk

Not required.

Item 4T. Controls and Procedures

(a) Evaluation of Disclosure Controls and Procedures

Our Chief Executive Officer and Chief Financial Officer (collectively, the "Certifying Officers") are responsible for establishing and maintaining disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) promulgated under the Exchange Act) for us. Based on their evaluation of our disclosure controls and procedures as of the end of the period covered by this quarterly report on Form 10-Q, the Certifying Officers have concluded that (a) our disclosure controls and procedures are effective for ensuring that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC's rules and forms; and (b) our disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by us under the Exchange Act is accumulated and communicated to our management, including our principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

(b) Changes in Internal Control over Financial Reporting

There were no changes in our internal control over financial reporting that occurred during the quarter ended ~~March~~September 3130, 2009 that have materially affected, or ~~are~~ are reasonably likely to materially affect, our internal control over financial reporting.

6249

PART II: OTHER INFORMATION

Item 1.

Legal Proceedings

We are not a party and our property is not subject to any material pending legal proceedings nor are we aware of any threatened or contemplated proceeding by any governmental authority against the Company as of the date of this Quarterly Report on Form 10-Q.

Item 1A.

Risk Factors

InThere ~~addition~~have tobeen ~~the~~no ~~other~~material ~~information~~changes ~~set~~to ~~forth in this Form 10-Q and~~ the risk factors ~~identified~~previously ~~below,~~disclosed ~~you~~in ~~should carefully consider~~ the ~~factors discussed in~~ ~~Part I,~~Company's ~~“Item 1A. Risk Factors” in our~~ Annual Report on Form 10-~~KSB~~ K for the year ended June 30, ~~2008, which could materially affect our business,~~ ~~financial condition or future results~~2009. ~~The risks described in our Annual Report on Form 10-KSB and herein~~ ~~are not the only risks we face.~~ Additional risks and uncertainties not currently known to us or that we currently deem to be immaterial also may materially adversely affect our business, financial condition and/or operating results. There are no material changes to the risk factors included in our Annual Report on Form 10-KSB for the fiscal year ended June 30, 2008 during the nine months ended March 31, 2009, except for the following additional risk factors:

Our business has been and may continue to be adversely affected by conditions in the global financial markets and economic conditions generally.

Our business is materially affected by conditions in the global financial markets and economic conditions generally. In the past year, these conditions have changed suddenly and negatively. The ongoing financial crisis and the loss of confidence in the stock market has increased our cost of funding and limited our access to some of our traditional sources of liquidity, including secured and unsecured borrowings as well as equity financings. Increases in funding costs and limitations on our access to liquidity have negatively impacted our ability to grow our business. In addition, the deteriorating general economic conditions globally have caused a decline in spending on advertising. This has caused a slow down in our sales and delays in signing up new customers. Overall, the business environment is adverse for our business and there can be no assurance that these conditions will improve in the near term. Until they do, we expect our results of operations to be adversely affected.

Our business has been and may continue to be adversely affected by disruptions in the credit markets, including reduced access to credit and higher costs of obtaining credit.

Widening credit spreads, as well as significant declines in the availability of credit, have adversely affected our ability to borrow on a secured and unsecured basis and may continue to do so. Disruptions in the credit markets make it harder and more expensive to obtain funding for our businesses. If our available funding is limited or we are forced to fund our operations at a higher cost, these conditions may require us to curtail our business activities and increase our cost of funding, both of which could reduce our profitability and prevent or hamper our growth through acquisitions.

Our Independent Registered Public Accounting Firm added an emphasis paragraph to their audit report contained in our Annual Report on Form 10-KSB for the fiscal year ended June 30, 2008 describing an uncertainty related to our ability to continue as a going concern.

Due to our continued losses and limited capital resources our Independent Registered Public Accounting Firm has issued a report that describes an uncertainty related to our ability to continue as a going concern. The auditors’ report discloses that we did not generate significant revenues during the fiscal year ended June 30, 2008, we incurred a net loss of approximately $2,013826, and consumed cash in operating activities of approximately $830,681 during such period. These conditions raise substantial doubt about our ability to continue as a going concern and may make it difficult for us to raise capital. Our financial statements do not include any adjustments that might result from the outcome of this uncertainty.

One of our directors, Ju Baochun, beneficially owns a significant number of shares of our common stock which will have an impact on all major decisions on which our shareholders may vote and which may discourage an acquisition of the Company.

Ju Baochun, one our directors, currently owns approximately 91% of our outstanding common stock. As a result, Mr. Ju will have the ability to significantly impact virtually all corporate actions requiring shareholder approval, including the following actions:

• election of our directors; • the amendment of our organizational documents; • the merger of our company or the sale of our assets or other corporate transactions; and • controlling the outcome of any other matter submitted to the security holders for vote.

The interests of Mr. Ju may differ from the interests of our other shareholders. Further, Mr. Ju's beneficial stock ownership may discourage potential investors from investing in shares of our common stock due to the lack of influence they could have on our business decisions, which in turn could reduce our stock price.

Item 2.

Unregistered Sales of Equity Securities and Use of Proceeds

None.

Item 3.

Defaults Upon Senior Securities

None.

Item 4.

Submission of Matters to a Vote of Security Holders

None.

Item 5.

Other Information

None.

Item 6.

Exhibits

Exhibits:

31.1	~~31.1~~	Section 302 Certification of ~~Chief~~Principal Executive Officer ~~and Chief Financial Officer Pursuant to Rules 13a-14 and 15d-14 of the Securities Exchange Act of 1934~~.*
	32.1	Certification of Chief Executive Officer and Chief Financial Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
31.2		Section 302 Certification of Principal Financial Officer.*
32.1		Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350.*
32.2		Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350.*

63* Filed herewith

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	LEGEND MEDIA, INC.
Date: May 19, 2009	By:	/s/ Jeffrey Dash
		Jeffrey Dash
		Chief Executive Officer (Principal Executive Officer) and Chief Financial Officer (Principal Financial and Accounting Officer)

LEGEND MEDIA, INC.

Date: December 22, 2009	By:	/s/ Ju BaoChun
		Ju BaoChun
		Chief Executive Officer

Date: December 22, 2009	By:	/s/ Jeffrey Dash
		Jeffrey Dash
		Chief Financial Officer

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