0001811216--12-312024Q22024-06-30falseBaosheng Media Group Holdings Ltd00018112162024-01-012024-06-300001811216us-gaap:MeasurementInputSharePriceMember2024-06-300001811216us-gaap:MeasurementInputRiskFreeInterestRateMember2024-06-300001811216us-gaap:MeasurementInputPriceVolatilityMember2024-06-300001811216us-gaap:MeasurementInputExpectedTermMember2024-06-300001811216us-gaap:MeasurementInputExpectedDividendRateMember2024-06-300001811216us-gaap:MeasurementInputSharePriceMember2023-12-310001811216us-gaap:MeasurementInputRiskFreeInterestRateMember2023-12-310001811216us-gaap:MeasurementInputPriceVolatilityMember2023-12-310001811216us-gaap:MeasurementInputExpectedTermMember2023-12-310001811216us-gaap:MeasurementInputExpectedDividendRateMember2023-12-310001811216us-gaap:MeasurementInputSharePriceMember2023-06-300001811216us-gaap:MeasurementInputRiskFreeInterestRateMember2023-06-300001811216us-gaap:MeasurementInputPriceVolatilityMember2023-06-300001811216us-gaap:MeasurementInputExpectedTermMember2023-06-300001811216us-gaap:MeasurementInputExpectedDividendRateMember2023-06-300001811216us-gaap:MeasurementInputSharePriceMember2021-03-180001811216us-gaap:MeasurementInputRiskFreeInterestRateMember2021-03-180001811216us-gaap:MeasurementInputPriceVolatilityMember2021-03-180001811216us-gaap:MeasurementInputExpectedTermMember2021-03-180001811216us-gaap:MeasurementInputExpectedDividendRateMember2021-03-180001811216baos:InvestmentsInTradingSecuritiesMember2024-01-012024-06-300001811216us-gaap:USTreasurySecuritiesMember2023-01-012023-06-300001811216baos:InvestmentsInTradingSecuritiesMember2023-01-012023-06-300001811216baos:ShareConsolidation2023Member2023-03-212023-03-210001811216baos:ShareConsolidation2022Member2023-03-212023-03-2100018112162023-03-212023-03-2100018112162022-05-242022-05-240001811216baos:ShareConsolidation2022Member2022-05-112022-05-1100018112162022-05-112022-05-110001811216us-gaap:RetainedEarningsMember2024-06-300001811216us-gaap:AdditionalPaidInCapitalMember2024-06-300001811216us-gaap:AccumulatedOtherComprehensiveIncomeMember2024-06-300001811216baos:StatutoryReservesMember2024-06-300001811216us-gaap:RetainedEarningsMember2023-12-310001811216us-gaap:AdditionalPaidInCapitalMember2023-12-310001811216us-gaap:AccumulatedOtherComprehensiveIncomeMember2023-12-310001811216baos:StatutoryReservesMember2023-12-310001811216us-gaap:RetainedEarningsMember2023-06-300001811216us-gaap:AdditionalPaidInCapitalMember2023-06-300001811216us-gaap:AccumulatedOtherComprehensiveIncomeMember2023-06-300001811216baos:StatutoryReservesMember2023-06-300001811216us-gaap:RetainedEarningsMember2022-12-310001811216us-gaap:AdditionalPaidInCapitalMember2022-12-310001811216us-gaap:AccumulatedOtherComprehensiveIncomeMember2022-12-310001811216baos:StatutoryReservesMember2022-12-310001811216baos:SemServicesMember2024-01-012024-06-300001811216baos:RebatesAndIncentivesOfferedByPublishersMember2024-01-012024-06-300001811216baos:NonSemServicesMember2024-01-012024-06-300001811216baos:NetFeesFromAdvertisersMember2024-01-012024-06-300001811216baos:SemServicesMember2023-01-012023-06-300001811216baos:RebatesAndIncentivesOfferedByPublishersMember2023-01-012023-06-300001811216baos:NonSemServicesMember2023-01-012023-06-300001811216baos:NetFeesFromAdvertisersMember2023-01-012023-06-300001811216baos:HorgosZhijiantianchengMember2023-01-012023-06-300001811216us-gaap:VehiclesMember2024-06-300001811216us-gaap:TechnologyEquipmentMember2024-06-300001811216us-gaap:OfficeEquipmentMember2024-06-300001811216us-gaap:LeaseholdImprovementsMember2024-06-300001811216baos:PropertyMember2024-06-300001811216us-gaap:VehiclesMember2023-12-310001811216us-gaap:TechnologyEquipmentMember2023-12-310001811216us-gaap:OfficeEquipmentMember2023-12-310001811216us-gaap:LeaseholdImprovementsMember2023-12-310001811216baos:PropertyMember2023-12-310001811216baos:GuangzhouShanxingzheTechnologyInvestmentLlpMember2023-06-012023-06-300001811216baos:BejingXinrongFanxingTechnologyCo.Ltd.Member2021-02-012021-02-280001811216baos:HorgosZhijiantianchengMemberus-gaap:RelatedPartyMember2023-12-310001811216us-gaap:RelatedPartyMember2023-12-310001811216baos:OutstandingServiceFeeCaseWithLonghuaDistrictPeoplesCourtMember2024-05-152024-05-150001811216baos:AnruitaiInvestmentLimitedMemberus-gaap:RelatedPartyMember2024-06-300001811216baos:AnruitaiInvestmentLimitedMemberus-gaap:RelatedPartyMember2023-12-310001811216us-gaap:OtherAffiliatesMember2024-06-300001811216baos:Ms.WenxiuZhongMemberus-gaap:RelatedPartyMember2023-12-310001811216us-gaap:OtherAffiliatesMember2023-12-310001811216us-gaap:AccumulatedOtherComprehensiveIncomeMember2024-01-012024-06-300001811216us-gaap:AccumulatedOtherComprehensiveIncomeMember2023-01-012023-06-300001811216us-gaap:RetainedEarningsMember2024-01-012024-06-300001811216us-gaap:RetainedEarningsMember2023-01-012023-06-300001811216baos:Ms.WenxiuZhongMemberbaos:AnruitaiInvestmentLimitedMemberus-gaap:RelatedPartyMember2024-06-300001811216baos:BeijingBaoshengTechnologyCompanyLimitedMember2019-06-040001811216baos:BaoshengMediaGroupHongKongHoldingsLimitedMember2019-01-070001811216baos:BaoshengMediaGroupLimitedMember2018-12-140001811216baos:Mr.ShengGongMemberbaos:AnruitaiInvestmentLimitedMemberus-gaap:RelatedPartyMember2024-06-300001811216baos:ContractDisputeWithArbitrationCommitteeMember2024-01-302024-01-300001811216baos:ShenzhenPusiTechnologyCo.LtdMemberbaos:OutstandingServiceFeeCaseWithLonghuaDistrictPeoplesCourtMember2023-04-062023-04-060001811216baos:BreachOfContractClaimWithBeijingHaidianDistrictPeoplesCourtMember2022-03-012022-03-310001811216baos:ContractDisputeWithArbitrationCommitteeMember2024-09-062024-09-060001811216us-gaap:LineOfCreditMemberbaos:BankOfCommunicationsMember2024-01-012024-06-300001811216us-gaap:LineOfCreditMemberbaos:BankOfCommunicationsMember2023-01-012023-06-300001811216us-gaap:RelatedPartyMember2024-01-012024-06-300001811216us-gaap:CopyrightsMember2024-06-300001811216us-gaap:ComputerSoftwareIntangibleAssetMember2024-06-300001811216us-gaap:CopyrightsMember2023-12-310001811216us-gaap:ComputerSoftwareIntangibleAssetMember2023-12-310001811216baos:BeijingQuchengTechnologyTechnologyCo.LtdMember2024-01-012024-06-300001811216baos:BeijingQuchengTechnologyTechnologyCo.LtdMember2023-01-012023-06-300001811216baos:PubangLandscapeArchitectureHkCompanyLimitedMemberus-gaap:RelatedPartyMember2024-06-300001811216baos:Ms.WenxiuZhongMemberus-gaap:RelatedPartyMember2024-06-300001811216baos:EjamGroupCo.LtdMemberus-gaap:RelatedPartyMember2024-06-300001811216baos:GuangzhouShanxingzheTechnologyInvestmentLlpMember2023-06-300001811216baos:BejingXinrongFanxingTechnologyCo.Ltd.Member2021-02-280001811216country:CN2024-01-012024-06-300001811216baos:NetOperatingLossesCarryforwardsMember2024-06-300001811216baos:NetOperatingLossesCarryforwardsMember2023-12-310001811216baos:BankOfCommunicationsMemberbaos:LoanAgreementMemberus-gaap:SubsequentEventMember2024-08-310001811216baos:LoanAgreementMemberbaos:BankOfBeijingMember2023-12-310001811216srt:MaximumMemberus-gaap:ConvertibleNotesPayableMember2023-11-170001811216baos:LoanAgreementMemberbaos:BankOfCommunicationsMember2023-07-310001811216us-gaap:ConvertibleNotesPayableMember2023-11-170001811216us-gaap:AccountsPayableMemberus-gaap:SupplierConcentrationRiskMemberbaos:PublisherOneMember2024-01-012024-06-300001811216baos:PublisherTwoMemberus-gaap:RevenueFromContractWithCustomerMemberus-gaap:CustomerConcentrationRiskMember2024-01-012024-06-300001811216baos:PublisherThreeMemberus-gaap:RevenueFromContractWithCustomerMemberus-gaap:CustomerConcentrationRiskMember2024-01-012024-06-300001811216baos:PublisherSixMemberus-gaap:RevenueFromContractWithCustomerMemberus-gaap:CustomerConcentrationRiskMember2024-01-012024-06-300001811216baos:PublisherSevenMemberus-gaap:RevenueFromContractWithCustomerMemberus-gaap:CustomerConcentrationRiskMember2024-01-012024-06-300001811216baos:PublisherOneMemberus-gaap:RevenueFromContractWithCustomerMemberus-gaap:CustomerConcentrationRiskMember2024-01-012024-06-300001811216baos:PublisherFourMemberus-gaap:RevenueFromContractWithCustomerMemberus-gaap:CustomerConcentrationRiskMember2024-01-012024-06-300001811216baos:PublisherFiveMemberus-gaap:RevenueFromContractWithCustomerMemberus-gaap:CustomerConcentrationRiskMember2024-01-012024-06-300001811216baos:AdvertiserTwoMemberus-gaap:AccountsReceivableMemberus-gaap:CreditConcentrationRiskMember2024-01-012024-06-300001811216baos:AdvertiserThreeMemberus-gaap:AccountsReceivableMemberus-gaap:CreditConcentrationRiskMember2024-01-012024-06-300001811216baos:AdvertiserOneMemberus-gaap:AccountsReceivableMemberus-gaap:CreditConcentrationRiskMember2024-01-012024-06-300001811216baos:AdvertiserFourMemberus-gaap:AccountsReceivableMemberus-gaap:CreditConcentrationRiskMember2024-01-012024-06-300001811216us-gaap:AccountsPayableMemberus-gaap:SupplierConcentrationRiskMemberbaos:PublisherOneMember2023-01-012023-12-310001811216baos:AdvertiserTwoMemberus-gaap:AccountsReceivableMemberus-gaap:CreditConcentrationRiskMember2023-01-012023-12-310001811216baos:AdvertiserThreeMemberus-gaap:AccountsReceivableMemberus-gaap:CreditConcentrationRiskMember2023-01-012023-12-310001811216baos:AdvertiserOneMemberus-gaap:AccountsReceivableMemberus-gaap:CreditConcentrationRiskMember2023-01-012023-12-310001811216baos:AdvertiserFourMemberus-gaap:AccountsReceivableMemberus-gaap:CreditConcentrationRiskMember2023-01-012023-12-310001811216us-gaap:RevenueFromContractWithCustomerMemberus-gaap:CustomerConcentrationRiskMemberbaos:PublisherTwoMember2023-01-012023-06-300001811216us-gaap:RevenueFromContractWithCustomerMemberus-gaap:CustomerConcentrationRiskMemberbaos:PublisherOneMember2023-01-012023-06-300001811216us-gaap:CommonStockMember2024-06-300001811216us-gaap:CommonStockMember2023-12-310001811216us-gaap:CommonStockMember2023-06-300001811216us-gaap:CommonStockMember2022-12-310001811216baos:ShareConsolidation2023Member2023-03-210001811216baos:ShareConsolidation2022Member2022-05-1100018112162022-05-110001811216us-gaap:PrivatePlacementMember2024-06-300001811216us-gaap:PrivatePlacementMember2023-12-310001811216baos:SecuritiesPurchaseAgreementMember2021-03-170001811216baos:LawsuitWithUnitedStatesDistrictCourtOfSouthernDistrictOfNewYorkMember2021-03-170001811216us-gaap:PrivatePlacementMember2021-03-180001811216baos:BeijingBaoshengTechnologyCompanyLimitedMember2018-06-302018-06-3000018112162022-12-310001811216baos:HorgosZhijiantianchengMemberus-gaap:RelatedPartyMember2024-06-300001811216us-gaap:RelatedPartyMember2024-06-300001811216baos:WindingUpPetitionWithGrandCourtOfCaymanIslandsMember2021-03-172021-03-170001811216baos:NanjingYunbeiECommerceCo.Ltd.Member2024-06-300001811216baos:NanjingYunbeiECommerceCo.Ltd.Member2023-06-300001811216baos:HorgosBaoshengAdvertisingCo.LtdMembercountry:CN2020-01-012020-12-310001811216baos:BeijingBaoshengTechnologyCompanyLimitedMember2014-10-170001811216baos:BreachOfContractClaimWithBeijingHaidianDistrictPeoplesCourtMember2024-05-170001811216baos:BreachOfContractClaimWithBeijingHaidianDistrictPeoplesCourtMember2022-05-170001811216baos:HorgosZhijiantianchengMember2024-01-012024-06-300001811216us-gaap:NonrelatedPartyMember2024-06-300001811216us-gaap:NonrelatedPartyMember2023-12-310001811216us-gaap:NonrelatedPartyMember2023-06-300001811216us-gaap:NonrelatedPartyMember2022-12-3100018112162023-06-300001811216baos:KashiBaoshengInformationTechnologyCo.LtdMembercountry:CN2024-01-012024-06-300001811216baos:HorgosBaoshengAdvertisingCo.LtdMembercountry:CN2024-01-012024-06-300001811216baos:BaoshengTechnologyHorgosCo.LtdMembercountry:CN2024-01-012024-06-300001811216srt:MinimumMember2024-01-012024-06-300001811216srt:MaximumMember2024-01-012024-06-300001811216baos:NanjingYunbeiECommerceCo.Ltd.Memberbaos:AssetMergerMarginCustodianAgreementWithBeijingBaoshengNetworkTechnologyCo.Ltd.AndNanjingYunbeiECommerceCo.Ltd.Member2023-11-012023-11-3000018112162023-11-012023-11-300001811216baos:BeijingBaoshengTechnologyCompanyLimitedMember2014-10-172014-10-170001811216baos:LawsuitWithUnitedStatesDistrictCourtOfSouthernDistrictOfNewYorkMember2021-03-172021-03-170001811216baos:SecuritiesPurchaseAgreementMember2021-03-172021-03-170001811216us-gaap:RevenueFromContractWithCustomerMemberus-gaap:CustomerConcentrationRiskMember2024-01-012024-06-300001811216us-gaap:AccountsPayableMemberus-gaap:SupplierConcentrationRiskMember2024-01-012024-06-300001811216us-gaap:AccountsPayableMemberus-gaap:SupplierConcentrationRiskMember2023-01-012023-12-310001811216us-gaap:RevenueFromContractWithCustomerMemberus-gaap:CustomerConcentrationRiskMember2022-01-012022-06-300001811216us-gaap:AccountsReceivableMemberus-gaap:CreditConcentrationRiskMember2024-01-012024-06-300001811216us-gaap:AccountsReceivableMemberus-gaap:CreditConcentrationRiskMember2023-01-012023-12-310001811216us-gaap:NonrelatedPartyMember2024-01-012024-06-300001811216us-gaap:RelatedPartyMember2023-01-012023-06-300001811216us-gaap:NonrelatedPartyMember2023-01-012023-06-300001811216baos:BeijingQuchengTechnologyTechnologyCo.LtdMember2023-01-310001811216baos:BeijingQuchengTechnologyTechnologyCo.LtdMember2023-01-012023-01-310001811216baos:BeijingQuchengTechnologyTechnologyCo.LtdMember2022-12-012022-12-310001811216baos:BeijingQuchengTechnologyTechnologyCo.LtdMember2022-11-012022-11-3000018112162023-01-012023-12-310001811216baos:NanjingYunbeiECommerceCo.Ltd.Member2024-01-012024-06-3000018112162023-09-2900018112162023-09-2800018112162023-03-2100018112162023-03-2000018112162023-03-0600018112162023-03-0500018112162022-05-250001811216baos:ShenzhenPusiTechnologyCo.LtdMemberbaos:RepaymentOfServiceFeeMember2024-07-020001811216baos:OutstandingServiceFeeCaseWithLonghuaDistrictPeoplesCourtMember2023-07-0200018112162023-01-012023-06-300001811216country:HKbaos:AssessableProfitsOfFirstHkd2MillionMember2024-01-012024-06-300001811216country:HKbaos:AssessableProfitsAboveHkd2MillionMember2024-01-012024-06-3000018112162024-06-3000018112162023-12-310001811216us-gaap:NonrelatedPartyMember2024-01-012024-06-300001811216us-gaap:NonrelatedPartyMember2023-01-012023-06-30iso4217:USDiso4217:HKDxbrli:pureiso4217:CNYbaos:itemxbrli:sharesbaos:subsidiaryiso4217:USDxbrli:shares

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

~~FORM~~ Form 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of ~~September 2024~~January 2025

Commission File Number: 001-39977

Baosheng Media Group Holdings Limited

~~(Translation~~East ofFloor ~~registrant’s name into English)~~5

Building No. 8, Xishanhui

	East Floor 5Building No. 8, XishanhuiShijingshan District, Beijing 100041People’s Republic of China+86-010-82088021
	(Address of principal executive offices)

Shijingshan District, Beijing 100041

People’s Republic of China

+86-010-82088021

~~Indicate~~(Address ~~by check mark whether the registrant files or will file annual reports under cover~~ of ~~Form~~principal ~~20-F~~executive ~~or Form 40-F:~~office)

~~Form~~Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F ☒or Form 40-F ☐.

Form 20-F x Form 40-F ¨

Departure and Appointment of Chairwoman and Director of the Board

On January 9, 2025, the Board of Directors (the “Board”) of Baosheng Media Group Holdings Limited (the “Company”) received and accepted the resignation of Shasha Mi from her position as Chairwoman, director of the Board and Chief Executive Officer of the Company. Ms. Shasha Mi’s resignation was not a result of any disagreement with the Company on any matter relating to its operations, policies, practices, or to any issues regarding its accounting policies or practices.

On January 10, 2025, the Board appointed Lina Jiang, effective January 10, 2025, to fill the director and chairwoman vacancy and to hold such position until her resignation, removal, or the appointment of her successor.

~~Explanatory~~Ms. Lina ~~Note~~Jiang, 46, has over 20 years of work experience and has held core management positions at various companies. Since June 2023, she has been serving as the Chairwoman of the board of directors at Wangmao Liquor Group Co., Ltd. Since November 2021, she has been serving as the President of Zhiding Group. From May 2019 to October 2021, she held the position of Vice President at Yueshang Group. In July 2000, she founded Qizhi Education, where she has severed as Chairwoman, overseeing nationwide franchise development and operations. She graduated from Northeast Normal University in 2000 with a bachelor’s degree in English Education.

There are no arrangements or understandings pursuant to which Lina Jiang was selected Chairwoman and director of the Company and there are no familial relationships between Lina Jiang and the other directors or executive officers of the Company. Since the beginning of the Company’s last fiscal year, the Company and Lina Jiang has not participated in any transactions, and there are currently no proposed transactions in which the Company or Lina Jiang, or any person which as a result of Lina Jiang would be a related person for the purposes of Item 404(a) of Regulation S-K promulgated under the Securities Act of 1933, had or will have a direct or material interest.

Baosheng Media Group Holdings Limited (the “Company”) is filing this current report on Form 6-K to report its financial results for the six months ended June 30, 2024 and to discuss its recent corporate developments.

Attached as exhibits to this current report on Form 6-K are:

(1)the unaudited condensed interim consolidated financial statements and related notes as Exhibit 99.1;

(2)Management’s Discussion and Analysis of Financial Condition and Results of Operations as Exhibit 99.2; and

(3)Interactive Data File disclosure as Exhibit 101 in accordance with Rule 405 of Regulation S-T.

This current report on Form 6-K is being incorporated by reference into the Form F-3 of the Company, as amended (File No. 333-273720), declared effective by the U.S. Securities and Exchange Commission on September 26, 2023.

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

Statements in this current report with respect to the Company’s current plans, estimates, strategies and beliefs and other statements that are not historical facts are forward-looking statements about the future performance of the Company. Forward-looking statements include, but are not limited to, those statements using words such as “believe,” “expect,” “plans,” “strategy,” “prospects,” “forecast,” “estimate,” “project,” “anticipate,” “aim,” “intend,” “seek,” “may,” “might,” “could” or “should,” and words of similar meaning in connection with a discussion of future operations, financial performance, events or conditions. From time to time, oral or written forward-looking statements may also be included in other materials released to the public. These statements are based on management’s assumptions, judgments and beliefs in light of the information currently available to it. The Company cautions investors that a number of important risks and uncertainties could cause actual results to differ materially from those discussed in the forward-looking statements, including but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks contained in reports filed by the company with the U.S. Securities and Exchange Commission. Therefore, investors should not place undue reliance on such forward-looking statements. Actual results may differ significantly from those set forth in the forward-looking statements.

All such forward-looking statements, whether written or oral, and whether made by or on behalf of the company, are expressly qualified by the cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

EXHIBIT INDEX

Exhibit No.		Description

99.1		Unaudited Consolidated Financial Statements and Related Notes As of June 30, 2024 and for the Six Months Ended June 30, 2024 and 2023
99.2		Management’s Discussion and Analysis of Financial Condition and Results of Operations
101.INS		Inline XBRL Instance Document (the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document).
101.SCH		Inline XBRL Taxonomy Extension Schema Document.
101.CAL		Inline XBRL Taxonomy Extension Calculation Linkbase Document.
101.DEF		Inline XBRL Taxonomy Extension Definition Linkbase Document.
101.LAB		Inline XBRL Taxonomy Extension Labels Linkbase Document.
101.PRE		Inline XBRL Taxonomy Extension Presentation Linkbase Document.
104		Cover Page Interactive Data File (formatted as inline XBRL and contained in Exhibit 101).

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the ~~Registrant~~registrant has duly caused this report to be signed on its behalf by the undersigned, ~~hereunto~~thereunto duly authorized.

Baosheng Media Group Holdings Limited By: /s/ Shasha Mi Shasha Mi Chief Executive Officer

Baosheng Media Group Holdings Limited

By:	/s/ Lina Jiang
Name:	Lina Jiang
Title:	Chairwoman of the Board

Date:	January 13, 2025

Date: September 27, 2024

Filing Compare · Baosheng Media Group Holdings Ltd