UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, ~~D.C.~~DC 20549

FORM 8-K

CURRENT REPORT Pursuant ~~PURSUANT~~to ~~TO SECTION~~ Section 13 ORor 15(d) OFof ~~THE SECURITIES~~the ~~EXCHANGE~~Securities ~~ACT~~Exchange OFAct of 1934

Date of Report (Date of earliest event reported): August 5 20, 2004

~~Commission~~Jostens, ~~file number 1-5064~~Inc.

~~Jostens,~~(Exact ~~Inc.~~name of registrant as specified in its charter)

(Exact name of Registrant as specified in its charter)

DELAWARE	1-5064	41-0343440
(State or other jurisdiction of incorporation)	(Commission File Number)	(IRS Employer Identification No.)

5501 American Boulevard West Minneapolis, Minnesota		55432
(Address of principal executive offices)		(Zip Code)

Registrant’s telephone number, including area code: (952) 830-3300

Not Applicable.
(Former name or former address, if changed since last report)

Minnesota		41-0343440
(State or other jurisdiction of incorporation or organization)		(I.R.S. Employer Identification number)
5501 Norman Center Drive, Minneapolis, Minnesota		55437
(Address of principal executive offices)		(Zip code)
Registrant’s telephone number, including area code: (952) 830-3300

Item 5. Other Events.

~~Item~~On 7August 20, 2004, Jostens, Inc. ~~Financial~~issued ~~Statements~~a press release announcing that it had commenced a tender offer and ~~Exhibits~~consent solicitation for its 12 3/4% Senior Subordinated Notes Due 2010. The press release is filed herewith as Exhibit 99.1.

(c)	Exhibits
	Exhibit	Description
	99.1	Earnings release issued by Jostens, Inc. on August 5, 2004.

Item 7. Financial Statements and Exhibits.

~~Item~~(a) Not ~~12. Results of Operations and Financial Condition~~applicable

On(b) Not ~~August 5, 2004, Jostens, Inc. issued an earnings release for the quarter ended July 3, 2004. A copy of the earnings release is attached hereto as Exhibit 99.1 and incorporated by reference herein.~~applicable

2(c) Exhibits

~~SIGNATURES~~99.1 Press Release dated August 20, 2004.

~~Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.~~SIGNATURES

	JOSTENS, INC.
Date: August 5, 2004	/s/ Michael L. Bailey
	Michael L. Bailey
	Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	JOSTENS, INC.


Date: August 20, 2004	/s/David A. Tayeh
	David A. Tayeh
	Sr. Vice President and Chief Financial Officer

~~EXHIBIT INDEX~~3

Exhibit		Description
Exhibit No.		Exhibit
99.1		~~Earnings~~Press ~~release~~Release ~~issued~~dated ~~by Jostens on~~ August 520, 2004.

FORM 8-K

Sr. Vice President and Chief Financial Officer

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