SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

Form 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): August 12, 2003

	FORTUNE FINANCIAL, INC.
	(Debtor-in-possession as of February 28, 2003)
	(Exact Name of registrant as Specified in its Charter)

Florida	000-6764	59-1218935
(State or Other Jurisdiction of Incorporation)	(Commission File Number)	(IRS Employer Identification No.)

	200 Executive Way
	Suite 210
	Ponte Vedra Beach, Florida 32082
	(Address of Principal Executive Offices)

	(904) 285-1747
	Registrant’s telephone number, including area code

	N/A
	(Former Name or Former Address, if Changed Since Last Report)

Item 5. Other Events

As previously reported on a Form 8-K filed on March 12, 2003, Fortune Financial, Inc. (“Fortune”) filed a voluntary petition under Chapter 11 of Title 11 of the United States Code (the “Bankruptcy Code”) with the United States Bankruptcy Court for the Middle District of Florida, Jacksonville Division (the “Court”) on February 28, 2003. The petition has been designated as Case Number 03-2026-3F1. Fortune continues to operate its business and manage its properties as debtor in possession, pursuant to sections 1107 and 1108 of the Bankruptcy Code.

On August 12, 2003, Fortune submitted to the Court its required Monthly Financial Report for the period from July 1, 2003 to July 31, 2003. A copy of the Report as filed with the Court (without exhibits) is attached hereto as Exhibit 99.1 and is incorporated herein by reference.

The data and information contained in the Report is presented in a form prescribed by the Bankruptcy Code and for a period shorter or otherwise different than is required for reports filed pursuant to the Securities Exchange Act of 1934. Such information was not audited or reviewed by independent accountants and is subject to future adjustment and reconciliation. The Report was not prepared for the purpose of providing a basis for an investment decision in Fortune's common or preferred stock or debt. Fortune cautions investors that an investment in any of its securities is highly speculative.

Fortune filed its Plan of Reorganization of Fortune Financial, Inc. (the “Plan”) and related disclosure statement (the “Disclosure Statement”) with the Court on June 17, 2003. Fortune believes existing equity securities, including its preferred and common stock, have and will have no value and accordingly the Plan does not provide Fortune’s existing equity holders with any distributions, including any interest in the reorganized Fortune. The Plan provides for the cancellation of all of Fortune’s common and preferred stock on the confirmation date.

The hearing on adequacy of the information contained in the Disclosure Statement is set for October 2, 2003 at 9:30 a.m. Accordingly, the Disclosure Statement has not yet been approved as containing adequate information and no deadlines for balloting on the Plan have been set. Also, the hearing on considering confirmation of the Plan will not be set until after the Disclosure Statement is approved as containing adequate information.

Due to material uncertainties, it is not possible to predict the length of time that Fortune will operate under Chapter 11 protection, the outcome of such case, the effect of the proceedings on the business of Fortune or the potential for recovery by its creditors.

Complete copies of Fortune's informational filings made with the Court, including the Report attached as Exhibit 99.1 to this Form 8-K, and the Plan and the Disclosure Statement are available to the public at the office of the Clerk of the Bankruptcy Court, 300 North Hogan Street, Suite 3-350, Jacksonville, Florida 32202. The main telephone number for the Clerk's office in Jacksonville is (904) 232-2852. The complete Report and the Plan and the Disclosure Statement can be ordered by calling Judicial Research and Retrieval Services, Inc. at (904) 356-9110.

Item 7. Financial Statements and Exhibits

(c) Exhibits

	Exhibit Number	Description
	99.1	Monthly Financial Report of the period from July 1, 2003
		to July 31, 2003, as filed with the United States
		Bankruptcy Court for the Middle District of Florida,
		Jacksonville Division, in Jacksonville, Florida on August 12,
		2003, excluding exhibits.

Signature

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	FORTUNE FINANCIAL, INC.

Date: August 21, 2003	By: /s/ J. JOHN WORTMAN
	J. John Wortman
	President and CEO

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EXHIBIT INDEX

	Exhibit Number		Description
	99.1		Monthly Financial Report of the period from July 1, 2003
			to July 30, 2003, as filedwith the United States
			Bankruptcy Court for the MiddleDistrict of Florida,
			Jacksonville Division, in Jacksonville, Florida on August 12,
			2003, excluding exhibits.

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FORTUNE FINANCIAL INC 8-K