UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

X . QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarter ended ~~JUNE~~September 30, 2010

. TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission file number: 333-149978

~~DIAMOND~~THERAPY ~~INFORMATION INSTITUTE~~CELLS, INC.

(Exact name of registrant as specified in its charter)

New Jersey		22-2935867
Wyoming		22-2935867
(State or other jurisdiction of incorporation or organization)		(I.R.S. Employer Identification No.)

2300 W. Sahara Avenue, Suite 800
1810 E. Sahara Avenue, Suite 1454
Las Vegas, Nevada		~~89102~~89104
(Address of principal executive offices)		(Zip Code)

Issuer’s telephone number: (702) 666-8570

Securities registered under Section 12(b) of the Act: None

Securities registered under Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. ~~Yes . No X ..~~

~~Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.~~ Yes X . No X .

Indicate by check mark ~~whether~~if the registrant ~~(1)~~is ~~has~~not ~~filed all reports~~ required to befile ~~filed~~reports bypursuant to Section 13 or Section 15(d) of the ~~Securities Exchange~~ Act ~~of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days~~. ~~Yes X . No .~~

Yes X . No .

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes X . No .

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405) is not contained herein, and will not be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. .

Indicate by check mark whether the registrant a large accelerated filer, an accelerated filer, a non-accelerated filer, or a small reporting company. See the definitions of "large accelerated filer," "accelerated filer" and "small reporting company" in Rule 12b-2 of the Exchange Act.


Large accelerated filer	.	Accelerated filer	.
Non-accelerated filer	. (Do not check if a smaller reporting company)	Smaller reporting company	X .

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). ~~Yes . No X .~~

~~The number of shares of Common Stock, $0~~Yes .~~001~~ ~~par value, outstanding on May 10, 2010 was 11,863,100 shares~~No X .

The number of shares of Common Stock, $0.0001 par value, outstanding on September 21, 2011 was 1,037,352 shares.

DIAMOND INFORMATION INSTITUTE, INC.

FINANCIAL STATEMENTS

~~JUNE~~SEPTEMBER 30, 2010

DIAMOND INFORMATION INSTITUTE, INC.

TABLE OF CONTENTS

JUNE 30, 2010


Balance Sheets as of September 30, 2010 (unaudited) and December 31, 2009 (audited)	3

Statements of Operations for the Three and Nine Months Ended September 30, 2010 and 2009 (unaudited)	4

Statement of Stockholder’s Equity (Deficit) as of September 30, 2010 (unaudited)	5

Statements of Cash Flows for the Nine Months Ended September 30, 2010 and 2009 (unaudited)	6

Notes to the Financial Statements	7

Balance Sheets as of JUNE 30, 2010 (unaudited) and December 31, 2009 (audited)	3
Statements of Operations for the Three Months Ended JUNE 30, 2010 and 2009 (unaudited)	4
Statement of Stockholder’s Equity (Deficit) as of JUNE 30, 2010 (unaudited)	5
Statements of Cash Flows for the Three Months Ended JUNE 30, 2010 and 2009 (unaudited)	6
Notes to the Financial Statements	7

DIAMOND INFORMATION INSTITUTE, INC.


THERAPY CELLS, INC.
(FORMERLY DIAMOND INFORMATION INSTITUTE, INC.)
Consolidated Balance Sheets

		September 30, 2010		December 31, 2009
		(Unaudited)		(Unaudited)

ASSETS

CURRENT ASSETS
Cash	$	2,074	$	-

Total Current Assets		2,074		-

PROPERTY AND EQUIPMENT, NET		1,517		-

TOTAL ASSETS	$	3,591	$	-

LIABILITIES AND STOCKHOLDERS' DEFICIT

CURRENT LIABILITIES
Accounts payable, related party	$	165,838	$	-
Accounts payable and accrued liabilities		25,333		-
Accrued interest		61,845		-
Related party payables		12,345		-
Convertible notes payable, related party		352,801		-
Total Current Liabilities		618,162		-

STOCKHOLDERS' DEFICIT

Preferred Stock, $0.0001, par value; 100,000,000 shares authorized; 91,000,000 shares designated as Series A through F preferred stock, respectively
Series A Preferred Stock, $0.0001, par value; 1,000,000 shares authorized; none issued or outstanding		-		-
Series B Preferred Stock, $0.0001 par value; 10,000,000 shares authorized, 134,000 and 0 shares issued and outstanding, respectively		13		-
Series C Preferred Stock, $0.0001 par value; 10,000,000 shares authorized, 250,000 and 0 shares issued and outstanding, respectively		25		-
Series D Preferred Stock, $0.0001 par value, 30,000,000 shares authorized, none issued or outstanding		-		-
Series E Preferred Stock, $0.0001 par value, 30,000,000 shares authorized, none issued or outstanding		-		-
Series F Preferred Stock, $0.0001 par value; 10,000,000 shares authorized, none issued or outstanding		-		-
Common Stock, $0.0001 par value, 2,900,000,000 shares authorized, 1,306,675 and 9 shares issued and outstanding, respectively		131		1
Additional paid-in capital		2,169,837		1,672,348
Accumulated deficit		(2,792,469)		(1,672,349)
Accumulated other comprehensive income:
Foreign currency translation gain		7,892		-

Total Stockholders' Deficit		(614,571)		-

TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT	$	3,591	$	-

See accompanying notes to the consolidated financial statements.

BALANCE SHEETS

AS OF JUNE 30, 2010 and DECEMBER 31, 2009

ASSETS	JUNE 30, 2010			December 31, 2009 (audited)
Net assets	$	302,680		$	-0-
Total Assets	$	302,680		$	-0-
LIABILITIES AND STOCKHOLDER'S EQUITY (DEFICIT)
Liabilities
Current Liabilities
Accounts Payable	$	18,483		$	-0-
Long-Term Liabilities	$	529,254
Stockholder's Equity (Deficit)
Common stock, par value $0.001, 25,000,000 shares authorized, 11,813,100 and 11,643,100 shares issued and outstanding Preferred Shares issued and outstanding 272,010 and 0 shares		12,107			11,814
Additional paid in capital		1,660,285			1,660,535
Accumulated deficit		(1,852,344	)		(1,672,349	)
Total Stockholder's Equity (Deficit)		(179,951	)		-0-
Total Liabilities and Stockholder's Equity (Deficit)	$	302,680		$	-0-

See accompanying notes to financial statements.

DIAMOND INFORMATION INSTITUTE, INC.


THERAPY CELLS, INC.
(FORMERLY DIAMOND INFORMATION INSTITUTE, INC.)
Consolidated Statements of Operations
(Unaudited)

		For the Three Months Ended				For the Nine Months Ended
		September 30, 2010		September 30, 2009		September 30, 2010		September 30, 2009


CONSULTING REVENUES FROM SHAREHOLDER	$	(100,771)	$	-	$	25,494	$	-

OPERATING EXPENSES
General and administrative		47,418		-		412,313		-
Compensation		-		-		564,985		-
Depreciation expense		353		-		551		-
Impairment expense		-		-		138,151		-
Total Operating Expenses		47,771		-		1,116,000		-

LOSS FROM OPERATIONS		(148,542)		-		(1,090,506)		-

OTHER (INCOME) EXPENSE
Interest expense		13,115		-		21,575		-
Loss on sale of assets		-		-		8,039		-
Other (Income) Expense, net		13,115		-		29,614		-

LOSS BEFORE TAXES		(161,657)		-		(1,120,120)		-

INCOME TAX PROVISION		-		-		-		-

LOSS FROM CONTINUING OPERATIONS		(161,657)		-		(1,120,120)		-

Loss from discontinued operations, net of tax		-		(40,637)		-		(359,412)

NET LOSS		(161,657)		(40,637)		(1,120,120)		(359,412)

OTHER COMPREHENSIVE INCOME (LOSS)

Foreign currency translation adjustments		(13,941)		-		7,892		-

TOTAL COMPREHENSIVE LOSS	$	(175,598)	$	(40,637)	$	(1,112,228)	$	(359,412)

Net loss per common share - basic and diluted

Net loss per common share from continuing operations	$	(0.00)	$	-	$	(0.00)	$	-
Net loss per common share from discontinued operations		-		(3.44)		-		(30.48)

Total net loss per common share - Basic and diluted	$	(0.00)	$	(3.44)	$	(0.00)	$	(30.48)


Weighted average common shares outstanding - Basic and diluted		1,850,011,867		11,813		788,290,279		11,791

See accompanying notes to the consolidated financial statements.

STATEMENTS OF OPERATIONS (unaudited)

FOR THE THREE MONTHS ENDED JUNE 30, 2010 AND 2009

	Three Months Ended June 30, 2010			Three Months Ended June 30, 2009
Revenues	$	125,964		$	82,159
Operating Expenses
General and Administrative Expenses		116,010			197,918
Net Loss from Discontinued Operations, net of income tax		0			0
Net Income (Loss)	$	9,954		$	(91,631	)
NET LOSS PER SHARE: BASIC AND DILUTED (CONTINUING OPERATIONS)	$	(0.00	)	$	(0.00	)
NET LOSS PER SHARE: BASIC AND DILUTED (DISCONTINUED OPERATIONS)	$	(0.00	)	$	(0.02	)
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING: BASIC AND DILUTED		11,813,100			11,745,656

See accompanying notes to financial statements.

DIAMOND INFORMATION INSTITUTE, INC.


THERAPY CELLS, INC.
(FORMERLY DIAMOND INFORMATION INSTITUTE, INC.)
Consolidated Statement of Stockholders' Equity (Deficit)
(Unaudited)

												Accumupated other
												Comprehensive income
												Income		Total
								Additional				Foreign Currency		Stockholders'
	Preferred Stock			Common Stock				Paid-in		Accumulated		Translation		Equity
	Shares		Amount	Shares		Amount		Capital		Deficit		Gain		(Deficit)

Balance, December 31, 2008	-	$	-	8	$	1	$	1,611,349	$	(1,499,396)	$	-	$	111,954

Common stock issued for services at $0.125 per share	-		-	1		-		60,999		-		-		60,999

Net loss	-		-	-		-		-		(172,953)		-		(172,953)

Balance, December 31, 2009	-		-	9		1		1,672,348		(1,672,349)		-		-

Series B preferred stock issued for cash and services at $2.50 per share	134,000		13	-		-		334,977		-		-		334,990

Series C preferred stock issued for acquisition of Serengeti Consulting, Inc.	250,000		25	-		-		(25)		-		-		-

Common stock issued for services at $0.12 per share	-		-	1,000,000		100		116,567		-		-		116,667

Common stock issued for conversion of convertible debt at $0.15 per share	-		-	306,666		30		45,970		-		-		46,000

Comprehensive loss
Net loss	-		-	-		-		-		(1,120,120)		-		(1,120,120)
Foreign currency translation gain	-		-	-		-		-		-		7,892		7,892

Total comprehensive loss	-		-	-		-		-		(1,120,120)		7,892		(1,112,228)

Balance, September 30, 2010	384,000	$	38	1,306,675	$	131	$	2,169,837	$	(2,792,469)	$	7,892	$	(614,571)

See accompanying notes to the consolidated financial statements.

STATEMENT OF STOCKHOLDER’S EQUITY (unaudited)

AS OF JUNE 30, 2010

	Common stock				Additional paid-in		Accumulated
	Shares		Amount		Capital		Deficit			Total
Balance, March 31, 2010		11,813,100	$	11,643	$	1,660,535	$	(1,698,480	)	$	(26,131)
Issuance of Preferred Stock		272,010		272				-			272
		-		-		-		-			-
Balance, June 30, 2010		12,085,010		12,086		1,660,535		(1,698,480	)		(25,859)
Net Income for the period ended June 30, 2010		-		-		-		9,954			9,954
Balance, JUNE 30, 2010		12,085,010	$	12,086	$	1,660,535	$	(1,688,526	)	$	(15,905)

See accompanying notes to financial statements.

DIAMOND INFORMATION INSTITUTE, INC.


THERAPY CELLS, INC.
(FORMERLY DIAMOND INFORMATION INSTITUTE, INC.)
Consolidated Statements of Cash Flows
(Unaudited)

		For the Nine Months Ended
		September 30, 2010		September 30, 2009

OPERATING ACTIVITIES
Net loss	$	(1,120,120)	$	(359,412)
Adjustment to reconcile net loss to net cash used in operating activities:
Sales returns and allowances reserve		-		(97,545)
Depreciation		551		47,670
Impairment of assets		138,151		-
Compensation realized on acquisition		373,742		-
Common stock issued for services		116,667		61,000
Series B preferred stock issued for services		274,990		-
Allowance for doubtful accounts		-		6,000
Change in Operating Assets and Liabilities:
Accounts receivable		-		374,963
Inventory		-		(141,517)
Prepaid expenses		-		32,385
Accounts payable, related party		233,491		-
Accounts payable and accrued expenses		(37,992)		22,379

Net Cash Used in Operating Activities		(20,520)		(54,077)

INVESTING ACTIVITIES
Cash acquired in acquisition		13,238		-
Capital expenditures		-		(61,626)

Net Cash Provided by (Used in) Investing Activities		13,238		(61,626)

FINANCING ACTIVITIES
Cash overdraft		-		17,326
Advnaces from stockholder		-		76,547
Advnaces from bank lines of credit, net		-		14,752
Repayments of capital leases		-		(17,897)
Proceeds from notes payable		-		100,000
Repayments of notes payable		-		(75,025)
Repayments of convertible notes payable		(58,536)		-
Proceeds from the sale of series B preferred stock		60,000		-

Net Cash Provided by Financing Activities		1,464		115,703

Effect of Foreign currency translation on cash		7,892		-

NET CHANGE IN CASH		2,074		-

CASH AT BEGINNING OF PERIOD		-		-

CASH AT END OF PERIOD	$	2,074	$	-

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
Cash paid for income taxes	$	-	$	-
Cash paid for interest	$	(3,460)	$	-

NON CASH FINANCING ACTIVITIES
Stock issued for conversion of debt	$	46,000	$	-

See accompanying notes to the consolidated financial statements.

STATEMENTS OF CASH FLOWS (unaudited)

FOR THE THREE MONTHS ENDED JUNE 30, 2010 AND 2009

	Three Months Ended June 30, 2010		Three Months Ended June 30, 2009
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss for the period	$	9,954	$	0
CASH FLOWS FROM FINANCING ACTIVITIES
		44,526		0
CASH FLOWS FROM OPERATIONS		(44,687)		0
CASH FLOWS FROM DISCONTINUED OPERATIONS
Net cash flows from discontinued operations		0		0
Net increase in cash		0		0
Cash, beginning of period		0		0
Cash, end of period	$	(161)		0
SUPPLEMENTAL DISCLOSURE WITH RESPECT TO CASH FLOWS:
Cash paid for income taxes	$	0	$	0
Cash paid for interest	$	0	$	0

See accompanying notes to financial statements.

~~DIAMOND~~THERAPY ~~INFORMATION INSTITUTE~~CELLS, INC.

~~NOTES~~(Formerly TODIAMOND ~~THE~~INFORMATION ~~FINANCIAL~~INSTITUTE, ~~STATEMENTS~~INC.)

~~JUNE~~Notes ~~30,~~to ~~2010~~the Consolidated Financial Statements

~~NOTE~~September 130, ~~– NATURE~~2010 OFand ~~OPERATIONS AND BUSINESS CONTINUITY~~2009

Diamond Information Institute Inc., formerly doing business as Designs by Bergio [the "Company"] was engaged in the product design, manufacturing, distribution of fine jewelry throughout the United States.(Unaudited)

~~Effective~~NOTE ~~September~~1 ~~28th,~~– NATURE ~~2009~~OF ~~Diamond~~OPERATIONS Information Institute Inc (“Diamond”) entered into a Memorandum of Understanding (“MOU”) with Serengeti Consulting Inc. (“Serengeti”) to purchase a all of the assets and operations of Serengeti. This agreement was approved by the Board on May 14, 2010 and completed on May 17, 2010. Diamond issued 250,000 shares of Preferred C stock in a stock for stock transaction for all of the shares of Serengeti. Serengeti is currently a wholly owned sub of Diamond.

~~Effective October 1st, 2009~~ Diamond Information Institute Inc., ~~entered~~was ~~into~~organized aunder ~~Memorandum~~the laws of ~~Understanding~~the ~~(“MOU”)~~State ~~with~~of ~~Extractive~~New ~~Technologies~~Jersey ~~Inc.~~on ~~(“ETI”)~~October to24, ~~purchase~~1988. aOn ~~non-exclusive~~May ~~license~~20, ~~for~~2011, ~~applications~~the ofCompany awas ~~hydrogen~~redomiciled ~~cell~~under ~~technology~~the ~~and~~laws ~~certain~~of IPthe ~~assets~~State ~~owned~~of byWyoming ~~ETI.~~and ~~The~~the ~~agreed~~stockholders ~~upon~~approved ~~price~~an ~~was~~amendment ~~500,000~~to ~~shares~~the Certificate of itIncorporation ~~Preferred~~to Cchange ~~series~~the ~~stock~~name ~~yet~~ to beTherapy ~~incorporated~~Cells, ~~into~~Inc. ~~the~~(“Therapy” ~~Articles~~or of the ~~company~~“Company”). ~~This agreement was never completed.~~

~~Effective~~Since ~~October~~approximately 191995, ~~2009, as approved at our shareholder meeting on October 8, 2009, we entered into a Share Exchange Agreement with Alba Mineral Exploration, Inc. (“Alba”), a Delaware Corporation (~~the ~~“Agreement”).~~Company ~~Pursuant~~had tobeen ~~the~~involved ~~Agreement, Alba agreed to issue our shareholders a total of 2,585,175 shares of common stock~~ in ~~Alba in proportion to their holdings in our company. Following~~ the ~~transaction described in the Agreement and other accompanying transactions~~designing, ~~our shareholders own 60% of the common stock issued and outstanding in Alba. Also pursuant to the Agreement~~manufacturing, ~~Alba acquired all of the assets~~ and ~~liabilities~~distribution ~~related to our business. As a result~~ of ~~the~~fine ~~transaction~~jewelry ~~the~~throughout ~~company became a wholly-owned subsidiary of Alba, and all of our operations related to~~ the ~~jewelry~~United ~~business~~States weunder ~~were~~its intradename ~~were discontinued~~“Bergio”. ~~See Note 6.~~

On ~~February~~October 219, ~~2010 Bergio International~~2009, ~~Inc. (~~the ~~“Seller”),~~Company ~~owner~~entered ofinto ~~98%~~a ofshare ~~the~~exchange ~~outstanding~~agreement ~~common~~wherein ~~shares of~~ the Company, ~~entered~~sold ~~into~~all aof ~~share~~its ~~purchase~~assets ~~agreement~~and ~~(the~~liabilities ~~“Agreement”)~~associated with ~~Macau~~its ~~Consultants~~jewelry ~~and~~business ~~Advisory~~to ~~Services~~Alba Mineral Exploration, Inc. (~~the~~ “~~Buyer~~Alba”). As Inconsideration ~~accordance~~for ~~with~~ the ~~terms and provisions of the Agreement~~sale, ~~the~~Alba ~~Seller~~issued ~~sold an aggregate of 11~~2,~~863~~585,~~100~~175 shares of its common stock ~~of the Company~~ to ~~Buyer~~shareholders inof ~~exchange~~the ~~for $225,000~~Company. As ~~The~~a ~~closing~~result of ~~the~~this ~~Agreement~~share ~~occurred March 18~~exchange, ~~2010. New officers and directors of~~ the Company’s ~~were~~former ~~appointed~~jewelry ~~and~~business awas ~~change of control of the Company occurred~~discontinued.

~~The~~On ~~consolidated~~February ~~financial~~2, ~~statements~~2010 ~~have~~Bergio ~~been~~International, ~~prepared~~Inc. on(“Bergio”) entered into a ~~going~~share ~~concern~~purchase ~~basis~~agreement ~~which~~with ~~assumes~~Macau ~~the~~Consultants ~~Company~~and ~~will~~Advisory beServices ~~able~~Inc to(“Macau”), ~~realize~~which ~~its~~closed ~~assets~~effective ~~and~~as ~~discharge~~of ~~its~~March ~~liabilities~~18, in2010. In ~~the~~accordance ~~normal~~with ~~course~~the ofterms ~~business~~and ~~for~~provisions of the ~~foreseeable~~agreement, ~~future.~~Bergio ~~With~~sold ~~the~~an ~~purchase~~aggregate of ~~Serengeti~~11,852,700 ~~Consulting~~shares ~~Inc.~~of ~~the~~common ~~company~~stock, ~~management~~representing ~~feel~~99% ~~confident~~of ~~that~~the ~~they~~total ~~can~~outstanding ~~find~~capital ~~compatible~~stock ~~businesses~~of tothe ~~purchase~~Company, to ~~assist~~Macau ~~them~~ in ~~growing~~exchange infor ~~line with their business plan~~$225,000. The ~~company~~closing isof ~~currently working with advisors to raise capital for~~ the ~~anticipated~~Agreement ~~purchases~~occurred inMarch ~~the~~18, ~~future~~2010. New ~~The~~officers ~~ability~~and todirectors ~~continue~~of ~~as a going concern is dependent upon~~ the Company ~~expanding~~were onappointed ~~their existing business model~~ and ~~finding new business’s that can generate sufficient cash flow without taking on~~ a ~~large~~change ~~amount~~of control of ~~debt~~the ~~financing~~Company occurred.

On May 17, 2010 the Company purchased all of the issued and outstanding capital stock of Serengeti Consulting Inc. (“Serengeti”), an entity under common control by issuing 250,000 shares of Series C Preferred stock of the Company.

The Company’s business operations now consist of making venture capital investments in private and public companies. The eligible companies qualifying for an investment from the Company will be either companies who currently have a dynamic business plan and are nearing completion of the establishment of that business plan, or businesses that are currently established with positive cash flow but require additional funding to develop existing markets or expand into new markets.

NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of ~~Presentation~~presentation - unaudited interim financial information

The ~~Company~~accompanying ~~uses~~unaudited ~~the~~interim ~~accrual~~consolidated ~~basis~~financial ofstatements ~~accounting~~ and related notes have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) ~~accounting~~for interim financial information, and with the rules and regulations of the United States Securities and Exchange Commission (“SEC”) ~~are~~to Form 10-Q and Article 8 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements. The unaudited interim financial statements furnished reflect all adjustments (consisting of normal recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented. Interim inresults USare ~~dollars~~not necessarily indicative of the results for the full year. These ~~The~~unaudited interim consolidated financial statements should be read in conjunction with the consolidated financial statements of the Company ~~has~~for ~~adopted~~the ayear ended December 31, ~~fiscal~~2009 ~~year~~and ~~end.~~notes thereto contained in the Company’s Annual Report on Form 10-K filed with the SEC on December 16, 2010

~~Use~~Principles of ~~Estimates and Assumptions~~consolidation

The ~~preparation~~consolidated of financial statements ininclude ~~conformity~~all ~~with~~accounts ~~accounting~~of ~~principles~~Therapy ~~generally~~as ~~accepted~~of inSeptember ~~the~~30, ~~United~~2010 ~~States~~and ~~requires~~2009 ~~management to make estimates~~ and ~~assumptions~~for ~~that affect~~ the ~~reported~~interim ~~amounts~~periods ofthen ~~assets~~ended and ~~liabilities~~all ~~and~~accounts ~~disclosure~~ of ~~contingent~~Serengeti ~~assets~~as ~~and~~of ~~liabilities~~September at30, ~~the~~2010 ~~date~~and offor the ~~financial~~period ~~statements~~from ~~and~~May ~~the~~17, ~~reported~~2010 ~~amounts~~(date of ~~revenues~~acquisition) ~~and~~through ~~expenses~~September ~~during~~30, ~~the reporting period~~2010. All ~~Actual~~inter-company ~~results~~balances ~~could~~and ~~differ~~transactions ~~from~~have ~~those~~been ~~estimates~~eliminated.

Financial Instruments

The carrying value of the Company's financial instruments approximates their fair value because of the short maturity of these instruments.

~~DIAMOND~~Use ~~INFORMATION~~of ~~INSTITUTE,~~Estimates ~~INC.~~

~~NOTES~~The TOpreparation ~~THE~~of ~~FINANCIAL~~financial ~~STATEMENTS~~statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.

~~JUNE~~The 30Company’s significant estimates include the fair value of financial instruments; the carrying value and recoverability of long-lived assets, ~~2010~~including the values assigned to estimated useful lives of property and equipment; revenue recognized or recognizable and income tax provision. Those significant accounting estimates or assumptions bear the risk of change due to the fact that there are uncertainties attached to those estimates or assumptions, and certain estimates or assumptions are difficult to measure or value.

~~NOTE~~Management 2bases –its ~~SUMMARY~~estimates OFon ~~SIGNIFICANT~~historical ~~ACCOUNTING~~experience ~~POLICIES~~and ~~(CONTINUED)~~on various assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources.

~~Income~~Management ~~Taxes~~regularly reviews its estimates utilizing currently available information, changes in facts and circumstances, historical experience and reasonable assumptions. After such reviews, and if deemed appropriate, those estimates are adjusted accordingly. Actual results could differ from those estimates.

~~Income~~Business taxes are accounted for under the assets and liability method. Deferred tax assets and liabilities are recognized for the estimated future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carry forwards. Deferred tax assets and liabilities are measured using enacted tax rates in effect for the year in which those temporary differences are expected to be recovered or settled. Use of net operating loss carryforwards for income tax purposes may be limited by Intertnal Revenue Code section 382 if a change of ownership occurs.combination

~~Basic~~In ~~Income~~accordance ~~(Loss)~~with ~~Per~~section ~~Share~~805-10-05 of the FASB Accounting Standards Codification the Company allocates the purchase price of acquired entities to the tangible and intangible assets acquired and liabilities assumed, based on their estimated fair values.

~~Basic~~Management ~~income~~makes ~~(loss)~~estimates ~~per~~of ~~share~~fair isvalues ~~calculated~~based byupon ~~dividing~~assumptions ~~the~~believed ~~Company’s~~to ~~net~~be ~~loss~~reasonable. These ~~applicable~~estimates toare ~~common~~based ~~shareholders~~on byhistorical ~~the~~experience ~~weighted~~and ~~average~~information ~~number~~obtained offrom ~~common~~the ~~shares~~management ~~during~~of the ~~period~~acquired companies. ~~Diluted~~Critical ~~earnings~~estimates ~~per~~in ~~share~~valuing iscertain ~~calculated~~of bythe ~~dividing~~intangible ~~the~~assets ~~Company’s~~include ~~net~~but ~~income~~are ~~available~~not limited to: ~~common~~future ~~shareholders~~expected bycash ~~the~~flows ~~diluted~~from ~~weighted~~revenues, ~~average~~customer ~~number~~relationships, ofkey ~~shares~~management ~~outstanding~~and ~~during~~market positions, assumptions about the ~~year.~~period ~~The~~of ~~diluted~~time ~~weighted~~the ~~average~~acquired ~~number~~trade ofnames ~~shares~~will ~~outstanding~~continue isto ~~the~~be ~~basic~~used ~~weighted~~in ~~number~~the ofCompany’s ~~shares~~combined ~~adjusted~~product ~~for~~portfolio, ~~any~~and ~~potentially~~discount ~~dilutive~~rates ~~debt~~used orto ~~equity~~establish fair value. These ~~There~~estimates are noinherently ~~such~~uncertain ~~common~~and ~~stock~~unpredictable. Assumptions ~~equivalents~~may ~~outstanding~~be asincomplete or inaccurate, and unanticipated events and circumstances may occur which may affect the accuracy or validity of ~~JUNE~~such 30assumptions, ~~2010~~estimates or actual results.

~~Dividends~~Fair value of financial instruments

The Company ~~has~~follows ~~not~~paragraph 825-10-50-10 of the FASB Accounting Standards Codification for disclosures about fair value of its financial instruments and has adopted ~~any~~paragraph ~~policy~~820-10-35-37 ~~regarding~~of ~~payment~~the FASB Accounting Standards Codification (“Paragraph 820-10-35-37”) to measure the fair value of ~~dividends~~its financial instruments. NoParagraph ~~dividends~~820-10-35-37 ~~have~~establishes ~~been~~a ~~paid~~framework ~~during~~for ~~any~~measuring fair value in accounting principles generally accepted in the United States of America (U.S. GAAP), and expands disclosures about fair value measurements. To increase consistency and comparability in fair value measurements and related disclosures, Paragraph 820-10-35-37 establishes a fair value hierarchy which prioritizes the ~~periods~~inputs ~~shown~~to valuation techniques used to measure fair value into three (3) broad levels. The three (3) levels of fair value hierarchy defined by Paragraph 820-10-35-37 are described below:

Impairment of Long-Lived Assets


Level 1		Quoted market prices available in active markets for identical assets or liabilities as of the reporting date.

Level 2		Pricing inputs other than quoted prices in active markets included in Level 1, which are either directly or indirectly observable as of the reporting date.

Level 3		Pricing inputs that are generally observable inputs and not corroborated by market data.

~~The~~Financial ~~Company continually monitors events and changes in circumstances that could indicate carrying amounts of long-lived~~ assets ~~may~~are ~~not~~considered beLevel ~~recoverable.~~3 ~~When~~when ~~such~~their ~~events~~fair orvalues ~~changes~~are indetermined ~~circumstances~~using ~~are~~pricing ~~present~~models, ~~the~~discounted ~~Company assesses the recoverability of long-lived assets by determining whether the carrying value of such assets will be recovered through undiscounted expected future~~ cash ~~flows.~~flow Ifmethodologies ~~the~~or ~~total~~similar oftechniques ~~the~~and future cash flows is less than the carrying amount of those assets, the Company recognizes an impairment loss based on the excess of the carrying amount over the fair value of the assets. Assets to be disposed of are reported at ~~the~~least ~~lower~~one ofsignificant ~~the~~model ~~carrying~~assumption ~~amount~~ or ~~the~~input ~~fair~~is ~~value less costs to sell~~unobservable.

~~Advertising~~The ~~Costs~~fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. If the inputs used to measure the financial assets and liabilities fall within more than one level described above, the categorization is based on the lowest level input that is significant to the fair value measurement of the instrument.

The Company’s policy regarding advertising is to expense advertising when incurred.

Revenue Recognition

The Company will recognize revenue when products are fully delivered or services have been provided and collection is reasonably assured.

Stock-Based Compensation

Stock-based compensation is accounted for at fair value in accordance with SFAS No. 123 and 123 (R) (ASC 718). To date, the Company has not adopted a stock option plan and has not granted any stock options.

~~DIAMOND~~The ~~INFORMATION~~carrying ~~INSTITUTE~~amounts of the Company’s financial assets and liabilities, ~~INC~~such as cash, accounts payable and accrued liabilities, and accrued interest payable approximate their fair values because of the short maturity of these instruments.

~~NOTES~~Transactions TOinvolving ~~THE~~related ~~FINANCIAL~~parties ~~STATEMENTS~~cannot be presumed to be carried out on an arm's-length basis, as the requisite conditions of competitive, free-market dealings may not exist. Representations about transactions with related parties, if made, shall not imply that the related party transactions were consummated on terms equivalent to those that prevail in arm's-length transactions unless such representations can be substantiated.

~~JUNE~~It 30is not however, ~~2010~~practical to determine the fair value of related party payables or convertible notes, related party due to their related party nature.

~~NOTE~~Carrying 2value, –recoverability ~~SUMMARY~~and OFimpairment ~~SIGNIFICANT~~of ~~ACCOUNTING~~long-lived ~~POLICIES~~assets ~~(CONTINUED)~~

~~New~~The ~~Authoritative~~Company has adopted paragraph 360-10-35-17 of the FASB Accounting ~~Guidance~~Standards Codification for its long-lived assets. The Company’s long-lived assets, which include property and equipment, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable.

OnThe ~~July 1,~~Company ~~2009,~~assesses the ~~Accounting~~recoverability ~~Standards~~of ~~Codification~~its ~~(“ASC”)~~long-lived ~~became~~assets by comparing the ~~Financial~~projected ~~Accounting~~undiscounted ~~Standards~~net ~~Board~~cash ~~(“FASB”)~~flows ~~officially~~associated ~~recognized~~with ~~source~~the ofrelated ~~authoritative~~long-lived ~~U.S.~~asset ~~generally~~or ~~accepted~~group ~~accounting~~of ~~principles~~long-lived ~~applicable~~assets toover ~~all~~their ~~public~~remaining ~~and~~estimated ~~non-public~~useful ~~non-governmental~~lives ~~entities,~~against ~~superseding~~their ~~existing~~respective ~~FASB,~~carrying ~~AICPA~~amounts. Impairment, ~~EITF~~if ~~and~~any, ~~related~~is ~~literature.~~based ~~Rules~~on ~~and~~the ~~interpretive~~excess ~~releases~~ of the ~~SEC~~carrying ~~under~~amount over the ~~authority~~fair value of ~~federal~~those ~~securities~~assets. Fair ~~laws~~value ~~are~~is ~~also~~generally ~~sources~~determined ofusing ~~authoritative~~the ~~GAAP~~asset’s ~~for~~expected ~~SEC~~future ~~registrants.~~discounted ~~All~~cash ~~other~~flows ~~accounting~~or ~~literature~~market isvalue, ~~considered~~if ~~non-authoritative~~readily determinable. If ~~The~~long-lived ~~switch~~assets are determined to ~~the~~be ~~ASC~~recoverable, ~~affects~~but the ~~away~~newly ~~companies~~determined ~~refer~~remaining toestimated ~~U.S.~~useful ~~GAAP~~lives inare ~~financial~~shorter ~~statements~~than ~~and~~originally ~~accounting~~estimated, ~~policies.~~the ~~Citing~~net ~~particular~~book ~~content~~values inof the ~~ASC~~long-lived ~~involves~~assets ~~specifying~~are ~~the~~depreciated ~~unique~~over ~~numeric path to~~ the ~~content~~newly ~~through~~determined ~~the~~remaining ~~Topic,~~estimated ~~Subtopic,~~useful ~~Section and Paragraph structure~~lives.

~~FASB~~The ~~ASC~~Company ~~Topic~~considers ~~260,~~the ~~“Earnings~~following ~~Per~~to ~~Share.”~~be Onsome ~~January 1,~~examples ~~2009,~~of ~~the~~important ~~Company~~indicators ~~adopted~~that ~~new~~may ~~authoritative~~trigger ~~accounting~~an ~~guidance~~impairment review: (i) significant under-performance ~~FASB~~or ~~ASC~~losses ~~Topic~~of ~~260,~~assets ~~“Earnings~~relative ~~Per~~to ~~Share,”~~expected ~~which~~historical ~~provides~~or ~~that~~projected ~~unvested~~future ~~share-based~~operating ~~payment~~results; ~~awards~~(ii) significant ~~that~~changes ~~contain~~in ~~nonforfeitable~~the ~~rights~~manner or use of assets or in the Company’s overall strategy with respect to ~~dividends~~the manner or ~~dividend~~use ~~equivalents~~of ~~(whether~~the ~~paid~~acquired assets or ~~unpaid~~changes in the Company’s overall business strategy; (iii) significant ~~are~~negative ~~participating~~industry ~~securities~~or ~~and~~economic ~~shall~~trends; be(iv) increased ~~included~~competitive pressures; (v) a significant decline in the ~~computation~~Company’s stock price for a sustained period of ~~earnings~~time; ~~per~~and ~~share~~(vi) regulatory ~~pursuant~~changes. toThe Company evaluates acquired assets for potential impairment indicators at least annually and more frequently upon the ~~two-class~~occurrence ~~method~~of such events.

~~FASB~~The ~~ASC~~key ~~Topic~~assumptions ~~820,~~used ~~“Fair~~in ~~Value~~management’s ~~Measurements~~estimates ~~and~~of ~~Disclosures.”~~projected ~~New~~cash ~~authoritative~~flow ~~accounting~~deal ~~guidance~~largely ~~under~~with ~~ASC~~forecasts ~~Topic~~of ~~820,”Fair~~revenues ~~Value Measurements~~ and ~~Disclosures~~,” ~~affirms~~gross ~~that~~margins. ~~the~~These ~~objective~~forecasts ofare ~~fair~~typically ~~value~~based ~~when~~on ~~the~~historical ~~market~~trends ~~for~~and antake ~~asset~~into isaccount ~~not~~recent ~~active~~developments isas ~~the~~well ~~price~~as ~~that~~management’s ~~would~~plans beand ~~received to sell the asset in an orderly transaction~~intentions. Factors, ~~and~~such ~~clarifies~~as ~~and~~increased ~~includes~~competition ~~additional~~or ~~factors for determining whether there has been~~ a ~~significant~~ decrease in ~~market~~the ~~activity~~desirability ~~for~~of ~~an asset when~~ the ~~market~~Company’s ~~for~~services, ~~that~~could ~~asset~~lead ~~is not active. ASC Topic 820 requires an entity~~ to ~~base~~lower ~~its~~projected ~~conclusion~~revenue ~~about~~levels, ~~whether~~which awould ~~transaction~~adversely ~~was~~impact ~~not~~cash ~~orderly on the weight of the evidence~~flows. A ~~The~~significant ~~new~~change ~~accounting~~in ~~guidance~~cash ~~amended~~flows ~~prior~~in ~~guidance to expand certain disclosure requirements. The Company adopted~~ the ~~new~~future ~~authoritative~~could ~~accounting~~result ~~guidance~~in ~~under~~an ~~ASC~~impairment ~~Topic 820 during the first quarter~~ of ~~2009.~~long ~~Adoption~~lived ~~of the new guidance did not significantly impact the Company’s consolidated financial statements~~assets.

~~Further~~The ~~new~~impairment authoritative accounting guidance (Accounting Standards Update No. 2009-5) under ASC Topic 820 provides guidance for measuring the fair value of a liability in circumstances in which a quoted price in an active market for the identical liability is not available. In such instancescharges, aif ~~reporting entity is required to measure fair value utilizing a valuation technique that uses (i) the quoted price of the identical liability when traded as an asset~~any, ~~(ii) quoted prices for similar liabilities or similar liabilities when traded as assets, or (iii) another valuation technique that~~ is ~~consistent~~included ~~with~~in ~~the~~operating ~~existing~~expenses ~~principles~~in ~~of ASC Topic 820, such as an income approach or market approach. The new authoritative accounting guidance also clarifies that when estimating~~ the ~~fair~~accompanying value of a liability, a reporting entity is not required to include a separate input or adjustment to other inputs relating to the existence of a restriction that prevents the transfer of the liability. The forgoing new authoritative accounting guidance under ASC Topic 820 will be effective for the Company’s consolidated ~~financial~~ statements ~~beginning~~of ~~October 1, 2009 and is not expected to have a significant impact on the Company’s consolidated financial statements~~operations.

~~FASB~~Cash ASC Topic 825 “Financial Instruments.” New authoritative accounting guidance under ASC Topic 825,”Financial Instruments,” requires an entity to provide disclosures about the fair value of financial instruments in interim financial information and amends prior guidance to require those disclosures in summarized financial information at interim reporting periods.equivalents

The Company considers all highly liquid investments with maturities of three months or less at the time of purchase to be cash equivalents.

Property, plant and equipment

Property and equipment are recorded at cost. Expenditures for major additions and betterments are capitalized. Maintenance and repairs are charged to operations as incurred. Depreciation of property and equipment is computed by the straight-line method (after taking into account their respective estimated residual values) over the assets estimated useful lives ranging from three (3) years to ten (10) years. Upon sale or retirement of property and equipment, the related cost and accumulated depreciation are removed from the accounts and any gain or loss is reflected in the consolidated statements of operations.

~~DIAMOND~~Related ~~INFORMATION INSTITUTE, INC.~~parties

~~NOTES~~The TOCompany ~~THE~~follows ~~FINANCIAL~~subtopic ~~STATEMENTS~~850-10 of the FASB Accounting Standards Codification for the identification of related parties and disclosure of related party transactions.

~~JUNE~~Pursuant 30to Section 850-10-20 the related parties include a. affiliates of the Company; b. entities for which investments in their equity securities would be required, ~~2010~~absent the election of the fair value option under the Fair Value Option Subsection of Section 825–10–15, to be accounted for by the equity method by the investing entity; c. trusts for the benefit of employees, such as pension and profit-sharing trusts that are managed by or under the trusteeship of management; d. principal owners of the Company; e. management of the Company; f. other parties with which the Company may deal if one party controls or can significantly influence the management or operating policies of the other to an extent that one of the transacting parties might be prevented from fully pursuing its own separate interests; and g. other parties that can significantly influence the management or operating policies of the transacting parties or that have an ownership interest in one of the transacting parties and can significantly influence the other to an extent that one or more of the transacting parties might be prevented from fully pursuing its own separate interests.

~~NOTE~~The 2financial –statements ~~SUMMARY~~shall OFinclude ~~SIGNIFICANT~~disclosures ~~ACCOUNTING~~of ~~POLICIES~~material related party transactions, other than compensation arrangements, expense allowances, and other similar items in the ordinary course of business. However, disclosure of transactions that are eliminated in the preparation of consolidated or combined financial statements is not required in those statements. The disclosures shall include: a. the nature of the relationship(~~CONTINUED~~s) involved b. description of the transactions, including transactions to which no amounts or nominal amounts were ascribed, for each of the periods for which income statements are presented, and such other information deemed necessary to an understanding of the effects of the transactions on the financial statements; c. the dollar amounts of transactions for each of the periods for which income statements are presented and the effects of any change in the method of establishing the terms from that used in the preceding period; and d. aounts due from or to related parties as of the date of each balance sheet presented and, if not otherwise apparent, the terms and manner of settlement.

~~New~~Commitment ~~Authoritative~~and ~~Accounting Guidance (continued)~~contingencies

~~FASB~~The ~~ASC~~Company ~~Topic~~follows ~~855,~~subtopic ~~“Subsequent~~450-20 ~~Events”~~of ~~New~~the ~~authoritative~~FASB ~~accounting~~Accounting ~~guidance~~Standards ~~under~~Codification ~~ASC~~to ~~Topic~~report ~~855, “Subsequent Events,” establishes general standards of~~ accounting for ~~and~~contingencies. ~~disclosure~~Certain ofconditions ~~events~~may ~~that~~exist ~~occur~~as ~~after~~of the ~~balance sheet~~ date ~~but~~the ~~before~~consolidated financial statements are issued, orwhich ~~available~~may toresult bein ~~issued.~~a ~~ASC~~loss ~~Topic~~to ~~855 defines (i)~~ the ~~period~~Company ~~after~~but ~~the balance sheet date during~~ which awill ~~reporting~~only ~~entity’s~~be ~~management~~resolved ~~should~~when ~~evaluate~~one ~~events~~ or ~~transactions~~more ~~that~~future ~~may~~events occur ~~for potential recognition~~ or ~~disclosure~~fail into ~~the~~occur. The ~~financial~~Company ~~statements,~~assesses ~~(ii) the~~such ~~circumstances~~contingent ~~under which an entity should recognize events or transactions occurring after the balance sheet date in its financial statements~~liabilities, and ~~(iii) the~~such ~~disclosures~~assessment aninherently ~~entity~~involves ~~should~~an ~~make~~exercise ~~about~~of ~~events or transactions that occurred after the balance sheet date~~judgment. In ~~The~~assessing ~~new~~loss ~~authoritative~~contingencies ~~accounting~~related ~~guidance~~to ~~under~~legal ~~ASC~~proceedings ~~Topic~~that ~~855~~are ~~became~~pending ~~effective~~against ~~for~~ the Company’s ~~financial~~or ~~statements~~unasserted ~~for~~claims ~~periods~~that ~~ending~~may ~~after~~result ~~June 15,~~in ~~2009.~~such ~~Effective February 24~~proceedings, ~~2010,~~ the ~~FASB~~Company ~~issued~~evaluates ~~Accounting~~the ~~Standards~~perceived ~~Update~~merits ~~(“ASU”)~~of ~~No.~~any ~~2010-09,~~legal ~~“Subsequent~~proceedings ~~Events~~or ~~(Topic~~unasserted ~~855):~~claims ~~Amendments~~as towell ~~Certain~~as ~~Recognition~~the ~~and~~perceived ~~Disclosure~~merits ~~Requirements”~~of ~~which revised certain disclosure requirements. ASU No. 2010-09 did not have a significant impact on~~ the ~~Company’s~~amount ~~consolidated~~of ~~financial~~relief ~~statements.~~sought ~~The company evaluated subsequent events, which are events~~ or ~~transactions~~expected ~~that~~to ~~occurred~~be ~~after~~sought ~~December 31, 2009 through the issuance of the accompanying consolidated financial statements~~therein.

~~Management~~If ~~does~~the ~~not~~assessment ~~believe~~of a contingency indicates that ~~any~~it ~~other~~is ~~recently~~probable ~~issued~~that ~~but~~a ~~not~~material ~~yet~~loss ~~effective~~has ~~accounting~~been ~~pronouncements,~~incurred ifand ~~adopted~~the amount of the liability can be estimated, ~~would~~then ~~have~~the anestimated ~~effect~~liability onwould be accrued in the ~~accompanying~~Company’s consolidated financial statements. If the assessment indicates that a potential material loss contingency is not probable but is reasonably possible, or is probable but cannot be estimated, then the nature of the contingent liability, and an estimate of the range of possible losses, if determinable and material, would be disclosed.

~~NOTE~~Loss 3contingencies –considered ~~RELATED~~remote ~~PARTY~~are ~~TRANSACTIONS~~generally not disclosed unless they involve guarantees, in which case the guarantees would be disclosed. Management does not believe, based upon information available at this time, that these matters will have a material adverse effect on the Company’s consolidated financial position, results of operations or cash flows. However, there is no assurance that such matters will not materially and adversely affect the Company’s business, financial position, and results of operations or cash flows.

~~During~~Revenue 2010, the Company entered into a consulting agreement with its principal shareholder. Expenses incurred, and amounts owed under the Agreement, during the three months ended March 31, 2010 were $26,131.recognition

~~NOTE~~The 4Company –applies ~~COMMITMENTS~~paragraph ~~AND~~605-10-S99-1 ~~CONTINGENCIES~~of the FASB Accounting Standards Codification for revenue recognition. The Company recognizes revenue when it is realized or realizable and earned. The Company considers revenue realized or realizable and earned when all of the following criteria are met: (i) persuasive evidence of an arrangement exists, (ii) the product has been shipped or the services have been rendered to the customer, (iii) the sales price is fixed or determinable, and (iv) collectability is reasonably assured.

At JUNE 30, 2010, the Company neither owned nor leased any real or personal property.

NOTE 5 – DISCONTINUED OPERATIONS

The Company’s former jewelry business, which was discontinued on October 19, 2009 when all assets and liabilities related to this business were acquired by Bergio International, Inc. (formerly known as Alba Mineral Exploration, Inc.) has been accounted for as discontinued operations. The results of operations of this business have been removed from the results of continuing operations for all periods presented. The assets and liabilities of discontinued operations have been reclassified and are segregated in the balance sheets.

~~DIAMOND~~Foreign ~~INFORMATION~~currency ~~INSTITUTE, INC.~~transactions

~~NOTES~~The TOCompany ~~THE~~applies ~~FINANCIAL~~the ~~STATEMENTS~~guidelines as set out in Section 830-20-35 of the FASB Accounting Standards Codification (“Section 830-20-35”) for foreign currency transactions. Pursuant to Section 830-20-35 of the FASB Accounting Standards Codification, foreign currency transactions are transactions denominated in currencies other than U.S. Dollar, the Company’s reporting currency or Chinese Yuan or Reminbi, the Company’s Chinese operating subsidiaries' functional currency. Foreign currency transactions may produce receivables or payables that are fixed in terms of the amount of foreign currency that will be received or paid. A change in exchange rates between the functional currency and the currency in which a transaction is denominated increases or decreases the expected amount of functional currency cash flows upon settlement of the transaction. That increase or decrease in expected functional currency cash flows is a foreign currency transaction gain or loss that generally shall be included in determining net income for the period in which the exchange rate changes. Likewise, a transaction gain or loss (measured from the transaction date or the most recent intervening balance sheet date, whichever is later) realized upon settlement of a foreign currency transaction generally shall be included in determining net income for the period in which the transaction is settled. The exceptions to this requirement for inclusion in net income of transaction gains and losses pertain to certain intercompany transactions and to transactions that are designated as, and effective as, economic hedges of net investments and foreign currency commitments. Pursuant to Section 830-20-25 of the FASB Accounting Standards Codification, the following shall apply to all foreign currency transactions of an enterprise and its investees: (a) at the date the transaction is recognized, each asset, liability, revenue, expense, gain, or loss arising from the transaction shall be measured and recorded in the functional currency of the recording entity by use of the exchange rate in effect at that date as defined in section 830-10-20 of the FASB Accounting Standards Codification; and (b) at each balance sheet date, recorded balances that are denominated in currencies other than the functional currency or reporting currency of the recording entity shall be adjusted to reflect the current exchange rate.

~~JUNE~~Equity ~~30,~~instruments ~~2010~~issued to parties other than employees for acquiring goods or services

~~NOTE~~The 6Company –accounts ~~INCOME~~for ~~TAXES~~equity instruments issued to parties other than employees for acquiring goods or services under guidance of section 505-50-30 of the FASB Accounting Standards Codification (“Section 505-50-30”).

~~Deferred~~Pursuant ~~income~~to ~~tax~~Section ~~assets~~505-50-30, ~~[liabilities]~~all transactions in which goods or services are asthe ~~follows:~~consideration received for the issuance of equity instruments are accounted for based on the fair value of the consideration received or the fair value of the equity instrument issued, whichever is more reliably measurable. The measurement date used to determine the fair value of the equity instrument issued is the earlier of the date on which the performance is complete or the date on which it is probable that performance will occur.

	June 30,			December 31,
	2010			2009
Deferred Income Tax Assets:
Net Operating Loss Carryforwards	$	665,325		$	656,485
Allowance for Doubtful Accounts		34,511			34,511
Allowance for Sales Returns		13,903			13,903
Totals		713,739			704,899
Deferred Income Tax Liabilities:
Property and Equipment	$	(25,925	)	$	(25,925	)
Sec. 481 Adjustment - Accrual Basis		(249,919	)		(249,919	)
Totals		(275,844	)		(275,844	)
Gross Deferred Tax Asset [Liability]		437,895			429,055
Valuation Allowance for Deferred Taxes		(437,895	)		(429,055	)
Net Deferred Tax Asset [Liability]	$	--		$	--

Pursuant to Paragraph 505-50-30-S99-1, if the Company receives a right to receive future services in exchange for unvested, forfeitable equity instruments, those equity instruments are treated as unissued for accounting purposes until the future services are received (that is, the instruments are not considered issued until they vest). Consequently, there would be no recognition at the measurement date and no entry should be recorded.

~~Reconciliation~~Income ~~of the Federal statutory income tax rate to the effective income tax rate is as follows:~~taxes

	2009			2008
U.S. statutory rate		(34	%)		(34	%)
State income taxes – net of federal benefit		6	%		6	%
Change in valuation allowance and other		28	%		21	%
Effective rate		--			(7	%)

The Company accounts for income taxes under Section 740-10-30 of the FASB Accounting Standards Codification, which requires recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements or tax returns. Under this method, deferred tax assets and liabilities are based on the differences between the financial statement and tax bases of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to reverse. Deferred tax assets are reduced by a valuation allowance to the extent management concludes it is more likely than not that the assets will not be realized. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the Consolidated Statements of Income and Comprehensive Income in the period that includes the enactment date.

AtThe ~~March~~Company ~~31,~~adopted ~~2010,~~section ~~the~~740-10-25 ~~Company~~of ~~had~~the ~~approximately~~FASB ~~$1,626,000~~Accounting ofStandards ~~federal~~Codification ~~net~~(“Section ~~operating~~740-10-25”). ~~tax~~Section ~~loss~~740-10-25 ~~carryforwards~~addresses ~~expiring~~the atdetermination ~~various~~of ~~dates~~whether ~~through~~tax ~~2029.~~benefits ~~The~~claimed ~~Tax~~or ~~Reform~~expected ~~Act~~to ofbe ~~1986~~claimed ~~enacted~~on a ~~complex~~tax ~~set~~return ofshould ~~rules~~be ~~which~~recorded ~~limits~~in athe ~~company's~~financial ~~ability~~statements. Under toSection ~~utilize~~740-10-25, ~~net~~the ~~operating~~Company ~~loss~~may ~~carryforwards~~recognize ~~and~~the tax ~~credit~~benefit ~~carryforwards~~from inan ~~periods~~uncertain ~~following~~tax anposition ~~ownership~~only ~~change.~~if ~~These~~it ~~rules~~is ~~define~~more anlikely ~~ownership~~than ~~change~~not asthat athe ~~greater~~tax ~~than~~position 50will ~~percent~~be ~~point~~sustained ~~change~~on inexamination ~~stock~~by ~~ownership~~the ~~within~~taxing aauthorities, ~~defined~~based ~~testing~~on ~~period~~the ~~which~~technical ismerits ~~generally~~of athe ~~three-year period~~position. The Astax abenefits ~~result~~recognized ofin ~~stock~~the ~~which~~financial ~~may~~statements befrom ~~issued~~such bya usposition ~~from~~should ~~time~~be tomeasured ~~time~~based ~~and~~on the ~~conversion~~largest ofbenefit ~~warrants,~~that ~~options~~has ora ~~the~~greater ~~result~~than offifty ~~other~~(50) ~~changes~~percent inlikelihood ~~ownership~~ of ~~our~~being ~~outstanding~~realized ~~stock,~~upon ~~the~~ultimate ~~Company~~settlement. Section ~~may~~740-10-25 ~~experience~~also anprovides ~~ownership~~guidance ~~change~~on de-recognition, classification, interest and ~~consequently~~penalties ~~our~~on ~~utilization~~income oftaxes, ~~net~~accounting ~~operating~~in ~~loss~~interim ~~carryforwards~~periods ~~could~~and berequires ~~significantly~~increased ~~limited~~disclosures.

Based upon the net losses historically incurred and, the prospective global economic conditions, management believes that it is not more likely than not that the deferred tax asset will be realized and has provided a valuation allowance of 100% of the deferred tax asset. The valuation allowance increased by approximately $8,800 in the three months ended March 31, 2010.

NOTE 7 – SUBSEQUENT EVENTS

In accordance with ASC 855-10, the Company has analyzed its operations subsequent to June 30, 2010 and has determined that it does not have any other material subsequent events to disclose in these financial statements.

The estimated future tax effects of temporary differences between the tax basis of assets and liabilities are reported in the accompanying consolidated balance sheets, as well as tax credit carry-backs and carry-forwards. The Company periodically reviews the recoverability of deferred tax assets recorded on its consolidated balance sheets and provides valuation allowances as management deems necessary.

Management makes judgments as to the interpretation of the tax laws that might be challenged upon an audit and cause changes to previous estimates of tax liability. In addition, the Company operates within multiple taxing jurisdictions and is subject to audit in these jurisdictions. In management’s opinion, adequate provisions for income taxes have been made for all years. If actual taxable income by tax jurisdiction varies from estimates, additional allowances or reversals of reserves may be necessary.

Foreign currency translation

The Company follows Section 830-10-45 of the FASB Accounting Standards Codification (“Section 830-10-45”) for foreign currency translation to translate the financial statements of the foreign subsidiary from the functional currency, generally the local currency, into U.S. Dollars. Section 830-10-45 sets out the guidance relating to how a reporting entity determines the functional currency of a foreign entity (including of a foreign entity in a highly inflationary economy), re-measures the books of record (if necessary), and characterizes transaction gains and losses. the assets, liabilities, and operations of a foreign entity shall be measured using the functional currency of that entity. An entity’s functional currency is the currency of the primary economic environment in which the entity operates; normally, that is the currency of the environment, or local currency, in which an entity primarily generates and expends cash.

Foreign currency translation

The functional currency of each foreign subsidiary is determined based on management’s judgment and involves consideration of all relevant economic facts and circumstances affecting the subsidiary. Generally, the currency in which the subsidiary transacts a majority of its transactions, including billings, financing, payroll and other expenditures, would be considered the functional currency, but any dependency upon the parent and the nature of the subsidiary’s operations must also be considered. If a subsidiary’s functional currency is deemed to be the local currency, then any gain or loss associated with the translation of that subsidiary’s financial statements is included in accumulated other comprehensive income. However, if the functional currency is deemed to be the U.S. Dollar, then any gain or loss associated with the re-measurement of these financial statements from the local currency to the functional currency would be included in the consolidated statements of operations. If the Company disposes of foreign subsidiaries, then any cumulative translation gains or losses would be recorded into the consolidated statements of operations. If the Company determines that there has been a change in the functional currency of a subsidiary to the U.S. Dollar, any translation gains or losses arising after the date of change would be included within the consolidated statements of operations.

Based on an assessment of the factors discussed above, the management of the Company determined the relevant subsidiary’s local currency to be the functional currency for its foreign subsidiary.

Net Loss Per Common Share

Net loss per common share is computed pursuant to section 260-10-45 of the FASB Accounting Standards Codification. Basic net loss per common share is computed by dividing net loss by the weighted average number of shares of common stock outstanding during the period. Diluted net loss per common share is computed by dividing net loss by the weighted average number of shares of common stock and potentially outstanding shares of common stock during the period. to reflect the potential dilution that could occur from common shares issuable through contingent shares issuance arrangement, stock options or warrants.

There were no potentially dilutive shares outstanding for the interim period ended September 30, 2010 or 2009.

Cash Flows Reporting

The Company adopted paragraph 230-10-45-24 of the FASB Accounting Standards Codification for cash flows reporting, classifies cash receipts and payments according to whether they stem from operating, investing, or financing activities and provides definitions of each category, and uses the indirect or reconciliation method (“Indirect method”) as defined by paragraph 230-10-45-25 of the FASB Accounting Standards Codification to report net cash flow from operating activities by adjusting net income to reconcile it to net cash flow from operating activities by removing the effects of (a) all deferrals of past operating cash receipts and payments and all accruals of expected future operating cash receipts and payments and (b) all items that are included in net income that do not affect operating cash receipts and payments.

Subsequent Events

The Company follows the guidance in Section 855-10-50 of the FASB Accounting Standards Codification for the disclosure of subsequent events. The Company will evaluate subsequent events through the date when the financial statements were issued. Pursuant to ASU 2010-09 of the FASB Accounting Standards Codification, the Company as an SEC filer considers its financial statements issued when they are widely distributed to users, such as through filing them on EDGAR.

Recent Accounting Pronouncements

In May 2011, the FASB issued the FASB Accounting Standards Update No. 2011-04 “Fair Value Measurement” (“ASU 2011-04”). This amendment and guidance are the result of the work by the FASB and the IASB to develop common requirements for measuring fair value and for disclosing information about fair value measurements in accordance with U.S. GAAP and International Financial Reporting Standards (IFRSs).

This update does not modify the requirements for when fair value measurements apply; rather, they generally represent clarifications on how to measure and disclose fair value under ASC 820, Fair Value Measurement, including the following revisions:

An entity that holds a group of financial assets and financial liabilities whose market risk (that is, interest rate risk, currency risk, or other price risk) and credit risk are managed on the basis of the entity’s net risk exposure may apply an exception to the fair value requirements in ASC 820 if certain criteria are met. The exception allows such financial instruments to be measured on the basis of the reporting entity’s net, rather than gross, exposure to those risks.

In the absence of a Level 1 input, a reporting entity should apply premiums or discounts when market participants would do so when pricing the asset or liability consistent with the unit of account.

Additional disclosures about fair value measurements.

The amendments in this Update are to be applied prospectively and are effective for public entity during interim and annual periods beginning after December 15, 2011.

In June 2011, the FASB issued the FASB Accounting Standards Update No. 2011-05 “ Comprehensive Income (“ASU 2011-05”), which was the result of a joint project with the IASB and amends the guidance in ASC 220, Comprehensive Income, by eliminating the option to present components of other comprehensive income (OCI) in the statement of stockholders’ equity. Instead, the new guidance now gives entities the option to present all nonowner changes in stockholders’ equity either as a single continuous statement of comprehensive income or as two separate but consecutive statements. Regardless of whether an entity chooses to present comprehensive income in a single continuous statement or in two separate but consecutive statements, the amendments require entities to present all reclassification adjustments from OCI to net income on the face of the statement of comprehensive income.

The amendments in this Update should be applied retrospectively and are effective for public entity for fiscal years, and interim periods within those years, beginning after December 15, 2011.

Management does not believe that any other recently issued, but not yet effective accounting pronouncements, if adopted, would have a material effect on the accompanying consolidated financial statements.

NOTE 3 – GOING CONCERN

As reflected in the accompanying consolidated financial statements, the Company had an accumulated deficit of $2,792,469 at September 30, 2010 with a net loss from continuing operations of $1,120,120 and net cash used in operating activities of continuing operations of $20,520 for the interim period then ended, respectively.

While the Company is attempting to generate sufficient revenues, the Company’s cash position may not be significant enough to support the Company’s daily operations. Management believes that the actions presently being taken to further implement its business plan and generate additional revenues provide the opportunity for the Company to continue as a going concern. While the Company believes in the viability of its strategy to increase revenues and in its ability to raise additional funds, there can be no assurances to that effect. The Company’s ability to continue as a going concern is dependent upon its ability to achieve profitable operations or obtain adequate financing. The accompanying condensed consolidated financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

The consolidated financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

NOTE 4 – ACQUISITION OF AN ENTITY UNDER COMMON CONTROL

On May 17, 2010 the Company acquired all of the issued and outstanding capital stock of Serengeti, an entity under common control by issuing 250,000 shares of Series C Preferred stock of the Company. As the share exchange was between entities under common control, the net assets acquired and liabilities assumed were recorded at their carrying amounts at the date of acquisition in accordance with ASC 805 “Business Combinations”. As part of this transaction, the Company recognized compensation of $373,742, which comprised of the following components:


Net assets acquired		$ 277,279
Net liabilities assumed		(651,021)
Compensation recognized		$373,742

NOTE 5 – RELATED PARTY TRANSACTIONS

Related-Party Payables

The related-party advances made to the Company total $12,345 at September 30, 2010, are unsecured, non interest bearing and due upon demand.

Convertible Notes Payable

Prior to the acquisition of Serengeti by the Company, Serengeti owes $352,801 for notes payable to related parties as of September 30, 2010. The notes payable accrue interest at 10% per annum, compounded annually, are unsecured and due upon demand.

In connection with these notes, the Company has accrued $61,845 of interest payable due to a related party. Interest expense for the nine months ended September 20, 2010 related to these notes totaled $16,630.

Each convertible note plus accrued interest are convertible into common shares of the Company at any time at $0.0001 per share.

Consulting Revenues from Shareholder

Total consulting revenue of $25,494, for the nine months ended September 30, 2010, was to Macau Consultants and Advisory Services Inc, a shareholder of the Company.

NOTE 6 – CAPITAL STOCK

On April 1, 2010, the Board of Directors of the Company approved an increase in the authorized capital stock to 3,000,000,000 shares consisting of 2,900,000,000 shares of common stock, par value $0.001, and 100,000,000 shares of preferred stock, par value $0.001. Of the preferred shares, 1,000,000 shares were designated Series A, 34,000,000 shares of preferred stock were designated Series B, 30,000,000 shares of preferred stock were designated Series C, and 35,000,000 shares of preferred stock were designated Series D, At this same meeting, the Board approved a 1,000:1 reverse-split of the outstanding common stock of the Company.

The financial statements for the interim period ended September 30, 2010 have been presented to give retroactive effect to the reverse stock split.

The following is a list of all sales of the Company’s preferred and common stock for the nine months ended September 30, 2010 and for the year ended December 31, 2009:

Preferred Stock

The Company is authorized to issue 1,000,000 shares of Series A preferred stock (“Series A”). The Series A has no conversion rights.

The total aggregate issued shares of Series A preferred stock, regardless of their number, have voting rights equal to four times the sum of: (i) the total number of shares of common stock which are issued and outstanding at the time of conversion, plus (ii) the total number of shares of Series B, Series C and Series D preferred stocks which are issued and outstanding at the time of voting.

The holders of Series A shall be entitled to receive dividends when, as and if declared by the Board of Directors, in its sole discretion.

Shares of Series A are anti-dilutive.

In April 2010, the Company issued 134,000 shares of Series B preferred stock (“Series B”) at $2.50 per share, in exchange for services totaling $274,990 and for cash of $60,000.

In the event of any liquidation, dissolution, or winding up of the Company, whether voluntary or involuntary, Series B preferred stock shall be entitled to receive, prior to any distribution or payment being made to the holders of any stock ranking junior to the Series B preferred stock, an amount per share for each share of Series B preferred stock held by them equal to the sum of $1.00 per share (as adjusted for any stock dividends, combinations, or splits), plus all declared but unpaid dividends (if any) on each share of preferred stock.

The Series B preferred stock, are convertible, at any time, into the number of shares of common stock equal by multiplying the total value of shares of the Series B preferred stock by the initial price of each share of Series B ($2.50), dividing the total by the current market price of the common stock on the day of conversion and multiplying the resulting total by 1.2 times. Shares of Series B preferred stock are anti-dilutive to reverse splits.

The Series B preferred stock has voting rights equal to one vote per share.

Preferred Stock

The holders of Series B shall be entitled to receive dividends when, as and if declared by the Board of Directors, in its sole discretion.

On May 17, 2010, the Company issued 250,000 shares of Series C preferred stock (“Series C”) in exchange for all the shares issued and outstanding of Serengeti Consulting, Inc. valued at $0.0001 per share.

In the event of any liquidation, dissolution, or winding up of the Company, whether voluntary or involuntary, Series C preferred stock shall be entitled to receive, prior to any distribution or payment being made to the holders of any stock ranking junior to the Series C preferred stock, an amount per share for each share of Series C Preferred Stock held by them equal to the sum of $1.00 per share (as adjusted for any stock dividends, combinations, or splits), plus all declared but unpaid dividends (if any) on each share of preferred stock.

The Series C preferred stock, are convertible, at any time, into 40 shares of common stock, per share.

The Series C preferred stock has voting rights equal to one vote per share.

The holders of Series C shall be entitled to receive dividends when, as and if declared by the Board of Directors, in its sole discretion.

Shares of Series C are anti-dilutive.

Common Stock

In February 2009, the Company issued to its CEO 33 (post-split) shares of restricted common stock with a fair value of $600 per share or $20,000 for services as a Board of Directors member throughout 2009. The Share-based Compensation expense for the three and nine months ended September 30, 2009 amounted to $5,000 and $15,000, respectively.

In February 2009, the Company issued its securities counsel 13 (post-split) shares of restricted common stock with a fair value of $600 per share or $8,000 for legal services to be provided for the Company’s SEC filings for the 2009 reporting year.

In January 2009, the Company agreed to issue its securities counsel, 67 (post-split) shares of restricted common stock with a fair value of $600 per share or $40,000 for services in connection with the effective filing of Form 15c-211 and submittal to FINRA through a market maker. The Share-Based Compensation expense for the three and nine months ended September 30, 2009 amounted to $0 and $40,000, respectively.

On May 31, 2010, the Company issued 1,000,000 (post-split) shares of common stock at $0.15 per share, under employment agreements with its then three officers in advance of services totaling $150,000. As of September 30, 2010, two of the officers have resigned and $116,667 has been recorded as compensation.

On July 22, 2010, the note holder elected to convert $46,000 of the outstanding convertible notes payable into 306,667 (post-split) shares of common stock of the Company.

NOTE 7 – DISCONTINUED OPERATIONS

The Company’s former jewelry business was discontinued on October 19, 2009 when all assets and liabilities related to this business were acquired by Alba Mineral Exploration, Inc. and has been accounted for as discontinued operations. The results of operations of this business have been removed from the results of continuing operations for all periods presented. The assets and liabilities of discontinued operations have been reclassified and are segregated in the balance sheets.

NOTE 8 – COMMITMENTS AND CONTINGENCIES

Employment Agreement

On May 31, 2010, the Company entered into an employment agreement (“Employment Agreement”) with its Chief Financial Officer (“CFO”), which requires that the CFO be paid an annual base salary of $50,000 for one (1) year from date of signing and the issuance of 500,000,000 shares of the Company’s common stock. Either party may extend the Employment Agreement for additional one (1) year periods.

Potential Litigation

On September 9, 2011, the Company received a letter from the attorneys for Bergio in regards to the share purchase agreement with Macau. This letter makes reference to a notice of default, dated July 13, 2010, that the shares purchased from Bergio for the controlling block still had an unpaid balance of $175,000 and that there was a material breach of the purchase agreement.

The current letter demands payment of the open balance of $137,500 and states that failure to comply will result in immediate legal action being taken by Bergio.

NOTE 9 – SUBSEQUENT EVENTS

Management has evaluated all events that occurred after the balance sheet date through the date when these financial statements were issued to determine if they must be reported. The Management of the Company has determined that there were reportable subsequent events to be disclosed.

On November 19, 2010, the note holder elected to convert $10,000 of the outstanding convertible notes payable into 66,667 (post-split) shares of common stock of the Company.

On November 22, 2010, the note holder elected to convert $20,000 of the outstanding convertible notes payable into 133,333 (post-split) shares of common stock of the Company.

On April 8, 2011, the note holder elected to convert $18,000 of the outstanding convertible notes payable into 120,000 (post-split) shares of common stock of the Company.

On April 11, 2011 the Company elected to change its corporate name from Diamond Information Institute, Inc. to Therapy Cells, Inc. In addition, the Company changed its state of incorporation and domicile from New Jersey to Wyoming.

On May 11, 2010, an amendment to the certificate of incorporation was filed which authorizes, a decrease to the par value of all shares from $0.001 to $0.0001, an increase to the authorized shares of Series B preferred stock, from 34,000,000 to 50,000,000 shares, and to decrease the authorized 35,000,000 shares of Series D preferred stock to 5,000,000 shares.

On May 13, 2011, the Company formed a wholly owned subsidiary, Therapy Cells JV, Inc. (“JV”), and incorporated the company in the state of Wyoming on such date.

On May 20, 2011, an amendment to the certificate of incorporation was filed which authorizes shares consisting of 2,800,000,000 shares of common stock, par value $0.0001, and 200,000,000 shares of preferred stock, par value $0.0001, a decrease to the authorized shares of Series B preferred stock, from 50,000,000 to 10,000,000 shares, a decrease to the authorized shares of Series C preferred stock, from 30,000,000 to 10,000,000 shares and to increase the authorized 5,000,000 shares of Series D preferred stock to 30,000,000 shares.

On May 24, 2011, an amendment to the certificate of incorporation was filed which authorizes the creation of 30,000,000 shares of Series E preferred stock and 10,000,000 shares of Series F preferred stock.

The Company is authorized to issue 30,000,000 shares of Series D preferred stock (“Series D”).

In the event of any liquidation, dissolution, or winding up of the Company, whether voluntary or involuntary, Series D preferred stock shall be entitled to receive, prior to any distribution or payment being made to the holders of any stock ranking junior to the Series D preferred stock, an amount per share for each share of Series D preferred stock held by them equal to the sum of $2.50 per share (as adjusted for any stock dividends, combinations, or splits), plus all declared but unpaid dividends (if any) on each share of preferred stock.

The Series D preferred stock, are convertible, at any time, into the number of shares of common stock equal to the price of the Series D preferred stock divided by the current trading price on the date of conversion. Shares of Series D preferred stock are anti-dilutive to reverse splits.

The Series D preferred stock has voting rights equal to ten votes per share.

The holders of Series D shall be entitled to receive dividends when, as and if declared by the Board of Directors, in its sole discretion.

The Company is authorized to issue 30,000,000 shares of Series E preferred stock (“Series E”).

In the event of any liquidation, dissolution, or winding up of the Company, whether voluntary or involuntary, Series E preferred stock shall be entitled to receive, prior to any distribution or payment being made to the holders of any stock ranking junior to the Series E preferred stock, an amount per share for each share of Series E preferred stock held by them equal to the sum of $1.00 per share (as adjusted for any stock dividends, combinations, or splits), plus all declared but unpaid dividends (if any) on each share of preferred stock.

The Series E preferred stock, are convertible, at any time, into the number of shares of common stock by multiplying each share of the Series E preferred stock divided by one thousand (1,000). Shares of Series D preferred stock are anti-dilutive to reverse splits.

The Series E preferred stock has voting rights equal to one thousand (1,000) votes per share.

The holders of Series E shall be entitled to receive dividends when, as and if declared by the Board of Directors, in its sole discretion.

The Company is authorized to issue 10,000,000 shares of Series F preferred stock (“Series F”).

In the event of any liquidation, dissolution, or winding up of the Company, whether voluntary or involuntary, Series F preferred stock shall be entitled to receive, prior to any distribution or payment being made to the holders of any stock ranking junior to the Series F preferred stock, an amount per share for each share of Series F preferred stock held by them equal to the sum of $0.01 per share (as adjusted for any stock dividends, combinations, or splits), plus all declared but unpaid dividends (if any) on each share of preferred stock.

The Series F preferred stock, are convertible, at any time, into the number of shares of common stock by multiplying the total value of shares of the Series F preferred stock by the initial price of each share of Series B ($0.01), dividing the total by the current market price of the common stock on the day of conversion and multiplying the resulting total by 1.2 times. Shares of Series F preferred stock are anti-dilutive to reverse splits.

The Series F preferred stock has voting rights equal to one vote per share.

The holders of Series F shall be entitled to receive dividends when, as and if declared by the Board of Directors, in its sole discretion.

On August 22, 2011 the Company effectuated a reverse-split of its common shares on a 1,500 shares for one share basis. All references to common stock in these financial statements have been retroactively restated to show the effect of this action.

On August 26, 2011, JV entered into a Stock Purchase Agreement with two unrelated individuals, whereby the Company purchased 2,000 (90.9%) shares of the issued and outstanding Common shares of Therapy Cells Limited, a New Zealand entity (“TCL”) by the issuance of 3,000,000 shares of the Company’s Series C Preferred stock.

FORWARD-LOOKING STATEMENTS

This document contains “forward-looking statements”. All statements other than statements of historical fact are “forward-looking statements” for purposes of federal and state securities laws, including, but not limited to, any projections of earnings, revenue or other financial items; any statements of the plans, strategies and objections of management for future operations; any statements concerning proposed new services or developments; any statements regarding future economic conditions or performance; any statements or belief; and any statements of assumptions underlying any of the foregoing.

Forward-looking statements may include the words “may,” “could,” “estimate,” “intend,” “continue,” “believe,” “expect” or “anticipate” or other similar words. These forward-looking statements present our estimates and assumptions only as of the date of this report. Accordingly, readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the dates on which they are made. Except for our ongoing securities laws, we do not intend, and undertake no obligation, to update any forward-looking statement. Additionally, the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 most likely do not apply to our forward-looking statements as a result of being a penny stock issuer. You should, however, consult further disclosures we make in future filings of our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.

Although we believe the expectations reflected in any of our forward-looking statements are reasonable, actual results could differ materially from those projected or assumed in any of our forward-looking statements. Our future financial condition and results of operations, as well as any forward-looking statements, are subject to change and inherent risks and uncertainties. The factors impacting these risks and uncertainties include, but are not limited to:

our current lack of working capital;

increased competitive pressures from existing competitors and new entrants;

increases in interest rates or our cost of borrowing or default under any material debt agreements;

inability to raise additional financing;

deterioration in general or regional economic conditions;

adverse state or federal legislation or regulation that increases the costs of compliance, or adverse findings by a regulator with respect to existing operations;

changes in U.S. GAAP or in the legal, regulatory and legislative environments in the markets in which we operate;

the fact that our accounting policies and methods are fundamental to how we report our financial condition and results of operations, and they may require management to make estimates about matters that are inherently uncertain;

inability to efficiently manage our operations;

loss of customers or sales weakness;

inability to achieve future sales levels or other operating results;

key management or other unanticipated personnel changes;

the unavailability of funds for capital expenditures; and

operational inefficiencies in distribution or other systems.

For a detailed description of these and other factors that could cause actual results to differ materially from those expressed in any forward-looking statement, please see Item 1A, Risk Factors, in this document.

Throughout this Annual Report references to “we”, “our”, “us”, “Diamond”, “the Company”, and similar terms refer to Diamond Information Institute, Inc.

AVAILABLE INFORMATION

Our securities as of September 8, 2008 are registered under the Securities Act of 1933, and we will file reports and other information with the Securities and Exchange Commission as a result. Additionally, we shall file supplementary and periodic information, documents and reports that are required under section 13(a) and Section 15(d) of the Exchange Act, as amended.

Any annual, quarterly, special reports and other information filed with the SEC can be inspected and copied at the public reference facility maintained by the SEC at 100 F Street, N.E., Room 1580, Washington, D.C. 20549-0405. Information regarding the public reference facilities may be obtained from the SEC by telephoning 1-800-SEC-0330. The Company’s filings are also available through the SEC’s Electronic Data Gathering Analysis and Retrieval System which is publicly available through the SEC’s website (www.sec.gov). Copies of such materials may also be obtained by mail from the public reference section of the SEC at 100 F Street, N.E., Room 1580, Washington, D.C. 20549-0405 at prescribed rates.

1218

ITEM 1 - Management’s Discussion and Analysis of Financial Condition and Results of Operation

Overview

Diamond Information Institute, Inc., ~~was~~formerly ~~incorporated~~doing ~~in the State of New Jersey in October of 1988 and had minimal activity until 1995 when it began in the~~ business ~~of jewelry manufacturing. Diamond has been engaged in the design and manufacture of upscale jewelry from 1995 through October, 2009. Effective October 19, 2009,~~ as ~~approved~~Designs atby ~~our~~Bergio ~~shareholder meeting on October 8, 2009, we entered into a Share Exchange Agreement with Alba Mineral Exploration, Inc.~~ (~~“Alba”), a Delaware Corporation (~~the ~~“Agreement”~~"Company"). ~~Pursuant~~was toorganized under the ~~Agreement,~~laws ~~Alba agreed to issue our shareholders a total~~ of ~~2,585,175~~the ~~shares~~State of ~~common~~New ~~stock~~Jersey in ~~Alba~~October inof ~~proportion to their holdings in our company~~1988. ~~Following~~Since ~~the~~approximately ~~transaction described in the Agreement and other accompanying transactions~~1995, ~~our shareholders own 60% of~~ the ~~common~~Company ~~stock~~had ~~issued~~been ~~and~~involved ~~outstanding~~ in ~~Alba. Also pursuant to~~ the ~~Agreement~~designing, ~~Alba acquired all of the assets and liabilities related to our business. As a result of the transaction the company became a wholly-owned subsidiary of Alba~~manufacturing, and ~~all~~distribution of ~~our~~fine ~~operations~~jewelry ~~related~~throughout to the ~~jewelry~~United ~~business~~States weunder ~~were~~its intradename ~~were discontinued~~“Bergio”.

On October 19, 2009, the Company entered into a share exchange agreement wherein the Company sold all of its assets and liabilities associated with its jewelry business to Alba Mineral Exploration, Inc (“Alba”). As consideration for the sale, Alba issued 2,585,175 shares of its common stock to shareholders of the Company. Each shareholder received 0.21884 shares of Alba for every share he or she owned in the Company. As a result of this share exchange, the Company’s former jewelry business was discontinued.

On September 28, 2009 the Company entered into a Memorandum of Understanding with Serengeti Consulting Inc. (“Serengeti”) to purchase all of the capital stock of Serengeti. This agreement was approved by the Board on May 14, 2010 and completed on May 17, 2010. The Company issued 250,000 shares of Preferred C stock in a stock for stock transaction for all of the shares of Serengeti. Serengeti is currently a wholly owned subsidiary of the Company.

On February 2, 2010 Bergio International, Inc. (f/k/a Alba Minerals, Inc. or “Bergio”) entered into a share purchase agreement with Macau Consultants and Advisory Services Inc (“Macau”). In accordance with the terms and provisions of the Agreement, Bergio sold an aggregate of 7,902 (post-split) shares of common stock, representing 99% of the total outstanding capital stock of the Company, to Macau in exchange for $225,000. The closing of the Agreement occurred March 18, 2010. New officers and directors of the Company were appointed and a change of control of the Company occurred.

Agreement for the Purchase of Common Stock and Warrants

Bergio International, Inc. (the “Seller”) , as record owner or agent representing 117,~~863,100~~909 (post-split) shares of common stock of Diamond Information Institute, Inc., a corporation formed under the laws of the State of New Jersey (the “Company”) entered into a share purchase agreement dated February 2, 2010 ~~(the “Share Purchase Agreement”)~~ with Macau Consultants and Advisory Services Inc. (the “Buyer”). In accordance with the terms and provisions of the Share Purchase Agreement, the Seller sold an aggregate of 117,~~863,100~~909 (post-split) shares of common stock ~~(the “Common Stock”)~~ of the Corporation to the Buyer in exchange for $225,000 (the “Purchase Price”). The closing and consummation of the ~~Share~~share ~~Purchase~~purchase ~~Agreement~~agreement occurred March 18, 2010 ~~(the “Closing Date”)~~. As ~~The Purchase Price shall be paid as follows: (i) $50,000 initial deposit, which as~~ of the date of ~~this~~closing Current Report has been paid; (ii) $55,000 within thirty day from the Closing Date, which is due approximately April 18, 2010; (iii) $60,000 within sixty days from the Closing Date, which is due approximately May 18, 2010; and ~~(iv) $60~~consummation,~~000~~ ~~within ninety days from the Closing Date, which is approximately June 18, 2010. As of the date of this Current Report,~~ new officers and directors of the Company have been appointed and the change in control is being effected.

Overview of Current Business Operations

The Company’s ~~was~~current ~~organized~~business ~~under~~operations ~~the~~involve ~~laws~~embarking ofupon ~~the~~a ~~State~~project ofto ~~New~~make ~~Jersey~~Venture inCapital ~~October~~Investments ofinto ~~1988~~private and public Companies. ~~Since~~The ~~approximately~~eligible ~~1995,~~companies qualifying for an investment from the Company ~~had~~will ~~been~~be ~~involved~~companies inwho ~~the~~currently ~~business~~have ofa ~~designing~~dynamic ~~and~~business ~~manufacturing~~plan ~~jewelry~~and ~~under~~are ~~its~~nearing ~~tradename~~completion of the ~~“Bergio”~~establishment ~~line~~of that business plan or are currently established businesses with positive cash flow but require additional funding to develop existing markets or expand into new markets. ~~Based~~Emphasis ~~upon~~will ~~consummation~~be on businesses with a very low overhead and cost of sales thus giving them a large increase in positive cash flow with the ~~Share~~injection ~~Purchase~~of ~~Agreement~~new ~~and~~capital into the ~~subsequent~~company. ~~change~~A inspecific ~~control~~emphasis of the Company, will be in the ~~business~~Green ~~operations~~Energy ofas well as the renewable energy fields and the development of Software as a Service (SAAS) sector. The Company will ~~change~~also be operating a consultancy division to assist existing private companies to go public as well as assisting companies who are already public to restructure and raise additional money from the capital markets.

The Company’s business operations will involve embarking upon a project to make Venture Capital Investments into private and public Companies. The eligible companies qualifying for an investment from the Company will be companies who currently have a dynamic business plan and are nearing completion of the establishment of that business plan or are currently established businesses with positive cash flow but require additional funding to develop existing markets or expand into new markets. Emphasis will be on businesses with a very low overhead and cost of sales thus giving them a large increase in positive cash flow with the injection of new capital into the company. A specific emphasis of the Company will be in the Green Energy as well as the renewable energy fields and the development of Software as a Service (SAAS) sector. The Company will also be operating a consultancy division to assist existing private companies to go public as well as assisting companies who are already public to restructure and raise additional money from the capital markets.

The Company plans on using consultants to execute its business plan as much as possible. That way management is able to access the very best in the industry sectors that the Company will be operating in and the Company will not be encumbered with considerable expensive overhead when the marketplace becomes soft as they all do from time to time. Management believes that the Company’s business model should insulate it from major market downturns since the market sector the Company will be operating in will be fee based. Management further believes that when the general market enters a Bear Market phase, there will be the most demand for the services the Company will be providing. As well the consultancy side of the Company’s business, the Company will be able to monitor and assist any companies it invests in to ensure the Company’s investments grow and mature on a timely basis with as little harm from cycles in the specific investment sectors that the Company invests in as possible.

1319

Management believes that regardless of whether the Company is in a Bear cycle or a Bull market run, there will always be a healthy demand for funds and always a need for business management services to assist those who are floundering. Management believes that the Company has the best of both worlds since the Company should prosper from the Bear and Bull Market cycles. The only determinant for the Company in determining how fast it can grow its business will be in the Company’s success in obtaining the necessary funds for deployment into good qualifying business models. Management of the Company looks forward to the future with great anticipation.

Results of Operations

~~Based~~The ~~upon~~following ~~consummation~~table ofsummarizes ~~the~~selected ~~Share~~items ~~Purchase~~from ~~Agreement and~~ the ~~subsequent~~statement ~~change~~of ~~in control and business~~ operations, for the ~~Company~~three ~~had~~and ~~not~~nine ~~yet~~month ~~commenced~~periods ~~its~~ended ~~planned~~September ~~business~~30, ~~operations~~2011. ~~A relevant discussion of operational results is therefore not available.~~

Income Tax (Benefit) Provision


	For the Three Months Ended
	September 30,				Increase
	2010		2009		(Decrease)
Revenues	$	(100,771)	$	-	$	(100,771)
Operating Expenses		47,771		-		47,771
Other expenses		13,115		-		13,115
Net loss from continuing operations	$	(161,657)	$	-	$	(161,657)

At June 30, 2010, the Company had approximately $1,600,000 of federal net operating tax loss carryforwards expiring at various dates through 2030. The Tax Reform Act of 1986 enacted a complex set of rules which limits a company's ability to utilize net operating loss carryforwards and tax credit carryforwards in periods following an ownership change. These rules define an ownership change as a greater than 50 percent change in stock ownership within a defined testing period which is generally a three-year period. As a result of stock which may be issued by us from time to time and the conversion of warrants, options or the result of other changes in ownership of our outstanding stock, the Company may experience an ownership change and consequently our utilization of net operating loss carryforwards could be significantly limited.


	For the Nine Months Ended
	September 30,				Increase
	2010		2009		(Decrease)
Revenues	$	25,494	$	-	$	25,494
Operating Expenses		1,116,000		-		1,116,000
Other expenses		29,614		-		29,614
Net loss from continuing operations	$	(1,120,120)	$	-	$	(1,120,120)

~~Expected Purchase or Sale of Plant and Significant Equipment~~Revenue

WeDuring dothe ~~not~~three ~~anticipate~~and nine months ended September 30, 2010, the ~~purchase~~Company orrecognized ~~sale~~$(100,771) and $25,494 in revenue. Because these are the first periods in which the Company realized revenue from consulting services after divesting of ~~any~~its ~~plant~~previous oroperations, ~~significant~~revenues ~~equipment;~~for asthe ~~such~~three ~~items~~and ~~are~~nine ~~not~~months ~~required~~ended September 30, 2010 have increased (decreased) by us$(100,771) atand ~~this~~$25,494 ~~time~~over the same periods in 2010.

Operating Expenses

Operating expenses from continuing operations for the three months ended September 30, 2010 consist of depreciation ($353) and other general and administrative expenses ($47,418). Other general and administrative expenses consist primarily of stock issued in exchange for services. Because the Company discontinued its prior operations in October of 2009, no operating expenses from continuing operations were incurred in comparative period in 2009.

Operating expenses from continuing operations for the nine months ended September 30, 2010 consist of depreciation ($551), compensation expense associated primarily with its acquisition of Serengeti ($564,985), impairment of assets ($138,151)and other general and administrative expenses ($412,313). Other general and administrative expenses consist primarily of stock issued in exchange for services. Because the Company discontinued its prior operations in October of 2009, no operating expenses from continuing operations were incurred in comparative period in 2009.

Other Expenses

Other expenses from continuing operations for the three and nine months ended September 30, 2010 were $13,115 and $29,614, respectively. Other expenses consist of interest expense and loss on the sale of assets. Because the Company discontinued its prior operations in October of 2009, no other expenses from continuing operations were incurred in comparative periods in 2009.

Net Operating Loss from Continuing Operations

The net operating losses for the three and nine months ended September 30, 2010 was $161,657 and $1,120,120, respectively. Because the Company discontinued its prior operations in October of 2009, the Company had no operating income or loss from continuing operations in comparative periods in 2009.

Discontinued Operations

During the three and nine months ended September 30, 2009 the Company realized a loss from its discontinued operations of $40,637 and $359,412, respectively.

Net loss

The net loss for the three and nine months ended September 30, 2010 was $161,657 and $1,120,120, respectively, compared to net losses of $40,637 and $359,412 for the same periods in 2009. Our net operating loss increased due primarily to the discontinuance of our previous operations in October 2009 and the commencement of our new business model.

Significant Changes in the Number of Employees

We currently have 2two part-time employees. We do not anticipate a significant change in the number of full time employees over the next 12 months. None of our employees are subject to any collective bargaining agreements.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, results or operations, liquidity, capital expenditures or capital resources that is deemed material.

Critical Accounting Policies

~~The~~For ~~Company~~a ~~prepares~~discussion ~~its financial statements in accordance with accounting principles generally accepted in the United States~~ of ~~America.~~critical ~~Preparing financial statements in accordance with generally accepted~~ accounting ~~principles~~policies ~~requires~~please ~~the~~refer ~~Company~~ to ~~make~~Note estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities as of the date of the financial statements and the reported amounts of revenue and expenses during the reported period2.

Acquisitions:

On May 14, 2010 The Company acquired all of the stock of Serengeti Consulting, Inc. Agreement (the "Agreement") and issued 250,000 shares of restricted Series C preferred stock valued at $10.00 per share to the holders of the stock of Serengeti Consulting, Inc as full satisfaction for all the outstanding stock of Serengeti Consulting, Inc.

Accordingly the Profit and Loss and the Balance sheets were consolidated for the three months ending June 30, 2010.

Long-Lived Assets. Long-lived tangible assets subject to depreciation or amortization are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. If an asset is determined to be impaired, the loss is measured by the excess of the carrying amount of the asset over its fair value as determined by an estimate of undiscounted future cash flows. As these factors are difficult to predict and are subject to future events that may alter management’s assumptions, the future cash flows estimated by management in their impairment analyses may not be achieved.

ITEM 3 QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not applicable.

ITEM 4(T) CONTROLS AND PROCEDURES

Our new Chief Executive Officer, ~~Paul~~Christopher ~~Crawford~~Glover, and Chief Financial Officer, ~~Dennis~~Lorne ~~Atkins~~Gale, evaluated the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934, as amended) as of the end of the period covered by this Report. Based on ~~that~~the evaluation effect of this restatement of the financial statements, ~~Messrs.~~management ~~Crawford~~has concluded that prior disclosures of disclosure controls and ~~Atkins~~procedures were inaccurate, and as further explained in Footnote 8 to the financial statements for the Company above, Messrs. Glover and Gale concluded that our disclosure controls and procedures are not effective in timely alerting them to material information relating to us required to be included in our periodic SEC filings and in ensuring that information required to be disclosed by us in the reports that we file or submit under the Act is accumulated and communicated to our management, including our principal executive and principal financial officer, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure. In order to address and remedy deficiencies in the Company’s disclosure controls and procedures, management has initiated the engagement of an experienced third party consultant to address disclosure controls and procedures on an ongoing basis and has also engaged a PCAOB registered accounting firm to review the Form 10Q and the Company’s financial statements for the period ended September 30, 2010 and all subsequent reporting periods for the Company.

There were no changes in our internal control over financial reporting that occurred during our most recent fiscal quarter that have materially affected, or reasonably likely to materially affect, our internal control over financial reporting.

~~Management’s Report on Internal Control Over Financial Reporting~~21

Our management is responsible for establishing and maintaining adequate internal control, as is defined in the Securities Exchange Act of 1934. These internal controls are designed to provide reasonable assurance that the reported financial information is presented fairly, that disclosures are adequate and that the judgments inherent in the preparation of financial statements are reasonable. There are inherent limitations in the effectiveness of any system of internal controls, including the possibility of human error and overriding of controls. Consequently, an effective internal control system can only provide reasonable, not absolute, assurance with respect to reporting financial information.

Our internal control over financial reporting includes policies and procedures that: (i) pertain to maintaining records that in reasonable detail accurately and fairly reflect our transactions; (ii) provide reasonable assurance that transactions are recorded as necessary for preparation of our financial statements in accordance with generally accepted accounting principles and the receipts and expenditures of company assets are made and in accordance with our management and directors authorization; and (iii) provide reasonable assurance regarding the prevention or timely detection of unauthorized acquisition, use or disposition of assets that could have a material effect on our financial statements.

Management has undertaken an assessment of the effectiveness of our internal control over financial reporting based on the framework and criteria established in the Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”). Based upon this evaluation, management concluded that our internal control over financial reporting was effective as of December 31, 2009.

PART II – OTHER INFORMATION

ITEM 1 LEGAL PROCEEDINGS

From time to time, we may become involved in various lawsuits and legal proceedings which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. We are not presently a party to any material litigation, nor to the knowledge of management is any litigation threatened against us, which may materially affect our financial position or results of operations.

ITEM 1A RISK FACTORS

Risks Relating To Our Planned Business and Marketplace

You should carefully consider the risks described below and all other information contained in this annual report on Form 10-K, including financial statements and the related notes thereto. The risks and uncertainties described below are not the only risks we face. Additional risks and uncertainties not presently known to us, or not presently deemed material by us, may also impair our future operations and performance. If any of the following risks actually occur, our business, financial condition or results of operations could be materially adversely affected. If that happens, the trading price of our common stock could decline, and you may lose all or part of your investment.

Our business may be adversely affected by the recent financial crisis and our ability to access the capital markets.

The global financial markets are in turmoil, and the economies of the U.S. and many other countries are in recession, which may be severe and prolonged. This status has resulted in diminished opportunities for liquidity and credit availability, declines in consumer confidence, declines in economic growth, increases in unemployment rates, and uncertainty about overall economic stability, and there can be no assurance against further decline. The end markets for certain of our portfolio of ~~prosepctive~~prospective companies’ products and services have experienced, and continue to experience, negative economic trends. We are unable to predict the likely duration and severity of this global financial turmoil, and if the current uncertainty continues or economic conditions further deteriorate, our business and the businesses of our portfolio companies could be materially and adversely affected.

There is uncertainty regarding the value of our planned investments in restricted securities.

We may be required to carry our planned portfolio investments at market value or, if there is no readily available market value, at fair value as determined by us with our Board of Directors having final responsibility for overseeing, reviewing and approving, in good faith, our estimate of fair value. Because of the inherent uncertainty of the valuation of portfolio securities which do not have readily ascertainable market values, our fair value determinations may differ materially from the values a third party would be willing to pay for such securities or the values which would be applicable to unrestricted securities having a public market.

The lack of liquidity of restricted securities may adversely affect our planned business.

Our portfolio may contain many securities which are subject to restrictions on sale because they will have been acquired from issuers in "private placement" transactions or because we are deemed to be an affiliate of the issuer. Unless an exemption from the registration requirements of the Securities Act of 1933 is available, we will not be able to sell these securities publicly without the expense and time required to register the securities under applicable federal and state securities laws. In addition, contractual or practical limitations may restrict our ability to liquidate our securities in planned portfolio companies, because we may own a relatively large percentage of the issuer’s outstanding securities. Sales may also be limited by unfavorable market conditions. The illiquidity of our investments may preclude or delay the disposition of such securities, which may make it difficult for us to obtain cash equal to the value at which we record our investments.

There may be limited publicly available information regarding the companies in which we are contemplating investment.

Some of the securities in our planned portfolio may be issued by privately held companies. There is generally little or no publicly available information about such companies, and we may have to rely on the diligence of our management to obtain the information necessary for our decision to invest. There can be no assurance that such diligence efforts will uncover all material information necessary to make fully informed investment decisions.

Some of our planned portfolio companies may be highly leveraged.

Some of our planned portfolio companies may have incurred substantial indebtedness in relation to their overall capital base. Such indebtedness often has a term that will require the balance of the loan to be refinanced when it matures. If these companies cannot generate adequate cash flow to meet the principal and interest payments on their indebtedness, the value of our investment in them could be reduced or eliminated through foreclosure on the portfolio company’s assets or by the portfolio company’s reorganization or bankruptcy.

Fluctuations may occur in our quarterly results.

Our future quarterly operating results may fluctuate materially due to a number of factors including, among others, variations in and the timing of the recognition of realized and unrealized gains or losses, the degree to which we encounter competition in our planned portfolio companies’ markets, the ability to find and close suitable investments, and general economic conditions. As a result of these factors, results for any future period should not be relied upon as being indicative of performance in future periods.

Our future financial condition and results of operations will depend on our ability to effectively manage any future growth.

Sustaining growth will depend upon our ability to identify, evaluate, finance, and invest in companies that meet our investment criteria. Accomplishing such results on a cost-effective basis is a function of our marketing capabilities and skillful management of the investment process. Failure to achieve future growth could have a material adverse effect on our business, financial condition, and results of operations.

We will be dependent upon management for our future success.

Selection, structuring and closing our investments will depend upon the diligence and skill of our management, which is responsible for identifying, evaluating, negotiating, monitoring and disposing of our investments. Our management’s capabilities may significantly impact our results of operations. If we lose any member of our management team and he/she cannot be promptly replaced with an equally capable team member, our results of operations could be significantly impacted.

We will operate in a highly competitive market for investment opportunities .

We will compete for attractive investment opportunities with private equity funds, venture capital partnerships and corporations, venture capital affiliates of industrial and financial companies, SBICs and wealthy individuals. Some of these competitors will be substantially larger and have greater financial resources, and some are subject to different and frequently less stringent regulation. As a result of this competition, we may not be able to take advantage of attractive investment opportunities from time to time and there can be no assurance that we will be able to identify and make investments that satisfy our objectives.

Changes in laws or regulations governing our operations or our failure to comply with those laws or regulations may adversely affect our business.

We and our planned portfolio companies are subject to regulation by laws at the local, state and federal level. These laws and regulations, as well as their interpretation, may be changed from time to time. Accordingly, any changes in these laws and regulations or failure to comply with them could have a material adverse effect on our business.

Failure to deploy new capital may reduce our return on equity.

If we fail to invest our capital effectively, our return on equity may be decreased, which could reduce the price of the shares of our common stock.

The market price of our common stock may fluctuate significantly.

The market price and marketability of shares of our common stock may from time to time be significantly affected by numerous factors, including our investment results, market conditions, and other influences and events over which we have no control and that may not be directly related to us.

1723

Risks Relating to our Common Stock

If we fail to remain current on our reporting requirements, we could be removed from the OTC Bulletin Board which would limit the ability of broker-dealers to sell our securities and the ability of stockholders to sell their securities in the secondary market.

Companies trading on the OTC Bulletin Board, such as us, must be reporting issuers under Section 12 of the Securities Exchange Act of 1934, as amended, and must be current in their reports under Section 13, in order to maintain price quotation privileges on the OTC Bulletin Board. More specifically, the Financial Industry Regulatory Authority (“FINRA”) has enacted Rule 6530, which determines eligibility of issuers quoted on the OTC Bulletin Board by requiring an issuer to be current in its filings with the Commission. Pursuant to Rule 6530(e), if we file our reports late with the Commission three times in a two-year period or our securities are removed from the OTC Bulletin Board for failure to timely file twice in a two-year period then we will be ineligible for quotation on the OTC Bulletin Board. As a result, the market liquidity for our securities could be severely adversely affected by limiting the ability of broker-dealers to sell our securities and the ability of stockholders to sell their securities in the secondary market. We have not been late in any of our SEC reports through December 31, 2009.

Our common stock could be deemed a low-priced “Penny” stock which could make it cumbersome for brokers and dealers to trade in our common stock, making the market for our common stock less liquid and negatively affect the price of our stock.

In the event where our securities are accepted for trading in the over-the-counter market, trading of our common stock may be subject to certain provisions of the Securities Exchange act of 1934, commonly referred to as the “penny stock” as defined in Rule 3a51-1. A penny stock is generally defined to be any equity security that has a market price less than $5.00 per share, subject to certain exceptions. If our stock is deemed to be a penny stock, trading will be subject to additional sales practice requirements of broker-dealers. These require a broker-dealer to:

Deliver to the customer, and obtain a written receipt for, a disclosure document;

Disclose certain price information about the stock;

Disclose the amount of compensation received by the broker-dealer or any associated person of the broker-dealer;

Send monthly statements to customers with market and price information about the penny stock; and

In some circumstances, approve the purchaser’s account under certain standards and deliver written statements to the customer with information specified in the rules.

Consequently, penny stock rules may restrict the ability or willingness of broker-dealers to trade and/or maintain a market in our common stock. Also, prospective investors may not want to get involved with the additional administrative requirements, which may have a material adverse effect on the trading of our shares.

FINRA sales practice requirements may also limit a stockholder's ability to buy and sell our stock.

In addition to the “penny stock” rules described above, FINRA has adopted rules that require that in recommending an investment to a customer, a broker-dealer must have reasonable grounds for believing that the investment is suitable for that customer. Prior to recommending speculative low priced securities to their non-institutional customers, broker-dealers must make reasonable efforts to obtain information about the customer's financial status, tax status, investment objectives and other information. Under interpretations of these rules, the FINRA believes that there is a high probability that speculative low priced securities will not be suitable for at least some customers. The FINRA requirements make it more difficult for broker-dealers to recommend that their customers buy our common stock, which may limit your ability to buy and sell our stock and have an adverse effect on the market for our shares.

ITEM 2 Unregistered Sales of Equity Securities and Use of Proceeds

~~During~~On April 1, 2010, the ~~quarter~~Board of Directors of the Company approved an increase in the authorized capital stock to 3,000,000,000 shares consisting of 2,900,000,000 shares of common stock, par value $0.0001, and 100,000,000 shares of preferred stock, par value $0.0001. At this same meeting, the Board approved a 1,000:1 reverse split of the outstanding common stock of the Company. On May 11, 2010, an amendment to the certificate of incorporation was filed which authorizes issuance of 2,900,000,000 shares of common stock, 1,000,000 shares of Class A preferred stock, 50,000,000 shares of Class B preferred stock, 30,000,000 shares of Class C preferred stock, and 5,000,000 shares of Class D preferred stock. The financial statements for the period ended ~~JUNE~~September 30, 2010 ~~and~~reflect ~~currently~~these changes to the capitalization of the Company, weretroactively. The ~~have~~following nois ~~recent~~a list of all sales of ~~unregistered~~the ~~securities.~~Company’s preferred and common stock for the nine months ended September 30, 2010 and for the year ended December 31, 2009:

Preferred Stock

In April 2010, the Company issued 134,000 shares of series B preferred stock at $2.50 per share, in exchange for services and cash.

On May 17, 2010, the Company issued 250,000 shares of series C preferred stock in exchange for all the shares issued and outstanding of Serengeti Consulting, Inc.

Common Stock

In February 2009, the Company issued to its CEO 33 (post-split) shares of restricted common stock with a fair value of $600 per share.

In February 2009, the Company issued its securities counsel 13 shares of restricted common stock with a fair value of $600 per share.

In January 2009, the Company agreed to issue its securities counsel, 67 (post-split) shares of restricted common stock with a fair value of $600 per share.

On May 31, 2010, the Company issued 1,000,000 (post-split) shares of common stock at $0.15 per share, in advance of services totaling $116,667.

On July 22, 2010, a note holder elected to convert $46,000 of the outstanding convertible notes payable into 306,667 (post-split) shares of common stock of the Company.

Issuer Purchases of Equity Securities

We did not repurchase any of our securities during the quarter ended ~~JUNE~~June 30, 2010.

ITEM 3 Defaults Upon Senior Securities

None

ITEM 4 Submission of Matters to a Vote of Security Holders

None

ITEM 5 Other Information

None

ITEM 6 Exhibits

1925

SIGNATURES

Pursuant to the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	DIAMOND INFORMATION INSTITUTE INC.
Dated: June 30, 2010	By:	/s/ DANIEL McCORMICK
Dated: September 21, 2011	By:	/s/ Christopher Glover
		Daniel McCormick,
		Christopher Glover, Chief
		Chief Executive Officer, Secretary
		Executive Officer, Secretary
Dated: June 30 , 2010	By:	/s/ LORNE R. GALE
Dated: September 21, 2011	By:	/s/ LORNE R. GALE
		Lorne R. Gale, Chief Financial Officer, Treasurer

DIAMOND INFORMATION INSTITUTE, INC.

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

	By:	/s/ DANIEL McCORMICK
Dated: September 21, 2011	By:	/s/ Christopher Glover
Dated: June 30, 2010		Director
Dated: June 30, 2010	By:	/s/ LORNE R. GALE
		Director
Dated: June 30, 2010	By:	/s/ MERLIN LARSON
		Director



Dated: September 21, 2010	By:	/s/ LORNE R. GALE
		Director

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